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33 ads analyzed · 9 use a rhetorical technique, most often glittering generalities and loaded language.
The words doing the persuading
Paid for by Emilia Sykes for Congress“…who they're fighting for, but my community reminds me every day why I'm working to deliver real results for Ohio families.”Glittering GeneralitiesSee this ad →
Carey Coleman (Republican), Sandeep Dixit (independent) and Emilia Sykes (Democrat) are the nominees for Ohio's 13th congressional district in the November 3, 2026 general election. Emilia Sykes is the incumbent. By their latest FEC reports, Carey Coleman's campaign had raised $170,000 (through October 14, 2026), Sandeep Dixit's campaign $92,000 (through October 14, 2026) and Emilia Sykes's campaign $4.0 million (through October 14, 2026). Outside groups have reported $67,000 for Carey Coleman and $14,000 against; $934,000 for Emilia Sykes and $140,000 against. Semblen has analyzed 33 ads in this race; 9 used at least one rhetorical technique, most often glittering generalities and loaded language.
Carey Coleman (REP), Sandeep Dixit (IND), Emilia Sykes (DEM, incumbent).
4 others filed with the FEC; any ads they ran are below. 33 ads analyzed, 9 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-28.
Also on every Ohio ballot: 1 statewide ballot measure →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in Ohio
From Ohio's official election office. Each line links to the official page it came from.
Registration
Register by Mon, Oct 5 (30th day before is Sun Oct 4; SOS says the deadline is Oct 5. Mail applications must be postmarked by the 30th day before) (passed)Source: codes.ohio.gov ↗Source: ohiosos.gov ↗
Anyone can vote by mail; request a ballot by Tue, Oct 27 (received by county board by close of business, 7th day before the election); return it by Tue, Nov 3 (received by county board by close of polls (7:30 p.m.); postmark grace period repealed by SB 293; UOCAVA exception) (passed)Source: codes.ohio.gov ↗Source: codes.ohio.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Where they stand
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Carey Coleman · Emilia Sykes.
Economy and cost of livingColeman: stated · Sykes: stated
Carey Coleman (REP)
Coleman says he wants to lower the cost of living by cutting federal spending, ending wasteful programs, increasing American energy production, easing supply chain bottlenecks, and protecting middle-class families from new taxes and mandates. He also backs workforce training, apprenticeships, reshoring manufacturing and fair trade policies to grow jobs.
“Carey Coleman will take action to lower the cost of living and restore economic stability.”
Sykes says she wants an economy with good-paying jobs and lower everyday costs, backed by bipartisan budget solutions and investment in education, workforce training, research, clean energy and infrastructure. She also says she is working to bring CHIPS Act and infrastructure law funding to Northeast Ohio and supports housing affordability through the HOMES Act.
Taxes and government spendingColeman: stated · Sykes: stated
Carey Coleman (REP)
Coleman says he wants to rein in federal spending, restore fiscal discipline and end wasteful programs. He supports pro-growth tax policies and says he would protect middle-class families from new taxes.
Sykes says the tax system should reward work, not just wealth, and she wants to expand the Earned Income Tax Credit and reinstate the Child Tax Credit. She has also introduced the Lower Your Taxes Act and co-sponsored a bipartisan bill for no tax on overtime.
“our tax system should reward work, not just wealth”
Sykes says she wants to lower prescription drug costs, expand access to Medicaid and Medicare, and increase funding for medical research and public health agencies. She says healthcare is a human right and backs expanded pre- and post-natal care for mothers.
Social Security and MedicareColeman: no position · Sykes: stated
Carey Coleman (REP)
No stated position on their website.
Emilia Sykes (DEM, incumbent)
Sykes says she is protecting Social Security and Medicare, and she supports Medicare drug price negotiations to lower costs. She has pressed the Social Security Administration to reverse its overpayment claw back policy.
Sykes says she is protecting a woman's right to reproductive choice. She co-sponsored the Women's Health Protection Act and led a resolution reaffirming access to emergency abortion care.
Coleman says he wants to increase American energy production to bring down fuel and utility costs, and he calls for energy independence. He says Ohio should be a national leader in energy production.
Sykes says she wants to meet today's energy demands while developing clean energy technology, with policies that lower energy bills, create jobs and address climate change. She supports domestic solar, wind, hydro, geothermal and biomass production and training programs for workers in the transition.
Coleman says he would push for more resources for local police, stronger penalties for violent and repeat offenders, and federal help for departments to recruit and train officers. He also supports cracking down on fentanyl trafficking and organized crime, and funding mental health and addiction recovery programs.
“criminals should fear the law not law-abiding citizens.”
Sykes says she is working to keep communities safe. She has introduced bipartisan legislation to support local law enforcement and secured funding for community safety projects.
Coleman says parents, not bureaucrats, should have a strong voice in their children's education. He also supports workforce training tied to local employer needs and apprenticeship programs as paths to careers without heavy student debt.
Sykes says every student should have access to quality public education from pre-K through higher education, and she wants college to be affordable so graduates are not burdened by student loan debt. She also supports skills-based training and exposing students to trades and technical careers.
Foreign policy and defenseColeman: stated · Sykes: stated
Carey Coleman (REP)
Coleman says he supports strong national security. He also says he wants fair trade policies that protect American workers and reshoring of critical manufacturing and supply chains.
Sykes says a military strike in a sovereign country with no defined endgame risks a long and costly conflict and endangers American service members. She says Americans should not be asked to take on governing another country.
“Americans should not be asked to take on the burden of governing another country.”
Elections and ethics in governmentColeman: stated · Sykes: no position
Carey Coleman (REP)
Coleman says he supports more transparency and accountability in government, stronger congressional oversight, and laws applied equally and fairly. He also says he wants to rein in unelected agencies that make rules without accountability.
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Got a political text?
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-28. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
33 · started running between 2026-03-09 and 2026-10-26
$44,400–62,805 on all ads, $35,300–46,767 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“deliver real results for Ohio families” — Glittering Generalities, paid for by Emilia Sykes for Congress
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow Emilia Sykes in office
Emilia Sykes won. Get what Emilia Sykes says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 9% of ads.
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
$170K through 2026-10-14individuals $107K · PACs $8,500 · candidate's own money, incl. loans $51K · from the candidate's other committees $2,000 · cash on hand $63K
THINK BIG— $332K supporting SykesLargest donors:
LEADING THE FUTURE $22.5M (98%); Ronald Conway $500K (2%), SV Angel, FounderNEW DEMOCRAT MAJORITY— $270K supporting SykesLargest donors:
OPPORTUNITY FORWARD ALLIANCE $3.4M (56%) (an organization: its own funders aren't reported to the FEC); EFFECTIVE GOVERNING COALITION $2.2M (38%) (an organization: its own funders aren't reported to the FEC)AMERICA PAC— $140K opposing SykesLargest donors:
Elon Musk $50.3M (100%), Space Exploration Technologies Corp., CEONEW AMERICAN JOBS FUND— $124K supporting SykesROLLING SEA ACTION FUND— $115K supporting SykesLargest donors:
LET IT RESOUND $1.1M (81%) (an organization: its own funders aren't reported to the FEC)and 7 more
Paid for by DESIGNAfrom 2026-10-25 to 2026-10-27spend $0–99100–999 impressions
It's a no to Emilia Sykes for me. Sorry not sorry, she doesn't represent any of my interests, and she refuses to answer really straightforward questions. She's too busy for the future of Akron, our economic opportunity from private equity is not priority, she seems to be focused on all the right reasons for her and her primary base, and not interested in the platforms or issues impacting all of us. I don't know maybe she will clarify her position for me before I vote early tomorrow, maybe not. She's a former classmate, and I really hoped there would have at least been ONE Democrat I could vote for but that doesn't appear to be the case. They all want socialism, don't support science, don't support technical progress, and pretty much want to tax "the rich" to death as far as I can tell. There are very few actionable plans I'm seeing to actually grow and develop our city and County, it's highly concerning autistics are getting prejudiced in the Justice System here too.
I'm happy to talk about it if she is, but I haven't seen hide nor hair, there is no reply.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Emilia Sykes won. Get what Emilia Sykes says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by SANDEEP DIXIT FOR CONGRESSfrom 2026-10-25spend $0–99100–999 impressions
I’m Sandeep Dixit, an engineer with over three decades of community leadership experience. I’m, running for Congress from Ohio’s district 13. I’m saying no to party extremes and PAC money. I want policies that invest in people. I will singularly represent and answer to the people of the district. And not to party whips and PACs.
I would be honored to earn your vote. 🙏
#sandeepforcongress2026
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Working Americafrom 2026-10-25spend $0–99100–999 impressions
“We've heard horrifying stories of pregnant women being turned away from emergency rooms," said Rep. Emilia Sykes, who led a resolution making sure emergency rooms treat and stabilize pregnant patients.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Loaded Language: The quoted phrase "go to hell" is an emotionally charged, hostile expression directed at teachers' unions in place of a substantive policy position.
Paid for by Emilia Sykes for Congressfrom 2026-10-2118 variantsspend $5,800–8,3821,039,000–1,257,982 impressions
Lower housing prices. More affordable health care. No tax on tips or overtime. That's what our team deserves, and that's what I'm fighting for every day.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SANDEEP DIXIT FOR CONGRESSfrom 2026-10-152 variantsspend $0–198200–1,998 impressions
I recently received the NRA candidate questionnaire, and I want to be clear about where I stand.
I support the Second Amendment. I do not support adding new gun regulations, and I am not calling for the repeal of laws that are already in place.
In this video, I explain my position and how I approach the issue.
My platform is No Part Extremes, No PACs, Citizens First.
#SecondAmendment #2A #OH13 #OhioPolitics #SandeepForCongress2026
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by SANDEEP DIXIT FOR CONGRESSfrom 2026-10-133 variantsspend $0–297100–1,197 impressions
I had a great time visiting Akron Public Schools. Thank you to Mrs. Dorsey and her 1st graders class for welcoming us. 🙏❤️
#sandeepforcongress2026
#akronpublicschools
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in OH; or it ran mostly in OH and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.