Georgia Governor 2026: the ads, and who's paying for them

Keisha Lance Bottoms (Democrat) and Rick Jackson (Republican) are the candidates for governor of Georgia in the November 3, 2026 general election. Semblen has analyzed 72 ads in this race; 43 used at least one manipulation technique, most often loaded language and glittering generalities. Next date for voters: Early voting starts: Tue, Oct 13.

Keisha Lance Bottoms (DEM), Rick Jackson (REP). On the ballot as listed by Ballotpedia. 72 ads analyzed, 43 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-08. 5 ads from other advertisers shown separately below.

How to vote in Georgia

From Georgia's official election office. Each line links to the official page it came from.

Next: Early voting starts: Tue, Oct 13 (in 5 days)

Registration Register by Mon, Oct 5 (same deadline online, by mail and in person) (passed)Source: sos.ga.gov ↗Source: sos.ga.gov ↗
Early voting in person Tue, Oct 13 to Fri, Oct 30Source: sos.ga.gov ↗
By mail Anyone can vote by mail; request a ballot by Fri, Oct 23 (application must be received 11 days before the election); return it by Tue, Nov 3 (received by the county registrar by close of polls (7 p.m.) Election Day)Source: sos.ga.gov ↗Source: sos.ga.gov ↗Source: sos.ga.gov ↗
Election Day Tue, Nov 3. Polls: 7 a.m. - 7 p.m.Source: sos.ga.gov ↗
ID at the polls Government-issued photo ID required (driver's license even if expired, free state ID, passport, military ID, public college student ID, government employee ID)Source: sos.ga.gov ↗

Checked October 6, 2026. Rules can change; confirm with the official site before you go.

Something wrong or out of date? Tell us

A person reads every report and fixes errors the same day.

Findings

As of 2026-10-08. Counts are of distinct ads; the same text run many times is one ad.

Ads analyzed
72 (Meta 70, YouTube 2) · started running between 2026-05-30 and 2026-10-08
With at least one technique
43 of 72 (60%)
Most common techniques
Glittering Generalities · 23 adsLoaded Language · 23 adsAppeal to Prejudice · 12 ads
Meta
42 of 70 (60%) flagged · Loaded Language (23), Glittering Generalities (22), Appeal to Fear (11)
YouTube
1 of 2 flagged · Appeal to Prejudice (1), Glittering Generalities (1), Repetition (1)
Reported Meta spend
$685,000–871,206 on all ads, $544,200–689,572 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“Georgia will be the envy of the nation” — Glittering Generalities, paid for by Jackson for Governor, Inc. · the flagged ad with the highest reported spend that shows the most common technique

Embed this race on your site

A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.

Who is running these ads

Each side is the campaign plus the groups backing it. How a group is placed is explained below the table.

SideAdsWith at least one techniqueMost common
Bottoms (D)53 of 5Loaded Language (3), Appeal to Fear (2), Appeal to Prejudice (2)
All from the campaign; no ads here from groups placed on this side.
Jackson (R)2718 of 27 (67%)Glittering Generalities (11), Loaded Language (6), Appeal to Prejudice (5)
All from the campaign; no ads here from groups placed on this side.
Not placed on a side (11 sponsors)4022 of 40 (55%)Loaded Language (14), Glittering Generalities (11), Appeal to Fear (8)

Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.

By sponsor (14)
Paid for bySideAdsWith at least one techniqueMost common
Jackson for Governor, Inc.Jacksonthe campaign2617 of 26 (65%)Glittering Generalities (10), Loaded Language (6), Appeal to Prejudice (4)
Dickerson For Georgia Inc.—1514 of 15 (93%)Loaded Language (9), Glittering Generalities (8), Appeal to Fear (5)
Project Battleground Georgia—112 of 11 (18%)Appeal to Fear (1), Card Stacking (1), Glittering Generalities (1)
Take It To The Bank Event—61 of 6Bandwagon Appeal (1), False Urgency (1)
Keisha For GovernorBottomsthe campaign53 of 5Loaded Language (3), Appeal to Fear (2), Appeal to Prejudice (2)
AMERICANS FOR PROSPERITY—11 of 1Appeal to Prejudice (1), Glittering Generalities (1), Loaded Language (1)
Courier Georgia—10 of 1
Dawson for Georgia LLC—10 of 1
Dolezal for Georgia—11 of 1Appeal to Fear (1), Card Stacking (1), Exaggeration/Hyperbole (1)
Frhart2 Enterprises LLC.—11 of 1Glittering Generalities (1)
Friends of Franklin INC—10 of 1
Georgia Gun Owners, Inc—11 of 1Appeal to Fear (1), Exaggeration/Hyperbole (1), Loaded Language (1)
Restoration of America—11 of 1Black-and-White Fallacy (1), Loaded Language (1), Name Calling (1)
Rick JacksonJacksonthe campaign11 of 1Appeal to Prejudice (1), Glittering Generalities (1), Repetition (1)

How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.

Decide what counts

Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.

60% of the 72 ads here use at least one of the techniques ticked below (43 ads).

Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 40% of ads.

The words doing the work

The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.

  • policy in 3 ads · e.g. “her disastrous policies”, “radical policies”

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Money in this race

Candidates for governor report their fundraising to Georgia's state campaign-finance office, not the FEC. This page doesn't cover those reports yet, so it shows no money figures.

The ads

72 ads, newest first. Video transcripts are shown as the model read them, without caption cues like [music].

Paid for by Dickerson For Georgia Inc.from 2026-10-08spend $0–999,000–9,999 impressions
Every time Greg Dolezal and I walk into the Capitol, that fence is a reminder of all we need to know about our choices for Governor this year: Rick Jackson built up a successful business. Keisha Lance Bottoms burned down a city.
Loaded LanguageExaggeration/Hyperbole66.7% of sentences flagged

Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts.

Exaggeration/Hyperbole: The claim that Keisha Lance Bottoms 'burned down a city' is a gross overstatement that no literal evidence supports, used to assign extreme blame — for example: burned down a city

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

President Barack Obama Encourages Georgians to Vote for Keisha Lance Bottoms for Governor

Paid for by Keisha For Governorvideo · 0:55from 2026-10-08
This is Barack Obama, Georgia. I hope you'll support my friend Kesha Lance Bottoms for governor. As a former judge, council member, and mayor, Kesha believes that public service is about putting you first. She's invested in young people, delivered historic payraises for police officers and firefighters, and balanced the budget without raising taxes. Now, Kesha has a plan to lower costs, expand Medicaid, strengthen rural hospitals, and give communities the option to eliminate grocery taxes. And as a mom of four, Kesha understands the importance of giving every child a strong start. And that's why she'll work to guarantee prek for every four-year-old. There is a lot at stake in this election, Georgia. Make your voice heard and vote for Kesha Lance Bottoms for governor.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Paid for by Jackson for Governor, Inc.from 2026-10-052 variantsspend $8,500–9,9981,400,000–1,599,998 impressions
We’ll make Georgia a leader in childhood literacy, raise teacher pay, and give teachers the support they need. Above all, we will strengthen Georgia’s schools.
Glittering Generalities100.0% of sentences flagged

Glittering Generalities: Vague, emotionally positive pledges about leadership, pay, and support that sound noble but lack specific policy detail — for example: make Georgia a leader in childhood literacy and we will strengthen Georgia's schools.

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Jackson for Governor, Inc.from 2026-10-052 variantsspend $5,500–6,498900,000–1,049,998 impressions
I know what it’s like to count every dollar. As governor, I’ll cut the income tax in half, freeze and lower property taxes, end the state income tax on tips, eliminate the state tax on energy, and freeze the gas tax when crisis hits.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Jackson for Governor, Inc.from 2026-10-05spend $600–699125,000–149,999 impressions
Proud to be endorsed by the Georgia Fraternal Order of Police! Public safety isn’t a left or right issue. It’s a matter of public trust. Keisha didn’t give police the support they needed and she left Atlanta’s most vulnerable communities to fend for themselves. That’s disqualifying. I’ll Back the Blue, and I’ll make public safety a daily responsibility. THANK YOU!
Glittering Generalities16.7% of sentences flagged

Glittering Generalities: The phrase 'Back the Blue' and 'public safety' are vague, emotionally positive slogans that sound noble but carry no specific policy meaning — for example: 'Back the Blue'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Dickerson For Georgia Inc.from 2026-10-03 to 2026-10-06spend $200–29930,000–34,999 impressions
When Keisha Lance Bottoms was mayor, she TRIPLED housing costs in Atlanta. Our families can’t afford her disastrous policies if she becomes Governor. I’m ready to work with Rick Jackson to bring costs DOWN and make Georgia more affordable!

Exaggeration/Hyperbole: The claim that housing costs were 'TRIPLED' is an extreme overstatement that almost certainly overstates the actual impact of mayoral policy on housing costs — for example: 'she TRIPLED housing costs in Atlanta'

Scapegoating: Blames a single individual (the mayor) for the complex, multi-factor problem of rising housing costs — for example: 'she TRIPLED housing costs in Atlanta'

Appeal to Fear: Creates anxiety about dire economic consequences for families if the opponent becomes governor, designed to override rational evaluation — for example: 'Our families can't afford her disastrous policies if she becomes Governor'

Loaded Language: The word 'disastrous' is emotionally charged to trigger a negative reaction rather than convey factual information — for example: 'her disastrous policies'

Appeal to Prejudice: Uses 'Our families' to invoke in-group identity, implying the opponent's policies are harmful to 'us' specifically — for example: 'Our families can't afford'

Glittering Generalities: Vague, positive-sounding promises like 'make Georgia more affordable' offer no specific policy substance, functioning as rhetorical flourish — for example: 'make Georgia more affordable'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Soul

Paid for by Rick Jacksonvideo · 0:30from 2026-10-02
This election is a fight for the soul of our state. We need to remember what we have been doing. We've given Georgians tax rebates, cut the state income tax, suspended the gas tax. We want to keep more of it in your pocket. Rick Jackson is the person to get that job done. Rick knows what it's like to struggle, to wake up and not know where your next meal is coming from. Even though we've made so much progress, he knows there is more work to do. Everything is on the line. We need Rick Jackson.
Glittering GeneralitiesRepetitionSlogansAppeal to Prejudice44.4% of sentences flagged

Glittering Generalities: The phrase 'fight for the soul of our state' uses vague, emotionally resonant language to frame the election in grand moral terms without specifying any concrete meaning — for example: 'fight for the soul'

Repetition: Repeats key words or phrases to hammer ideas into the audience and make them seem more credible through familiarity — for example: "tax" ×3.

Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.

Appeal to Prejudice: The sentence appeals to in-group identity by positioning Rick as one of 'us' — someone who has shared the common struggle of ordinary people, implying he is more trustworthy than out-of-touch elites — for example: Rick knows what it's like to struggle

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Paid for by Take It To The Bank Eventfrom 2026-10-02 to 2026-10-02spend $0–99100–999 impressions
Join Keisha Lance Bottoms in Atlanta for TAKE IT TO THE BANK: Let’s Finish What We Started — a fundraiser for the final push to Election Day. October 8 | 🕖 7:00–10:00 PM (doors at 7) Atlanta, GA *Venue shared with registered guests Register today to help us change the narrative
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Take It To The Bank Eventfrom 2026-10-02 to 2026-10-02spend $0–991,000–1,999 impressions
26 days. $26. 1 Night to finish strong. On October 8, we're saving you a seat. You've followed this race and believed in what Keisha Lance Bottoms can do for Georgia. Now we want you in the room with us in Atlanta for Take It to the Bank, a night to gather with people who care about this state as much as you do and push together through the final stretch before Election Day on November 3. We made tickets $26, one dollar for every day between that night and Election Day, because we don't want price to be the reason you miss it. This campaign is built by people like you, and that's who we want there. Space is limited, and the venue will be shared only with registered guests. Grab your spot today, and bring someone who should be there too. Thursday, October 8 | 7:00 to 10:00 PM Venue details sent upon registration REGISTER TODAY: https://secure.ngpvan.com/_jfWuyDTJ0G1gwWGyP9JCw2
False UrgencyBandwagon Appeal11.1% of sentences flagged

False Urgency: The phrase 'final stretch before Election Day' creates artificial time pressure to motivate immediate action — for example: final stretch before Election Day on November 3

Bandwagon Appeal: The invitation to gather with 'people who care about this state as much as you do' implies joining a like-minded crowd, pressuring conformity through shared identity and group participation — for example: gather with people who care about this state as much as you do

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Jackson for Governor, Inc.from 2026-10-02spend $8,000–8,999500,000–599,999 impressions
Chanta Villano-Willis lived in Atlanta when Keisha was mayor. I hope you'll take a few seconds to watch why she's NOT supporting her. Keisha tolerated lawlessness, abandoned responsibility, and kept police from doing their jobs.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Jackson for Governor, Inc.from 2026-10-022 variantsspend $5,500–6,498550,000–649,998 impressions
We’re in a fight for the soul of our state. I’ll build on Governor Kemp’s legacy, slash taxes, and make life more affordable. THANK YOU, Brian Kemp!
Glittering GeneralitiesLoaded Language66.7% of sentences flagged

Glittering Generalities: The phrase 'soul of our state' uses vague, emotionally resonant language to frame a political contest in grand moral terms without specifying any concrete issue — for example: soul of our state and make life more affordable.

Loaded Language: 'Fight' frames the political situation as a battle or conflict, triggering an emotional response and sense of urgency — for example: 'We're in a fight'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Take It To The Bank Eventfrom 2026-10-01 to 2026-10-03spend $0–99100–999 impressions
Join Keisha Lance Bottoms in Atlanta for TAKE IT TO THE BANK: Let’s Finish What We Started — a fundraiser for the final push to Election Day. October 8 | 🕖 7:00–10:00 PM (doors at 7) Atlanta, GA *Venue shared with registered guests Register today at TakeItToTheBank.net
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Project Battleground Georgiafrom 2026-10-01 to 2026-10-082 variantsspend $1,200–1,798215,000–244,998 impressions
Rick Jackson, in his own words: “I’m very pro data center.” Georgia deserves better. While Georgia families ask who is looking out for them, Jackson is telling us exactly where he stands. Keisha Lance Bottoms will put your family first.
Glittering Generalities33.3% of sentences flagged

Glittering Generalities: The phrase 'put your family first' is a vague, emotionally positive appeal with no specific policy substance — for example: "put your family first".

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Take It To The Bank Eventfrom 2026-10-01 to 2026-10-02spend $0–99100–999 impressions
Join Keisha Lance Bottoms in Atlanta for TAKE IT TO THE BANK: Let’s Finish What We Started — a fundraiser for the final push to Election Day. October 8 | 🕖 7:00–10:00 PM (doors open at 7) Atlanta, GA *Venue shared with registered guests Register today at TakeItToTheBank.net
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Jackson for Governor, Inc.from 2026-10-017 variantsspend $25,500–30,4934,750,000–2,049,996 impressions
As your next Governor, I’ll fight to make Georgia more affordable, more prosperous, and safer for every family. We’ll cut taxes, lower costs, strengthen our schools, make healthcare more affordable, and keep Georgia moving forward. I’d be honored to earn your support.
Glittering GeneralitiesSlogans100.0% of sentences flagged

Glittering Generalities: Vague, emotionally positive promises ('affordable', 'prosperous', 'safer for every family') that sound noble but lack specific policy substance — for example: more affordable, more prosperous, and safer for every family and keep Georgia moving forward.

Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Jackson for Governor, Inc.from 2026-10-0165 variantsspend $23,400–33,0355,045,500–5,882,335 impressions
I am running to go to work for ALL Georgians as your next Governor. We'll cut taxes, lower costs, strengthen schools, make healthcare affordable, and keep families safe. I'd be honored to earn your support.
Appeal to PrejudiceGlittering Generalities66.7% of sentences flagged

Appeal to Prejudice: Emphasizing 'ALL Georgians' invokes in-group identity, implying a contrast with opponents who supposedly don't represent everyone — for example: ALL Georgians

Glittering Generalities: A list of vague, emotionally positive promises with no specific policy detail, designed to sound noble and appealing without substantive meaning — for example: cut taxes, lower costs, strengthen schools, make healthcare affordable, keep families safe

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Dawson for Georgia LLCfrom 2026-09-302 variantsspend $200–39819,000–24,998 impressions
Let’s go! Canvass for Keisha Lance Bottoms with Representative Robert Dawson, the South Fulton Democrats, and the Coordinated Campaign! Join us every Saturday until Election Day as we knock doors across Atlanta and the City of South Fulton for Keisha Lance Bottoms for Governor and Democrats up and down the ballot! Sign up here: https://www.robertforgeorgia.com/canvass/ (Paid for by Dawson for Georgia LLC)
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Project Battleground Georgiafrom 2026-09-28 to 2026-10-072 variantsspend $600–79870,000–79,998 impressions
Rick Jackson didn't just back Georgia's six-week abortion ban. He took credit for it. Then said he'd go further. At a March meet-and-greet in Martinez, a voter asked Jackson whether he would support a “total abortion ban.” “If anybody wants to do that, I would absolutely confirm it,” Jackson said. Jackson also boasted that he helped shepherd the six-week ban into law. “I'm real pleased that I was a part of that behind the scenes,” he said.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Project Battleground Georgiafrom 2026-09-28 to 2026-10-082 variantsspend $400–59835,000–44,998 impressions
Rick Jackson says communities should decide on data centers. In Texas, his own project kept them in the dark. Georgia Public Service Commissioner Peter Hubbard urged Jackson to let local communities, not outside interests, control data center development. Hubbard said Jackson's Texas project is “using nondisclosure agreements to hide critical information from the public.” Courier Georgia reported the Bowie County, Texas project allegedly used confidentiality agreements.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Project Battleground Georgiafrom 2026-09-28 to 2026-10-082 variantsspend $1,100–1,29865,000–79,998 impressions
Rick Jackson says communities should decide on data centers. Ask the people of Hooks, Texas how that's going. Jackson has said publicly he has money invested in a Texas data center project. “I do have an investment and that's the reason I'm knowledgeable about it,” he told 13WMAZ. Dozens of Bowie County residents packed the courthouse to fight a $12 million land sale tied to his company. The county judge confirmed commissioners signed a confidentiality clause.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Project Battleground Georgiafrom 2026-09-28 to 2026-10-082 variantsspend $500–69860,000–69,998 impressions
Rick Jackson agreed rape survivors should prove it to get an abortion. The numbers show why that's nearly impossible. Roughly 65% of rapes are never reported to police. Out of every 1,000 sexual assaults, an estimated 50 lead to an arrest, according to RAINN. In the same recording, Jackson talked about wanting to “tighten up” access to abortion pills, which account for over 80% of abortions in Georgia.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Project Battleground Georgiafrom 2026-09-28 to 2026-10-082 variantsspend $600–79860,000–74,998 impressions
Rick Jackson was caught on tape agreeing women should have to prove they were raped to get an abortion. The recording captured Jackson discussing abortion with a voter who objected to exceptions for pregnancies resulting from rape. When the voter argued that “if a woman is saying she was raped, she needs to prove it,” Jackson responded: “Right, got you.” The audio surfaced the day after Jackson won the GOP runoff for governor.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Dickerson For Georgia Inc.from 2026-09-26 to 2026-09-30spend $200–29935,000–39,999 impressions
The years when Keisha Lance Bottoms were Mayor will go down in history among Atlanta’s darkest days. Lives lost, families devastated, and businesses burned. On November 3rd, we have a choice between Rick Jackson’s inspiring success story or Keisha’s miserable failure.

Loaded Language: The phrase 'darkest days' is emotionally charged language designed to trigger a negative reaction rather than convey factual information — for example: Atlanta's darkest days, Lives lost, families devastated, and businesses burned and inspiring success story.

Exaggeration/Hyperbole: Claiming an entire mayoral term will go down as among a city's 'darkest days' is an extreme overstatement that goes well beyond what evidence would support — for example: 'will go down in history among Atlanta's darkest days'

Card Stacking: The sentence selectively presents negative outcomes without any context, counterarguments, or acknowledgment of broader circumstances (e.g., national events, COVID-19, nationwide unrest) that contributed to these outcomes — for example: 'Lives lost, families devastated, and businesses burned'

Black-and-White Fallacy: The sentence presents only two options — an 'inspiring success story' versus a 'miserable failure' — eliminating any nuance or middle ground between the two candidates — for example: 'a choice between Rick Jackson's inspiring success story or Keisha's miserable failure'

Name Calling: Labeling Keisha Lance Bottoms's tenure as a 'miserable failure' is a derogatory label used to discredit her rather than address specific policy arguments — for example: 'Keisha's miserable failure'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Jackson for Governor, Inc.from 2026-09-25 to 2026-10-03spend $10,000–14,9991,000,000+ impressions
Veterans shouldn’t have to battle state government after fighting for our country. When I’m governor, the people who had America’s back will know Georgia has theirs. THANK YOU, Nine Line Apparel, for welcoming me back and hosting our veterans roundtable today!
Appeal to PrejudiceGlittering Generalities66.7% of sentences flagged

Appeal to Prejudice: The phrase 'our country' invokes in-group identity, framing veterans as a sympathetic in-group deserving special solidarity — for example: fighting for our country and the people who had America's back.

Glittering Generalities: Vague pledges of mutual loyalty and support ('had America's back', 'Georgia has theirs') use emotionally resonant but substantively empty language to signal solidarity without specifying any policy — for example: had America's back

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Dolezal for Georgiafrom 2026-09-25 to 2026-10-08spend $600–69940,000–44,999 impressions
Keisha Lance Bottoms’ administration put a “no-chase” order on Atlanta police in 2020. The bad guys knew there were no consequences. Theft, carjackings, and crime exploded. That experiment failed Atlanta. It would be disastrous for Georgia.

Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: experiment failed.

Name Calling: The phrase 'bad guys' is a derogatory, reductive label used to characterize criminals in a way that inflames rather than informs — for example: "bad guys".

Card Stacking: The sentence asserts as fact that criminals were aware of and exploited the policy, presenting an unverified causal claim without evidence — for example: knew there were no consequences and Theft, carjackings, and crime exploded.

Exaggeration/Hyperbole: The word 'exploded' is an extreme overstatement implying a dramatic, sudden surge in crime directly caused by the policy, without citing data or acknowledging other contributing factors — for example: exploded and disastrous.

Appeal to Fear: The sentence warns of 'disastrous' consequences for the entire state of Georgia, escalating the threat beyond Atlanta to create broad anxiety and pressure the audience — for example: 'It would be disastrous for Georgia'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Jackson for Governor, Inc.from 2026-09-25spend $1,500–1,999200,000–249,999 impressions
If I’m elected, I’m going to do more to help people that didn’t vote for me than any politician they’ve ever voted for in their life.
Exaggeration/Hyperbole100.0% of sentences flagged

Exaggeration/Hyperbole: The claim to do more for people than 'any politician they've ever voted for in their life' is an absolute superlative that goes beyond what evidence could support — for example: "more to help people that didn't vote for me than any politician they've ever voted for in their life".

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Georgia Gun Owners, Incfrom 2026-09-247 variantsspend $900–1,593135,000–161,993 impressions
As Mayor, Keisha Lance Bottoms almost ran Atlanta into the ground. What do you think she will do as Governor?

Loaded Language: The phrase 'ran Atlanta into the ground' is emotionally charged and hyperbolic, designed to trigger a negative reaction rather than convey factual assessment — for example: 'ran Atlanta into the ground'

Exaggeration/Hyperbole: The claim that Bottoms 'almost ran Atlanta into the ground' is an extreme overstatement unsupported by specific evidence — for example: 'almost ran Atlanta into the ground'

Appeal to Fear: The rhetorical question implies dire consequences if Bottoms becomes Governor, leveraging the negative framing of sentence 1 to create anxiety about her future role — for example: 'What do you think she will do as Governor?'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by Take It To The Bank Eventfrom 2026-09-24 to 2026-10-01spend $0–998,000–8,999 impressions
Join Keisha Lance Bottoms in Atlanta for TAKE IT TO THE BANK: Let’s Finish What We Started — a fundraiser for the final push to Election Day. Wed, October 8 | 🕖 7:00–10:00 PM (doors at 7) Atlanta, GA *Venue shared with registered guests Register today at TakeItToTheBank.net
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

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Paid for by Take It To The Bank Eventfrom 2026-09-24 to 2026-10-022 variantsspend $100–29860,000–74,998 impressions
Join Keisha Lance Bottoms in Atlanta for TAKE IT TO THE BANK: Let’s Finish What We Started — a fundraiser for the final push to Election Day. Wed, October 8 | 🕖 7:00–10:00 PM (doors open at 7) Atlanta, GA *Venue shared with registered guests Register today at TakeItToTheBank.net
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

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Paid for by Jackson for Governor, Inc.from 2026-09-233 variantsspend $40,000–54,9972,600,000–699,999 impressions
Crime was out of control when Keisha was mayor.
Loaded Language100.0% of sentences flagged

Loaded Language: The phrase 'out of control' is emotionally charged language that implies chaos and danger beyond what a neutral factual statement would convey — for example: 'Crime was out of control when Keisha was mayor.'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

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Other advertisers

Paid posts that ran in GA and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.

HCSO Foundation: not a political advertiser

Paid for by HCSO Foundationfrom 2026-09-21 to 2026-09-24spend $0–992,000–2,999 impressions
GRITS & GRACE: OUR FIRST INVITED GUEST ANNOUNCEMENT! 🎙️ The conversation is getting started. Sheriff Reginald B. Scandrett and the Henry County Sheriff’s Office are pleased to announce The Honorable Keisha Lance Bottoms, former Mayor of Atlanta and author of The Rough Side of the Mountain: A Memoir, as an invited guest for Grits & Grace: Let’s Talk. From public service to the deeply personal journey she shares in her memoir, this fireside conversation will go beyond titles and headlines to talk about leadership, life, resilience, community and the experiences that shape us. 📅 Monday, October 12 | 10 AM Grits & Grace is part of National Faith & Blue Weekend and is designed to bring people together for real conversation around Community. Climate. Concerns. And this is only the beginning. More invited guest announcements are coming. 🎟️ Registration is required. Secure your seat today at HCSOFoundation.org. #GritsAndGrace #LetsTalk #FaithAndBlue #HenryCounty #HCSO #CommunityConversation
no techniques found

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The American Independent Foundation: news-style page

Paid for by The American Independent Foundationfrom 2026-09-17 to 2026-09-22spend $0–992,000–2,999 impressions
Keisha Lance Bottoms calls for a statewide pause, while Rick Jackson sees economic opportunity.
no techniques found

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The Georgia Democrat: news-style page

Paid for by The Georgia Democratfrom 2026-09-07 to 2026-09-152 variantsspend $0–1984,100–5,998 impressions
🚨 Georgia Republican gubernatorial nominee Rick Jackson pledged at a July rally in Marietta that, if elected governor, he would push the Georgia General Assembly to match the federal Trump Account contribution with an additional $1,000 per child. The remarks were made at a Wheeler High School event in Cobb County where President Donald Trump also appeared. Footage of the pledge was posted to X by USA First Lab. Jackson's exact words, confirmed by the Daily Signal: "I want to announce, when I become governor, I'm going to push the state of Georgia to match the federal contribution with another $1,000. I believe our Legislature will approve that." Jackson added that if the legislature does not approve the match, he would personally donate the $1,000 himself, a claim that carries weight given he has poured more than $100 million of his own money into his campaign. The federal Trump Accounts program, created under the One Big Beautiful Bill Act signed by President Trump on July 4, 2025, seeds a $1,000 investment account for every U.S. citizen child born between January 1, 2025, and December 31, 2028. Funds grow tax-deferred in low-cost U.S. stock index funds until the child turns 18. No state matching proposal has been formally introduced in the Georgia General Assembly, and legislative leaders have not publicly committed to backing one. Jackson, founder of Jackson Healthcare and the Republican nominee for the 2026 gubernatorial race, will face Democratic former Atlanta Mayor Keisha Lance Bottoms in the general election. His state match proposal remains a campaign commitment contingent on winning the governorship and securing legislative approval. Would a state match make Trump Accounts more impactful for Georgia families? 👇 #Georgia #RickJackson #TrumpAccounts #GeorgiaGovernor #GeorgiaPolitics #Breaking
no techniques found

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The American Independent Foundation: news-style page

Paid for by The American Independent Foundationfrom 2026-08-27 to 2026-09-114 variantsspend $19,000–25,4962,350,000–1,549,997 impressions
Lance Bottoms talks infertility, adoption Keisha Lance Bottoms talks about infertility and adoption in new book
no techniques found

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The Georgia Democrat: news-style page

Paid for by The Georgia Democratfrom 2026-08-25 to 2026-09-022 variantsspend $0–1982,000–3,998 impressions
More than 100 Georgia Sheriffs are reportedly backing Republican Rick Jackson’s Gubernatorial bid. Jackson is currently in a closely contested race against former Atlana Mayor Keisha Lance Bottoms. Do you think this will have an impact on the race? 👇
no techniques found

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What this page is

  • An ad is on this page because its own "Paid for by" line is a campaign in this race; or it ran mostly in GA and names a nominee for governor — unless its sponsor is a campaign for some other office (a U.S. Senate or House campaign included), or it also names GA's Senate nominees, in which case it is on the Senate race's page. Ads from outside groups appear alongside the campaigns' own.
  • The candidates are the ones certified for the November ballot, from the source linked at the top. Governors are state offices, so there are no FEC filings behind this page: no money figures, and outside groups are placed on a side only when they are a campaign or a party committee.
  • Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
  • A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
  • Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
  • Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
  • Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.

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