Arkansas Governor 2026: the ads, and who's paying for them

Arkansas, I wanted you to hear one of my priorities. The one that touches every family in this state. We sat down at The Croissanterie in Little Rock with local Realtor Jessica Schad . My vision is simple. Families here should thrive, not just survive. We are second-worst in the country for infant mortality, and fourth-worst for maternal mortality. That has to change. When people get kicked off Medicaid, everyone suffers, and hospitals close. Together we can do what is right for Arkansas. Thank you to The Croissanterie for hosting us. Let’s spread the love. #FredLoveForGovernor #ArkansasDeservesBetter #Election2026 #ARVotes

View in Meta's Ad Library ↗

Hijacked

The Democrat Party hijacked by the radical left socialists and communists. Mondani AOC Abdul El-Sayed, they believe America and our way of life is evil. They want freedom replaced by socialism. Trust them to keep their promise to open the border, empty the prisons, and take your hard-earned money to give it away to those who refuse to work at all. But in Arkansas, we can stop them. Governor Sarah Huckabee Sanders, freedom's last line of defense.

Name Calling: The sentence uses derogatory political labels to discredit the Democratic Party rather than addressing any specific policy — for example: 'radical left socialists and communists'

Loaded Language: The word 'hijacked' is emotionally charged, implying illegitimate seizure of power rather than a neutral description of political change — for example: hijacked and evil.

Conspiracy Appeal: The claim that the party was 'hijacked' implies a covert, sinister takeover by shadowy radical actors — for example: 'Democrat Party hijacked by the radical left'

Appeal to Prejudice: The phrase 'our way of life' invokes in-group identity to contrast 'real Americans' against the named individuals who are framed as outsiders — for example: 'America and our way of life is evil'

Scapegoating: Specific named individuals are singled out and blamed for holding beliefs that threaten America, reducing complex political disagreement to personal villainy — for example: 'Mondani AOC Abdul El-Sayed, they believe America and our way of life is evil'

Black-and-White Fallacy: The sentence presents only two options — freedom or socialism — ignoring any middle ground or nuanced policy positions — for example: 'freedom replaced by socialism'

Glittering Generalities: 'Freedom' is used as a vague, emotionally positive term with no specific meaning to contrast against socialism — for example: 'They want freedom replaced by socialism'

Appeal to Fear: The sentence implies a dire threat — the loss of freedom and its replacement by socialism — to provoke anxiety and opposition — for example: 'They want freedom replaced by socialism'

Exaggeration/Hyperbole: The claim that opponents will 'empty the prisons' is an extreme overstatement beyond what any policy evidence supports — for example: empty the prisons

False Urgency: The framing of 'last line of defense' implies an imminent, final stand with no time or opportunity to deliberate — for example: last line of defense

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Safe

President Biden turned his back on the southern border, so Arkansas stepped up. I deployed our National Guard to the front lines because a broken border means broken communities, and I won't sit and let that happen here. We banned sanctuary cities, empowered state police to go after violent drug cartels, and gave harsher penalties to illegal immigrants who brought crime to our streets. Criminals don't get a pass. We back the blue, and we keep Arkansas safe.

Loaded Language: The phrase 'turned his back' is emotionally charged, implying deliberate betrayal or negligence rather than a policy disagreement — for example: turned his back on the southern border, deployed our National Guard to the front lines and a broken border means broken communities.

Black-and-White Fallacy: The sentence implies only two options: Biden's alleged abandonment versus Arkansas stepping up, ignoring the complexity of federal immigration policy — for example: "President Biden turned his back on the southern border, so Arkansas stepped up".

Appeal to Fear: The claim that a 'broken border means broken communities' invokes fear of societal collapse to justify the deployment of the National Guard — for example: 'a broken border means broken communities'

Scapegoating: The sentence attributes crime broadly to 'illegal immigrants,' blaming an entire group for complex social problems — for example: 'illegal immigrants who brought crime to our streets'

Card Stacking: The sentence selectively presents actions taken against illegal immigrants and cartels without acknowledging any counterarguments, nuance, or data about immigrant crime rates — for example: "gave harsher penalties to illegal immigrants who brought crime to our streets".

Appeal to Prejudice: The phrase 'we back the blue' invokes in-group identity around law enforcement loyalty to signal who the 'real' community members are — for example: We back the blue.

Glittering Generalities: Keeping Arkansas 'safe' is a vague, emotionally positive promise with no specific policy substance — for example: we keep Arkansas safe.

Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

FIVE birthing units closed under Sanders. Only 22 of 75 Arkansas counties still have a hospital that delivers babies. About three in four do not. A mother should not have to drive across several counties for a safe, healthy delivery. Arkansas has one of the worst infant mortality rates in the country. And we are the only state that still cuts Medicaid for new mothers after 60 days. Mothers deserve 12 months of postpartum care. Arkansas needs to invest in its healthcare system. Arkansas, we can do better. Our mothers deserve better. #FredLoveForGovernor #Medicaid #election2026 #VoteForLove

Appeal to Prejudice: The phrase invokes in-group identity and emotional solidarity around a shared community to build support for a position rather than presenting evidence — for example: Our mothers deserve better

View in Meta's Ad Library ↗

Friends, I was in El Dorado today and words cannot describe how powerful it was. When people come together and SPREAD THE LOVE incredible things happen! I want to thank Andre Rucks for putting this together, and Angels Serving With a Purpose for gathering donations and making sure families left with something they could use. This is Arkansas at its best. Helping one another. Reaching a hand and never letting go. Thank you to everyone! El Dorado, y’all did something amazing. #fredloveforgovernor #RightChoiceRightNow #family #OneArkansas @everyone

Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.

Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.

Glittering Generalities: The phrase 'SPREAD THE LOVE' is a vague, emotionally positive expression used as rhetorical flourish without specific meaning — for example: SPREAD THE LOVE

Bandwagon Appeal: The @everyone tag and #OneArkansas imply broad collective support and pressure conformity through crowd inclusion — for example: @everyone

False Urgency: The hashtag #RightChoiceRightNow implies an immediate decision must be made without deliberation — for example: #RightChoiceRightNow

View in Meta's Ad Library ↗

Good leadership starts with listening. Every conversation reminds me that the decisions we make are not just numbers on a page. They affect whether someone can afford their healthcare, stay in their community, put groceries on the table, and live with dignity. I’m running for governor because Arkansans deserve leadership that listens first, understands what families are facing, and then gets to work. No Arkansan should feel forgotten. Comment LOVE if you agree. #FredLoveForGovernor #ArkansasDeservesBetter #Arkansas #VoteForLove

Glittering Generalities: The hashtag implies Arkansas residents are not getting what they deserve, invoking vague notions of merit and worthiness without substantive content — for example: #ArkansasDeservesBetter

View in Meta's Ad Library ↗

I am ready on day ONE. We can’t afford another four years under Sarah Sanders. The public didn’t ask for EFA accounts. All we did was write a check to private schools. We don’t need more prison beds. We need more opportunity. If we’re going to protect our mothers and our children, we have to make sure our hospitals stay open. We have chronically underfunded public education — then blamed teachers and blamed students. That is our failure. And that changes under my watch as governor. I’m Senator Fred Love, and I’m running to be the next governor of the great state of Arkansas. I am ready on day one. Let’s get to work. #fredloveforgovernor #RightChoiceRightNow #OneArkansas #ArkansasDeservesBetter @followers

Appeal to Fear: The phrase implies dire consequences if Sanders continues in office, creating anxiety to drive a specific political response — for example: 'We can't afford another four years'

View in Meta's Ad Library ↗

They are counting on you not to show up. If you are under 30, hear this clearly. When young voters stay home, other people write the rules for your job, your rent, and the life you are trying to build. Your future is not something that happens to you. It is something you claim. Register by October 5. If you miss that date, you do not get a vote. This is how you take control. This is how you build a better Arkansas for yourself. Together we can do this. #VoteForLove #RegisterToVote #ArkansasDeservesBetter #Arkansas #elections2026

Appeal to Fear: The sentence implies an unnamed adversarial 'they' is actively working against the reader, creating anxiety and urgency to act — for example: "They are counting on you not to show up".

False Urgency: The framing pressures the reader into action by suggesting that failing to 'show up' will hand victory to an opponent, creating artificial urgency — for example: "counting on you not to show up".

Conspiracy Appeal: The vague, unnamed 'they' implies a shadowy group with a coordinated plan against the reader, a classic conspiracy framing — for example: "They are counting on you".

Appeal to Prejudice: The sentence singles out a specific age group ('under 30') and addresses them as a distinct in-group, setting up an us-vs-them framing — for example: 'If you are under 30'

Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.

Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.

Glittering Generalities: Vague emotionally positive framing about building something 'better' without specifying what that means — for example: build a better Arkansas, #VoteForLove and #ArkansasDeservesBetter.

Bandwagon Appeal: Appeals to collective action and unity to pressure conformity through a sense of shared movement — for example: 'Together we can do this'

View in Meta's Ad Library ↗

$400 million. That’s not a scholarship. That’s a check written straight to private schools. 95% of those accounts went to students already in private school. Then some of those private schools raised tuition 11-40%. 90% of Arkansas kids are in public school. Thats where the money should go. #Arkansas #arpx #ARGov #LEARNS #EFA

View in Meta's Ad Library ↗

If you are under 30, this is for you. Miss October 5th and someone else writes the rules for your job, your rent, and the Arkansas you have to live in. Register by October 5th and make sure you vote. Let your voice be heard. Comment LOVE if you are done sitting this out. #RegisterToVote #VoteAR #ArkansasElection #FredLoveForGovernor

View in Meta's Ad Library ↗

Has our children’s education become a political scheme? I’ve heard the same story again and again: schools are concerned about grades, they report it, and the state changes the letter grades. At what point is this going to be enough for everyone to realize our children are not pawns? LEARNS is not working. Jacob Oliva is not the one that needs to lead Arkansas education, and that is true of too many of Governor Sanders’ appointments. It is sickening to hear “LEARNS works” while our kids spend week after week practicing the ATLAS test. That test was created by the state. It is not a nationally recognized assessment. Valuable classroom time is being used to cram for a political metric instead of teaching children. Private schools, charter schools, and homeschools often do better for a simple reason: they are not forced to waste instructional time on irrelevant state tests designed to serve political ambitions. Arkansas owes its children a general, suitable, and efficient system of free public schools. That is the standard. We are not meeting it. As governor, I will Appoint a qualified public-school professional from Arkansas to lead education, put two working public educators at the table to help pass bills that actually help schools, and repeal the policies holding them back return to nationally recognized testing so we can honestly measure how Arkansas students compare to other states. We will eliminate waste, fraud, and abuse in the public schools with accountability all while finding better solutions for each area to give them the true tools they need. We have more troubled kids now than in history and we are not solving the problem by just letting them pass by and letting them fall behind. Our kids deserve education, not political theater.

Loaded Language: The word 'scheme' carries a strongly negative connotation implying deception or manipulation, framing education policy as inherently sinister — for example: 'political scheme'

Appeal to Prejudice: The phrase 'our children' invokes in-group identity and parental protectiveness to emotionally prime the reader before any evidence is presented — for example: 'our children's education'

Card Stacking: The sentence selectively highlights that the test lacks national recognition to discredit it, omitting any context about whether state-level assessments can still be valid or useful — for example: 'It is not a nationally recognized assessment'

Black-and-White Fallacy: The sentence presents a binary choice between 'cramming for a political metric' and 'teaching children,' ignoring the possibility that assessment preparation and genuine learning can coexist — for example: 'cram for a political metric instead of teaching children'

Conspiracy Appeal: The claim that state tests are 'designed to serve political ambitions' implies a hidden, self-serving motive behind educational policy rather than legitimate educational goals — for example: 'designed to serve political ambitions'

View in Meta's Ad Library ↗

Governor Sanders and Congressman French Hill have rallied the establishment behind my opponent, because he’s a reliable “yes” vote for their radical, out-of-touch agenda: A $1.5 billion mega-prison nobody wants. Tax cuts for out-of-state corporations. Gutting government transparency laws, so politicians can hide things from the People. No meaningful relief for the seniors and working families being hammered by inflation. As your State Rep, I’m working for: - property tax relief & tax relief for workers - a better state budget for seniors - stronger schools - more affordable healthcare, childcare, and elder care Voting starts 10/19! Together, let’s hold this government accountable to NLR & Sherwood. -Representative Alex Holladay

Loaded Language: The words 'radical' and 'out-of-touch' are emotionally charged labels designed to trigger negative reactions rather than convey factual information about the agenda — for example: 'radical, out-of-touch agenda'

Name Calling: The phrase 'the establishment' is used as a derogatory label to discredit the political figures mentioned without addressing their actual positions — for example: 'rallied the establishment'

Appeal to Prejudice: Invoking 'the establishment' as an out-group that is conspiring against the implied in-group (ordinary voters), framing the opponent as a tool of elite insiders — for example: 'rallied the establishment behind my opponent'

Bandwagon Appeal: The phrase 'nobody wants' implies universal opposition to manufacture consensus against the project — for example: 'nobody wants'

Conspiracy Appeal: The framing implies politicians are secretly scheming to hide information from citizens, invoking a shadowy hidden-agenda narrative — for example: 'politicians can hide things from the People'

Appeal to Fear: Invoking seniors and working families suffering from inflation creates anxiety about economic harm to vulnerable groups to generate outrage — for example: 'seniors and working families being hammered by inflation'

View in Meta's Ad Library ↗

Tell Sarah Sanders: call a special session for CES waivers NOW!

View in Meta's Ad Library ↗

Arkansas mothers are speaking out! They're on the CES Waiver Waitlist and need your help. Here's what you can do: • Read their stories • Demand action from Governor Sarah Huckabee Sanders She has the power to call a special session - let her know we need it NOW! https://forarpeople.org/sarah-huckabee-sanders-we-need-a-special-session-now/

View in Meta's Ad Library ↗

Friends, It is all about family! This campaign is about ensuring every child has a fair shot, our seniors are not forgotten, and every family has an opportunity to thrive! Some may say things have always been this way, but I say.....its time for a change. Let's be honest, no one gave this race a chance, but that is where family is important. My wife has prayed for and encouraged me. My extended family has assisted me, and my Arkansas family has continued to push me through. That push from you all has us 5 points away and together, we can ensure that Arkansas' future is brighter! It's about family.....and its about Us! #arkansasdeservesbetter #fredloveforgovernor #family

Glittering Generalities: The phrase 'all about family' uses a vague, emotionally positive concept without any substantive meaning — for example: It is all about family!, every child has a fair shot and every family has an opportunity to thrive!.

Black-and-White Fallacy: The sentence frames the choice as either accepting the status quo or embracing 'change', presenting only two options and dismissing nuance — for example: 'its time for a change'

Appeal to Prejudice: The phrase 'my Arkansas family' frames supporters as an in-group with a shared identity, implying belonging and loyalty — for example: my Arkansas family and its about Us.

Bandwagon Appeal: The phrase 'together, we can' implies collective momentum and encourages joining the movement based on shared progress rather than policy substance — for example: together, we can ensure

View in Meta's Ad Library ↗

Friends, **The Right Choice for Right Now** Arkansas is at a crossroads. The choice before us is clear. We need a Governor who will fight for working families, strengthen public education, expand opportunity, and make sure every Arkansan has a chance to succeed. **The right choice for right now is Senator Fred Love for Governor.** Watch our new campaign video and see why Fred Love is ready to lead Arkansas forward. **This is our moment. This is our fight. This is our Arkansas.** #fredloveforgovernor #RightChoiceRightNow #OneArkansas #ArkansasDeservesBetter @followers

False Urgency: The phrase 'Right Now' implies immediate action is needed, creating artificial time pressure — for example: Right Now

Glittering Generalities: The phrase 'Right Choice' is a vague, emotionally positive assertion with no substantive meaning or supporting detail — for example: The Right Choice

Appeal to Prejudice: The possessive 'our Arkansas' invokes in-group identity and belonging, implying that Arkansas belongs to a particular group and rallying them around shared identity — for example: 'This is our Arkansas'

Repetition: The phrase 'This is our' is repeated three times across the three sentences, a deliberate rhetorical device to build emotional momentum and make the message feel self-evidently true — for example: 'This is our moment. This is our fight. This is our Arkansas.'

View in Meta's Ad Library ↗

If you remember where you came from, it will always inform where you wanna go. I love this state and this way of life and that is what I am fighting for in this race for Governor. I hope you will join me.

Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.

Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.

Glittering Generalities: The phrase 'this way of life' is vague and emotionally positive, invoking a sense of shared values without specifying what those values are — for example: 'this way of life'

View in Meta's Ad Library ↗

I kicked off my campaign for Arkansas on the Fourth of July, because freedom is fundamental to our way of life. Arkansans deserve a life of freedom to pursue his or her own happiness. That's why I'm running for Governor. I'm a sixth-generation farmer from Franklin County, and everything I know about hard work, honesty, and taking care of your neighbors, I learned right here on this land. That's the same set of values I'm bringing to this race. This campaign is about the people who feel like Arkansas politics has stopped listening to them. It's about stopping outside interests from cutting sweetheart deals that raise our utility rates while we foot the bill. It's about standing up for our public schools. And it's about protecting all of our communities I hope you'll take a few minutes to watch, and I hope you'll join me in building an Arkansas that works for the folks who built it. — Colt Shelby

Glittering Generalities: The word 'freedom' is invoked as a vague, emotionally positive concept to lend noble appeal to a campaign launch, without specifying what freedoms are at stake — for example: 'freedom is fundamental to our way of life'

Transfer: Launching the campaign on the Fourth of July borrows symbolic legitimacy from a patriotic national holiday to validate the political campaign — for example: 'I kicked off my campaign for Arkansas on the Fourth of July'

Appeal to Prejudice: The speaker invokes their rural farming heritage and local roots to establish in-group identity and authenticity, implying that this background makes them more trustworthy or relatable than outsiders — for example: 'sixth-generation farmer from Franklin County'

Loaded Language: Uses emotionally charged phrases to trigger resentment toward unnamed outside actors cutting secret deals at the public's expense — for example: 'sweetheart deals', 'foot the bill'

Conspiracy Appeal: Implies shadowy 'outside interests' are secretly manipulating utility rates for their own benefit at the expense of ordinary citizens — for example: 'outside interests from cutting sweetheart deals'

View in Meta's Ad Library ↗

Friends, I just wrapped up a great Community Conversation in Russelville and I met a lot of great people. Among the group who gathered was a former school teacher from Dardenalle named Debbie Parrish Murphy. After hearing my vision for Education, she said I needed to post this and let everyone know my stance. When I discuss Education, I have several key points. 1. I am going to sign an Executive Order to stop vouchers. That is a major priority and it must happen to preserve the long-term viability of our public school system, especially our rurual schools. Education funding is complex, but i can make this simple. The money vouchers take away from an already chronically underfunded school system eventually forces the district into fiscal distress, except for this time, the state will not have any other alternative than to consolidate the district. Something that happened in the past under a previous Huckabee administration. This is probably the single most important aspect of the plan because another 4-years under LEARNS and public education is dismantled. 2. We must institute a pay plan for teachers because teachers are leaving the classroom at a rate of 35% eqch year.. Not being adequately compensated for their experience and qualifications has to end. Teachers are one of the most critical pieces of our educational system, and they must be compensated as such. 3. Our kids need to be on grade-level reading. It begins with ensuring every child has an opportunity to high quality childcare, which lays the foundation for success in literacy. When kids lack the fundamentals they develop with high quality childcare, it makes it more difficult for them to develop their skills for grade-level reading. So we must invest in the reading specialist and reading resources for grade-level reading. Finally, we are the hungrier state in the nation. We ensured kids had a breakfast. Now its time for us to finish the job and ensure every child has a paid for school lunch. We know 1 out of 4 kids will not eat when they get home. We must ensure they are receiving the nourishment and support they need. I did not mention my plans to provide mental services to every district. We must address this issue for our children. There are more parts to my Educational platform, but this gives you a clear vision to my priorities. As I say when I tour the state, this campaign is about investing in the people of Arkansas. We must invest in our children. Fred #arkansasdeservesbetter #fredloveforgovernor #AEA

Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.

Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.

View in Meta's Ad Library ↗

Who would appoint a yes man to the Parole board to back up inmates then stop posting online the county backup? FYI it is around 2300 currently. Who would think they are going to ship off inmates to out of state Core Civic soon? Private Prison Payment Potential. Hunting for Donations. Damon Hininger is the CEO of CoreCivic, one of the largest private prison companies in the world (formerly Corrections Corporation of America—understandably, they did a PR name change in 2016). A few things have put CoreCivic on our radar, the first being a quick Google search while researching potential ties between the Governor, the first gentleman, and private prison companies. In mid-January of this year, a search for “Sanders” and “CoreCivic” returned this result: We have long heard rumors about Bryan Sanders’ consulting connections to the private prison industry so, naturally, this piqued our curiosity and led us to dig further. Specifically, we started looking at campaign finance reports, where we found that CoreCivic is the single largest donor to the Governor’s Team SHS PAC. Notably, the $10,000 payment comes immediately after the Board of Corrections fired Joe Profiri and the $5,000 payment follows the State’s first introduction to California contractor, Vanir Construction Management (this introduction is rife with its own strange circumstances and potential for malfeasance, but we’ve covered that previously).A Picture Worth a Thousand Words $40k+ Dollars. Back to the duck hunting photo. What does the Governor, the first gentleman, and Damon Hiniger posing in their squeaky clean “hunting” vests have anything to do with this? Well let’s take a closer look at those brand-new vests: The Stan Jones Mallard Lodge is a “luxury hunting lodge” in Alicia, AR. It also just so happens to be the largest Payee of the Governor’s PAC—the same PAC to which CoreCivic is the largest donor: This $41,770.10 Team SHS PAC expense is dated January 9, 2025 and categorized as an “itemized administrative expense” for the purpose of “fundraising event venue rental”: Which we might buy if this was some kind of public event that actually raised money. However, the PAC raised exactly $0 on January 9th: Look, we know we get into the weeds trying to spell out some complicated numbers as we work through all of these issues, but this one is pretty straightforward: A “fundraiser” that costs over $40,000 and raises $0 it’s a party, an event, a retreat, a meeting, gladhanding, etc.—the one thing it’s not, is a fundraiser. If you’ll notice from the post accompanying the picture, LA’s Governor, Jeff Landry also tagged along for this “fundraiser.” Louisiana has, historically, been a huge proponent of private prisons and, were our Governor looking to curry favor with or advice from the industry, we’d argue he’d be an excellent facilitator. Either way, what we think is crystal clear is that this wasn’t merely a social outing. An Opportunity for Collusion. We’ve made a pretty big deal about the timeline of the purchase of the intended prison site—which we think is justified given that it went from first being identified to being under contract in just 3 weeks. Let’s break down what happened in July of 2024, the speed of acquisition, and look at how CoreCivic fits into the picture: July 3rd - Property listing first found by state. July 8th - Division of Building Authority Director Anne Laidlaw sends email noting that the site is not viable for this project. July 10th - Laidlaw sends another email noting again that the site is not viable. July 15th-18th - Gov. Sanders and Hininger (CoreCivic CEO) attend the Republican National Convention. July 22nd - Geographic Information Services Director Shelby Johnson proclaims: “site selection done.” July 25th - Property under contract. All further property searches stop immediately, and the state begins full steam ahead with the Franklin County site. Not only is this timeline shockingly and irresponsibly quick (not exactly supporting the Governor’s assertion that the experts did a tremendous amount of research to determine this is the best location in the state) but their time together at the Republican National Convention could have provided just the right opportunity for Sanders and Hininger to come up with a plan. Pay for Play. The State recently selected HDR (in conjunction with Cromwell) as the Architecture & Engineering firms for the prison project. Their selection was based, ostensibly, on their response to the State’s Request for Qualifications, published February 13, 2025. However, HDR also made a donation to the Governor’s reelection campaign just a month earlier: Similarly, J.E. Dunn and Nabholz were selected as the contractors for the project on May 15, 2025, and, like HDR, Nabholz donated to the Governor’s reelection campaign on January 7, 2025: All of this and we aren’t even getting into the issue of the other PAC’s these companies donate to who then turn around and donate to either the Governor or her PAC—it’s a grimy, dark money, impossible to fully track system that is designed to be murky. Qui Bono? This brings us back to the beginning, to everyone that tells us to “follow the money.” We’d love nothing more than to be able to track down every pocket paid a penny from this project; to truly answer the question: Who benefits? However, as we hope you can see, it’s an exceedingly difficult task when current campaign finance regulations give us limited tools to work with and the only FOIA enforcement mechanism is private litigation. While none of the above is unequivocal, indisputable evidence of foul play here, the reality is that there’s ample room for kickbacks, corruption, and malfeasance in any project that costs anywhere near the amounts of money we’re discussing with this project. As such, these kinds of projects require the highest levels of transparency and accountability by the government—and if Step 1 is to admittedly operate behind the backs of the public and other government officials, we are already way off track. This was all discovered last year by Gravel and Grit when we were fighting the prison in Franklin County. As your Governor I will not make bad deals as you see here and shipping our inmates out of state will never be the answer for rehabilitation.

Loaded Language: The phrase 'rife with its own strange circumstances and potential for malfeasance' uses emotionally charged language to imply wrongdoing without providing direct evidence — for example: rife with its own strange circumstances and potential for malfeasance and squeaky clean "hunting" vests.

Conspiracy Appeal: The sentence implies hidden sinister coordination between payments and government events, suggesting a shadowy pattern of corruption without direct proof — for example: the $10,000 payment comes immediately after the Board of Corrections fired Joe Profiri.

View in Meta's Ad Library ↗

Friends, If you are live in Howard County or the surrounding areas, join me for a townhall in Tollette, AR. Let's have a community conversation so I can hear your concerns and needs. I will see you Saturday! #fredloveforgovernor #ArkansasDeservesBetter #FredShowsUp

Glittering Generalities: The hashtag implies Arkansas deserves better without specifying what is wrong or what improvement looks like, using vague aspirational language — for example: ArkansasDeservesBetter

View in Meta's Ad Library ↗

No Sharia law in Arkansas. Period.

Appeal to Prejudice: The statement invokes an in-group/out-group dynamic by singling out a specific religious legal tradition as a threat to a particular state, implying that 'real' Arkansans must be protected from an outside religious system — for example: 'No Sharia law in Arkansas'

False Urgency: The blunt declarative 'Period.' functions as an absolute stop, creating a sense of non-negotiable urgency that forecloses deliberation — for example: 'No Sharia law in Arkansas. Period.'

View in Meta's Ad Library ↗

I have signed laws to ban ballot drop boxes, stop fraud, defend our constitution, and keep Arkansas elections the most free, fair, and secure in the nation.

Glittering Generalities: Vague, emotionally positive terms like 'free, fair, and secure' are used as rhetorical flourish without substantive detail about how these laws achieve those goals — for example: 'the most free, fair, and secure in the nation'

Card Stacking: The sentence presents banning ballot drop boxes as straightforwardly stopping fraud and defending the constitution, omitting the contested evidence around whether drop boxes actually enable fraud or whether such bans restrict legitimate voter access — for example: 'ban ballot drop boxes, stop fraud'

Loaded Language: The word 'fraud' is used as an emotionally charged term implying widespread electoral wrongdoing without evidence, designed to trigger alarm rather than convey verified facts — for example: 'stop fraud'

View in Meta's Ad Library ↗