Virginia House District 2 2026: the ads, and who's paying for them
Jen Kiggans (REP, incumbent), Elaine Luria (DEM).
7 others filed with the FEC; any ads they ran are below. 104 ads analyzed, 52 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-09-30. 1 ad from other advertisers shown separately below.
Findings
As of 2026-09-30. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
104 · started running between 2026-08-10 and 2026-09-29
With at least one technique
52 of 104 (50%)
Most common techniques
Loaded Language · 30 ads Glittering Generalities · 22 ads Name Calling · 20 ads Reported Meta spend
$109,200–160,451 on all ads, $74,700–102,736 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“His health care hikes” — Loaded Language, paid for by HMP
· the flagged ad with the highest reported spend that shows the most common technique
Copy these facts
Embed this race on your site
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Decide what counts
Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.
50% of the 104 ads here use at least one of the techniques ticked below (52 ads).
Count everything Leave out the softer ones
· 30 ads · softer ⓘ Words picked for the feeling, not the facts. More on loaded language, with examples → · 22 ads · softer ⓘ Feel-good words with no concrete meaning. More on glittering generalities, with examples → · 20 ads ⓘ A label in place of an argument. More on name calling, with examples → · 19 ads ⓘ Making you afraid so you stop weighing the facts. More on appeal to fear, with examples → · 19 ads ⓘ Playing on dislike of a group. More on appeal to prejudice, with examples → · 19 ads ⓘ Pressure to act before you think. More on false urgency, with examples → · 15 ads ⓘ Only two choices when there are more. More on black-and-white fallacy, with examples → · 9 ads ⓘ Only the facts that help one side. More on card stacking, with examples → · 8 ads · softer ⓘ Blowing something up past what is true. More on exaggeration/hyperbole, with examples → · 7 ads ⓘ "everyone's doing it" in place of a reason. More on bandwagon appeal, with examples → · 3 ads ⓘ Hinting at a hidden plot without evidence. More on conspiracy appeal, with examples → · 3 ads ⓘ Blaming one group for a complex problem. More on scapegoating, with examples → · 3 ads · softer ⓘ A catchy phrase in place of an argument. · 3 ads ⓘ Borrowing a symbol's feeling for an unrelated claim. More on transfer, with examples → · 2 ads ⓘ Wrapping a position in patriotism. · 2 ads · softer ⓘ Saying it again until it sticks. More on repetition, with examples →
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 44% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
liberal opponent in 4 ads · e.g. “my liberal opponent”, “liberal opponent” buy in 3 ads · e.g. “trying to buy a seat they can't defend on merit”, “buy this seat from under us” campaign in 3 ads · e.g. “Nancy Pelosi and Abigail Spanberger bankrolling her campaign”, “throw the kitchen sink at me to silence our campaign” health care in 3 ads · e.g. “deadly health care cuts”, “flatline your health care” politician in 3 ads · e.g. “politicians who enrich themselves”, “Politicians get rich” seat in 3 ads · e.g. “trying to buy a seat they can't defend on merit”, “buy this seat from under us”
Follow this race
A weekly email when new Virginia House District 2 ads come in: how many used manipulation techniques, the words doing the work, and who paid. Nothing in weeks with no new ads. One-click unsubscribe.
Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731
Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
Raised
$6.0M through 2026-07-15
individuals $3.0M · PACs $1.3M · party $5,500 · from the candidate's other committees $1.7M · cash on hand $3.4M
Outside spending
$2.3M opposing Kiggans · $506K supporting Kiggans · latest reported 2026-09-25 Largest outside spenders
HMP
— $1.2M opposing Kiggans
· 7 ads on this page GIFFORDS PAC
— $922K opposing Kiggans
Largest donors:
JAMES L. GUTHRIE TRUST $571K (19%) (an organization: its own funders aren't reported to the FEC) ; BROWN, ROBERT $429K (14%) 314 ACTION FUND
— $159K opposing Kiggans
NO GOING BACK PAC INC.
— $136K supporting Kiggans
AMERICA FIRST AGRICULTURE ACTION INC.
— $121K supporting Kiggans
and 6 more
363 PACs gave directly — alphabetical; the legal limit is $5,000 per election
AARON BEAN FOR CONGRESS $3,000 ABRAHAM LINCOLN PAC $5,000 ACADEMY OF NUTRITION & DIETETICS (ANDPAC) $2,500 ACADIAN AMBULANCE EMPLOYEE FEDERAL PAC $1,500 ADRIAN SMITH FOR CONGRESS $500 AECOM PAC $1,000 AES CORPORATION POLITICAL ACTION COMMITTEE $2,500 AFLAC POLITICAL ACTION COMMITTEE $1,000 AGC POLITICAL ACTION COMMITTEE $5,000 AICPA PAC $10K AIR LINE PILOTS ASSOCIATION PAC $5,000 AIRBUS AMERICAS PAC $1,000 ALASKANS FOR NICK BEGICH $2,000 ALLIANT ENERGY CORPORATION EMPLOYEE'S PAC $1,500 ALLIED PILOTS ASSOCIATION PAC $10K ALTRIA GROUP INC. POLITICAL ACTION COMMITTEE (ALTRIAPAC) $5,000 AM GENERAL LLC POLITICAL ACTION COMMITTEE (AM GENERAL PAC) $2,500 AMAZON PAC $2,000 AMENTUM HOLDINGS INC. PAC (AMENTUM PAC) $1,500 AMEREN FED PAC $1,500 AMERICA'S ELECTRIC COOPERATIVES PAC $2,000 AMERICA'S FIRST PAC $10K AMERICA'S MOUNTAIN PAC $2,000 AMERICAN ACADEMY OF PHYSICIAN ASSOCIATES POLITICAL ACTION CO $5,000 AMERICAN ASSOCIATION OF CROP INSURERS PAC $1,000 AMERICAN ASSOCIATION OF NURSE ANESTHETISTS SEPARATE SEGREGAT $10K AMERICAN ASSOCIATION OF NURSE PRACTITIONERS PAC (AANP-PAC) $10K AMERICAN BANKERS ASSOCIATION PAC (BANKPAC) $5,000 AMERICAN CHIROPRACTIC ASSOCIATION POLITICAL ACTION COMMITTEE $1,000 AMERICAN CLEAN POWER ASSOCIATION CLEANPOWER PAC $2,500 AMERICAN COUNCIL OF ENGINEERING COMPANIES ACEC PAC $7,500 AMERICAN CRYSTAL SUGAR COMPANY POLITICAL ACTION COMMITTEE $5,000 AMERICAN FINANCIAL SERVICES ASSOCIATION PAC $1,000 AMERICAN GRIT PAC $5,000 AMERICAN HOSPITAL ASSOCIATION PAC $4,000 AMERICAN ISRAEL PUBLIC AFFAIRS COMMITTEE PAC $6,000 AMERICAN NURSES ASSOCIATION PAC $10K AMERICAN OPTOMETRIC ASSOCIATION PAC $4,000 AMERICAN PHYSICAL THERAPY ASSOCIATION PAC (PTPAC) $3,500 AMERICAN PSYCHIATRIC ASSOCIATION PAC $1,000 AMERICAN REVIVAL PAC $10K AMERICAN SECURITY PAC $10K AMERICAN SPORTFISHING ASSOCIATION POLITICAL ACTION COMMITTEE $1,000 ANDY HARRIS FOR CONGRESS $2,000 APEX CLEAN ENERGY INC PAC $2,500 ARNOLD & PORTER PARTNERS PAC $2,500 ARRAY TECHNOLOGIES INC PAC $1,000 ASCP POLITICAL ACTION COMMITTEE $750 ASHA PAC $2,500 ASSOCIATED BUILDERS AND CONTRACTORS INC. POLITICAL ACTION C $5,000 AT&T INC EMPLOYEE FEDERAL PAC $2,000 AUSTAL USA LLC FEDERAL POLITICAL ACTION COMMITTIEE $1,000 AUSTIN SCOTT FOR CONGRESS INC $4,000 AUTOMOTIVE FREE INTERNATIONAL TRADE PAC $10K B BRIGADE MAJORITY FUND $3,500 BAE SYSTEMS USA PAC $10K BAKER DONELSON POLITICAL ACTION COMMITTEE $2,000 BAKER PAC $5,000 BE VICTORIOUS OVER DEMOCRATS PAC $2,500 BEN CLINE FOR CONGRESS INC $2,000 BIG IDEAS CREATE EXCELLENCE - BICE PAC $5,000 BLAKE MOORE FOR CONGRESS $2,500 BOLD ACTIVE CONSERVATIVES OF NEBRASKA PAC (BACON PAC) $5,000 BOOTS ON THE GROUND - FEDERAL $2,000 BOOZ ALLEN HAMILTON INC PAC (BOOZ ALLEN PAC) $4,500 BRAD KNOTT FOR CONGRESS $4,000 BRIAN JACK FOR CONGRESS $2,500 BRINGING REPUBLICAN EXCELLENCE TO TOWN PAC $4,000 BROWNSTEIN HYATT FARBER SCHRECK PAC $1,000 BUILD PAC - NATIONAL ASSOCIATION OF HOME BUILDERS PAC $5,000 BUILDING BRIDGES PAC $3,000 BUILDING OPPORTUNITIES FOR A STRONGER TOMORROW PAC $5,000 BULLDOG PAC $2,500 BURCHETT FOR CONGRESS $2,000 BWX TECHNOLOGIES INC PAC $10K CACI PAC $2,500 CALL TO SERVICE PAC $2,000 CAPITAL ONE FINANCIAL CORP. ASSOC. POLITICAL FUND $5,000 CARLOS GIMENEZ FOR CONGRESS $2,777 CAROL FOR CONGRESS $2,000 CEILING AND VISIBILITY UNLIMITED - CAVU PAC $1,000 CENCORA INC. PAC $2,500 CENTENE CORPORATION POLITICAL ACTION COMMITTEE (CENTENE PAC) $1,000 CENTINEL PAC $5,000 CGI TECHNOLOGIES AND SOLUTIONS INC. PAC $1,000 CHAMBER OF COMMERCE OF THE UNITED STATES OF AMERICA PAC $2,500 CHARTER COMMUNICATIONS INC PAC $2,500 CHESAPEAKE UTILITIES CORP. POLITICAL ACTION COMMITTEE CUC PA $1,000 CHEVRON EMPLOYEES PAC $6,000 CHRISTIE NEW CRAIG FOR SENATE $1,500 CHUGACH ALASKA CORPORATION PAC (CAC PAC) $10K CIRCLE THE WAGONS POLITICAL ACTION COMMITTEE $2,000 CISCO SYSTEMS INC. FEDERAL PAC $2,500 CITIZENS FOR TURNER $2,000 CLEANCAPITAL HOLDINGS LLC PAC $1,000 CLF $5,000 COLORADO WESTERN POLITICAL ACTION COMMITTEE $7,000 COMER FOR CONGRESS $1,000 CONCERNED AMERICANS FOR FREEDOM & OPPORTUNITY PAC (CAFO PAC) $5,500 CONSERVATIVE CLIMATE ACTION PAC $1,000 CONSERVATIVE OPPORTUNITY LEADERSHIP AND ENTERPRISE PAC (COLE $10K CONSERVATIVE SERVICE ACTION RESULTS CSAR PAC $1,000 CONSTELLATION ENERGY CORPORATION EMPLOYEE PAC $5,000 CRAWFORD FOR CONGRESS $2,000 CROP INSURANCE PROFESSIONALS ASSOC PAC $2,000 CSX CORPORATION GOOD GOVERNMENT FUND $2,500 CURA PAC $2,500 DALE STRONG FOR CONGRESS $1,000 DAMNTHEROADS DTR PAC $101 DAVE TAYLOR FOR CONGRESS $2,000 DAVID ROUZER FOR CONGRESS $2,000 DECIDING CRITICAL RACES $2,000 DEFEND & UPHOLD OUR NATION NOW $1,000 DEFENDING THE AMERICAN DREAM PAC $10K DELIVERING AMERICAN VALUES IN DC PAC $3,000 DELOITTE POLITICAL ACTION COMMITTEE $4,000 DEPENDABLE CONSERVATIVE LEADERSHIP PAC $2,500 DOCUMENT STORAGE SYSTEMS INC. (DSS PAC) $1,000 DOMINION ENERGY INC. PAC $7,500 DON BACON FOR CONGRESS $2,000 DOWNTOWN REPUBLICAN CLUB $500 DPAC $5,000 EDAF PAC $1,000 EDF RENEWABLES INC. PAC $1,500 ELECTING MAJORITY MAKING EFFECTIVE REPUBLICANS $5,000 ELEVANCE HEALTH PAC $3,500 EMMER FOR CONGRESS $2,000 EMPLOYEES OF NORTHROP GRUMMAN CORPORATION PAC (ENGPAC) $7,500 EMPLOYEES OF RTX CORPORATION PAC $3,000 ENGIE NORTH AMERICA INC. PAC (ENA PAC) $1,500 ERNST & YOUNG PAC $2,500 EUREKA POLITICAL ACTION COMMITTEE $10K EYE OF THE TIGER PAC $10K FAIRBANKS MORSE LLC PAC $10K FALLON FOR CONGRESS $2,500 FEDORCHAK FOR ND $1,000 FIRST IN FREEDOM PAC $5,000 FIRST IN TEXAS PAC $3,000 FLORIDA FREEDOM FUND PAC $2,500 FLUENCE ENERGY PAC AKA FLUENCE PAC $500 FLUOR CORPORATION PAC $2,000 FMI FOODPAC $1,000 FOOD SOLUTIONS ACTION PAC (FSA PAC) $2,500 FOR OUR NATION'S GREATNESS RESILIENCE EXCELLENCE STRENGTH $1,500 FOREVER YOUTH ORGANIZATIONS UTILIZING A NEW GENERATION PAC $5,000 FOX CORPORATION POLITICAL ACTION COMMITTEE (FOX PAC) $1,000 FRATERNITY & SORORITY PAC $5,000 FREE MARKET FUND $1,000 FRENCH HILL FOR ARKANSAS $4,000 FRIENDS OF ANDREW RICE $1,000 FRIENDS OF ANNE FERRELL TATA $500 FRIENDS OF DAVE JOYCE $4,000 FRIENDS OF MICHAEL GUEST $3,000 FRIENDS OF NEAL DUNN $1,000 FRIENDS OF TIM MOORE $2,000 FRIENDS TO ELECT DR. GREG MURPHY TO CONGRESS $4,000 FROGMAN PAC $6,500 FRY FOR CONGRESS $4,000 GENERAL ATOMICS PAC $4,000 GENERAL DYNAMICS CORPORATION POLITICAL ACTION COMMITTEE (GEN $10K GENERAL ELECTRIC COMPANY AEROSPACE EMPLOYEE POLITICAL ACTION COMMITTEE (GE AEROS $2,500 GENWORTH FINANCIAL INC. & ENACT PAC $1,000 GLASS CITY PAC $2,500 GLENN GROTHMAN FOR CONGRESS $2,000 GOD BLESS AMERICA PAC $1,000 GOOGLE LLC NETPAC $2,000 GREAT PLAINS PAC $2,000 GREATER TOMORROW POLITICAL ACTION COMMITTEE $4,000 GUARDING OUR LASTING DEMOCRACY PAC $3,500 HANNON ARMSTRONG CAPITAL LLC CLIMATE SOLUTIONS PAC (AKA HANNON ARMSTRONG CLIMAT $1,500 HAWKEYE 360 EMPLOYEE ACTION FUND $1,000 HAYSTACK PAC $3,500 HEARTDOCPAC $1,000 HELP ELECT REPUBLICANS NOW $5,000 HIGHWATER PAC $5,000 HONEYWELL INTERNATIONAL POLITICAL ACTION COMMITTEE $3,000 HOUCHIN FOR CONGRESS $4,000 HUMANA INC. PAC $3,500 HUNG CAO FOR VIRGINIA $4,000 HUNTINGTON INGALLS INDUSTRIES INC EMPLOYEES POLITICAL ACTION $6,000 IN THE ARENA PAC $10K INDEPENDENT INSURANCE AGENTS & BROKERS OF AMERICA INC. POLITICAL ACTION COMMITT $10K INDIANAENGRPAC $3,500 INTEL CORPORATION POLITICAL ACTION COMMITTEE $2,000 INTERNATIONAL ASSOCIATION OF FIREFIGHTERS INTERESTED IN REGI $10K INTERNATIONAL FRANCHISE ASSOCIATION FRANCHISING PAC INC $1,000 INTERNATIONAL PAPER POLITICAL ACTION COMMITTEE (IP-PAC) $5,000 INVENERGY PAC $1,000 INVEST IN A STRONG AND SECURE AMERICA $1,000 IRON MOUNTAIN INC. EMPLOYEES PAC $1,000 JAKE ELLZEY FOR CONGRESS $2,000 JAM PAC $3,000 JIM JORDAN FOR CONGRESS $4,000 JOHN REID FOR VIRGINIA $500 K & L GATES LLP FEDERAL POLITICAL ACTION COMMITTEE $1,000 KBR INC. PAC $1,000 KEEP TEXAS TEXAS PAC $7,500 KPMG PARTNERS/PRINCIPALS AND EMPLOYEES PAC $2,500 KRATOS PAC $3,500 L3HARRIS TECHNOLOGIES INC PAC $5,000 LAHOOD FOR CONGRESS $2,000 LAND OF OPPORTUNITY PAC $5,000 LASTING INVESTMENTS STRENGTHENING AMERICA PAC $5,000 LATTA FOR CONGRESS $2,000 LEADERSHIP AND LOYALTY ONLY TO AMERICA PAC $2,000 LEIDOS INC PAC $10K LET'S ALL KEEP ELECTING REPUBLICANS PAC $1,000 LISA MCCLAIN FOR CONGRESS $2,500 LOCKHEED MARTIN EMPLOYEES PAC $6,000 LUCAS FOR CONGRESS $2,000 LUNDBECK LLC EMPLOYEE PAC $3,000 MAGGIE'S LIST $23 MAINTAINING ALL REPUBLICANS IN OFFICE PAC $2,000 MANTECH PAC $1,000 MARK GREEN FOR CONGRESS $2,000 MARK HARRIS FOR CONGRESS $2,000 MAXAR TECHNOLOGIES INC. PAC (MAXARPAC) $1,000 MCGUIRE FOR VIRGINIA $3,000 MCKESSON CORPORATION EMPLOYEES POLITICAL FUND $5,000 MCQUIREWOODS FEDERAL PAC FUND $10K MEDICAID HEALTH PLANS OF AMERICA PAC $1,000 MIKE HARIDOPOLOS FOR CONGRESS $1,000 MIKE JOHNSON FOR LOUISIANA $2,000 MIKE KENNEDY FOR UTAH $2,000 MISSION FIRST PEOPLE ALWAYS PAC $5,000 MISSOURI TRUTH PAC $1,000 MN8 ENERGY LLC PAC (MN8 PAC) $1,000 MOLINA HEALTHCARE INC. PAC $7,500 MOORE FOR WEST VIRGINIA INC. $2,000 MORGAN GRIFFITH FOR CONGRESS $4,000 MORTGAGE BANKERS ASSOCIATION POLITICAL ACTION COMMITTEE (MORPAC) $3,000 MOTOROLA SOLUTIONS INC. PAC $2,500 MOUNTAINEER PAC $2,500 MR. SOUTHERN MISSOURIAN IN THE HOUSE PAC $5,000 MVL PAC $10K NATHANIEL MORAN FOR CONGRESS $2,000 NATIONAL AIR TRAFFIC CONTROLLERS ASSOCIATION PAC $1,000 NATIONAL APARTMENT ASSOCIATION PAC $1,000 NATIONAL ASSOCIATION OF REALTORS POLITICAL ACTION COMMITTEE $5,000 NATIONAL ASSOCIATION OF SOCIAL WORKERS INC. POLITICAL ACTION FOR CANDIDATE ELECT $1,000 NATIONAL AUTOMOBILE DEALERS ASSOCIATION PAC $5,000 NATIONAL BEER WHOLESALERS ASSOCIATION $5,000 NATIONAL CATTLEMEN'S BEEF ASSOCIATION POLITICAL ACTION COM $5,000 NATIONAL CHICKEN COUNCIL PAC $5,000 NATIONAL COTTON COUNCIL OF AMERICA COMMITTEE FOR THE ADVANCE $5,000 NATIONAL ELECTRICAL CONTRACTORS ASSOCIATION PAC $2,500 NATIONAL ELECTRICAL MANUFACTURERS ASSOC. NEMAPAC $1,000 NATIONAL FEDERATION OF INDEPENDENT BUSINESS FEDERAL POLITICA $2,000 NATIONAL MARINE MANUFACTURERS ASSOCIATION AND MARINE RETAILERS ASSOCIATION BOAT $1,000 NATIONAL MULTIFAMILY HOUSING COUNCIL POLITICAL ACTION COMMIT $5,000 NATIONAL RESTAURANT ASSOCIATION PAC (RESTAURANT PAC) $2,500 NATIONAL SHOOTING SPORTS FOUNDATION INC. PAC $2,500 NATIONAL VICTORY ACTION FUND $2,000 NEW ENERGY IN WASHINGTON HOUSE PAC (N.E.W. HOUSE PAC) $5,000 NEW LEAF ENERGY PAC $1,000 NEXTERA ENERGY PAC $1,000 NO NONSENSE PAC $2,500 NOOGA PAC $1,000 NORTH CAROLINA FIRST $5,000 NOVOCURE PAC $1,000 NRA-POLITICAL VICTORY FUND $2,500 NSSGA ROCKPAC $2,000 OLD BREED PAC $2,500 ON WISCONSIN PAC INC. $7,500 ONDER FOR CONGRESS $2,000 ORAL AND MAXILLOFACIAL SURGERY PAC $1,500 OVERHAUL PAC $1,000 PAC FOR NEW LEADERSHIP $1,500 PARSONS CORPORATION POLITICAL ACTION COMMITTEE $10K PATRIOTS IN ACTION $3,500 PEAKE FOR SENATE $250 PERATON CORP. POLITICAL ACTION COMMITTEE (A.K.A. 'PERATON PA $4,500 PETE SESSIONS FOR CONGRESS $2,000 PFIZER INC. PAC $2,000 PINE GATE RENEWABLES LLC POWER PAC $3,000 PLAINS COTTON GROWERS INC. PAC $2,500 POWERPAC OF THE EDISON ELECTRIC INSTITUTE $2,500 PRICEWATERHOUSECOOPERS PAC $6,500 RANGER PAC $5,000 RAPTOR PAC $5,000 RAZOR PAC $5,000 REPUBLICAN GOVERNANCE GROUP TUESDAY GROUP PAC $7,000 REPUBLICAN MAINSTREET PARTNERSHIP PAC $2,000 REPUBLICANS UNITED TO DEFEND YOU PAC (RUDY PAC) $6,000 RESTORING OUR NATION PAC (RON PAC) $5,000 RICK W ALLEN FOR CONGRESS $2,000 RIGHT TRACK USA PAC $2,000 ROBERT ADERHOLT FOR CONGRESS $3,200 ROCKET LAB USA INC. PAC $10K ROLLS-ROYCE NORTH AMERICA PAC $2,000 RON ESTES FOR CONGRESS $2,000 RUDY FOR INDIANA $4,000 RVFPAC $6,500 RWA FUND INC $1,000 RWE CLEAN ENERGY SERVICES LLC PAC $1,000 SCALISE FOR CONGRESS $4,000 SCIENCE APPLICATIONS INTERNATIONAL CORPORATION VOLUNTARY PAC $9,000 SEAL PAC $10K SEAL TEAM PT PAC $1,000 SECURE HOMELAND REBUILD ECONOMY VOTE & EDUCATE PAC $1,500 SENIORS HOUSING PAC $2,500 SERCO INC. PAC $5,000 SES SPACE AND DEFENSE INC. PAC $2,000 SHIFT5 POLITICAL ACTION COMMITTEE $500 SHIPBUILDERS COUNCIL OF AMERICA INC PAC $2,500 SIERRA NEVADA COMPANY LLC PAC $1,500 SIX PAC $5,000 SOLAR ENERGY INDUSTRIES ASSOCIATION INC. SOLAR PAC ACCOUNT $2,500 SOUTHEAST COTTON COMMITTEE (SECC) SOUTHERN COTTONGROWERS INC $2,500 SOUTHERN COMPANY GAS EMPLOYEES PAC $5,000 SOUTHERN STATES PAC $2,000 SPACE COAST LEADERSHIP PAC $2,000 SPACE EXPLORATION TECHNOLOGIES CORP. PAC $5,000 SQUIRE PATTON BOGGS PAC $1,500 STAND FOR AMERICA PAC $5,000 STAND TALL FOR KANSAS PAC $8,000 START RISING PAC $5,000 SUNRUN PAC $2,500 SWEDISH MATCH NORTH AMERICA LLC PAC $2,500 TB NA PAC $2,000 TEAM AMERICA - BRINGING AMERICA TOGETHER PAC $5,000 TENACIOUS PAC $10K TEXAS VALUES PAC $5,000 TEXTRON INC. POLITICAL ACTION COMMITTEE $5,000 THE BOEING COMPANY PAC $10K THE GOOD FUND $500 THE GUARDIAN FUND $10K THE KROGER COMPANY PAC $3,500 THE US ONCOLOGY NETWORK PAC $1,000 THE WILLIAMS COMPANIES INC PAC $2,000 THIN BLUE LINE PAC $5,000 TIMBERLINE PAC $3,500 TOYOTA MOTOR NORTH AMERICA INC PAC $3,500 TRANSCANADA USA INC PAC $2,500 TROY DOWNING FOR CONGRESS $2,500 TRUCKING PAC OF THE AMERICAN TRUCKING ASSOCIATIONS INC. $1,000 TRUST ACCOUNTABILITY REFORM AMERICA PAC $3,000 TRUTH AND EXCELLENCE PAC $1,000 TUSK & TRUNK CLUB $1,000 TYSON FOODS INC PAC (TYPAC) $2,000 U. S. PEANUT PAC $1,000 UNITED AIRLINES INC PAC $1,000 UNITEDHEALTH GROUP INC. PAC $5,000 UPPER HAND FUND $2,000 USA RICE FEDERATION PAC $1,000 USAA EMPLOYEE POLITICAL ACTION COMMITTEE $2,500 VALOR PAC $1,000 VALUE IN ELECTING WOMEN PAC (VIEW PAC) $10K VANDEVENTER BLACK LLP PAC $500 VANNEVAR LABS INC PAC $1,000 VICTORY EAST $4,000 VIGOR PAC $1,000 VINCE FONG FOR CONGRESS $1,000 VIRGINIA FOXX FOR CONGRESS $2,000 VNA HOLDING INC. PAC $1,000 WALBERG FOR CONGRESS $2,000 WALMART INC. PAC FOR RESPONSIBLE GOVERNMENT $7,000 WEBER FOR CONGRESS $3,000 WITH HONOR PAC $5,000 WOOLPERT INC. PAC $2,000 WORKING FOR OHIO $5,000 XCEL ENERGY EMPLOYEE PAC $1,500 ZORROPAC $3,500
All filings at the FEC ↗
Raised
$4.7M through 2026-07-15
individuals $3.4M · PACs $405K · party $221 · candidate's own money, incl. loans $8,010 · from the candidate's other committees $867K · cash on hand $3.6M
Outside spending
$365K opposing Luria · $211K supporting Luria · latest reported 2026-09-29 Largest outside spenders
PROGRESSIVE TURNOUT PROJECT
— $210K supporting Luria
Largest donors:
STOP REPUBLICANS $5.8M (22%) (its largest donors: PROGRESSIVE TURNOUT PROJECT $2.5M; DWORETZKY, JOSHUA $2.2M) ; LEVINER, BETTY $5.7M (21%) ; PROGRESSIVE TAKEOVER $3.5M (13%) (its largest donors: RITSCH, MALCOLM $1.3M) ; STOP THESE OPPRESSIVE PEOPLE: TYRANTS RACISTS UNQUALIFIEDS MISOGYNISTS PROPAGANDISTS (STOP TRUMP) $3.0M (11%) (its largest donors: BROWN, BEVERLY $1.1M) ; DEM TURNOUT 2024 $2.1M (8%) (its largest donors: ASHFORD, HELEN $1.1M) AMERICA PAC
— $205K opposing Luria
· 4 ads on this page Largest donors:
Elon Musk $20.1M (>99%), Space Exploration Technologies Corp., CEO NO GOING BACK PAC INC.
— $140K opposing Luria
THE GOVERNING MAJORITY FUND
— $19K opposing Luria
DMFI PAC
— $382 supporting Luria
· 2 ads on this page Largest donors:
Deborah Simon $3.5M (44%), Self Employed, Philanthropist ; DEMOCRATIC MAJORITY FOR ISRAEL $1.4M (18%) (an organization: its own funders aren't reported to the FEC) ; Lynn Schusterman $750K (9%), NOT Employed, NOT Employed ; WOMEN VOTE $500K (6%) ; UNITED FOR PROGRESS $200K (3%) and 1 more
118 PACs gave directly — alphabetical; the legal limit is $5,000 per election
314 ACTION FUND $5,000 ALLIANCE AGAINST ANTISEMITISM PAC $3,500 AMALGAMATED TRANSIT UNION - COPE $10K AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $7,500 AMERICAN DEFENSE AND MILITARY PAC (ADAM PAC) $3,500 AMERICAN FEDERATION OF GOVERNMENT EMPLOYEES PAC (AFGE) $5,000 AMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES P E O P L E $5,000 AMERICAN INNOVATION POLITICAL ACTION COMMITTEE (AMI PAC) $1,000 AMERICAN MOSAIC PAC $1,000 AMERICAN SOCIETY OF ANESTHESIOLOGISTS PAC (ASA PAC) $5,000 AMERIPAC: THE FUND FOR A GREATER AMERICA $10K ATHENA PAC $1,000 BACKPAC $5,000 BARRAGAN FOR CONGRESS $2,000 BEEPAC (BUILDING ECONOMIC EMPOWERMENT PAC) $4,000 BEYOND THOUGHTS AND PRAYERS PAC $1,000 BLUE MOMENTUM PAC $4,000 BRIDGE THE GAP PAC $1,000 CA LUV PAC (CALIFORNIA LEADERSHIP UNITED FOR VICTORY PAC) $10K CALL TO SERVE $2,000 CAROLINA VICTORY FUND $1,000 COMMITTEE FOR A DEMOCRATIC FUTURE $2,000 COMMITTEE TO ELECT JARED GOLDEN $4,000 COMMON GROUND PAC $10K COONEY FOR CONGRESS $2,000 COUNTRY FIRST POLITICAL ACTION COMMITTEE, INC. (COUNTRY FIRST PAC) $5,000 DEFEND THE VOTE $1,000 DEFENSE DEM PAC $5,000 DEM RISING 2026 $2,500 DEMOCRACY MOBILIZATION PROJECT PAC (DMP) $1,000 DEMOCRACY SUMMER LEADERSHIP PAC $10K DEMOCRATIC MAJORITY FUND $7,500 DEMOCRATIC WOMEN OF SANTA BARBARA COUNTY $500 DEMOCRATS FOR THE FUTURE $10 DEMOCRATS WIN SEATS (DWS PAC) $1,000 DMFI PAC $1,000 DR KIM SCHRIER FOR CONGRESS $1,000 ELECT DEMOCRATIC WOMEN $7,000 ELECT DEMS NOW PAC $2,000 ELECTING WOMEN NATIONAL CAPITAL REGION PAC $1,082 EMILYS LIST $5,000 ENERGIZED FOR CHANGE FEDERAL PAC $1,000 ENGINEERS POLITICAL EDUCATION COMMITTEE (EPEC)-INTERNATIONAL UNION OF OPERATING ENGINEERS $5,000 EQUALITY PAC $1,500 FAIR SHOT PAC $10K FIGHT FOR PROGRESS PAC $1,000 FLIP THE CONGRESS PAC $5,000 FORWARD TOGETHER PAC $10K FOSTERING PROGRESS PAC $1,000 FRIENDS OF ANGELIA WILLIAMS GRAVES $1,000 FRIENDS OF CHERI BUSTOS $1,000 FRIENDS OF DON BEYER $4,000 FRIENDS OF JOE BARON $1,000 GETTING RESULTS BY ENGAGING THE GRASSROOTS PAC $1,000 GOOD FRIENDS PAC $1,000 HELMER FOR CONGRESS $2,000 HESTER FOR TREASURER $1,000 HIMES FOR CONGRESS $2,000 HOPE PAC $1,000 HOULAPAC $3,000 HOUSE MAJORITY PAC $10K HUMAN RIGHTS CAMPAIGN PAC $4,550 HUSKY PAC $1,500 INLAND EMPIRE STRIKES PAC; THE $1,000 INNOVATION FOR GOOD PAC $10K JAMIE RASKIN FOR CONGRESS $4,000 JEFFRIES FOR CONGRESS $4,000 JOBS EDUCATION & FAMILIES FIRST (JEFFPAC) $10K JOINT ACTION COMMITTEE FOR POLITICAL AFFAIRS $2,500 JULIA BROWNLEY FOR CONGRESS $2,000 KATHERINE CLARK FOR CONGRESS $4,000 KATHLEEN MURPHY FOR DELEGATE $500 LA BAMBA PAC $3,000 LEADING PEOPLE FORWARD PAC $1,000 LEAGUE OF CONSERVATION VOTERS ACTION FUND $3,600 LIFTOFF PAC $2,500 LOBO PAC $2,000 LOFGREN FOR CONGRESS $2,000 LORI TRAHAN FOR CONGRESS COMMITTEE $1,000 MAKING A DIFFERENCE PAC $2,000 MAKING AMERICANS COUNT PAC (MAC PAC) $1,000 MARC VEASEY CONGRESSIONAL CAMPAIGN COMMITTEE $2,000 MCCLELLAN FOR CONGRESS $1,500 MITTEN PAC $5,000 MOMS FED UP $7,500 MORGAN MCGARVEY FOR CONGRESS $1,000 NATIONAL COMMITTEE TO PRESERVE SOCIAL SECURITY AND MEDICARE $200 NEW DEMOCRAT COALITION ACTION FUND $7,500 NEW VOICE PAC $1,000 NRDC ACTION FUND INC., PAC $1,000 OVERSIGHT ACTION FUND $2,000 PAC OF APPLES $1,000 PAC TO THE FUTURE $10K PETE AGUILAR FOR CONGRESS $4,000 PLANNED PARENTHOOD ACTION FUND INC. PAC, DBA PLANNED PARENTHOOD FEDERAL PAC $2,500 PROGRESSIVE CHOICES PAC $1,000 PROGRESSIVE TURNOUT PROJECT $5,000 PUGET PAC $1,500 READY TO FIGHT PAC $5,000 SCHAKOWSKY FOR CONGRESS $1,000 SCHNEIDER FOR CONGRESS $2,000 SD PAC $10K SECURE PAC $1,500 SERVE AMERICA PAC $1,000 SERVICE FIRST PAC $2,000 SHORE PAC $1,000 SILICORN VALLEY PAC $3,000 SPEAK UP PAC $1,000 SPIKE PAC $2,000 SUHAS FOR VIRGINIA $4,000 SUNFLOWER SEEDS PAC $2,000 SUPPORTING HOUSE PROBLEM SOLVERS - SHP PAC $2,500 TOMORROW PAC $1,000 TRI-STATE MAXED-OUT WOMEN $10K UNITED FOR VIRGINIA'S FUTURE FEDERAL PAC $5,000 UNITEDEMOCRATS PAC $2,000 VOTEVETS $10K WOMEN'S POLITICAL COMMITTEE FEDERAL $5,000
All filings at the FEC ↗
The ads
104 ads, newest first.
Showing the 2 ads paid for by DMFI PAC . Show all 104 ads
Paid for by DMFI PAC from 2026-09-29 spend $200–299 50,000–59,999 impressions
Tariffs, healthcare cuts, higher costs: If Trump wants it, Jen Kiggans voted for it.
no techniques found
Missed something?
Send
Check this ad's claims
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
View in Meta's Ad Library ↗
Paid for by DMFI PAC from 2026-09-29 2 variants spend $0–198 200–1,998 impressions
Jen Kiggans voted with Trump 100% of the time—even when it raises our costs. She’s failing Hampton Roads.
Exaggeration/Hyperbole :
Appeal to Fear :
Loaded Language :
Agree with these flags?
Exaggeration/Hyperbole
Fair call Just persuasion I don't see it
Appeal to Fear
Fair call Just persuasion I don't see it
Loaded Language
Fair call Just persuasion I don't see it
Check this ad's claims
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
View in Meta's Ad Library ↗
Other advertisers
Paid posts that ran in VA and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
WALKINSHAW FOR CONGRESS: campaign for another office
Official office video · WALKINSHAW FOR CONGRESS
from 2026-08-11 to 2026-08-22 2 variants spend $300–498 6,100–7,998 impressions
We can flip three House seats in Virginia and I'm excited to do just that! Chip in to support Shannon Taylor, Elaine Luria, and Tom Perriello.
no techniques found
View in Meta's Ad Library ↗
What this page is
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in VA; or it ran mostly in VA and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.