Tennessee Governor 2026: the ads, and who's paying for them

WHO I AM | Jerri Green for Governor

I'm Jerry Green. I was born and raised right here in Tennessee. I'm an attorney, public servant, wife, and mom to three amazing children. So, when families tell me that schools are underresourced, that everything costs too much and that healthc care seems out of reach, I understand. I spent my career solving problems. As a public defender and a council woman, fighting for people has always been my priority. That won't change when I become governor.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Most politicians will never tell you where they went wrong. David Hatley will. At 21, he broke the law and paid what he owed. Since then, he's created thousands of Tennessee jobs and shared the profits with those people. He's been held accountable. Now it's Marsha's turn. Vote the person, not the party. Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Card Stacking: Sweeping generalization that frames all other politicians as dishonest or evasive, selectively setting up a contrast that favors the candidate without evidence — for example: Most politicians will never tell you where they went wrong and he broke the law and paid what he owed.

Exaggeration/Hyperbole: The claim of creating 'thousands of Tennessee jobs' is an unverified superlative presented as fact to bolster the candidate's image — for example: 'he's created thousands of Tennessee jobs'

Appeal to Fear: Implies that Marsha has not yet been held accountable and that it is now urgently her 'turn,' creating anxiety about her record without specifying what she must answer for — for example: 'Now it's Marsha's turn'

Black-and-White Fallacy: Presents voting as a binary choice between 'the person' and 'the party,' ignoring the many other factors voters may consider — for example: 'Vote the person, not the party'

View in Meta's Ad Library ↗

You’re invited to join David Hatley, his family, and supporters in Athens on October 6th for a Build Tennessee Rally as we come together to build something different for our state. David Hatley has spent 30 years building businesses, creating Tennessee jobs, and proving what can happen when you work hard, refuse to quit, and keep Tennessee first. Now, he’s running for Governor to bring that same work ethic and real-world experience to Nashville. This campaign isn’t about political parties or big donors. It’s about the people who live, work, build, teach, serve, farm, and raise their families right here in our state. Come meet David in Athens, hear why he’s running, and be part of a movement built from the ground up. NO PARTY. NO DONORS Join the movement. Built not Bought. Learn more here: https://hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Glittering Generalities: Vague, emotionally positive phrases like 'work hard', 'refuse to quit', 'keep Tennessee first', and 'real-world experience' are used as rhetorical flourishes that sound noble but carry no specific policy substance — for example: 'keep Tennessee first'

Bandwagon Appeal: The phrase pressures the reader to join a collective movement, implying that participation in a crowd is desirable and that one should not be left out — for example: Join the movement.

View in Meta's Ad Library ↗

The strongest people can admit where they went wrong. David Hatley can. At 21, he broke the law, served 23 days in county jail, and paid what he owed. Tennessee restored his rights. Since then, he's created thousands of jobs and shared the profits with his people. Day 1, he brings in an auditor to open the books so you can see every dollar. No PAC buys this office. Now it's Marsha's turn. Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Glittering Generalities: Uses vague, emotionally positive framing ('strongest people') to set up a flattering contrast without substantive meaning — for example: 'The strongest people can admit where they went wrong.'

Card Stacking: Presents an unverified boast about job creation alongside the factual record of legal restoration without qualification, implying the claim carries equal credibility — for example: 'he's created thousands of jobs and shared the profits with his people.'

Appeal to Prejudice: The phrase 'his people' invokes in-group identity to build emotional loyalty — for example: 'shared the profits with his people.'

Loaded Language: The phrase 'Now it's Marsha's turn' implies Marsha (the incumbent opponent) is overdue for accountability or removal, using charged framing rather than factual argument — for example: 'Now it's Marsha's turn.'

View in Meta's Ad Library ↗

You’re invited to join David Hatley, his family, and supporters in Cleveland on October 7th for a Build Tennessee Rally as we come together to build something different for our state. David Hatley has spent 30 years building businesses, creating Tennessee jobs, and proving what can happen when you work hard, refuse to quit, and keep Tennessee first. Now, he’s running for Governor to bring that same work ethic and real-world experience to Nashville. This campaign isn’t about political parties or big donors. It’s about the people who live, work, build, teach, serve, farm, and raise their families right here in our state. Come meet David in Cleveland, hear why he’s running, and be part of a movement built from the ground up. NO PARTY. NO DONORS Join the movement. Built not Bought. Learn more here: https://hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Glittering Generalities: Vague, emotionally positive phrases like 'work hard', 'refuse to quit', 'keep Tennessee first', and 'real-world experience' are used as rhetorical flourishes that sound noble but carry no specific policy substance — for example: 'keep Tennessee first'

Bandwagon Appeal: The phrase urges the reader to join a collective movement, implying social pressure to conform through crowd participation — for example: Join the movement.

View in Meta's Ad Library ↗

WVLT: Marsha Blackburn on the Death Penalty

ON DEATH ROW. NOW. SENATOR MARSHA BLACKBURN SUPPORTS THE DEATH PENALTY AND HAS RECENTLY CALLED FOR PIKE TO RECEIVE THE ELECTRIC CHAIR. committed a heinous crime, and they are given the death penalty, and then they exhaust all of their appeals, Tennesseans do not want that person living on death row for decades. And what we have to remember is it's the state's responbility to abide by that law and to carry out that execution and to do it successfully" GREEN SAYS SHE TENNESSEE AND SUPPORT THE DEATH PENALTY BY AN OVERWHELMING MAJORITY. AND WHEN SOMEONE HAS COMMITTED A HEINOUS CRIME AND THEY ARE GIVEN THE DEATH PENALTY AND THEN THEY EXHAUST ALL OF THEIR APPEALS. TENNESSEANS DO NOT WANT THAT PERSON LIVING ON DEATH ROW FOR DECADES. AND WHAT WE HAVE TO REMEMBER IS THAT IT'S THE STATE'S RESPONSIBILITY TO Abidi BY THAT LAW AND

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

You’re invited to join David Hatley, his family, and supporters in Chattanooga on October 8th for a Build Tennessee Rally as we come together to build something different for our state. David Hatley has spent 30 years building businesses, creating Tennessee jobs, and proving what can happen when you work hard, refuse to quit, and keep Tennessee first. Now, he’s running for Governor to bring that same work ethic and real-world experience to Nashville. This campaign isn’t about political parties or big donors. It’s about the people who live, work, build, teach, serve, farm, and raise their families right here in our state. Come meet David in Chattanooga, hear why he’s running, and be part of a movement built from the ground up. NO PARTY. NO DONORS Join the movement. Built not Bought. Learn more here: https://hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Glittering Generalities: Vague, emotionally positive phrases like 'work hard', 'refuse to quit', 'keep Tennessee first', and 'real-world experience' are used as rhetorical flourishes that sound noble but carry no specific policy substance — for example: 'keep Tennessee first'

Bandwagon Appeal: The phrase urges the reader to join a collective movement, implying social pressure to conform to a growing group — for example: Join the movement.

View in Meta's Ad Library ↗

WRCB: Marsha Blackburn Comments on the Death Penalty

a violent criminal is given the death penalty and they've exhausted all of their appeals, then that execution needs to be carried out. You don't need to have them on death row for decades and people expect that to be done successfully. I bringing uh using the electric chair. If you look at Florida, they've had 19 executions this year. Not one of them has been botched.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

I 💯agree with Jess Piper For Missouri. I ran for TN state house in 2018 because we lost our hospital. I was never going to win, but I made sure this whole state and others heard our voices and knew that we cared about ourselves and our community. It’s a trade-off, living in such a beautiful, remote area, and we choose to live here because we love our homes, but we still deserve our resources and tax dollars used for us instead of stripped away to some fancy stadium or big corporation that will never benefit us. This ridiculous stereotyping that we are not smart enough to do better for ourselves in rural TN has followed me from day one when I stepped into the political arena in 2018. Not just republicans, but even blue bubble democrats and independents criticize rural people. They ridicule our appearance, our intelligence, our accents and our lifestyles. Often, our confidence gets mischaracterized as arrogance. Our health issues get mischaracterized as apathy. Our persistence gets mislabeled as aggression. Our accomplishments get diminished as coincidence. The reality is that our way of life forces us to learn. We are usually, by far, tougher, more resourceful and more resilient than most. We are independent and we survive on our own, but those characteristics can be very intimidating. Country folks value our privacy and our freedom. We fish. We hunt. We grow food. We cut wood and build. We fix things because there is no one else to call. We build cars and motorcycles, and we race because we enjoy it. Not only do we survive, but we thrive out here in the hills of TN. We have guns, but most of us believe that people need to be taught gun safety and have common sense gun laws. We use our land, but we also protect our environment. Many, MANY of us country folk don’t care who you love, where you live, what you do or how you worship. As long as you don’t bother us, we don’t bother you. We mind our business. Tennessee has lost almost 20 hospitals since I ran for office the first time. Over the last few years, I’ve visited bean suppers, BBQs, fish fries, birthday parties, picnics and Sunday dinners at little churches all over rural TN. Folks just want someone to show up, and most are grateful when you come hang out, listen to what they need, see how they live and show them they are not alone. I lost my butt in 2018 and in 2020, but what I won was a lot of friends who understand that we have no choice out here in the TN hills. We have to save ourselves. The TN GOP in power since 2010 have stripped our resources, pillaged our land, taken all our state and federal jobs, attacked our public schools, and left us out here to die without hospitals while they thrive off of our hard earned sales tax. Our elected officials all have insurance, retirement, private schools and the best doctors while many of us are broken from working. Our poverty rate here in Clay County is over double the TN state average. I decided in 2020 that the best thing I could do to help get better leaders elected here was go to Nashville and make sure that establishment politicos knew we were here, gather support and resources, and bring them back to rural TN. Many of us have done that, but sometimes we get kicked so hard that we give up. Well- we’ve had about enough of that out here. WE ARE NOT GIVING UP. ❤️🔥 One of my favorite sayings is ‘when going through hell, keep going’. Many people, even a very small few who we think are ‘our people’, will try to tell us that we are not worth the effort out here. They will alienate us when we get loud trying to effect positive change. They will rationalize that resources are better spent where there are more people, and they will make excuses to us, espousing that we are better off supporting bad leaders sometimes and that we can never have great leaders because they are ‘all bad’. Those are just lies crafted to make us be quiet and lay down. Sometimes when we get louder, they will work harder to silence us. When we get so loud that we can’t be ignored, they may lash out and try to make us the bad guys. Nobody wants to be the bad guy, but sometimes truth has to be told and faced so that positive change can happen. ‘What we’ve always done’ ain’t working. There is only one response when we get kicked. Toughen up. Get louder. Kick harder. 👏👏👏 Don’t lose focus of what is really important- helping people. We need and deserve access to better healthcare, clean drinking water, affordable childcare, public education, cheaper food and transportation, and most of all, freedom. We deserve ethical leadership that represents our rural interests, that will preserve and protect the beautiful places we love, and that will advocate for us to have better. Don’t fall for this idea that we should not run un-winnable races. Running these races in rural, red states are so important because that is the best way to communicate with people about who we are and convince them that we can be better. This is how we change minds. We have to support all of our candidates because every race we run has value and lets people know that they are not alone. The races I ran were tough. There were threats and bullying. I worried about being physically attacked. I worried that our businesses would suffer, or that we would not be able to recover after me running as a democrat in our red community, but we survived. Now, I see more amazing candidates than ever before running in all kinds of places, fighting to get better. All these races matter. We have to dig in and show people that we can be better by showing up, and the only way we can ever have better leaders is to keep running for office and using our voices to help give hope where there is none. And vote. We have to turn out in Tennessee. All republicans are not horrible people, but republicans have been in power in Tennessee long enough. Their complacency have costed us a lot, and the only way we can stop them is to show them they are not guaranteed their elections. We have to beat them. Do not allow anyone to convince you to give up fighting for what we deserve-we deserve better leaders. The people that matter don’t mind, and the people that mind don’t matter. 💙 Monday, Oct. 5, is the deadline to register to vote. Check registration at GoVoteTN.gov Early voting is Wednesday, October 14 – Thursday, October 29, 2026. 🗳️ My favorite candidates are Seth McMillan for TN House District 38, Jason Goodman - TN House District 41, Ali Simpson - Tennessee House District 32 Mike Croley for Congress, Jerri Green Official ✅ and Marquita Bradshaw for U.S. Senate. Love y’all. Carol #WeAreTN #Appalachia #RuralTN

Loaded Language: The word 'ridiculous' is emotionally charged and dismissive, framing the stereotyping in a way designed to trigger an emotional reaction rather than convey neutral facts — for example: ridiculous stereotyping and blue bubble democrats.

Appeal to Prejudice: The sentence establishes an in-group identity ('we', 'rural TN') that is being wronged, priming the reader to identify with the rural community against outside critics — for example: we are not smart enough to do better for ourselves in rural TN, even blue bubble democrats and independents criticize rural people and They ridicule our appearance, our intelligence, our accents and our lifestyles.

Repetition: Sentences 4–7 repeat the same grammatical and rhetorical structure ('Our [virtue] gets mis[labeled/characterized] as [negative]') four times in a row, a deliberate rhetorical device to hammer home the victimhood narrative — for example: 'gets mischaracterized', 'gets mischaracterized', 'gets mislabeled', 'get diminished'

Glittering Generalities: The phrase 'our way of life forces us to learn' is a vague, positively framed claim about rural identity that sounds noble but lacks specific substantive content — for example: our way of life forces us to learn and We are independent and we survive on our own.

Exaggeration/Hyperbole: The claim that rural people are 'usually, by far, tougher, more resourceful and more resilient than most' is an extreme overstatement presented without evidence — for example: 'by far, tougher, more resourceful and more resilient than most'

Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.

Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.

False Urgency: The declaration 'We have to save ourselves' implies an urgent, existential necessity with no time for deliberation — for example: We have to save ourselves

Scapegoating: The TN GOP is blamed as a single group responsible for a wide range of complex socioeconomic problems including hospital closures, job losses, and poverty — for example: The TN GOP in power since 2010 have stripped our resources, pillaged our land, taken all our state and federal jobs

Card Stacking: The sentence presents only the opposing side's arguments in a dismissive framing, characterizing them as rationalizations and excuses without acknowledging any legitimate basis — for example: "they will rationalize", "they will make excuses".

Conspiracy Appeal: The claim that opposing arguments are 'lies crafted' implies deliberate, coordinated deception by hidden actors to suppress the in-group — for example: lies crafted to make us be quiet and lay down and they will work harder to silence us.

Appeal to Fear: The sentence warns that the in-group may be recast as villains by powerful opponents, creating anxiety about retaliation for speaking out — for example: 'they may lash out and try to make us the bad guys'

View in Meta's Ad Library ↗

As a mom of a special needs kid, I know just how important it is to invest in our public schools. While Marsha Blackburn celebrates dismantling the Department of Education and takes millions in donations from voucher schemers, I'm thinking about kids like mine who won't have the support they need. My formula is simple: public dollars for public schools for the public good. As Governor, I'll fight for my kids and yours to get a world class education, no matter their zip code, income level, or needs. I hope to have your support. Early Voting is October 14-29. Election Day is November 3. Learn more and join our movement to fight for our public schools at greenforgovernor.com

Appeal to Prejudice: Establishes in-group identity as a parent of a special needs child to frame the speaker's position as inherently more legitimate and emotionally authoritative — for example: 'As a mom of a special needs kid'

Loaded Language: Uses emotionally charged words like 'celebrates dismantling' and 'voucher schemers' to trigger a negative reaction toward Blackburn rather than neutrally describe her policy positions — for example: 'voucher schemers'

Appeal to Fear: Implies that children with special needs will be left without support as a consequence of Blackburn's actions, creating anxiety to drive an emotional response — for example: 'kids like mine who won't have the support they need'

Name Calling: Labels donors and advocates of school vouchers as 'schemers,' a derogatory term implying dishonesty, rather than engaging with their arguments — for example: 'voucher schemers'

Card Stacking: Presents only the negative framing of Blackburn's position (dismantling, donations from schemers) while omitting any policy rationale or counterargument for school choice or restructuring the Department of Education — for example: 'takes millions in donations from voucher schemers'

Glittering Generalities: The phrase 'world class education' is a vague, emotionally positive term that sounds noble but carries no specific policy meaning — for example: world class education

View in Meta's Ad Library ↗

Marsha Blackburn has a plan to make Tennessee more affordable, helping first-time homebuyers and protecting seniors from new taxes and fees.

View in Meta's Ad Library ↗

Lauren Pinkston for Tennessee Governor. Paid for by Bring Reason Back PAC. Not authorized by any candidate.

View in Meta's Ad Library ↗

Most Tennesseans just want to work hard, get ahead, and give their kids a better shot—and they should be able to. But the cost of rent, groceries, and healthcare keeps going up faster than working families can keep up, and paychecks just aren't stretching the way they used to. I'm going to bring costs down, make sure the biggest corporations pay their fair share, and crack down on corruption. Hard work ought to pay off. As Governor, I'm going to fight to make sure it does. I hope to have your support. Early Voting is October 14-29. Election Day is November 3. Join our movement to take back Tennessee for working families, not billionaires: greenforgovernor.com.

Appeal to Prejudice: The sentence invokes a regional in-group identity ('Tennesseans') paired with universally admired values to create an implicit us-vs-them framing suggesting something or someone is preventing this — for example: 'Most Tennesseans just want to work hard, get ahead, and give their kids a better shot'

Glittering Generalities: The phrase invokes vague, emotionally positive notions of fighting for fairness without specifying any concrete policy or action — for example: 'fight to make sure it does'

Bandwagon Appeal: The phrase 'join our movement' pressures the reader to conform by implying a collective cause already in motion — for example: Join our movement

View in Meta's Ad Library ↗

Political Action Committee supporting the election of Lauren Pinkston for Governor of Tennessee

View in Meta's Ad Library ↗

Lauren Pinkston for Tennessee Governor

View in Meta's Ad Library ↗

You’re invited to join David Hatley, his family, and supporters in Nashville on October 1st for a Build Tennessee Rally as we come together to build something different for our state. David Hatley has spent 30 years building businesses, creating Tennessee jobs, and proving what can happen when you work hard, refuse to quit, and keep Tennessee first. Now, he’s running for Governor to bring that same work ethic and real-world experience to Nashville. This campaign isn’t about political parties or big donors. It’s about the people who live, work, build, teach, serve, farm, and raise their families right here in our state. Come meet David in Nashville, hear why he’s running, and be part of a movement built from the ground up. NO PARTY. NO DONORS Join the movement. Built not Bought. Learn more here: https://hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Glittering Generalities: Vague, emotionally positive phrases like 'work hard', 'refuse to quit', 'keep Tennessee first', and 'real-world experience' are used as rhetorical flourishes that sound noble but carry no specific policy substance — for example: 'keep Tennessee first'

Bandwagon Appeal: The phrase pressures the reader to join a collective movement, implying that participation in a crowd is desirable and that one should not be left out — for example: Join the movement.

View in Meta's Ad Library ↗

You’re invited to join David Hatley, his family, and supporters in McMinnville on October 2nd for a Build Tennessee Rally as we come together to build something different for our state. David Hatley has spent 30 years building businesses, creating Tennessee jobs, and proving what can happen when you work hard, refuse to quit, and keep Tennessee first. Now, he’s running for Governor to bring that same work ethic and real-world experience to Nashville. This campaign isn’t about political parties or big donors. It’s about the people who live, work, build, teach, serve, farm, and raise their families right here in our state. Come meet David in McMinnville, hear why he’s running, and be part of a movement built from the ground up. NO PARTY. NO DONORS Join the movement. Built not Bought. Learn more here: https://hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Glittering Generalities: Vague, emotionally positive phrases like 'work hard', 'refuse to quit', 'keep Tennessee first', and 'work ethic' are used as rhetorical flourishes that sound noble but carry no specific policy substance — for example: 'keep Tennessee first'

Bandwagon Appeal: The phrase urges the reader to join a collective movement, implying social pressure to conform to a growing group — for example: Join the movement.

View in Meta's Ad Library ↗

You’re invited to join David Hatley, his family, and supporters in Gallatin on September 30th for a Build Tennessee Rally as we come together to build something different for our state. David Hatley has spent 30 years building businesses, creating Tennessee jobs, and proving what can happen when you work hard, refuse to quit, and keep Tennessee first. Now, he’s running for Governor to bring that same work ethic and real-world experience to Nashville. This campaign isn’t about political parties or big donors. It’s about the people who live, work, build, teach, serve, farm, and raise their families right here in our state. Come meet David in Gallatin, hear why he’s running, and be part of a movement built from the ground up. NO PARTY. NO DONORS Join the movement. Built not Bought. Learn more here: https://hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Glittering Generalities: Vague, emotionally positive phrases like 'work hard', 'refuse to quit', 'keep Tennessee first', and 'real-world experience' are used as rhetorical flourishes that sound noble but carry no specific policy substance — for example: 'keep Tennessee first'

Bandwagon Appeal: The phrase pressures the reader to join a collective movement, implying that participation in a crowd is desirable and that one should not be left out — for example: Join the movement.

View in Meta's Ad Library ↗

The two-party system doesn’t fit Tennessee anymore. It’s time for another choice. Not red, not blue, just you.

Black-and-White Fallacy: The sentence implies the two-party system is the only current option and frames it as no longer fitting, setting up a binary rejection — for example: two-party system doesn't fit

False Urgency: The phrase 'it's time' creates a sense of urgency and inevitability, pressuring the audience to act or change now — for example: It's time for another choice

Appeal to Prejudice: The slogan 'just you' invokes personal identity and in-group belonging, flattering the audience as distinct from partisan labels — for example: Not red, not blue, just you

Glittering Generalities: The phrase 'just you' is vague and emotionally positive, implying empowerment and individuality without any substantive policy content — for example: just you

View in Meta's Ad Library ↗

Marsha Blackburn, we’re putting $1 million on the table. Agree to debate me, and we’ll give $1 million to three Tennessee charities: one serving our veterans, one protecting women, and one feeding Tennessee families. You show up. We write the checks. Tennessee wins. So stop hiding behind PAC money and attack ads. You can keep spending millions talking about mistakes I made 30 years ago. I’ve owned them. I wrote the book. I’ll answer every question. Now answer mine: Will you debate me? And Jerri Green is invited too. I’ll be there October 8 in Nashville— no excuses, show up.

View in Meta's Ad Library ↗

The best people in America live in Tennessee. They deserve better than this: 4th most violent crime in the country, a budget growing twice as fast as inflation, dead last in school funding, kids priced out of homes, and property taxes rising faster than any other state. David Hatley's plan: fund the detectives, elect the auditor, back the teachers, build the homes, cap the tax. None of this is complicated. Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Appeal to Prejudice: Flatters Tennessee residents as 'the best people in America' to create in-group identity and emotional loyalty — for example: 'The best people in America live in Tennessee'

Card Stacking: Selectively stacks a series of negative statistics and claims to paint a dire picture without context, counterarguments, or verification of each claim — for example: 'dead last in school funding'

Appeal to Fear: Accumulates alarming statistics about crime, taxes, and housing to generate anxiety and a sense of crisis — for example: '4th most violent crime in the country'

Glittering Generalities: Presents a list of vague, emotionally positive action phrases that sound decisive and noble but lack specific policy detail — for example: 'back the teachers, build the homes'

False Urgency: Dismisses complexity to discourage deliberation and imply that hesitation or opposition is unreasonable — for example: 'None of this is complicated'

View in Meta's Ad Library ↗

Your kid put in an offer on a house, and an out of state investment firm outbid him, paying cash, sight unseen. Nobody can compete with that. Investment firms don't get to buy our neighborhoods. David Hatley's fix: state grants for roads and sewer when a county builds 10% of new homes under $250,000. A home you can afford, in the town you work in. That's the American dream, and he won't let it die in Tennessee. Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Appeal to Fear: Creates anxiety by depicting a relatable scenario where a family member loses a home to a faceless corporate entity, triggering emotional distress — for example: Your kid put in an offer on a house, and an out of state investment firm outbid him and won't let it die in Tennessee.

Scapegoating: Blames a specific group (out-of-state investment firms) for the housing affordability problem, reducing a complex issue to a single villain — for example: "an out of state investment firm outbid him".

Exaggeration/Hyperbole: Absolute claim that no one can compete overstates the situation without evidence — for example: 'Nobody can compete with that.'

Appeal to Prejudice: Uses 'our neighborhoods' to invoke in-group identity and frame investment firms as outsiders threatening the community — for example: "our neighborhoods".

Glittering Generalities: Vague emotionally positive framing of an ideal without specific substance — for example: A home you can afford, in the town you work in and the American dream.

View in Meta's Ad Library ↗

Tennessee deserves leadership rooted in faith, integrity, and service. Dr. Robert C. Vick is running for Governor of Tennessee as an Independent, offering voters an alternative to traditional party politics. His campaign is focused on faith-driven leadership, serving Tennesseans with humility, and putting people ahead of powerful political interests. 🇺🇸 Learn more about Dr. Robert C. Vick and his campaign for Governor of Tennessee. Visit DrVick4TN.com Paid for by Robert C. Vick for Governor.

Glittering Generalities: The sentence uses vague, emotionally positive words that sound noble but carry no specific meaning or policy substance — for example: 'faith, integrity, and service'

View in Meta's Ad Library ↗

Are you tired of party politics? A news segment says Marsha's people are terrified of David Hatley, running vicious attacks because they don't have an insurmountable lead. Hatley is the only CEO in this race, 30 years building businesses, creating jobs, and managing multi-million dollar budgets right here in Tennessee. Don't vote for politics as usual. Vote for the most qualified candidate. Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Appeal to Prejudice: The question invokes an in-group identity of voters who are fed up with the political establishment, implying the reader is one of 'us' who rejects party politics — for example: 'Are you tired of party politics?'

Loaded Language: Words like 'terrified' and 'vicious attacks' are emotionally charged to paint the opponent's campaign in a sinister light — for example: 'terrified of David Hatley, running vicious attacks'

Card Stacking: The sentence attributes an unverified characterization ('terrified', 'vicious attacks') to a vague source ('a news segment') without qualification, presenting it as credible fact — for example: 'A news segment says Marsha's people are terrified'

Glittering Generalities: Vague positive accomplishments like 'building businesses, creating jobs' are used as rhetorical flourish to evoke admiration without specific substantiation — for example: building businesses, creating jobs, and managing multi-million dollar budgets and Vote for the most qualified candidate.

Name Calling: The phrase 'politics as usual' is a derogatory label applied to the opponent to discredit them without addressing specific arguments — for example: 'Don't vote for politics as usual'

View in Meta's Ad Library ↗

You’re invited to join David Hatley, his family, and supporters in Somerville on September 23rd for a Build Tennessee Rally as we come together to build something different for our state. David Hatley has spent 30 years building businesses, creating Tennessee jobs, and proving what can happen when you work hard, refuse to quit, and keep Tennessee first. Now, he’s running for Governor to bring that same work ethic and real-world experience to Nashville. This campaign isn’t about political parties or big donors. It’s about the people who live, work, build, teach, serve, farm, and raise their families right here in our state. Come meet David in Somerville, hear why he’s running, and be part of a movement built from the ground up. NO PARTY. NO DONORS Join the movement. Built not Bought. Learn more here: https://hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Glittering Generalities: Vague, emotionally positive phrases like 'work hard', 'refuse to quit', 'keep Tennessee first', and 'real-world experience' are used as rhetorical flourishes that sound noble but carry no specific policy substance — for example: 'keep Tennessee first'

Bandwagon Appeal: The phrase urges the reader to join a collective movement, implying social pressure to conform to a growing group — for example: Join the movement.

Appeal to Prejudice: The slogan creates an in-group/out-group distinction implying that those who are 'built' are authentic and superior to those who are 'bought', exploiting identity-based loyalty — for example: Built not Bought.

View in Meta's Ad Library ↗

You’re invited to join David Hatley, his family, and supporters in Memphis on September 24th for a Build Tennessee Rally as we come together to build something different for our state. David Hatley has spent 30 years building businesses, creating Tennessee jobs, and proving what can happen when you work hard, refuse to quit, and keep Tennessee first. Now, he’s running for Governor to bring that same work ethic and real-world experience to Nashville. This campaign isn’t about political parties or big donors. It’s about the people who live, work, build, teach, serve, farm, and raise their families right here in our state. Come meet David in Memphis, hear why he’s running, and be part of a movement built from the ground up. NO PARTY. NO DONORS Join the movement. Built not Bought. Learn more here: https://hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Glittering Generalities: Vague, emotionally positive phrases like 'work hard', 'refuse to quit', 'keep Tennessee first', and 'real-world experience' are used as rhetorical flourishes that sound noble but carry no specific policy substance — for example: 'keep Tennessee first'

Bandwagon Appeal: The phrase pressures the reader to join a collective movement, implying that participation in a crowd is desirable and that one should not be left out — for example: Join the movement.

View in Meta's Ad Library ↗

You’re invited to join David Hatley, his family, and supporters in Jackson on September 22nd for a Build Tennessee Rally as we come together to build something different for our state. David Hatley has spent 30 years building businesses, creating Tennessee jobs, and proving what can happen when you work hard, refuse to quit, and keep Tennessee first. Now, he’s running for Governor to bring that same work ethic and real-world experience to Nashville. This campaign isn’t about political parties or big donors. It’s about the people who live, work, build, teach, serve, farm, and raise their families right here in our state. Come meet David in Jackson, hear why he’s running, and be part of a movement built from the ground up. NO PARTY. NO DONORS Join the movement. Built not Bought. Learn more here: https://hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Glittering Generalities: Vague, emotionally positive phrases like 'work hard', 'refuse to quit', 'keep Tennessee first', and 'real-world experience' are used as rhetorical flourishes that sound noble but carry no specific policy substance — for example: 'keep Tennessee first'

Bandwagon Appeal: The phrase urges the reader to join a collective movement, implying social pressure to conform to a growing group — for example: 'Join the movement'

View in Meta's Ad Library ↗

She didn't break any law. She just left the house, and Flock cameras tracked her anyway. That's not safety. That's surveillance. David Hatley will ban Flock cameras in Tennessee. Stop watching citizens. Start watching the people in power. 🔗 hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Appeal to Prejudice: The phrase invokes an us-vs-them framing, positioning ordinary citizens as the virtuous in-group being surveilled while 'the people in power' are the out-group who deserve scrutiny — exploiting populist identity sentiment — for example: the people in power

View in Meta's Ad Library ↗

Did you know Tennessee is #1 in the country for property tax increases, up 75% in 6 years? 46 states cap how fast it can go up. We don't. David Hatley will cut property taxes in half for seniors making under $64,000 and eliminate them entirely for permanently disabled veterans. You already bought your house. You shouldn't have to keep buying it. Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

View in Meta's Ad Library ↗

Your Voter Status has been rescinded due to inactivity. Correction Required by 11:59 PM or permanent damage to your record. Somebody's grandmother is getting 4 of these a day. Meanwhile 9 million dollars is being spent on a Senate seat that isn't even on the ballot. David Hatley is paying for his own campaign. Zero PACs. No donations. Nobody should get to bid on your governor. Ban the out of state money. Ban the contractor checks. Tennessee is not for sale. 🔗 hatleyforgovernor.com Paid for by Joe Cronin, Treasurer, Hatley for Governor, and authorized by Hatley for Governor.

Appeal to Prejudice: Frames out-of-state money as a threat to in-group identity, implying outsiders are corrupting Tennessee — for example: out of state money and Tennessee is not for sale.

Loaded Language: The phrase 'contractor checks' carries an implicit negative connotation of corrupt or improper payments influencing politics — for example: contractor checks

Glittering Generalities: Uses a vague but emotionally resonant slogan implying sovereignty and integrity without specifying any concrete policy — for example: Tennessee is not for sale

View in Meta's Ad Library ↗