Political ads · 2026 · VA

Virginia House District 2 2026: the ads, and who's paying for them

Jen Kiggans (REP, incumbent), Elaine Luria (DEM). 7 others filed with the FEC; any ads they ran are below. 104 ads analyzed, 52 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-09-30. 1 ad from other advertisers shown separately below.

Findings

As of 2026-09-30. Counts are of distinct ads; the same text run many times is one ad.

Ads analyzed
104 · started running between 2026-08-10 and 2026-09-29
With at least one technique
52 of 104 (50%)
Most common techniques
Loaded Language · 30 adsGlittering Generalities · 22 adsName Calling · 20 ads
Reported Meta spend
$109,200–160,451 on all ads, $74,700–102,736 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“His health care hikes” — Loaded Language, paid for by HMP · the flagged ad with the highest reported spend that shows the most common technique

Embed this race on your site

A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.

Decide what counts

Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.

50% of the 104 ads here use at least one of the techniques ticked below (52 ads).

Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 44% of ads.

The words doing the work

The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.

  • liberal opponent in 4 ads · e.g. “my liberal opponent”, “liberal opponent”
  • buy in 3 ads · e.g. “trying to buy a seat they can't defend on merit”, “buy this seat from under us”
  • campaign in 3 ads · e.g. “Nancy Pelosi and Abigail Spanberger bankrolling her campaign”, “throw the kitchen sink at me to silence our campaign”
  • health care in 3 ads · e.g. “deadly health care cuts”, “flatline your health care”
  • politician in 3 ads · e.g. “politicians who enrich themselves”, “Politicians get rich”
  • seat in 3 ads · e.g. “trying to buy a seat they can't defend on merit”, “buy this seat from under us”

Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Jen Kiggans (REP, incumbent)

Raised
$6.0M through 2026-07-15 individuals $3.0M · PACs $1.3M · party $5,500 · from the candidate's other committees $1.7M · cash on hand $3.4M
Outside spending
$2.3M opposing Kiggans · $506K supporting Kiggans · latest reported 2026-09-25
Largest outside spenders
HMP — $1.2M opposing Kiggans · 7 ads on this page GIFFORDS PAC — $922K opposing Kiggans Largest donors: JAMES L. GUTHRIE TRUST $571K (19%) (an organization: its own funders aren't reported to the FEC); BROWN, ROBERT $429K (14%) 314 ACTION FUND — $159K opposing Kiggans NO GOING BACK PAC INC. — $136K supporting Kiggans AMERICA FIRST AGRICULTURE ACTION INC. — $121K supporting Kiggans and 6 more
363 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • AARON BEAN FOR CONGRESS $3,000
  • ABRAHAM LINCOLN PAC $5,000
  • ACADEMY OF NUTRITION & DIETETICS (ANDPAC) $2,500
  • ACADIAN AMBULANCE EMPLOYEE FEDERAL PAC $1,500
  • ADRIAN SMITH FOR CONGRESS $500
  • AECOM PAC $1,000
  • AES CORPORATION POLITICAL ACTION COMMITTEE $2,500
  • AFLAC POLITICAL ACTION COMMITTEE $1,000
  • AGC POLITICAL ACTION COMMITTEE $5,000
  • AICPA PAC $10K
  • AIR LINE PILOTS ASSOCIATION PAC $5,000
  • AIRBUS AMERICAS PAC $1,000
  • ALASKANS FOR NICK BEGICH $2,000
  • ALLIANT ENERGY CORPORATION EMPLOYEE'S PAC $1,500
  • ALLIED PILOTS ASSOCIATION PAC $10K
  • ALTRIA GROUP INC. POLITICAL ACTION COMMITTEE (ALTRIAPAC) $5,000
  • AM GENERAL LLC POLITICAL ACTION COMMITTEE (AM GENERAL PAC) $2,500
  • AMAZON PAC $2,000
  • AMENTUM HOLDINGS INC. PAC (AMENTUM PAC) $1,500
  • AMEREN FED PAC $1,500
  • AMERICA'S ELECTRIC COOPERATIVES PAC $2,000
  • AMERICA'S FIRST PAC $10K
  • AMERICA'S MOUNTAIN PAC $2,000
  • AMERICAN ACADEMY OF PHYSICIAN ASSOCIATES POLITICAL ACTION CO $5,000
  • AMERICAN ASSOCIATION OF CROP INSURERS PAC $1,000
  • AMERICAN ASSOCIATION OF NURSE ANESTHETISTS SEPARATE SEGREGAT $10K
  • AMERICAN ASSOCIATION OF NURSE PRACTITIONERS PAC (AANP-PAC) $10K
  • AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $5,000
  • AMERICAN CHIROPRACTIC ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
  • AMERICAN CLEAN POWER ASSOCIATION CLEANPOWER PAC $2,500
  • AMERICAN COUNCIL OF ENGINEERING COMPANIES ACEC PAC $7,500
  • AMERICAN CRYSTAL SUGAR COMPANY POLITICAL ACTION COMMITTEE $5,000
  • AMERICAN FINANCIAL SERVICES ASSOCIATION PAC $1,000
  • AMERICAN GRIT PAC $5,000
  • AMERICAN HOSPITAL ASSOCIATION PAC $4,000
  • AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE PAC $6,000
  • AMERICAN NURSES ASSOCIATION PAC $10K
  • AMERICAN OPTOMETRIC ASSOCIATION PAC $4,000
  • AMERICAN PHYSICAL THERAPY ASSOCIATION PAC (PTPAC) $3,500
  • AMERICAN PSYCHIATRIC ASSOCIATION PAC $1,000
  • AMERICAN REVIVAL PAC $10K
  • AMERICAN SECURITY PAC $10K
  • AMERICAN SPORTFISHING ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
  • ANDY HARRIS FOR CONGRESS $2,000
  • APEX CLEAN ENERGY INC PAC $2,500
  • ARNOLD & PORTER PARTNERS PAC $2,500
  • ARRAY TECHNOLOGIES INC PAC $1,000
  • ASCP POLITICAL ACTION COMMITTEE $750
  • ASHA PAC $2,500
  • ASSOCIATED BUILDERS AND CONTRACTORS INC. POLITICAL ACTION C $5,000
  • AT&T INC EMPLOYEE FEDERAL PAC $2,000
  • AUSTAL USA LLC FEDERAL POLITICAL ACTION COMMITTIEE $1,000
  • AUSTIN SCOTT FOR CONGRESS INC $4,000
  • AUTOMOTIVE FREE INTERNATIONAL TRADE PAC $10K
  • B BRIGADE MAJORITY FUND $3,500
  • BAE SYSTEMS USA PAC $10K
  • BAKER DONELSON POLITICAL ACTION COMMITTEE $2,000
  • BAKER PAC $5,000
  • BE VICTORIOUS OVER DEMOCRATS PAC $2,500
  • BEN CLINE FOR CONGRESS INC $2,000
  • BIG IDEAS CREATE EXCELLENCE - BICE PAC $5,000
  • BLAKE MOORE FOR CONGRESS $2,500
  • BOLD ACTIVE CONSERVATIVES OF NEBRASKA PAC (BACON PAC) $5,000
  • BOOTS ON THE GROUND - FEDERAL $2,000
  • BOOZ ALLEN HAMILTON INC PAC (BOOZ ALLEN PAC) $4,500
  • BRAD KNOTT FOR CONGRESS $4,000
  • BRIAN JACK FOR CONGRESS $2,500
  • BRINGING REPUBLICAN EXCELLENCE TO TOWN PAC $4,000
  • BROWNSTEIN HYATT FARBER SCHRECK PAC $1,000
  • BUILD PAC - NATIONAL ASSOCIATION OF HOME BUILDERS PAC $5,000
  • BUILDING BRIDGES PAC $3,000
  • BUILDING OPPORTUNITIES FOR A STRONGER TOMORROW PAC $5,000
  • BULLDOG PAC $2,500
  • BURCHETT FOR CONGRESS $2,000
  • BWX TECHNOLOGIES INC PAC $10K
  • CACI PAC $2,500
  • CALL TO SERVICE PAC $2,000
  • CAPITAL ONE FINANCIAL CORP. ASSOC. POLITICAL FUND $5,000
  • CARLOS GIMENEZ FOR CONGRESS $2,777
  • CAROL FOR CONGRESS $2,000
  • CEILING AND VISIBILITY UNLIMITED - CAVU PAC $1,000
  • CENCORA INC. PAC $2,500
  • CENTENE CORPORATION POLITICAL ACTION COMMITTEE (CENTENE PAC) $1,000
  • CENTINEL PAC $5,000
  • CGI TECHNOLOGIES AND SOLUTIONS INC. PAC $1,000
  • CHAMBER OF COMMERCE OF THE UNITED STATES OF AMERICA PAC $2,500
  • CHARTER COMMUNICATIONS INC PAC $2,500
  • CHESAPEAKE UTILITIES CORP. POLITICAL ACTION COMMITTEE CUC PA $1,000
  • CHEVRON EMPLOYEES PAC $6,000
  • CHRISTIE NEW CRAIG FOR SENATE $1,500
  • CHUGACH ALASKA CORPORATION PAC (CAC PAC) $10K
  • CIRCLE THE WAGONS POLITICAL ACTION COMMITTEE $2,000
  • CISCO SYSTEMS INC. FEDERAL PAC $2,500
  • CITIZENS FOR TURNER $2,000
  • CLEANCAPITAL HOLDINGS LLC PAC $1,000
  • CLF $5,000
  • COLORADO WESTERN POLITICAL ACTION COMMITTEE $7,000
  • COMER FOR CONGRESS $1,000
  • CONCERNED AMERICANS FOR FREEDOM & OPPORTUNITY PAC (CAFO PAC) $5,500
  • CONSERVATIVE CLIMATE ACTION PAC $1,000
  • CONSERVATIVE OPPORTUNITY LEADERSHIP AND ENTERPRISE PAC (COLE $10K
  • CONSERVATIVE SERVICE ACTION RESULTS CSAR PAC $1,000
  • CONSTELLATION ENERGY CORPORATION EMPLOYEE PAC $5,000
  • CRAWFORD FOR CONGRESS $2,000
  • CROP INSURANCE PROFESSIONALS ASSOC PAC $2,000
  • CSX CORPORATION GOOD GOVERNMENT FUND $2,500
  • CURA PAC $2,500
  • DALE STRONG FOR CONGRESS $1,000
  • DAMNTHEROADS DTR PAC $101
  • DAVE TAYLOR FOR CONGRESS $2,000
  • DAVID ROUZER FOR CONGRESS $2,000
  • DECIDING CRITICAL RACES $2,000
  • DEFEND & UPHOLD OUR NATION NOW $1,000
  • DEFENDING THE AMERICAN DREAM PAC $10K
  • DELIVERING AMERICAN VALUES IN DC PAC $3,000
  • DELOITTE POLITICAL ACTION COMMITTEE $4,000
  • DEPENDABLE CONSERVATIVE LEADERSHIP PAC $2,500
  • DOCUMENT STORAGE SYSTEMS INC. (DSS PAC) $1,000
  • DOMINION ENERGY INC. PAC $7,500
  • DON BACON FOR CONGRESS $2,000
  • DOWNTOWN REPUBLICAN CLUB $500
  • DPAC $5,000
  • EDAF PAC $1,000
  • EDF RENEWABLES INC. PAC $1,500
  • ELECTING MAJORITY MAKING EFFECTIVE REPUBLICANS $5,000
  • ELEVANCE HEALTH PAC $3,500
  • EMMER FOR CONGRESS $2,000
  • EMPLOYEES OF NORTHROP GRUMMAN CORPORATION PAC (ENGPAC) $7,500
  • EMPLOYEES OF RTX CORPORATION PAC $3,000
  • ENGIE NORTH AMERICA INC. PAC (ENA PAC) $1,500
  • ERNST & YOUNG PAC $2,500
  • EUREKA POLITICAL ACTION COMMITTEE $10K
  • EYE OF THE TIGER PAC $10K
  • FAIRBANKS MORSE LLC PAC $10K
  • FALLON FOR CONGRESS $2,500
  • FEDORCHAK FOR ND $1,000
  • FIRST IN FREEDOM PAC $5,000
  • FIRST IN TEXAS PAC $3,000
  • FLORIDA FREEDOM FUND PAC $2,500
  • FLUENCE ENERGY PAC AKA FLUENCE PAC $500
  • FLUOR CORPORATION PAC $2,000
  • FMI FOODPAC $1,000
  • FOOD SOLUTIONS ACTION PAC (FSA PAC) $2,500
  • FOR OUR NATION'S GREATNESS RESILIENCE EXCELLENCE STRENGTH $1,500
  • FOREVER YOUTH ORGANIZATIONS UTILIZING A NEW GENERATION PAC $5,000
  • FOX CORPORATION POLITICAL ACTION COMMITTEE (FOX PAC) $1,000
  • FRATERNITY & SORORITY PAC $5,000
  • FREE MARKET FUND $1,000
  • FRENCH HILL FOR ARKANSAS $4,000
  • FRIENDS OF ANDREW RICE $1,000
  • FRIENDS OF ANNE FERRELL TATA $500
  • FRIENDS OF DAVE JOYCE $4,000
  • FRIENDS OF MICHAEL GUEST $3,000
  • FRIENDS OF NEAL DUNN $1,000
  • FRIENDS OF TIM MOORE $2,000
  • FRIENDS TO ELECT DR. GREG MURPHY TO CONGRESS $4,000
  • FROGMAN PAC $6,500
  • FRY FOR CONGRESS $4,000
  • GENERAL ATOMICS PAC $4,000
  • GENERAL DYNAMICS CORPORATION POLITICAL ACTION COMMITTEE (GEN $10K
  • GENERAL ELECTRIC COMPANY AEROSPACE EMPLOYEE POLITICAL ACTION COMMITTEE (GE AEROS $2,500
  • GENWORTH FINANCIAL INC. & ENACT PAC $1,000
  • GLASS CITY PAC $2,500
  • GLENN GROTHMAN FOR CONGRESS $2,000
  • GOD BLESS AMERICA PAC $1,000
  • GOOGLE LLC NETPAC $2,000
  • GREAT PLAINS PAC $2,000
  • GREATER TOMORROW POLITICAL ACTION COMMITTEE $4,000
  • GUARDING OUR LASTING DEMOCRACY PAC $3,500
  • HANNON ARMSTRONG CAPITAL LLC CLIMATE SOLUTIONS PAC (AKA HANNON ARMSTRONG CLIMAT $1,500
  • HAWKEYE 360 EMPLOYEE ACTION FUND $1,000
  • HAYSTACK PAC $3,500
  • HEARTDOCPAC $1,000
  • HELP ELECT REPUBLICANS NOW $5,000
  • HIGHWATER PAC $5,000
  • HONEYWELL INTERNATIONAL POLITICAL ACTION COMMITTEE $3,000
  • HOUCHIN FOR CONGRESS $4,000
  • HUMANA INC. PAC $3,500
  • HUNG CAO FOR VIRGINIA $4,000
  • HUNTINGTON INGALLS INDUSTRIES INC EMPLOYEES POLITICAL ACTION $6,000
  • IN THE ARENA PAC $10K
  • INDEPENDENT INSURANCE AGENTS & BROKERS OF AMERICA INC. POLITICAL ACTION COMMITT $10K
  • INDIANAENGRPAC $3,500
  • INTEL CORPORATION POLITICAL ACTION COMMITTEE $2,000
  • INTERNATIONAL ASSOCIATION OF FIREFIGHTERS INTERESTED IN REGI $10K
  • INTERNATIONAL FRANCHISE ASSOCIATION FRANCHISING PAC INC $1,000
  • INTERNATIONAL PAPER POLITICAL ACTION COMMITTEE (IP-PAC) $5,000
  • INVENERGY PAC $1,000
  • INVEST IN A STRONG AND SECURE AMERICA $1,000
  • IRON MOUNTAIN INC. EMPLOYEES PAC $1,000
  • JAKE ELLZEY FOR CONGRESS $2,000
  • JAM PAC $3,000
  • JIM JORDAN FOR CONGRESS $4,000
  • JOHN REID FOR VIRGINIA $500
  • K & L GATES LLP FEDERAL POLITICAL ACTION COMMITTEE $1,000
  • KBR INC. PAC $1,000
  • KEEP TEXAS TEXAS PAC $7,500
  • KPMG PARTNERS/PRINCIPALS AND EMPLOYEES PAC $2,500
  • KRATOS PAC $3,500
  • L3HARRIS TECHNOLOGIES INC PAC $5,000
  • LAHOOD FOR CONGRESS $2,000
  • LAND OF OPPORTUNITY PAC $5,000
  • LASTING INVESTMENTS STRENGTHENING AMERICA PAC $5,000
  • LATTA FOR CONGRESS $2,000
  • LEADERSHIP AND LOYALTY ONLY TO AMERICA PAC $2,000
  • LEIDOS INC PAC $10K
  • LET'S ALL KEEP ELECTING REPUBLICANS PAC $1,000
  • LISA MCCLAIN FOR CONGRESS $2,500
  • LOCKHEED MARTIN EMPLOYEES PAC $6,000
  • LUCAS FOR CONGRESS $2,000
  • LUNDBECK LLC EMPLOYEE PAC $3,000
  • MAGGIE'S LIST $23
  • MAINTAINING ALL REPUBLICANS IN OFFICE PAC $2,000
  • MANTECH PAC $1,000
  • MARK GREEN FOR CONGRESS $2,000
  • MARK HARRIS FOR CONGRESS $2,000
  • MAXAR TECHNOLOGIES INC. PAC (MAXARPAC) $1,000
  • MCGUIRE FOR VIRGINIA $3,000
  • MCKESSON CORPORATION EMPLOYEES POLITICAL FUND $5,000
  • MCQUIREWOODS FEDERAL PAC FUND $10K
  • MEDICAID HEALTH PLANS OF AMERICA PAC $1,000
  • MIKE HARIDOPOLOS FOR CONGRESS $1,000
  • MIKE JOHNSON FOR LOUISIANA $2,000
  • MIKE KENNEDY FOR UTAH $2,000
  • MISSION FIRST PEOPLE ALWAYS PAC $5,000
  • MISSOURI TRUTH PAC $1,000
  • MN8 ENERGY LLC PAC (MN8 PAC) $1,000
  • MOLINA HEALTHCARE INC. PAC $7,500
  • MOORE FOR WEST VIRGINIA INC. $2,000
  • MORGAN GRIFFITH FOR CONGRESS $4,000
  • MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MORPAC) $3,000
  • MOTOROLA SOLUTIONS INC. PAC $2,500
  • MOUNTAINEER PAC $2,500
  • MR. SOUTHERN MISSOURIAN IN THE HOUSE PAC $5,000
  • MVL PAC $10K
  • NATHANIEL MORAN FOR CONGRESS $2,000
  • NATIONAL AIR TRAFFIC CONTROLLERS ASSOCIATION PAC $1,000
  • NATIONAL APARTMENT ASSOCIATION PAC $1,000
  • NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $5,000
  • NATIONAL ASSOCIATION OF SOCIAL WORKERS INC. POLITICAL ACTION FOR CANDIDATE ELECT $1,000
  • NATIONAL AUTOMOBILE DEALERS ASSOCIATION PAC $5,000
  • NATIONAL BEER WHOLESALERS ASSOCIATION $5,000
  • NATIONAL CATTLEMEN'S BEEF ASSOCIATION POLITICAL ACTION COM $5,000
  • NATIONAL CHICKEN COUNCIL PAC $5,000
  • NATIONAL COTTON COUNCIL OF AMERICA COMMITTEE FOR THE ADVANCE $5,000
  • NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION PAC $2,500
  • NATIONAL ELECTRICAL MANUFACTURERS ASSOC. NEMAPAC $1,000
  • NATIONAL FEDERATION OF INDEPENDENT BUSINESS FEDERAL POLITICA $2,000
  • NATIONAL MARINE MANUFACTURERS ASSOCIATION AND MARINE RETAILERS ASSOCIATION BOAT $1,000
  • NATIONAL MULTIFAMILY HOUSING COUNCIL POLITICAL ACTION COMMIT $5,000
  • NATIONAL RESTAURANT ASSOCIATION PAC (RESTAURANT PAC) $2,500
  • NATIONAL SHOOTING SPORTS FOUNDATION INC. PAC $2,500
  • NATIONAL VICTORY ACTION FUND $2,000
  • NEW ENERGY IN WASHINGTON HOUSE PAC (N.E.W. HOUSE PAC) $5,000
  • NEW LEAF ENERGY PAC $1,000
  • NEXTERA ENERGY PAC $1,000
  • NO NONSENSE PAC $2,500
  • NOOGA PAC $1,000
  • NORTH CAROLINA FIRST $5,000
  • NOVOCURE PAC $1,000
  • NRA-POLITICAL VICTORY FUND $2,500
  • NSSGA ROCKPAC $2,000
  • OLD BREED PAC $2,500
  • ON WISCONSIN PAC INC. $7,500
  • ONDER FOR CONGRESS $2,000
  • ORAL AND MAXILLOFACIAL SURGERY PAC $1,500
  • OVERHAUL PAC $1,000
  • PAC FOR NEW LEADERSHIP $1,500
  • PARSONS CORPORATION POLITICAL ACTION COMMITTEE $10K
  • PATRIOTS IN ACTION $3,500
  • PEAKE FOR SENATE $250
  • PERATON CORP. POLITICAL ACTION COMMITTEE (A.K.A. 'PERATON PA $4,500
  • PETE SESSIONS FOR CONGRESS $2,000
  • PFIZER INC. PAC $2,000
  • PINE GATE RENEWABLES LLC POWER PAC $3,000
  • PLAINS COTTON GROWERS INC. PAC $2,500
  • POWERPAC OF THE EDISON ELECTRIC INSTITUTE $2,500
  • PRICEWATERHOUSECOOPERS PAC $6,500
  • RANGER PAC $5,000
  • RAPTOR PAC $5,000
  • RAZOR PAC $5,000
  • REPUBLICAN GOVERNANCE GROUP TUESDAY GROUP PAC $7,000
  • REPUBLICAN MAINSTREET PARTNERSHIP PAC $2,000
  • REPUBLICANS UNITED TO DEFEND YOU PAC (RUDY PAC) $6,000
  • RESTORING OUR NATION PAC (RON PAC) $5,000
  • RICK W ALLEN FOR CONGRESS $2,000
  • RIGHT TRACK USA PAC $2,000
  • ROBERT ADERHOLT FOR CONGRESS $3,200
  • ROCKET LAB USA INC. PAC $10K
  • ROLLS-ROYCE NORTH AMERICA PAC $2,000
  • RON ESTES FOR CONGRESS $2,000
  • RUDY FOR INDIANA $4,000
  • RVFPAC $6,500
  • RWA FUND INC $1,000
  • RWE CLEAN ENERGY SERVICES LLC PAC $1,000
  • SCALISE FOR CONGRESS $4,000
  • SCIENCE APPLICATIONS INTERNATIONAL CORPORATION VOLUNTARY PAC $9,000
  • SEAL PAC $10K
  • SEAL TEAM PT PAC $1,000
  • SECURE HOMELAND REBUILD ECONOMY VOTE & EDUCATE PAC $1,500
  • SENIORS HOUSING PAC $2,500
  • SERCO INC. PAC $5,000
  • SES SPACE AND DEFENSE INC. PAC $2,000
  • SHIFT5 POLITICAL ACTION COMMITTEE $500
  • SHIPBUILDERS COUNCIL OF AMERICA INC PAC $2,500
  • SIERRA NEVADA COMPANY LLC PAC $1,500
  • SIX PAC $5,000
  • SOLAR ENERGY INDUSTRIES ASSOCIATION INC. SOLAR PAC ACCOUNT $2,500
  • SOUTHEAST COTTON COMMITTEE (SECC) SOUTHERN COTTONGROWERS INC $2,500
  • SOUTHERN COMPANY GAS EMPLOYEES PAC $5,000
  • SOUTHERN STATES PAC $2,000
  • SPACE COAST LEADERSHIP PAC $2,000
  • SPACE EXPLORATION TECHNOLOGIES CORP. PAC $5,000
  • SQUIRE PATTON BOGGS PAC $1,500
  • STAND FOR AMERICA PAC $5,000
  • STAND TALL FOR KANSAS PAC $8,000
  • START RISING PAC $5,000
  • SUNRUN PAC $2,500
  • SWEDISH MATCH NORTH AMERICA LLC PAC $2,500
  • TB NA PAC $2,000
  • TEAM AMERICA - BRINGING AMERICA TOGETHER PAC $5,000
  • TENACIOUS PAC $10K
  • TEXAS VALUES PAC $5,000
  • TEXTRON INC. POLITICAL ACTION COMMITTEE $5,000
  • THE BOEING COMPANY PAC $10K
  • THE GOOD FUND $500
  • THE GUARDIAN FUND $10K
  • THE KROGER COMPANY PAC $3,500
  • THE US ONCOLOGY NETWORK PAC $1,000
  • THE WILLIAMS COMPANIES INC PAC $2,000
  • THIN BLUE LINE PAC $5,000
  • TIMBERLINE PAC $3,500
  • TOYOTA MOTOR NORTH AMERICA INC PAC $3,500
  • TRANSCANADA USA INC PAC $2,500
  • TROY DOWNING FOR CONGRESS $2,500
  • TRUCKING PAC OF THE AMERICAN TRUCKING ASSOCIATIONS INC. $1,000
  • TRUST ACCOUNTABILITY REFORM AMERICA PAC $3,000
  • TRUTH AND EXCELLENCE PAC $1,000
  • TUSK & TRUNK CLUB $1,000
  • TYSON FOODS INC PAC (TYPAC) $2,000
  • U. S. PEANUT PAC $1,000
  • UNITED AIRLINES INC PAC $1,000
  • UNITEDHEALTH GROUP INC. PAC $5,000
  • UPPER HAND FUND $2,000
  • USA RICE FEDERATION PAC $1,000
  • USAA EMPLOYEE POLITICAL ACTION COMMITTEE $2,500
  • VALOR PAC $1,000
  • VALUE IN ELECTING WOMEN PAC (VIEW PAC) $10K
  • VANDEVENTER BLACK LLP PAC $500
  • VANNEVAR LABS INC PAC $1,000
  • VICTORY EAST $4,000
  • VIGOR PAC $1,000
  • VINCE FONG FOR CONGRESS $1,000
  • VIRGINIA FOXX FOR CONGRESS $2,000
  • VNA HOLDING INC. PAC $1,000
  • WALBERG FOR CONGRESS $2,000
  • WALMART INC. PAC FOR RESPONSIBLE GOVERNMENT $7,000
  • WEBER FOR CONGRESS $3,000
  • WITH HONOR PAC $5,000
  • WOOLPERT INC. PAC $2,000
  • WORKING FOR OHIO $5,000
  • XCEL ENERGY EMPLOYEE PAC $1,500
  • ZORROPAC $3,500

All filings at the FEC ↗

Elaine Luria (DEM)

Raised
$4.7M through 2026-07-15 individuals $3.4M · PACs $405K · party $221 · candidate's own money, incl. loans $8,010 · from the candidate's other committees $867K · cash on hand $3.6M
Outside spending
$365K opposing Luria · $211K supporting Luria · latest reported 2026-09-29
Largest outside spenders
PROGRESSIVE TURNOUT PROJECT — $210K supporting Luria Largest donors: STOP REPUBLICANS $5.8M (22%) (its largest donors: PROGRESSIVE TURNOUT PROJECT $2.5M; DWORETZKY, JOSHUA $2.2M); LEVINER, BETTY $5.7M (21%); PROGRESSIVE TAKEOVER $3.5M (13%) (its largest donors: RITSCH, MALCOLM $1.3M); STOP THESE OPPRESSIVE PEOPLE: TYRANTS RACISTS UNQUALIFIEDS MISOGYNISTS PROPAGANDISTS (STOP TRUMP) $3.0M (11%) (its largest donors: BROWN, BEVERLY $1.1M); DEM TURNOUT 2024 $2.1M (8%) (its largest donors: ASHFORD, HELEN $1.1M) AMERICA PAC — $205K opposing Luria · 4 ads on this pageLargest donors: Elon Musk $20.1M (>99%), Space Exploration Technologies Corp., CEO NO GOING BACK PAC INC. — $140K opposing Luria THE GOVERNING MAJORITY FUND — $19K opposing Luria DMFI PAC — $382 supporting Luria · 2 ads on this pageLargest donors: Deborah Simon $3.5M (44%), Self Employed, Philanthropist; DEMOCRATIC MAJORITY FOR ISRAEL $1.4M (18%) (an organization: its own funders aren't reported to the FEC); Lynn Schusterman $750K (9%), NOT Employed, NOT Employed; WOMEN VOTE $500K (6%); UNITED FOR PROGRESS $200K (3%) and 1 more
118 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • 314 ACTION FUND $5,000
  • ALLIANCE AGAINST ANTISEMITISM PAC $3,500
  • AMALGAMATED TRANSIT UNION - COPE $10K
  • AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $7,500
  • AMERICAN DEFENSE AND MILITARY PAC (ADAM PAC) $3,500
  • AMERICAN FEDERATION OF GOVERNMENT EMPLOYEES PAC (AFGE) $5,000
  • AMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES P E O P L E $5,000
  • AMERICAN INNOVATION POLITICAL ACTION COMMITTEE (AMI PAC) $1,000
  • AMERICAN MOSAIC PAC $1,000
  • AMERICAN SOCIETY OF ANESTHESIOLOGISTS PAC (ASA PAC) $5,000
  • AMERIPAC: THE FUND FOR A GREATER AMERICA $10K
  • ATHENA PAC $1,000
  • BACKPAC $5,000
  • BARRAGAN FOR CONGRESS $2,000
  • BEEPAC (BUILDING ECONOMIC EMPOWERMENT PAC) $4,000
  • BEYOND THOUGHTS AND PRAYERS PAC $1,000
  • BLUE MOMENTUM PAC $4,000
  • BRIDGE THE GAP PAC $1,000
  • CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) $10K
  • CALL TO SERVE $2,000
  • CAROLINA VICTORY FUND $1,000
  • COMMITTEE FOR A DEMOCRATIC FUTURE $2,000
  • COMMITTEE TO ELECT JARED GOLDEN $4,000
  • COMMON GROUND PAC $10K
  • COONEY FOR CONGRESS $2,000
  • COUNTRY FIRST POLITICAL ACTION COMMITTEE, INC. (COUNTRY FIRST PAC) $5,000
  • DEFEND THE VOTE $1,000
  • DEFENSE DEM PAC $5,000
  • DEM RISING 2026 $2,500
  • DEMOCRACY MOBILIZATION PROJECT PAC (DMP) $1,000
  • DEMOCRACY SUMMER LEADERSHIP PAC $10K
  • DEMOCRATIC MAJORITY FUND $7,500
  • DEMOCRATIC WOMEN OF SANTA BARBARA COUNTY $500
  • DEMOCRATS FOR THE FUTURE $10
  • DEMOCRATS WIN SEATS (DWS PAC) $1,000
  • DMFI PAC $1,000
  • DR KIM SCHRIER FOR CONGRESS $1,000
  • ELECT DEMOCRATIC WOMEN $7,000
  • ELECT DEMS NOW PAC $2,000
  • ELECTING WOMEN NATIONAL CAPITAL REGION PAC $1,082
  • EMILYS LIST $5,000
  • ENERGIZED FOR CHANGE FEDERAL PAC $1,000
  • ENGINEERS POLITICAL EDUCATION COMMITTEE (EPEC)-INTERNATIONAL UNION OF OPERATING ENGINEERS $5,000
  • EQUALITY PAC $1,500
  • FAIR SHOT PAC $10K
  • FIGHT FOR PROGRESS PAC $1,000
  • FLIP THE CONGRESS PAC $5,000
  • FORWARD TOGETHER PAC $10K
  • FOSTERING PROGRESS PAC $1,000
  • FRIENDS OF ANGELIA WILLIAMS GRAVES $1,000
  • FRIENDS OF CHERI BUSTOS $1,000
  • FRIENDS OF DON BEYER $4,000
  • FRIENDS OF JOE BARON $1,000
  • GETTING RESULTS BY ENGAGING THE GRASSROOTS PAC $1,000
  • GOOD FRIENDS PAC $1,000
  • HELMER FOR CONGRESS $2,000
  • HESTER FOR TREASURER $1,000
  • HIMES FOR CONGRESS $2,000
  • HOPE PAC $1,000
  • HOULAPAC $3,000
  • HOUSE MAJORITY PAC $10K
  • HUMAN RIGHTS CAMPAIGN PAC $4,550
  • HUSKY PAC $1,500
  • INLAND EMPIRE STRIKES PAC; THE $1,000
  • INNOVATION FOR GOOD PAC $10K
  • JAMIE RASKIN FOR CONGRESS $4,000
  • JEFFRIES FOR CONGRESS $4,000
  • JOBS EDUCATION & FAMILIES FIRST (JEFFPAC) $10K
  • JOINT ACTION COMMITTEE FOR POLITICAL AFFAIRS $2,500
  • JULIA BROWNLEY FOR CONGRESS $2,000
  • KATHERINE CLARK FOR CONGRESS $4,000
  • KATHLEEN MURPHY FOR DELEGATE $500
  • LA BAMBA PAC $3,000
  • LEADING PEOPLE FORWARD PAC $1,000
  • LEAGUE OF CONSERVATION VOTERS ACTION FUND $3,600
  • LIFTOFF PAC $2,500
  • LOBO PAC $2,000
  • LOFGREN FOR CONGRESS $2,000
  • LORI TRAHAN FOR CONGRESS COMMITTEE $1,000
  • MAKING A DIFFERENCE PAC $2,000
  • MAKING AMERICANS COUNT PAC (MAC PAC) $1,000
  • MARC VEASEY CONGRESSIONAL CAMPAIGN COMMITTEE $2,000
  • MCCLELLAN FOR CONGRESS $1,500
  • MITTEN PAC $5,000
  • MOMS FED UP $7,500
  • MORGAN MCGARVEY FOR CONGRESS $1,000
  • NATIONAL COMMITTEE TO PRESERVE SOCIAL SECURITY AND MEDICARE $200
  • NEW DEMOCRAT COALITION ACTION FUND $7,500
  • NEW VOICE PAC $1,000
  • NRDC ACTION FUND INC., PAC $1,000
  • OVERSIGHT ACTION FUND $2,000
  • PAC OF APPLES $1,000
  • PAC TO THE FUTURE $10K
  • PETE AGUILAR FOR CONGRESS $4,000
  • PLANNED PARENTHOOD ACTION FUND INC. PAC, DBA PLANNED PARENTHOOD FEDERAL PAC $2,500
  • PROGRESSIVE CHOICES PAC $1,000
  • PROGRESSIVE TURNOUT PROJECT $5,000
  • PUGET PAC $1,500
  • READY TO FIGHT PAC $5,000
  • SCHAKOWSKY FOR CONGRESS $1,000
  • SCHNEIDER FOR CONGRESS $2,000
  • SD PAC $10K
  • SECURE PAC $1,500
  • SERVE AMERICA PAC $1,000
  • SERVICE FIRST PAC $2,000
  • SHORE PAC $1,000
  • SILICORN VALLEY PAC $3,000
  • SPEAK UP PAC $1,000
  • SPIKE PAC $2,000
  • SUHAS FOR VIRGINIA $4,000
  • SUNFLOWER SEEDS PAC $2,000
  • SUPPORTING HOUSE PROBLEM SOLVERS - SHP PAC $2,500
  • TOMORROW PAC $1,000
  • TRI-STATE MAXED-OUT WOMEN $10K
  • UNITED FOR VIRGINIA'S FUTURE FEDERAL PAC $5,000
  • UNITEDEMOCRATS PAC $2,000
  • VOTEVETS $10K
  • WOMEN'S POLITICAL COMMITTEE FEDERAL $5,000

All filings at the FEC ↗

The ads

104 ads, newest first.

Showing the 7 ads paid for by HMP. Show all 104 ads

Paid for by HMPfrom 2026-09-08 to 2026-09-29spend $4,000–4,4991,000,000+ impressions
Groceries. Gas. Health care. Everything is more expensive because Jen Kiggans voted over and over for Trump’s agenda, from his tariffs to his reckless war in Iran.
Loaded LanguageScapegoatingExaggeration/HyperboleRepetition100.0% of sentences flagged

Loaded Language: The word 'reckless' is emotionally charged and designed to trigger a negative reaction rather than convey a neutral factual description — for example: 'reckless war in Iran'

Scapegoating: Complex economic factors driving inflation are blamed entirely on one politician's voting record, oversimplifying causation — for example: 'Everything is more expensive because Jen Kiggans voted over and over for Trump's agenda'

Exaggeration/Hyperbole: The claim that 'everything' is more expensive due to one legislator's votes is an extreme overstatement that ignores the multifaceted causes of inflation — for example: 'Everything is more expensive'

Repetition: The phrase 'over and over' is used to rhetorically amplify the accusation and make the behavior seem habitual and egregious — for example: 'voted over and over'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by HMPfrom 2026-09-08 to 2026-09-26spend $1,500–1,999400,000–449,999 impressions
🏃♀️ What’s Jen Kiggans running from? Oh yeah: her record. She voted with Trump 100% of the time. 🏃♀️ What’s Jen Kiggans running from? Oh yeah: her record. She voted with Trump 100% of the time. 🏃♀️ What’s Jen Kiggans running from? Oh yeah: her record. She voted with Trump 100% of the time.
Name CallingLoaded LanguageCard StackingExaggeration/Hyperbole100.0% of sentences flagged

Name Calling: The rhetorical question uses a running emoji and the phrase 'running from' to mockingly imply Kiggans is fleeing or hiding, functioning as a derogatory framing rather than substantive argument — for example: 'running from'

Loaded Language: The phrase 'her record' is delivered with sarcastic emphasis implying the record is damning or shameful, using tone to emotionally charge an otherwise neutral word — for example: 'her record'

Card Stacking: Presenting a single voting-alignment statistic without context (e.g., whether other representatives voted similarly, or what those votes were) selectively frames the data to imply wrongdoing — for example: '100% of the time'

Exaggeration/Hyperbole: Claiming a legislator voted with a president '100% of the time' is an absolute superlative that is rarely literally true and is used to overstate alignment for rhetorical effect — for example: '100% of the time'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by HMPfrom 2026-09-08 to 2026-09-29spend $3,000–3,499700,000–799,999 impressions
Jen Kiggans voted with Trump 100% of the time. His tariffs. His war. His health care hikes. Kiggans voted for it all—and we’re paying the price.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by HMPfrom 2026-09-08 to 2026-09-29spend $25,000–29,9991,000,000+ impressions
We’re paying more because Jen Kiggans voted with Trump 100% of the time. His tariffs. His war. His health care hikes. Kiggans voted for it all.
Card StackingScapegoatingLoaded LanguageRepetitionBlack-and-White Fallacy100.0% of sentences flagged

Card Stacking: The claim that Kiggans voted with Trump '100% of the time' is presented as a straightforward fact without context or nuance, selectively framing her record to imply total complicity — for example: '100% of the time'

Scapegoating: Kiggans is blamed as the direct cause of rising costs ('We're paying more because'), oversimplifying complex economic factors — for example: 'We're paying more because Jen Kiggans voted with Trump'

Loaded Language: The word 'hikes' carries a negative emotional charge, framing health care cost changes in the most alarming way possible — for example: 'health care hikes'

Repetition: The accusation that Kiggans voted for harmful policies is repeated across multiple sentences to reinforce the negative association through familiarity — for example: "Kiggans voted for it all", "Jen Kiggans voted with Trump 100% of the time".

Black-and-White Fallacy: The phrase 'voted for it all' implies Kiggans bears total, undivided responsibility with no nuance or alternative framing of her legislative record — for example: 'voted for it all'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by HMPfrom 2026-09-08 to 2026-09-29spend $1,000–1,499300,000–349,999 impressions
One vote. That's all it took from Jen Kiggans to gut Hampton Roads hospitals of nearly $44 million.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by HMPfrom 2026-09-08 to 2026-09-29spend $4,500–4,9991,000,000+ impressions
🏃♀️➡️ Look at Jen Kiggans go! Voting for Trump’s tariffs, health care cuts, war with Iran, and more. 🏃♀️➡️ Look at Jen Kiggans go! Voting for Trump’s tariffs, health care cuts, war with Iran, and more. 🏃♀️➡️ Look at Jen Kiggans go! Voting for Trump’s tariffs, health care cuts, war with Iran, and more.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by HMPfrom 2026-09-08 to 2026-09-26spend $1,500–1,999450,000–499,999 impressions
🏃♀️➡️ When Trump calls, Jen Kiggans comes running. She voted with him 100% of the time. 🏃♀️➡️ When Trump calls, Jen Kiggans comes running. She voted with him 100% of the time. 🏃♀️➡️ When Trump calls, Jen Kiggans comes running. She voted with him 100% of the time.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Other advertisers

Paid posts that ran in VA and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.

WALKINSHAW FOR CONGRESS: campaign for another office

Official office video · WALKINSHAW FOR CONGRESS from 2026-08-11 to 2026-08-222 variantsspend $300–4986,100–7,998 impressions
We can flip three House seats in Virginia and I'm excited to do just that! Chip in to support Shannon Taylor, Elaine Luria, and Tom Perriello.
no techniques found

View in Meta's Ad Library ↗

What this page is

  • An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in VA; or it ran mostly in VA and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
  • Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
  • A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
  • Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
  • Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
  • Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.

Get notified as this improves — new detection models, the browser extension, and outlet scorecards. Occasional email, no spam.

Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731 · unsubscribe any time