Political ads · 2026 · FL

Florida House District 4 2026: the ads, and who's paying for them

Aaron Bean won · 50.2% to 48.1% · Called by AP on Nov 3

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127 ads analyzed · 24 use a rhetorical technique, most often glittering generalities and loaded language.

The words doing the persuading

Paid for by Kayetriot Media, LLC “…he votes, he's voting against Republicans! Aaron Bean is out there busting his butt to make this country great, and John Rutherford is CANCELLING out his vote! This must stop. I will vote with Bean.…” Glittering Generalities See this ad →

See all 127 ads →

Aaron Bean (Republican), LaShonda Holloway (Democrat) and Mike Sell (OTH) are the nominees for Florida's 4th congressional district in the November 3, 2026 general election. Aaron Bean is the incumbent. By their latest FEC reports, Aaron Bean's campaign had raised $2.7 million (through October 14, 2026), LaShonda Holloway's campaign $59,000 (through October 14, 2026) and Mike Sell's campaign $24,000 (through October 14, 2026). Semblen has analyzed 127 ads in this race; 24 used at least one rhetorical technique, most often glittering generalities and loaded language.

Aaron Bean (REP, incumbent), LaShonda Holloway (DEM), Mike Sell (OTH). 4 others filed with the FEC; any ads they ran are below. 127 ads analyzed, 24 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-28.

Also on every Florida ballot: 3 statewide ballot measures → The ballot wording and the official arguments, read for rhetorical techniques.

How to vote in Florida

From Florida's official election office. Each line links to the official page it came from.

Registration	Register by Mon, Oct 5 (29 days before the election) (passed)Source: dos.fl.gov ↗Source: dos.fl.gov ↗
Early voting in person	Sat, Oct 24 to Sat, Oct 31 (Mandatory start date (10th day before). Counties may start as early as Oct 19 (15th day before).) (passed)Source: dos.fl.gov ↗Source: dos.fl.gov ↗
By mail	Anyone can vote by mail; request a ballot by Thu, Oct 22 (5 pm on the 12th day before the election. This is the deadline for a ballot to be mailed.); return it by Tue, Nov 3 (Received by 7 pm local time on Election Day; the postmark does not count) (passed)Source: dos.fl.gov ↗
Election Day	Tue, Nov 3. Polls: 7 a.m. to 7 p.m. local time (passed)Source: dos.fl.gov ↗
ID at the polls	Current, valid photo ID with signatureSource: dos.fl.gov ↗

Check your registration and polling place ↗ Florida's official election site ↗

Checked October 6, 2026. Rules can change; confirm with the official site before you go.

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Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.

Findings

As of 2026-10-28. Counts are of distinct ads; the same text run many times is one ad.

Ads analyzed: 127 · started running between 2026-07-15 and 2026-10-27
With at least one technique: 24 of 127 (19%)
Most common techniques: Glittering Generalities · 13 ads Loaded Language · 10 ads Transfer · 5 ads
Reported Meta spend: $9,600–26,438 on all ads, $3,000–6,069 on flagged ads · Meta reports ranges; these are the sums of their ends
Example: “make this country great” — Glittering Generalities, paid for by Kayetriot Media, LLC · the flagged ad with the highest reported spend that shows the most common technique

Reading coverage of this race? Paste the link to see what it uses →

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<iframe src="https://semblen.com/embed/races/fl-house-4" title="Florida House District 4 political ads, analyzed by Semblen" width="100%" height="380" style="border:0;max-width:560px" loading="lazy"></iframe>

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Who is running these ads

By sponsor (13)

Paid for by	Ads	With at least one technique	Most common
Friends of Mike Oliverio	55	4 of 55 (7%)	Glittering Generalities (4), Transfer (1)
Friends of Mike Bolles	33	13 of 33 (39%)	Loaded Language (8), Glittering Generalities (4), Name Calling (3)
FRIENDS OF MIKE	14	2 of 14 (14%)	Loaded Language (1), Transfer (1)
Friends Of Mike D	5	2 of 5	Glittering Generalities (2), Transfer (2)
Friends of Mike Lay 2026	5	1 of 5	Glittering Generalities (1)
Friends of Mike Halpin	4	0 of 4
Michael Kirwan for Congress	3	0 of 3
Friends of Mike Bird	2	1 of 2	Glittering Generalities (1)
Friends of Mike Webb	2	0 of 2
Friends of Mike Baker	1	0 of 1
Friends of Mike Donegan	1	0 of 1
Friends of Mike Harostock	1	0 of 1
Kayetriot Media, LLC	1	1 of 1	Black-and-White Fallacy (1), Glittering Generalities (1), Loaded Language (1)

Decide what counts

Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.

19% of the 127 ads here use at least one of the techniques ticked below (24 ads).

Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 8% of ads.

The words doing the work

The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.

lea webb in 3 ads · e.g. “Lea Webb’s corruption”, “Stop Lea Webb’s corruption”

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Aaron Bean (REP, incumbent)

Raised: $2.7M through 2026-10-14 individuals $1.1M · PACs $1.4M · party $200 · from the candidate's other committees $143K · cash on hand $578K
Outside spending: none reported

Bundled through PACs: $32K through 2 PACs · FEC bulk data of 2026-11-01 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE — $31K from 30 gifts Lobbyist/registrant PAC AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) — $1,000 from 1 gift Lobbyist/registrant PAC

374 PACs gave directly — alphabetical; the legal limit is $5,000 per election

31 DAYS PAC $3,500
A NEW NATION PAC $5,000
ABBVIE POLITICAL ACTION COMMITTEE $2,500
ABRAHAM LINCOLN PAC $5,000
ADVANCED MEDICAL TECHNOLOGY ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AFFORDABLE HOUSING TAX CREDIT COALITION POLITICAL ACTION COMMITTEE (AFFORDABLE HOUSING PAC $2,000
AFLAC POLITICAL ACTION COMMITTEE (AFLAC PAC) $5,000
AIR LINE PILOTS ASSOCIATION PAC $3,000
AIRBUS AMERICAS, INC. POLITICAL ACTION COMMITTEE $1,000
AKIN GUMP STRAUSS HAUER & FELD LLP CIVIC ACTION COMMITTEE (AKA AKIN GUMP PAC) $750
ALKERMES INC. POLITICAL ACTION COMMITTEE $10K
ALLIANT ENERGY CORPORATION EMPLOYEE'S POLITICAL ACTION COMM $1,000
ALLIED PILOTS ASSOCIATION POLITICAL ACTION COMMITTEE $7,500
ALLY FINANCIAL INC. ADVOCACY POLITICAL ACTION COMMITTEE $1,000
ALSTON & BIRD PAC $2,500
ALTRIA GROUP, INC. POLITICAL ACTION COMMITTEE (ALTRIAPAC) $2,500
ALZHEIMERS IMPACT MOVEMENT POLITICAL ACTION COMMITTEE $1,000
AMALGAMATED SUGAR COMPANY POLITICAL ACTION COMMITTEE $1,000
AMAZON.COM SERVICES LLC SEPARATE SEGREGATED FUND (AMAZON PAC) $3,000
AMBULATORY SURGERY CENTER ASSOCIATION PAC (ASCAPAC) $1,000
AMEREN CORPORATION FEDERAL POLITICAL ACTION COMMITTEE (AMEREN FEDPAC) $1,000
AMERICA'S CREDIT UNIONS PAC OF CREDIT UNION NATIONAL ASSOCIATION, INC. $5,000
AMERICA'S ESSENTIAL HOSPITALS POLITICAL ACTION COMMITTEE, (ESSENTIAL HOSPITALS PAC) $1,000
AMERICA'S HEALTH INSURANCE PLANS, INC. PAC (AHIP PAC) $3,500
AMERICA'S MOUNTAIN PAC $8,500
AMERICAN ACADEMY OF DERMATOLOGY ASSOCIATION POLITICAL ACTION COMMITTEE (SKINPAC) $3,500
AMERICAN ACADEMY OF PHYSICIAN ASSOCIATES POLITICAL ACTION COMMITTEE (PA PAC) $1,000
AMERICAN ASSOCIATION FOR HOMECARE POLITICAL ACTION COMMITTEE (AAHOMECARE PAC) $1,000
AMERICAN ASSOCIATION OF NURSE ANESTHETISTS SEPARATE SEGREGATED FUND (CRNA-PAC) $2,500
AMERICAN ASSOCIATION OF NURSE PRACTITIONERS POLITICAL ACTION COMMITTEE $5,000
AMERICAN ASSOCIATION OF ORTHODONTISTS POLITICAL ACTION COMMITTEE $5,000
AMERICAN BAKERS ASSOCIATION AMERICAN BAKERS POLITICAL ACTION COMMITTEE $1,000
AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $10K
AMERICAN BUS ASSOCIATION POLITICAL ACTION COMMITTEE - BUSPAC $1,000
AMERICAN CAR RENTAL ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMERICAN CHEMISTRY COUNCIL PAC $2,000
AMERICAN CHIROPRACTIC ASSOCIATION POLITICAL ACTION COMMITTEE $2,500
AMERICAN CLINICAL LABORATORY ASSOCIATON PAC (LABPAC) $1,000
AMERICAN COLLEGE OF CARDIOLOGY PAC (HEARTPAC) $1,000
AMERICAN COLLEGE OF PHYSICIAN SERVICES INC PAC; AKA ACP SERVICES PAC $1,000
AMERICAN COLLEGE OF SURGEONS PROFESSIONAL ASSOCIATION PAC $1,000
AMERICAN COUNCIL OF ENGINEERING COMPANIES (ACEC/PAC) $10K
AMERICAN COUNCIL OF LIFE INSURERS POLITICAL ACTION COMMITTEE $7,000
AMERICAN CRYSTAL SUGAR COMPANY POLITICAL ACTION COMMITTEE $5,000
AMERICAN DENTAL ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMERICAN HEALTH CARE ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
AMERICAN HORTICULTURE INDUSTRY ASSOCIATION - POLITICAL ACTION COMMITTEE (AMERICANHORT PAC) $1,000
AMERICAN HOSPITAL ASSOCIATION PAC $3,500
AMERICAN HOTEL AND LODGING ASSOCIATION POLITICAL ACTION COMMITTEE ('HOTELPAC') $6,000
AMERICAN INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS POLITICAL ACTION COMMITTEE $7,500
AMERICAN INVESTMENT COUNCIL POLITICAL ACTION COMMITTEE $1,000
AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE POLITICAL ACTION COMMITTEE $10K
AMERICAN MARITIME OFFICERS VOLUNTARY POLITICAL ACTION FUND $2,000
AMERICAN MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMERICAN MEDICAL REHABILITATION PROVIDERS ASSOCIATION INC. PAC (AMRPA PAC) $2,500
AMERICAN OPTOMETRIC ASSOCIATION POLITICAL ACTION COMMITTEE $3,500
AMERICAN OSTEOPATHIC INFORMATION ASSOCIATION - OSTEOPATHIC POLITICAL ACTION COMMITTEE $4,500
AMERICAN PHYSICAL THERAPY ASSOCIATION PHYSICAL THERAPY POLITICAL ACTION COMMITTEE (PT-PAC) $5,000
AMERICAN PILOTS' ASSOCIATION POLITICAL ACTION COMMITTEE $2,000
AMERICAN PROPERTY CASUALTY INSURANCE ASSOCIATION POLITICAL ACTION COMMITTEE (INSURING AMER $1,000
AMERICAN PSYCHIATRIC ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMERICAN RESORT DEVELOPMENT ASSOCIATION RESORT OWNERS COALITION PAC (ARDA-ROC PAC) $2,500
AMERICAN REVIVAL PAC $5,000
AMERICAN SOCIETY OF ANESTHESIOLOGISTS POLITICAL ACTION COMMITTEE (ASA PAC) $7,500
AMERICAN SPEECH-LANGUAGE-HEARING ASSOCIATION PAC (ASHA PAC) $1,000
AMERICAN SPORTFISHING ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
AMERICAN SUGAR CANE LEAGUE OF USA INC POLITICAL ACTION COMMITTEE $3,000
AMERICAN VETERINARY MEDICAL ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
AMERICAN WATERWAYS OPERATORS-PAC $1,000
AMERICAN WOOD COUNCIL POLITICAL ACTION COMMITTEE (WOOD-PAC) $1,000
AMERICANS FOR RESPONSIBLE INNOVATION LTD. POLITICAL ACTION COMMITTEE (ARI PAC) $2,000
AMGEN INC. POLITICAL ACTION COMMITTEE $6,000
ANHEUSER-BUSCH COMPANIES LLC POLITICAL ACTION COMMITTEE $2,500
ARGENTUM'S SILVER PAC $2,000
ASIAN AMERICAN HOTEL OWNERS ASSOCIATION PAC (AAHOA PAC) $5,000
ASSOCIATED BUILDERS AND CONTRACTORS, INC. POLITICAL ACTION COMMITTEE (ABC PAC) $2,500
ASSOCIATED EQUIPMENT DISTRIBUTORS POLITICAL ACTION COMMITTEE $1,500
ASSOCIATED GENERAL CONTRACTORS OF AMERICA POLITICAL ACTION COMMITTEE $7,500
ASSOCIATION OF AMERICAN RAILROADS POLITICAL ACTION COMMITTEE (RAILPAC) $1,000
AT&T INC. EMPLOYEE FEDERAL POLITICAL ACTION COMMITTEE (AT&T EMPLOYEE FEDERAL PAC) $5,000
ATLAS AIR WORLDWIDE HOLDINGS, INC. POLITICAL ACTION COMMITTEE $6,500
BACARDI U S A INC POLITICAL ACTION COMMITTEE $1,000
BAE SYSTEMS INC. POLITICAL ACTION COMMITTEE (BAE SYSTEMS USA PAC) $2,500
BANK OF AMERICA CORPORATION FEDERAL PAC $1,000
BECTON DICKINSON AND COMPANY PAC $1,000
BEST BUY CO., INC. EMPLOYEE POLITICAL FORUM $1,000
BLUE RIDGE VICTORY FUND $2,500
BNSF RAILWAY COMPANY RAILPAC (BNSF RAILPAC) $5,000
BOSTON SCIENTIFIC CORPORATION POLITICAL ACTION COMMITTEE (BSC PAC) $1,000
BRIGHTLINE HOLDINGS LLC PAC (BRIGHTLINE PAC) $4,500
BRISTOL-MYERS SQUIBB COMPANY POLITICAL ACTION COMMITTEE $1,000
BROWN-FORMAN CORPORATION NON-PARTISAN COMMITTEE FOR RESPONSIBLE GOVERNMENT $1,000
BUILD POLITICAL ACTION COMMITTEE OF THE NATIONAL ASSOCIATION OF HOME BUILDERS (BUILDPAC) $5,000
CALPORTLAND COMPANY POLITICAL ACTION COMMITTEE (CALPORTLANDPAC) $7,500
CAMBIA HEALTH SOLUTIONS INC. PAC $1,000
CAPITAL ONE FINANCIAL CORP. ASSOC. POLITICAL FUND $3,500
CARDINAL HEALTH INC. PAC $9,000
CARNIVAL/PRINCESS HOLLAND AMERICA LINE INC. PAC (HALPAC) $10K
CENTENE CORPORATION POLITICAL ACTION COMMITTEE (CENTENE PAC) $4,000
CGI TECHNOLOGIES AND SOLUTIONS INC. PAC $5,000
CHAMBER OF COMMERCE OF THE UNITED STATES OF AMERICA PAC (US CHAMBER PAC) $1,000
CHARTER COMMUNICATIONS INC. POLITICAL ACTION COMMITTEE $7,500
CHESAPEAKE UTILITIES CORPORATION POLITICAL ACTION COMMITTEE (CUC PAC) $2,500
CHEVRON EMPLOYEES POLITICAL ACTION COMMITTEE - CHEVRON CORPORATION $5,000
CITIGROUP INC. PAC - FEDERAL (CITI PAC - FEDERAL) $1,000
COMCAST CORPORATION & NBCUNIVERSAL POLITICAL ACTION COMMITTEE - FEDERAL $10K
COMMERCIAL METALS COMPANY PAC (CMC PAC) $6,000
COMMITTEE ORGANIZED FOR THE TRADING OF COTTON PAC OF THE AMERICAN COTTON SHIPPERS ASSOCIAT $1,000
CONSTELLATION ENERGY CORPORATION EMPLOYEE POLITICAL ACTION COMMITTEE (CEPAC) $4,000
CONSUMER HEALTHCARE PRODUCTS ASSOCIATION PAC (CHPA/PAC) $1,000
CONTINENTAL STRATEGY PAC $1,000
COOK GROUP INC PAC $1,000
COVINGTON AND BURLING LLP PAC $2,500
COZEN O'CONNOR POLITICAL ACTION COMMITTEE $1,000
CROP INSURANCE PROFESSIONALS ASSOCIATION PAC-CIPA PAC $1,000
CROPLIFE AMERICA POLITICAL ACTION COMMITTEE $1,000
CROWLEY MARITIME CORPORATION FEDERAL PAC $3,500
CSX CORPORATION GOOD GOVERNMENT FUND $4,000
DEERE & COMPANY PAC (AKA JOHN DEERE PAC) $2,500
DELL TECHNOLOGIES, INC. POLITICAL ACTION COMMITTEE $5,000
DELOITTE POLITICAL ACTION COMMITTEE $7,500
DELTA AIR LINES PAC $1,000
DENTONS US LLP PAC $2,000
DISCOVERY COMMUNICATIONS, LLC PAC (WBD PAC) $2,000
DOUBLE L PAC $7,500
DUKE ENERGY CORPORATION PAC $7,000
DUTY HONOR VICTORY PAC $2,000
EDWARD JONES PAC $1,000
EDWARDS LIFESCIENCES POLITICAL ACTION COMMITTEE (A.K.A. EDWARDS PAC) $2,000
EHEALTH INC. POLITICAL ACTION COMMITTEE (EHEALTH PAC) $1,000
ELEVANCE HEALTH, INC. POLITICAL ACTION COMMITTEE (ELEVANCE HEALTH PAC) $10K
ELI LILLY AND COMPANY POLITICAL ACTION COMMITTEE $3,000
EMPLOYEE OWNED S CORPORATIONS OF AMERICA PAC (ESCA PAC) $1,000
EMPLOYEES OF NORTHROP GRUMMAN CORPORATION PAC $5,000
EMPLOYEES OF RTX CORPORATION POLITICAL ACTION COMMITTEE $2,000
ENCOMPASS HEALTH CORPORATION POLITICAL ACTION COMMITTEE $1,500
ENERGY MARKETERS OF AMERICA SMALL BUSINESS COMMITTEE PAC (EMA SBC PAC) $1,000
ENTERGY CORPORATION EMPLOYEE POLITICAL ACTION COMMITTEE (ENPAC) $2,000
ENVISION HEALTHCARE OPERATING, INC POLITICAL ACTION COMMITTEE $4,000
ERNST & YOUNG POLITICAL ACTION COMMITTEE $10K
FEDERATION OF AMERICAN HOSPITALS PAC $2,500
FEDERATION OF EXCHANGE ACCOMODATORS 1031 PAC $1,000
FEDEX CORPORATION POLITICAL ACTION COMMITTEE $2,000
FGS GLOBAL (US) LLC POLITICAL ACTION COMMITTEE $2,000
FIELD OF DREAMS PAC $10K
FINANCIAL SERVICES INSTITUTE PAC $7,500
FINSECA PAC $6,500
FIRST COMMAND FINANCIAL PLANNING INC. PAC $1,000
FIRST IN TEXAS PAC $5,000
FIRST SOLAR INC. POLITICAL ACTION COMMITTEE $1,000
FLORIDA SUGAR CANE LEAGUE PAC $1,000
FLORIDA TRANSPORTATION BUILDERS ASSOCIATION, INC. FEDERAL PAC $5,000
FMR LLC POLITICAL ACTION COMMITTEE - FEDERAL (FIDELITY PAC) $5,000
FOLEY & LARDNER POLITICAL FUND, INC. $2,000
FOOD SOLUTIONS ACTION PAC (FSA PAC) $2,000
FOX CORPORATION POLITICAL ACTION COMMITTEE (FOX PAC) $2,500
FRESENIUS MEDICAL CARE HOLDINGS, INC. POLITICAL ACTION COMMITTEE $1,000
GENENTECH INC. POLITICAL ACTION COMMITTEE (GENENPAC) $1,000
GENERAL DYNAMICS CORPORATION POLITICAL ACTION COMMITTEE (GENERAL DYNAMICS EMPLOYEE PAC) $1,000
GENERAL MOTORS COMPANY POLITICAL ACTION COMMITTEE (GM PAC) $4,000
GILEAD SCIENCES INC HEALTHCARE POLICY PAC $1,000
GLOBE LIFE INC. PAC $1,000
GOD, FAMILY, & COUNTRY PAC $2,500
GRAIL, INC. PAC $1,000
GRAYROBINSON P.A. POLITICAL ACTION COMMITTEE $2,000
GREENBERG TRAURIG, P.A. PAC $3,500
GRIDIRON-PAC $7,500
GUIDEWELL MUTUAL HOLDING CORPORATION POLITICAL ACTION COMMITTEE (GUIDEWELL PAC) $7,500
GUY FOR CONGRESS $2,000
H&R BLOCK INC. POLITICAL ACTION COMMITTEE (BLOCKPAC) $2,750
HCA HEALTHCARE, INC. GOOD GOVERNMENT FUND $5,000
HDR, INC. EMPLOYEE OWNERS PAC $2,500
HEALTHCARE DISTRIBUTION ALLIANCE POLITICAL ACTION COMMITTEE $3,000
HEALTHEQUITY, INC PURPLE POLITICAL ACTION COMMITTEE (HEALTHEQUITY PURPLE POLITICAL ACTION $2,000
HIGHLAND ELECTRIC FLEETS, INC. PAC $1,500
HIGHWATER PAC $5,000
HILTON WORLDWIDE POLITICAL ACTION COMMITTEE $1,000
HNTB HOLDINGS LTD. PAC $2,500
HONEYWELL INTERNATIONAL POLITICAL ACTION COMMITTEE $6,000
HOUSE CONSERVATIVES FUND $3,000
HUMANA INC. POLITICAL ACTION COMMITTEE $5,000
IN THE ARENA PAC $2,500
INDEPENDENT COMMUNITY BANKERS OF AMERICA POLITICAL ACTION COMMITTEE $1,000
INDEPENDENT INSURANCE AGENTS & BROKERS OF AMERICA, INC. POLITICAL ACTION COMMITTEE (INSURP $10K
INSURED RETIREMENT INSTITUTE POLITICAL ACTION COMMITTEE (IRI PAC) $1,000
INTEL CORPORATION POLITICAL ACTION COMMITTEE (IPAC) $1,000
INTERDIGITAL, INC., PAC $1,000
INTERNATIONAL ASSOCIATION OF FIREFIGHTERS INTERESTED IN REGISTRATION AND EDUCATION PAC $1,000
INTERNATIONAL COUNCIL OF SHOPPING CENTERS INC POLITICAL ACTION COMMITTEE (ICSC PAC) $2,000
INTERNATIONAL FOODSERVICE DISTRIBUTORS ASSOCIATION POLITICAL ACTION COMMITTEE $4,500
INTERNATIONAL FRANCHISE ASSOCIATION FRANCHISING POLITICAL ACTION COMMITTEE INC $5,000
INVESTMENT COMPANY INSTITUTE POLITICAL ACTION COMMITTEE (ICI PAC) $5,000
JACKSON HOLDINGS LLC AND JACKSON NATIONAL LIFE INSURANCE COMPANY FEDERAL SSF (JACKSON NATI $2,000
JASON SMITH FOR CONGRESS $4,000
JETBLUE AIRWAYS CORPORATION CREWMEMBER GOOD GOVERNMENT FUND $1,000
JM FAMILY ENTERPRISES, INC PAC $2,000
JOHN HANCOCK LIFE INSURANCE COMPANY (USA) FEDERAL POLITICAL ACTION COMMITTEE $2,000
JOHNSON & JOHNSON POLITICAL ACTION COMMITTEE $1,000
JONES WALKER L.L.P. POLITICAL ACTION COMMITTEE $1,000
K&L GATES LLP POLITICAL ACTION COMMITTEE (DC) $1,000
KEURIG DR PEPPER INC. PAC $1,000
KOCH, INC. POLITICAL ACTION COMMITTEE (KOCHPAC) $2,500
KPMG PARTNERS/PRINCIPALS AND EMPLOYEES PAC $3,500
LABORATORY CORPORATION OF AMERICA HOLDINGS POLITICAL PARTICIPATION COMMITTEE $1,000
LEADERSHIP AND LOYALTY ONLY TO AMERICA PAC $5,000
LIBERTY MUTUAL INSURANCE COMPANY - PAC $4,500
LOCKTON INC POLITICAL ACTION COMMITTEE $2,500
LOWE'S COMPANIES, INC. POLITICAL ACTION COMMITTEE $5,000
LPL FINANCIAL LLC POLITICAL ACTION COMMITTEE (LPL PAC) $2,500
MARSH & MCLENNAN COMPANIES, INC. POLITICAL ACTION COMMITTEE (MMCPAC) $2,000
MCDERMOTT PAC $1,000
MCKESSON CORPORATION EMPLOYEES POLITICAL FUND $2,500
MEDICAL DEVICE MANUFACTURERS ASSOCIATION PAC $5,000
MERCK & CO., INC., EMPLOYEES POLITICAL ACTION COMMITTEE (MERCK PAC) $1,000
MICHIGAN SUGAR COMPANY GROWERS POLITICAL ACTION COMMITTEE $1,000
MICRON TECHNOLOGY, INC. EMPLOYEE PAC $2,500
MICROSOFT CORPORATION STAKEHOLDERS VOLUNTARY PAC - MSVPAC $1,000
MINN-DAK FARMERS COOPERATIVE SUGAR PAC (MDSPAC) $1,000
MNM PAC $3,000
MOLINA HEALTHCARE, INC. PAC $4,500
MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MORPAC) $2,500
MOSS & ASSOCIATES LLC POLITICAL ACTION COMMITTEE (MOSS FEDERAL PAC) $1,500
MOTION PICTURE ASSOCIATION INC POLITICAL ACTION COMMITTEE (MPAAMERICA PAC) $2,000
MOTORSPORTS ACCEPTANCE CORPORATION POLITICAL ACTION COMMITTEE (SPEED PAC) $2,500
MR. SOUTHERN MISSOURIAN IN THE HOUSE PAC $10K
NATERA, INC. PAC (NATERA PAC) $1,000
NATIONAL AIR TRAFFIC CONTROLLERS ASSOCIATION PAC $5,000
NATIONAL ALLIANCE FOR CARE AT HOME PAC (ALLIANCE PAC) $1,000
NATIONAL ALLIANCE OF FOREST OWNERS POLITICAL ACTION COMMITTEE (NAFO PAC) $1,000
NATIONAL ASPHALT PAVEMENT ASSOCIATION POLITICAL ACTION COMMITTEE (NAPA-PAC) $2,000
NATIONAL ASSOCIATION OF BENEFITS AND INSURANCE PROFESSIONALS PAC (NABIP PAC) $3,000
NATIONAL ASSOCIATION OF BROADCASTERS POLITICAL ACTION COMMITTEE (NABPAC) $1,000
NATIONAL ASSOCIATION OF CHAIN DRUG STORES, INC. POLITICAL ACTION COMMITTEE $1,000
NATIONAL ASSOCIATION OF CONVENIENCE STORES POLITICAL ACTION COMMITTEE $3,500
NATIONAL ASSOCIATION OF DISABILITY REPRESENTATIVES PAC (NADR PAC) $1,000
NATIONAL ASSOCIATION OF EMERGENCY MEDICAL TECHNICIANS EMS PAC $1,000
NATIONAL ASSOCIATION OF FARM SERVICE AGENCY COUNTY OFFICE EMPLOYEES INC PPC AKA NASCOE PAC $2,000
NATIONAL ASSOCIATION OF INSURANCE AND FINANCIAL ADVISORS POLITICAL ACTION COMM $5,000
NATIONAL ASSOCIATION OF MUTUAL INSURANCE COMPANIES PAC $6,000
NATIONAL ASSOCIATION OF PROFESSIONAL EMPLOYER ORGANIZATIONS (NAPEO PAC) $2,500
NATIONAL ASSOCIATION OF REAL ESTATE INVESTMENT TRUSTS, INC. POLITICAL ACTION COMMITTEE $5,000
NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $3,000
NATIONAL ASSOCIATION OF WHOLESALER-DISTRIBUTORS POLITICAL ACTION COMMITTEE $1,000
NATIONAL AUTOMOBILE DEALERS ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
NATIONAL BEER WHOLESALERS ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
NATIONAL CATTLEMEN'S BEEF ASSOCIATION POLITICAL ACTION COMMITTEE (NCBA-PAC) $5,000
NATIONAL COMMUNITY PHARMACISTS ASSOCIATION - PAC $1,000
NATIONAL COTTON COUNCIL OF AMERICA COMMITTEE FOR THE ADVANCEMENT OF COTTON $7,000
NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION POLITICAL ACTION COMMITTEE $3,500
NATIONAL EMERGENCY MEDICINE POLITICAL ACTION COMMITTEE / AMERICAN COLLEGE OF EMERGENCY PHY $6,500
NATIONAL FEDERATION OF INDEPENDENT BUSINESS FEDERAL POLITICAL ACTION COMMITTEE $1,000
NATIONAL FISHERIES INSTITUTE (FISHPAC) $2,000
NATIONAL MARINE MANUFACTURERS ASSOCIATION AND MARINE RETAILERS ASSOCIATION BOAT PAC $1,000
NATIONAL MULTIFAMILY HOUSING COUNCIL POLITICAL ACTION COMMITTEE $5,000
NATIONAL READY MIXED CONCRETE ASSN. PAC (CONCRETEPAC) $5,000
NATIONAL RESTAURANT ASSOCIATION PAC (RESTAURANT PAC) $2,500
NATIONAL ROOFING CONTRACTORS ASSOCIATION ROOF PAC $2,000
NATIONAL RURAL ELECTRIC COOPERATIVE ASSOCIATION AMERICA'S ELECTRIC COOPERATIVES PAC $7,500
NATIONAL SHOOTING SPORTS FOUNDATION, INC. POLITICAL ACTION COMMITTEE (NSSF PAC) $2,000
NATIONAL SOCIETY OF PROFESSIONAL SURVEYORS INC NSPS PAC $2,000
NATIONAL STONE, SAND & GRAVEL ASSOCIATION ROCKPAC $5,000
NATIONAL STRUCTURED SETTLEMENTS TRADE ASSOCIATION PAC $2,000
NATIONAL VENTURE CAPITAL ASSOCIATION VENTUREPAC $1,000
NATIONAL WOODEN PALLET AND CONTAINER ASSOCIATION POLITICAL ACTION COMMITTEE (PALLETPAC) $1,000
NATIONWIDE MUTUAL INSURANCE COMPANY FINANCIAL & INVESTMENTS POLITICAL ACTION COMMITTEE $1,000
NATSO INC. NATSO PAC $1,000
NCTA - THE INTERNET & TELEVISION ASSOCIATION POLITICAL ACTION COMMITTEE (NCTAPAC) $1,000
NETJETS ASSOCIATION OF SHARED AIRCRAFT PILOTS PAC; NJASAP PAC $1,000
NEUROCRINE BIOSCIENCES PAC INC. $5,000
NEW YORK LIFE INSURANCE COMPANY POLITICAL ACTION COMMITTEE $5,000
NEXTERA ENERGY, INC. POLITICAL ACTION COMMITTEE $4,500
NORFOLK SOUTHERN CORPORATION GOOD GOVERNMENT FUND $2,000
NOVARTIS CORPORATION POLITICAL ACTION COMMITTEE $2,500
NOVOCURE INC. PAC (A.K.A. NOVOCURE PAC) $3,000
NUCLEAR ENERGY INSTITUTE FEDERAL POLITICAL ACTION COMMITTEE $1,000
PACIFIC COAST COUNCIL OF CUSTOMS BROKERS AND FREIGHT FORWARDERS ASSNS INC TRADE EXPANSION $1,500
PACIFIC LIFE INSURANCE COMPANY POLITICAL ACTION COMMITTEE $2,500
PARAMOUNT GLOBAL POLITICAL ACTION COMMITTEE $1,000
PFIZER INC. PAC $2,500
PHARMACEUTICAL RESEARCH & MANUFACTURERS OF AMERICA BETTER GOVERNMENT COMMITTEE $1,000
POLITICAL ACTION COMMITTEE OF THE AMERICAN ASSOCIATION OF ORTHOPAEDIC SURGEONS--PAC OF AAO $1,000
POWERPAC OF THE EDISON ELECTRIC INSTITUTE $5,000
PRIME THERAPEUTICS LLC EMPLOYEE PAC (PRIMEPAC) $1,000
PROTECTIVE LIFE CORPORATION FEDERAL POLITICAL ACTION COMMITTEE ('PROTECTPAC') $1,000
PRUDENTIAL FINANCIAL INC. FEDERAL POLITICAL ACTION COMMITTEE (AKA - PRUDENTIAL FEDERAL PAC $3,500
PUBLIX SUPER MARKETS, INC. ASSOCIATES POLITICAL ACTION COMMITTEE $2,500
QUEST DIAGNOSTICS INCORPORATED POLITICAL ACTION COMMITTEE $1,000
RAPTOR PAC $2,000
RAYONIER ADVANCED MATERIALS INC GOOD GOVERNMENT COMMITTEE $3,500
RAYONIER, INC. GOOD GOVERNMENT COMMITTEE $4,500
REPUBLICAN MAINSTREET PARTNERSHIP PAC $8,000
REPUBLICANS UNITED TO DEFEND YOU PAC (RUDY PAC) $1,000
REYNOLDS AMERICAN INC. POLITICAL ACTION COMMITTEE; RAI PAC $1,000
RGA REINSURANCE COMPANY FEDERAL PAC $1,500
ROYAL CARIBBEAN GROUP USA INC. PAC $2,500
RUDY FOR INDIANA $4,000
RV INDUSTRY ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
S CORPORATION ASSOCIATION PAC (S-CORP PAC) $3,500
SAFARI CLUB INTERNATIONAL PAC (SCI-PAC) $5,000
SALT RIVER VALLEY WATER USERS' ASSOCIATION POLITICAL INVOLVEMENT COMMITTEE ( SRPPIC) $3,000
SALTCHUK RESOURCES, INC. PAC $2,500
SEAL PAC SUPPORTING ELECTING AMERICAN LEADERS PAC $5,000
SENIOR CARE PHARMACY COALITION PAC $1,000
SIDECAR HEALTH INC. POLITICAL ACTION COMMITTEE $1,000
SMALL BUSINESS INVESTOR ALLIANCE PAC $2,000
SONY PICTURES ENTERTAINMENT, INC. PAC $1,000
SOUTHEASTERN LUMBER MANUFACTURERS ASSOC POLITICAL ACTION COMMITTEE $3,750
SOUTHERN NUCLEAR OPERATING COMPANY, INC. PAC $1,000
SOUTHWEST AIRLINES PILOTS' ASSOCIATION POLITICAL ACTION COMMITTEE (SWAPA PAC) $2,000
SPACE COAST LEADERSHIP PAC $5,000
SPACE EXPLORATION TECHNOLOGIES CORP. PAC $7,500
SPECIALTY EQUIPMENT MARKET ASSOCIATION & PERFORMANCE RACING, INC. PAC (SEMA & PRI PAC) $1,000
SQUIRE PATTON BOGGS POLITICAL ACTION COMMITTEE (SQUIRE PATTON BOGGS PAC) $2,000
SSA MARINE INC. GOOD GOVERNMENT FUND $1,000
STATE FARM MUTUAL AUTOMOBILE INSURANCE COMPANY FEDERAL POLITICAL ACTION COMMITTEE (STATE F $1,000
SUGAR CANE GROWERS COOPERATIVE OF FLORIDA (PAC) $500
SWEDISH MATCH NORTH AMERICA LLC PAC $10K
SWISHER INTERNATIONAL INC PAC FUND $5,000
T-MOBILE US, INC. POLITICAL ACTION COMMITTEE (T-PAC) $4,000
TECO ENERGY INC EMPLOYEES' PAC $2,500
TENASKA INC EMPLOYEES POLITICAL ACTION COMMITTEE $1,500
TEXANS FOR JODEY ARRINGTON $2,000
TEXANS FOR RONNY JACKSON $2,500
THE AMERICAN OCCUPATIONAL THERAPY ASSOCIATION, INC. POLITICAL ACTION COMMITTEE (AOTPAC) $2,000
THE AMERICAN SOCIETY OF PENSION PROFESSIONALS AND ACTUARIES POLITICAL ACTION COMMITTEE (AS $3,500
THE BALDWIN GROUP TEXAS PAC $1,000
THE BALDWIN INSURANCE GROUP, INC. FEDERAL PAC $5,500
THE BOEING COMPANY POLITICAL ACTION COMMITTEE $3,000
THE CHEMOURS COMPANY POLITICAL ACTION COMMITTEE CHEMOURS PAC $1,000
THE CIGNA GROUP EMPLOYEE POLITICAL ACTION COMMITTEE $3,500
THE COUNCIL OF INSURANCE AGENTS & BROKERS POLITICAL ACTION COMMITTEE $10K
THE GEO GROUP, INC. POLITICAL ACTION COMMITTEE $2,000
THE GOOD FUND $500
THE GOODYEAR TIRE & RUBBER COMPANY GOOD GOVERNMENT FUND (GOODYEAR GOOD GOVERNMENT FUND) $1,000
THE GRANT THORNTON ADVISORS LLC POLITICAL ACTION COMMITTEE $5,000
THE GUARDIAN LIFE INSURANCE COMPANY OF AMERICA POLITICAL ACTION COMMITTEE - FEDERAL (GUARD $2,500
THE HARTFORD INSURANCE GROUP, INC. PAC (AKA THE HARTFORD ADVOCATES FUND) $1,000
THE HOME DEPOT INC. POLITICAL ACTION COMMITTEE $7,500
THE KRAFT HEINZ COMPANY POLITICAL ACTION COMMITTEE (KRAFTHEINZPAC) $3,500
THE NORTHWESTERN MUTUAL LIFE INSURANCE COMPANY POLITICAL ACTION COMMITTEE (NMPAC) $1,000
THRIVENT FINANCIAL FOR LUTHERANS POLITICAL ACTION COMMITTEE $3,500
TOYOTA MOTOR NORTH AMERICA, INC POLITICAL ACTION COMMITTEE (TOYOTA/LEXUS PAC) $2,000
TRANSAMERICA CORPORATION PAC $1,000
TRINET GROUP INC POLITICAL ACTION COMMITTEE $2,500
TRINITY INDUSTRIES EMPLOYEE POLITICAL ACTION COMMITTEE (SF) INC. $5,000
TROUTMAN PEPPER LOCKE LLP POLITICAL ACTION COMMITTEE, INC. $1,000
TRUCKING POLITICAL ACTION COMMITTEE OF THE AMERICAN TRUCKING ASSOCIATIONS INC. $1,500
TURKISH AMERICAN COALITION PAC- TAC-PAC $4,900
TWDC ENTERPRISES 18 CORP. EMPLOYEES PAC AKA 'THE WALT DISNEY COMPANY EMPLOYEES PAC' OR 'DI $4,000
UBS AMERICAS INC. POLITICAL ACTION COMMITTEE (UBS PAC) $5,000
UNION PACIFIC CORP. FUND FOR EFFECTIVE GOVERNMENT $2,000
UNITED AIRLINES, INC. POLITICAL ACTION COMMITTEE (UAPAC) $2,000
UNITED HEALTH SERVICES PAC, INC. $2,500
UNITED PARCEL SERVICE, INC. PAC (UPSPAC) $2,000
UNITED POSTMASTERS AND MANAGERS OF AMERICA POLITICAL FUND $1,500
UNITED STATES SUGAR CORPORATION EMPLOYEE STOCK OWNERSHIP PLAN POLITICAL ACTION COMMITTEE, $10K
UNITEDHEALTH GROUP INCORPORATED PAC (UNITEDHEALTH GROUP PAC) $4,500
UNUM GROUP POLITICAL ACTION COMMITTEE (UNUMPAC) $2,500
US ONCOLOGY INC. NETWORK POLITICAL ACTION COMMITTEE $2,500
USA RICE FEDERATION PAC $1,000
USACS PAC $2,500
VEN-PAC $1,500
VERIZON COMMUNICATIONS, INC. POLITICAL ACTION COMMITTEE (VERIZON PAC) $3,000
VISA, INC. POLITICAL ACTION COMMITTEE $2,000
VIZIENT, INC., POLITICAL ACTION COMMITTEE $3,000
VULCAN MATERIALS COMPANY POLITICAL ACTION COMMITTEE $1,000
WALDEN FOR CONGRESS $2,000
WALGREEN CO PAC (WALGREENSPAC) $2,500
WALMART INC. PAC FOR RESPONSIBLE GOVERNMENT $7,500
WEYERHAEUSER COMPANY POLITICAL ACTION COMMITTEE $4,500
WILLIAMS AND JENSEN, PLLC POLITICAL ACTION COMMITTEE $2,000
WINE AND SPIRITS WHOLESALERS OF AMERICA, INC. POLITICAL ACTION COMMITTEE $5,000
WOOLPERT, INC. PAC $1,000
ZIMMER BIOMET HOLDINGS, INC. POLITICAL ACTION COMMITTEE (A.K.A. 'ZIMMER BIOMET PAC') $10K

All filings at the FEC ↗

LaShonda Holloway (DEM)

Raised: $59K through 2026-10-14 individuals $58K · PACs $488 · cash on hand $44K
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

1 PAC gave directly — alphabetical; the legal limit is $5,000 per election

LJ HOLLOWAY FOR CONGRESS $488

All filings at the FEC ↗

Mike Sell (OTH)

Raised: $24K through 2026-10-14 individuals $14K · PACs $0 · candidate's own money, incl. loans $10K · cash on hand $4,857
Outside spending: none reported

Bundled through PACs: none reported · FEC bulk data of 2026-11-01

All filings at the FEC ↗

The ads

127 ads, newest first.

Paid for by Friends of Mike Bollesfrom 2026-10-27spend $0–99100–999 impressions

Mike Bolles will restore HONESTY and ETHICS. He’ll fight for lower costs. He’s the RIGHT CHOICE for State Senate. Vote for CHANGE.

Glittering Generalities100.0% of sentences flagged

Glittering Generalities: Vague, positive virtue words are used as a rhetorical flourish with no specifics about what will be done. Flagged: “HONESTY and ETHICS”.

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Paid for by Friends of Mike Oliveriofrom 2026-10-26spend $0–9920,000–24,999 impressions

Mon and Marion counties don't even have countywide zoning laws. That's why I voted for strict statewide rules so data centers don't raise your power bills, protect our water supply, and go through a full permitting process. John Williams voted against all of it. You can't trust John Williams.

no techniques found

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Paid for by Friends Of Mike Dfrom 2026-10-26spend $0–997,000–7,999 impressions

For a Senator who will rise above the political fray and get real results for North Fulton, vote Mike Dvorscak for State Senate. Early voting through this Friday, October 30. Election Day is Tuesday, November 3.

no techniques found

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Follow Aaron Bean in office

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Paid for by Friends of Mike Bollesfrom 2026-10-26spend $0–991,000–1,999 impressions

Mike Bolles will fight for lower costs for your family. Vote for change. Vote Mike Bolles for State Senate. Election Day is November 3. Early Voting is October 24 to November 1.

no techniques found

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Paid for by Friends of Mike Bollesfrom 2026-10-26spend $0–993,000–3,999 impressions

As a former federal investigator, Mike Bolles helped protect vulnerable women and sought justice for abuse victims. When Lea Webb underfunded rape crisis centers, Mike Bolles called on Albany to right their wrong. We need big change and Mike’s asking for your vote so he can keep fighting for survivors.

no techniques found

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Paid for by Friends of Mike Bollesfrom 2026-10-26spend $0–992,000–2,999 impressions

When Mike Bolles’ father was seriously injured on the job, his family felt the struggle of health care costs. Mike’s father was permanently disabled and quite frankly, they were poor. Families face crushing costs and Lea Webb hasn’t fixed it. Mike Bolles knows the struggle and he’ll fight every day to help lower health care costs.

no techniques found

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Paid for by Friends of Mike Lay 2026from 2026-10-26spend $0–995,000–5,999 impressions

Safe neighborhoods. Strong communities. Standing with those who protect us. That's my commitment. Vote Mike Lay for State Representative on Tuesday, November 3.

Glittering Generalities60.0% of sentences flagged

Glittering Generalities: Vague, positive slogan with no specific policy content. Flagged: “Safe neighborhoods.”.

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Paid for by Friends of Mike Bollesfrom 2026-10-26spend $100–1999,000–9,999 impressions

I’m Mike Bolles, candidate for State Senate. Lea Webb violated our trust. It’s unacceptable. Webb directed a $30,000 State Grant to a legal non-profit. Then, after she stopped paying her $380,000 mortgage, Lea Webb got free legal defense from that same non-profit - even though they’re supposed to serve low-income residents who can’t afford a lawyer. Lea Webb makes $142,000 a year as our Senator. But not for long, not if we vote. Stop Lea Webb’s corruption. Vote Mike Bolles for Senate.

Loaded Language Name Calling22.2% of sentences flagged

Loaded Language: The word 'corruption' is an emotionally charged accusation used to provoke a negative reaction without presenting any specific facts.

Name Calling: Labels a named opponent as corrupt to discredit her rather than addressing any specific argument or action. Flagged: “Lea Webb’s corruption”.

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Paid for by Friends of Mike Oliveriofrom 2026-10-262 variantsspend $0–19812,000–13,998 impressions

John Williams has been in office 10 years and has passed only one bill, about distilling liquor. This year he didn't introduce a single new bill. He has missed hundreds of votes and voted against reducing your taxes. You can't trust John Williams.

no techniques found

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Paid for by Friends of Mike Webbfrom 2026-10-26spend $0–991,000–1,999 impressions

“Florence would not be what it is today without Mike Webb’s decades of leadership and dedication. I was thrilled to see his commitment to our community recognized in 2025 when he was named Florence First Citizen. Mike is the steady, experienced leader we need on the City Council.” — Clara Kuhn

no techniques found

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What this page is

An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in FL; or it ran mostly in FL and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.