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100 ads analyzed · 54 use a rhetorical technique, most often loaded language and name calling.
The words doing the persuading
From the Kaptur side · Paid for by KAPTUR FOR CONGRESS“Marcy Kaptur stands up to the billionaires and greedy corporations to fight for us”Loaded LanguageSee this ad →
From the Merrin side · Paid for by CONGRESSIONAL LEADERSHIP FUND“…immigrants, or Ohio families? Marcy Kaptur made her choice.
Kaptur voted to allow free healthcare for over a million illegal immigrants.
While Ohio housing is unaffordable, Marcy Kaptur voted to allow our tax dollars to…”Loaded LanguageSee this ad →
Marcy Kaptur (Democrat) and Derek Merrin (Republican) are the nominees for Ohio's 9th congressional district in the November 3, 2026 general election. Marcy Kaptur is the incumbent. By their latest FEC reports, Marcy Kaptur's campaign had raised $5.9 million (through October 14, 2026) and Derek Merrin's campaign $2.2 million (through October 14, 2026). Outside groups have reported $2.9 million for Marcy Kaptur and $5.5 million against; $3.5 million for Derek Merrin and $5.7 million against. Semblen has analyzed 100 ads in this race; 54 used at least one rhetorical technique, most often loaded language and name calling.
Marcy Kaptur (DEM, incumbent), Derek Merrin (REP).
5 others filed with the FEC; any ads they ran are below. 100 ads analyzed, 54 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-28.
Also on every Ohio ballot: 1 statewide ballot measure →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in Ohio
From Ohio's official election office. Each line links to the official page it came from.
Registration
Register by Mon, Oct 5 (30th day before is Sun Oct 4; SOS says the deadline is Oct 5. Mail applications must be postmarked by the 30th day before) (passed)Source: codes.ohio.gov ↗Source: ohiosos.gov ↗
Anyone can vote by mail; request a ballot by Tue, Oct 27 (received by county board by close of business, 7th day before the election); return it by Tue, Nov 3 (received by county board by close of polls (7:30 p.m.); postmark grace period repealed by SB 293; UOCAVA exception) (passed)Source: codes.ohio.gov ↗Source: codes.ohio.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Got a political text?
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-28. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
100 · started running between 2026-07-14 and 2026-10-26
$89,000–121,682 on all ads, $77,800–100,277 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“greedy corporations” — Loaded Language, paid for by KAPTUR FOR CONGRESS
· the flagged ad with the highest reported spend that shows the most common technique
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow Marcy Kaptur in office
Marcy Kaptur won. Get what Marcy Kaptur says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Each side is the campaign plus the groups backing it. How a group is placed is explained below the table.
Side
Ads
With at least one technique
Most common
Kaptur (D)
18
15 of 18 (83%)
Loaded Language (9), Glittering Generalities (8), Name Calling (3)
Kaptur's campaign
15
12 of 15 (80%)
Glittering Generalities (8), Loaded Language (6), Appeal to Fear (2)
2 groups backing Kaptur
3
3 of 3
Loaded Language (3), Card Stacking (1), Exaggeration/Hyperbole (1)
Merrin (R)
63
32 of 63 (51%)
Name Calling (22), Loaded Language (17), Glittering Generalities (9)
Merrin's campaign
55
26 of 55 (47%)
Name Calling (18), Loaded Language (11), Glittering Generalities (9)
2 groups backing Merrin
8
6 of 8
Loaded Language (6), Name Calling (4), Appeal to Prejudice (3)
Not placed on a side (8 sponsors)
19
7 of 19 (37%)
Glittering Generalities (6), Bandwagon Appeal (2), Loaded Language (1)
Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.
How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.
Decide what counts
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
54% of the 100 ads here use at least one of the techniques ticked below (54 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 33% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
liberalin 8 ads· e.g. “Liberal Marcy Kaptur”, “liberal Kaptur”
career politicianin 3 ads· e.g. “Liberal, Career Politician Kaptur”, “43 year career politician”
illegalin 3 ads· e.g. “illegals”, “illegal immigrants flooding into America”
lyingin 3 ads· e.g. “Marcy Kaptur is lying”, “Lying is par for the course”
soldin 3 ads· e.g. “sold out NW Ohio”, “sold out”
stuffin 3 ads· e.g. “insane stuff”, “the radical stuff”
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Marcy Kaptur (DEM, incumbent)
Raised
$5.9M through 2026-10-14individuals $3.4M · PACs $1.5M · party $2,000 · from the candidate's other committees $903K · cash on hand $698K
CLF— $2.9M opposing Kaptur
· 6 ads on this pageLargest donors:
AMERICAN ACTION NETWORK $64.3M (25%) (an organization: its own funders aren't reported to the FEC); Elon Musk $30.0M (12%), Space Exploration Technologies Corp., CEO; Timothy Mellon $21.0M (8%), Self-Employed, Investments; Miriam Adelson $10.0M (4%), Adelson Drug Clinic, Physician; Paul E Singer $8.0M (3%), EMC, PresidentSAFETY & AFFORDABILITY PAC INC.— $1.1M opposing KapturCLUB FOR GROWTH ACTION— $706K opposing KapturLargest donors:
Jeff Yass $16.5M (34%), SIG, Managing Director; RESTORATION OF AMERICA PAC $15.0M (30%); MARSHA FOR SENATE $4.8M (10%); RESTORATION OF AMERICA PAC $2.5M (5%); RESTORATION OF AMERICA PAC $2.5M (5%) (its largest donors: Richard E Uihlein $57.7M, Uline; RESTORATION OF AMERICA $1.7M, an organization; AMERICAN LEADERSHIP PAC $1.0M)NEW AMERICAN JOBS FUND— $696K supporting KapturAMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES P E O P L E— $584K supporting KapturLargest donors:
AFSCME PEOPLE DISTRICT COUNCIL 37 $838K (34%)and 22 more
HONEYWELL EMPLOYEE CITIZENSHIP FUND HONEYWELL INC. $10K
HOPE PAC $1,000
HOULAPAC $4,000
HOUSE CALL PAC $1,000
HUMAN RIGHTS CAMPAIGN PAC $2,500
HUMANE WORLD ACTION FUND POLITICAL ACTION COMMITTEE $1,500
HUNTINGTON BANCSHARES INC., PAC $4,000
HUNTINGTON INGALLS INDUSTRIES POLITICAL ACTION COMMITTE (SHIPPAC) $1,500
IBEW COPE $10K
IN THIS TOGETHER PAC $5,000
INDEPENDENCE BLUE CROSS LLC PAC $2,500
INNOVATION FOR GOOD PAC $8,500
INT'L ASSN OF SHEET METAL, AIR, RAIL AND TRANSPORTATION WORKERS PAC (SMART) $10K
INT'L UNION OF BRICKLAYERS AND ALLIED CRAFTWORKERS $5,000
INTERNATIONAL ASSOCIATION OF FIRE FIGHTERS PAC $10K
INTERNATIONAL LONGSHOREMEN'S ASSOCIATION COMMITTEE ON POLITICAL EDUCATION $10K
INTERNATIONAL UNION OF PAINTERS AND ALLIED TRADES IUPAT $5,000
IRONWORKERS PAL (IPAL) C00027359 $10K
JACOBS GOOD GOVERNMENT FUND OF JACOBS ENGINEERING GROUP INC. $5,000
JEFFRIES FOR CONGRESS $4,000
JOBS, EDUCATION, & FAMILIES FIRST JEFF PAC $10K
JOINT ACTION COMMITTEE FOR POLITICAL AFFAIRS $2,500
JSTREETPAC $5,500
JUDY CHU FOR CONGRESS $1,000
JULIA BROWNLEY FOR CONGRESS (CA-26) $1,000
KATHERINE CLARK FOR CONGRESS $4,000
KIDSPAC $2,000
L3HARRIS TECHNOLOGIES, INC. PAC $10K
LA BAMBA PAC $10K
LABORERS' INTERNATIONAL UNION OF NORTH AMERICA (LIUNA) PAC $5,000
LATEEFAH FOR CONGRESS $1,000
LEADING PEOPLE FORWARD PAC $1,000
LEAGUE OF CONSERVATION VOTERS ACTION FUND $4,050
LEIDOS INC. POLITICAL ACTION COMMITTEE $10K
LICCARDO FOR CONGRESS $2,000
LIFTOFF PAC $2,000
LOBO PAC $2,000
LOCKHEED MARTIN EMPLOYEES PAC $5,000
LOFGREN FOR CONGRESS $1,000
LORI TRAHAN FOR CONGRESS COMMITTEE $1,000
LUZ RIVAS FOR CONGRESS $1,000
LYONDELL CHEMICAL COMPANY PAC $5,000
MAC PAC $1,000
MACHINISTS NON-PARTISAN POLITICAL LEAGUE $5,000
MAKING A DIFFERENCE PAC $2,000
MARC VEASEY CONGRESSIONAL CAMPAIGN COMMITTEE $2,500
MARK KELLY FOR SENATE $2,000
MARQUIS MASTER SC, INC. PAC (MARQUIS PAC) $500
MATERION CORPORATION POLITICAL ACTION COMMITTEE $10K
MAXWELL ALEJANDRO FROST FOR CONGRESS $2,000
MCDONALDS CORPORATION POLITICAL ACTION COMMITTEE $1,000
MELANIE FOR NEW MEXICO $1,000
MICHIGAN SUGAR COMPANY GROWERS POLITICAL ACTION COMMITTEE $10K
MICROSOFT CORPORATION STAKEHOLDERS VOLUNTARY PAC - MSVPAC $1,000
MINN-DAK FARMERS COOP PAC $1,000
MITTEN PAC $5,000
MOMS FED UP $10K
MORGAN MCGARVEY FOR CONGRESS $2,000
MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MORPAC) $2,000
MORTGAGE GUARANTY INSURANCE CORPORATION POLITICAL ACTION COMMITTEE ('MGIC-PAC') $2,000
MTSI LEADERS FOR ENDURING SOLUTIONS $8,500
NANCY PELOSI FOR CONGRESS $4,000
NATIONAL ACTIVE AND RETIRED FEDERAL EMPLOYEES ASSOCIATION NARFE PAC $4,500
NATIONAL AIR TRAFFIC CONTROLLERS ASSOCIATION PAC $5,000
NATIONAL ASSOCIATION OF BROADCASTERS POLITICAL ACT $1,000
NATIONAL ASSOCIATION OF SOCIAL WORKERS INC. POLITICAL ACTION FOR CANDIDATE ELECTION (PACE) $1,000
NATIONAL BEER WHOLESALERS PAC C00144766 $5,000
NATIONAL COMMITTEE TO PRESERVE SOCIAL SECURITY & MEDICARE PAC $500
NATIONAL CORN GROWERS ASSOCIATION (CORNPAC) $10K
NATIONAL COTTON COUNCIL OF AMERICA COMMITTEE FOR THE ADVANCEMENT OF COTTON $2,500
NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION POLITICAL ACTION COMMITTEE $5,000
NATIONAL MULTI-FAMILY HOUSING COUNCIL PAC $5,000
NATIONAL PORK PRODUCERS COUNCIL PAC $5,000
NATIONAL POSTAL MAIL HANDLERS UNION PAC $1,500
NATIONAL RURAL LETTER CARRIERS ASSN PAC $7,500
NATIONAL WEATHER SERVICE EMPLOYEES ORGANIZATION POLITICAL ACTION COMMITTEE $1,000
NATL ASSOC OF POSTAL SUPERVISORS PAC $2,500
NEA FUND FOR CHILDREN C00003251 $2,000
NEW VOICE PAC $5,000
NIKE INC FEDERAL POLITICAL ACTION COMMITTEE (NIKE FEDERAL PAC) $1,000
NO VOTE LEFT BEHIND PAC $1,500
NOSSAMAN PAC $2,500
NRDC ACTION FUND INC., PAC $1,000
NUCLEAR ENERGY INSTITUTE FEDERAL POLITICAL ACTION COMMITTEE $3,500
NUCOR CORPORATION PAC $5,000
OHIO CORN AND WHEAT GROWERS ASSOCIATION PAC $10K
OLSSON FRANK AND WEEDA P C FUND FOR AMERICAN VALUES PAC $1,000
OREGON DEMOCRATIC CLUB $500
OTTAWA COUNTY DEMOCRATIC CENTRAL COMMITTEE $300
PAC FOR GOOD $2,000
PAC IN THE SADDLE $2,000
PAC OF APPLES $2,000
PAC TO THE FUTURE $10K
PASS / PROFESSIONAL AVIATION SAFETY SPECIALISTS PAC $4,000
PETE AGUILAR FOR CONGRESS $4,000
PLANNED PARENTHOOD ACTION FUND INC. $5,000
POET PAC $10K
POLITICAL EDUCATION PATTERNS POLITICAL ARM INTL UN $10K
PROGRESSIVE AMERICANS FOR DEMOCRACY $3,000
PROGRESSIVE TURNOUT PROJECT $5,000
PUGET PAC $6,500
REALTORS (RPAC) $4,000
REBUILD AMERICA PAC $2,000
RENEWABLE FUELS ASSOCIATION PAC (RENEWABLE FUELS PAC) $1,000
RESOLUTE COURAGE PAC $4,000
RICHARD E NEAL FOR CONGRESS COMMITTEE $2,000
ROBERT GARCIA FOR CONGRESS $1,000
ROLLS-ROYCE NORTH AMERICA HOLDINGS INC. PAC (ROLLS $2,000
SCHAKOWSKY FOR CONGRESS $2,000
SCHNEIDER FOR CONGRESS $4,000
SCIENCE TRUTH AND EXPERTISE MATTER PAC $2,000
SCITECH PAC $4,500
SECURE PAC $1,000
SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION) $10K
SENTRY INSURANCE COMPANY FEDERAL POLITICAL ACTION COMMITTEE $500
SERVING OUR COUNTRY (SOC) PAC $1,000
SHARICE FOR CONGRESS $1,000
SHEET METAL AND AIR CONDITIONING CONTRACTORS POLITICAL ACTION COMMITTEE $3,500
SHONTEL BROWN FOR CONGRESS $4,000
SHORE PAC $2,000
SMALL BUSINESS COUNCIL OF AMERICA-PAC, INC. $200
SOLAR ENERGY INDUSTRIES ASSOCIATION PAC (SOLARPAC) $2,000
SOUTHERN MINNESOTA BEET SUGAR COOPERATIVE POLITICAL ACTION COMMITTEE $2,000
SPIKE PAC $1,000
STERIS CORPORATION GOOD GOVERNMENT FUND $4,000
STOP PROJECT 2025 $10K
STORM PAC $3,000
STRICKLAND FOR WASHINGTON $1,000
SUGAR CANE GROWERS COOP OF FL PAC $500
SUMMITT PAC $5,000
SUNFLOWER SEEDS PAC $1,000
SUSTAINABLE ENERGY AND ENVIRONMENT COALITION PAC (SEEC PAC) $5,000
SYLVANIA CITY & TOWNSHIP DEMOCRATIC CLUB $500
TAKE BACK THE HOUSE PAC $1,500
TDS TELECOMMUNICATIONS CORPORATION PAC $500
TEAMSTERS DRIVE C00032979 $2,500
TED LIEU FOR CONGRESS $2,000
TERESA FOR ALL $1,000
THE BLUE RESISTANCE $1,000
THE HOME DEPOT INC. POLITICAL ACTION COMMITTEE $2,500
THE INLAND EMPIRE STRIKES PAC $10K
THE MADISON PAC $2,000
THE NORTHWESTERN MUTUAL LIFE INSURANCE CO. FEDERAL PAC (NORTHWESTERN MUTUAL FEDERAL PAC) $1,000
THE TIMKEN COMPANY GOOD GOVERNMENT FUND $2,000
THE TOMORROW PACT $1,000
TIMBER PAC $5,000
TOKUDA FOR HAWAII $1,000
TOTAL HEALTH AND WELLNESS PAC BY NEUROFL INC. $2,500
TRANSPORT WORKERS UNION PAC $2,500
TREASURY EMPLOYEES PAC $3,000
TRI-STATE MAXED OUT WOMEN PAC $7,500
UA UNION PLUMBERS & PIPEFITTERS VOTE! PAC (UNITED ASSOCIATION OF JOURNEYMEN AND APPRENTICES OF THE PLUMBING & PIPEFITTING INDUSTRY OF THE UNITED STATES AND CANADA) $5,000
UAW - V - CAP (UAW VOLUNTARY COMMUNITY ACTION PROGRAM) 'INT'L UNION UNITED AUTOMOBILE AEROSPACE & AGRICULTURAL IMPLEMENT WORKERS OF AMERICA UAW $10K
UNITED FOOD & COMMERCIAL WORKERS UNION $10K
UNITED MINE WORKERS OF AMERICA PAC $8,000
UNITED STEELWORKERS OF AMERICA PAF $10K
UPLIFT PAC $2,000
UPSPAC $2,000
VICTORY IN NOVEMBER ELECTION PAC $5,000
VISTRA EMPLOYEE POLITICAL ACTION COMMITTEE OF VISTRA CORP. $2,500
VOTER PROTECTION PROJECT $3,500
WALMART INC. PAC FOR RESPONSIBLE GOVERNMENT $3,500
$2.2M through 2026-10-14individuals $804K · PACs $275K · party $5,000 · candidate's own money, incl. loans $310K · from the candidate's other committees $819K · cash on hand $449K
HMP— $5.3M opposing Merrin
· 2 ads on this pageLargest donors:
HOUSE MAJORITY FORWARD $93.7M (39%) (an organization: its own funders aren't reported to the FEC); Reid G Hoffman $8.5M (4%), Greylock Partners, Partner; ECONOMIC OPPORTUNITY FUND $5.0M (2%) (an organization: its own funders aren't reported to the FEC); Fred Eychaner $5.0M (2%), Retired; UNITED ASSOCIATION POLITICAL ISSUES FUND $4.8M (2%) (an organization: its own funders aren't reported to the FEC)SAFETY & AFFORDABILITY PAC INC.— $2.2M supporting MerrinNO GOING BACK PAC INC.— $535K supporting MerrinAMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $443K supporting Merrin
· 2 ads on this pageLargest donors:
KOCH INC $30.0M (33%) (an organization: its own funders aren't reported to the FEC); STAND TOGETHER INC. $20.0M (22%) (an organization: its own funders aren't reported to the FEC); Jim C Walton $7.0M (8%), Self-Employed, Philanthropist; S Robson Walton $7.0M (8%), Retired, Retired; STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%) (an organization: its own funders aren't reported to the FEC)EDW ACTION FUND— $347K opposing Merrin
· 1 ad on this pageLargest donors:
UNITED DEMOCRACY PROJECT ('UDP') $2.4M (28%); EDW FOUNDATION $1.8M (21%) (an organization: its own funders aren't reported to the FEC); ELECT DEMOCRATIC WOMEN $880K (10%); THE BENCH $596K (7%); BATTLEGROUND DEMOCRATS $560K (7%) (an organization: its own funders aren't reported to the FEC)and 15 more
Bundled through PACs
$250 through 1 PAC · FEC bulk data of 2026-11-01CLUB FOR GROWTH PAC— $250 from 1 gift
39 PACs gave directly — alphabetical; the legal limit is $5,000 per election
A NEW NATION PAC $1,000
ABRAHAM LINCOLN PAC $2,500
AMERICA RELOADED $5,000
AMERICAN PRINCIPLES PAC $500
AMERICAN REVIVAL PAC $10K
B BRIGADE MAJORITY FUND $3,500
BIG IDEAS CREATE EXCELLENCE - BICE PAC $2,500
BREAD FINANCIAL HOLDINGS, INC. PAC (AKA BREAD FINANCIAL PAC) $5,000
Name Calling: Uses 'liberal' as a derogatory label for the opponent and dismisses her priorities as 'insane' rather than engaging with them.
Loaded Language: Emotionally charged word 'insane' is used to discredit the opponent's focus instead of presenting facts.
Black-and-White Fallacy: Frames the candidates as polar opposites, one focused on prices and the other only on a divisive issue, ignoring any other priorities. Flagged: “Derek Merrin is laser focused on lowering prices, while liberal Kaptur is focused on insane stuff”.
Marcy Kaptur won. Get what Marcy Kaptur says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Name Calling: Uses 'liberal' as a derogatory label for the opponent and dismisses her priorities as 'insane' instead of engaging with her positions.
Loaded Language: Emotionally charged words like 'insane' and the framing 'men in girls' sports' provoke a reaction instead of conveying facts.
Black-and-White Fallacy: Presents the two candidates as having only opposing priorities, either lowering prices or focusing on trivial issues, ignoring that both could be addressed. Flagged: “laser focused on lowering prices, while liberal Kaptur is focused on insane stuff”.
Paid for by DEREK MERRIN FOR CONGRESSfrom 2026-10-25spend $300–39920,000–24,999 impressions
Cheaper gas. Affordable groceries. More money in your pocket.
That’s what I’m focused on.
Washington needs to get back to the basics and start delivering real results for the American people. That’s exactly what I’ll fight to do in Congress.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by DEREK MERRIN FOR CONGRESSfrom 2026-10-25 to 2026-10-27spend $100–1997,000–7,999 impressions
Reinforcements are coming to help defeat Liberal Kaptur! Senator Bernie Moreno!
See you soon, Paulding County! 🇺🇸
Paulding County Republican Party
Putnam County, Ohio Republican Party
The Defiance County Republican Club
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by DEREK MERRIN FOR CONGRESSfrom 2026-10-24spend $0–991,000–1,999 impressions
Great kickoff in South Toledo this morning with Ian Chamberlin and an incredible team of volunteers!
Just 10 days until Election Day. Let’s finish strong and deliver New Leadership to NW Ohio!
Friends of Ian Chamberlin
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in OH; or it ran mostly in OH and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.