Maine Governor 2026: the ads, and who's paying for them
Hannah Pingree (Democrat), Bobby Charles (Republican) and Rick Bennett (independent) are the candidates for governor of Maine in the November 3, 2026 general election. Semblen has analyzed 77 ads in this race; 42 used at least one manipulation technique, most often loaded language and appeal to prejudice. Next date for voters: Registration deadline: Tue, Oct 13.
Hannah Pingree (DEM), Bobby Charles (REP), Rick Bennett (IND).
On the ballot as listed by Maine Secretary of State, 2026 General Candidate List - FINAL. 77 ads analyzed, 42 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-08.
From Maine's official election office. Each line links to the official page it came from.
Next: Registration deadline: Tue, Oct 13 (in 5 days)
Registration
Register by Tue, Oct 13 (mail/3rd party: received by close of business Oct 13; online: 5 PM Oct 13; BMV: Oct 27; in person: through close of polls on Election Day). Same-day registration: in person at the town office through close of polls; ID and proof of residence requiredSource: maine.gov ↗
Early voting in person
Sun, Oct 4 to Thu, Oct 29 (in-person no-excuse absentee voting at town/city halls; begins 30 days before Election Day)Source: maine.gov ↗Source: maine.gov ↗
By mail
Anyone can vote by mail; request a ballot by Thu, Oct 29 (must be received 3 business days before Election Day unless special circumstances); return it by Tue, Nov 3 (received by the municipality by 8 p.m. Election Day; postmark does not count)Source: maine.gov ↗Source: maine.gov ↗
Election Day
Tue, Nov 3. Polls: opens 6-10 a.m. (varies by town); closes 8 p.m.Source: maine.gov ↗
ID at the polls
No ID required for registered voters; same-day registrants must show ID and proof of residenceSource: maine.gov ↗
$78,900–106,841 on all ads, $25,400–35,221 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“pushing social agendas” — Loaded Language, paid for by RENEW THE AMERICAN DREAM
· the flagged ad with the highest reported spend that shows the most common technique
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A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
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Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 48% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
augustain 5 ads· e.g. “This is how Augusta is run today”, “Augusta insiders”
insiderin 5 ads· e.g. “Augusta insiders”, “Far-Left Augusta Insider Hannah Pingree”
agendain 4 ads· e.g. “pushing social agendas”, “Hannah Pingree's agenda”
corruptionin 4 ads· e.g. “Mills-Pingree era corruption”, “This corruption must end”
augusta insiderin 3 ads· e.g. “Augusta insiders”, “Far-Left Augusta Insider Hannah Pingree”
democratin 3 ads· e.g. “Democrats have failed our kids”, “the Democrats ACCOUNTABLE”
failedin 3 ads· e.g. “Democrats have failed our kids”, “failed our kids”
mills-pingreein 3 ads· e.g. “Mills-Pingree era corruption”, “Mills-Pingree era of corruption”
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Money in this race
Candidates for governor report their fundraising to Maine's state campaign-finance office, not the FEC. This page doesn't cover those reports yet, so it shows no money figures.
The ads
77 ads, newest first.
Paid for by RENEW THE AMERICAN DREAMfrom 2026-10-082 variantsspend $0–1982,100–3,998 impressions
Maine is putting more pressure on teachers to spend LESS time with their students. This is Hannah Pingree's agenda: keep kids away from their teachers and in front of administrators who don't know them.
Loaded Language: The capitalization of 'LESS' is used for emotional emphasis to trigger alarm about reduced teacher-student time — for example: LESS
Name Calling: Hannah Pingree is labeled as having a sinister 'agenda' to harm children, framing her as an antagonist without substantive argument — for example: Hannah Pingree's agenda
Appeal to Fear: The claim that children will be kept away from teachers and placed with strangers who don't know them creates anxiety about harm to children — for example: keep kids away from their teachers and in front of administrators who don't know them
Black-and-White Fallacy: The framing presents only two options: children are either with teachers who know them or with administrators who don't, ignoring any nuance or middle ground — for example: keep kids away from their teachers and in front of administrators who don't know them
Loaded Language
Name Calling
Appeal to Fear
Black-and-White Fallacy
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by and authorized by Hannah Pingree for Governorfrom 2026-10-07spend $0–994,000–4,999 impressions
Honored to have the endorsement of Senator Angus King in this race for governor. His leadership and long commitment to Maine’s future has set the standard for thoughtful governance and I’m grateful for his trust and support.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Bobby Charles for Maine Governor Campaign Committeefrom 2026-10-072 variantsspend $100–29823,000–28,998 impressions
🚨NEW AD: Maine has never been in the kind of trouble it’s in now. I’m Bobby Charles, former federal investigator running for Governor. As Governor, I will investigate the fraud and hold those who’ve misused taxpayer funds accountable.
Exaggeration/Hyperbole: The claim that Maine has 'never' been in this kind of trouble is an absolute superlative with no factual basis provided, overstating the current situation — for example: 'Maine has never been in the kind of trouble it's in now'
Appeal to Fear: The sentence creates anxiety about an unspecified but severe threat facing Maine to prime the audience for a call to action — for example: 'Maine has never been in the kind of trouble it's in now'
Transfer: The candidate borrows authority and legitimacy from his role as a 'former federal investigator' to validate his political candidacy — for example: 'former federal investigator running for Governor'
Loaded Language: The word 'fraud' and 'misused taxpayer funds' are emotionally charged terms implying criminal wrongdoing without providing specific evidence — for example: 'investigate the fraud and hold those who've misused taxpayer funds accountable'
Exaggeration/Hyperbole
Appeal to Fear
Transfer
Loaded Language
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An email when new ads come in from either side or the outside groups: the techniques, the words doing the work, and who paid. And each debate's analysis the morning after. One-click unsubscribe.
Paid for by and authorized by Hannah Pingree for Governorfrom 2026-10-07spend $0–992,000–2,999 impressions
Gerry, Bob, and Dave each have a different political affiliation, but they can agree on one thing—that I’m the right person to be Maine’s next governor. They know that I’ll be there to listen, that I’ll always show up for our fishing communities, and they trust me to get things done for Maine.
Bandwagon Appeal: The claim that people across different political affiliations all agree on this candidate implies broad consensus to pressure the reader toward the same conclusion — for example: 'they can agree on one thing'
Glittering Generalities: Vague, emotionally positive commitments like 'listen,' 'show up,' and 'get things done' sound noble but carry no specific policy substance — for example: 'I'll always show up for our fishing communities'
Bandwagon Appeal
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Loaded Language: The phrase 'pushing social agendas' uses emotionally charged language to imply sinister or inappropriate motives without specifying what those agendas are — for example: 'pushing social agendas'
Black-and-White Fallacy: The sentence frames education as a binary choice between legitimate subjects (reading and math) and illegitimate 'social agendas', ignoring the possibility that multiple educational goals can coexist — for example: "Instead of focusing on reading and math, politicians are pushing social agendas in the classroom".
Name Calling: The sentence uses a broad derogatory label to discredit a political group rather than addressing specific policy arguments — for example: Democrats
Appeal to Prejudice: The phrase 'our kids' invokes in-group identity to create an emotional us-versus-them framing, implying Democrats are outsiders harming the in-group's children — for example: our kids
Loaded Language
Black-and-White Fallacy
Name Calling
Appeal to Prejudice
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Loaded Language: The word 'corruption' is emotionally charged and used to trigger a reaction rather than convey a specific factual claim — for example: Mills-Pingree era corruption
Name Calling: Attaching 'corruption' directly to named political figures serves as a derogatory label to discredit them rather than address specific policy arguments — for example: Mills-Pingree era corruption
Appeal to Prejudice: The personal appeal 'Can I count on you?' invokes in-group loyalty and identity, pressuring the reader to prove their allegiance — for example: Can I count on you?
Loaded Language
Name Calling
Appeal to Prejudice
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Loaded Language: The word 'failed' is emotionally charged, implying total dereliction of duty rather than a policy disagreement — for example: 'failed us'
False Urgency: The call to donate framed as 'fighting back' implies an urgent struggle requiring immediate action — for example: 'fight back'
Loaded Language
False Urgency
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Bobby Charles for Maine Governor Campaign Committeefrom 2026-10-03 to 2026-10-082 variantsspend $500–69840,000–49,998 impressions
Some light weekend reading. One Pingree family, two “nonprofits”, and a lot of overlapping titles. This is how Augusta is run today. Much more to come.....
Conspiracy Appeal: The use of scare quotes around 'nonprofits' implies these organizations are not legitimate, suggesting hidden or deceptive coordination by the Pingree family — for example: 'two "nonprofits"'
Loaded Language: The phrase implies corrupt or improper control of government, framing the situation as sinister without providing evidence — for example: 'This is how Augusta is run today'
False Urgency: The teaser 'Much more to come' creates anticipatory pressure and implies a building exposé, designed to keep the audience engaged and primed for further accusations — for example: 'Much more to come.....'
Conspiracy Appeal
Loaded Language
False Urgency
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Bobby Charles for Maine Governor Campaign Committeefrom 2026-10-034 variantsspend $600–99686,000–102,996 impressions
AUGUSTA IS UPSIDE DOWN: I’m Navy Veteran and former federal investigator Bobby Charles.
As Governor, I’ll open the books on Augusta, audit state spending, and deliver a $100K Homestead Exemption so you pay less on your property taxes, not more like you do under Mills-Pingree. Let’s return to common sense on November 3.
Card Stacking: The sentence presents the candidate's promises as straightforward benefits while framing the current administration solely in negative terms (paying more), omitting any counterarguments or context — for example: 'not more like you do under Mills-Pingree'
Glittering Generalities: The phrase 'common sense' is a vague, emotionally positive term used as rhetorical flourish without specifying what policies or positions it refers to — for example: 'return to common sense'
Card Stacking
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Appeal to Prejudice: The phrase 'the candidate we trust' invokes an in-group identity, implying shared values among 'us' who trust her, subtly pressuring the reader to align with this group — for example: we trust
Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.
Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.
Appeal to Prejudice
Flag-Waving
Slogans
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Bennett for Governorfrom 2026-10-02spend $100–1993,000–3,999 impressions
Tonight I stood on that stage and told Maine the truth.
Housing is out of reach. Energy bills keep climbing. Health care costs too much. Child care costs more than college. Wages are not keeping up.
None of that is bad luck. It is what happens when the people in charge stop listening to the people who live here.
I am running for Governor because Maine deserves a leader who answers to Mainers and to no one else. Not to party bosses. Not to dark money. Not to anyone who profits from things staying exactly as they are.
Maine is not broken. Our politics are. And I believe with everything I have that we can fix them together.
If you are ready for something better, join us tonight. Every dollar you give goes straight back into this fight.
Appeal to Prejudice: Frames the candidate as exclusively serving 'Mainers' as an in-group, implying others are outsiders who do not belong — for example: 'answers to Mainers and to no one else'
Glittering Generalities: Uses vague, emotionally positive framing about deserving a true leader without substantive policy content — for example: 'Maine deserves a leader'
Name Calling: Uses the derogatory label 'party bosses' to discredit political party structures without substantive argument — for example: 'Not to party bosses'
Loaded Language: The phrase 'dark money' is emotionally charged and designed to trigger suspicion and fear rather than convey a specific factual claim — for example: 'Not to dark money'
Conspiracy Appeal: Invoking 'dark money' implies shadowy, hidden financial actors secretly influencing politics — for example: Not to dark money and anyone who profits from things staying exactly as they are.
Repetition: The phrase 'Not to' is repeated across sentences 2, 3, and 4 as a deliberate rhetorical device to reinforce the contrast between the candidate and corrupt forces — for example: 'Not to party bosses. Not to dark money. Not to anyone'
Appeal to Prejudice
Glittering Generalities
Name Calling
Loaded Language
Conspiracy Appeal
Repetition
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Bobby Charles for Maine Governor Campaign Committeefrom 2026-10-01 to 2026-10-063 variantsspend $300–59736,000–46,997 impressions
I am a former Federal investigator and the way Augusta treats your hard earned money is appalling. Hannah Pingree raised your taxes then gave money to a group that employed her husband. The same group that she was in charge of before she was hired by Janet Mills. The same group her mother was a trustee for. This corruption must end.
Loaded Language: The word 'appalling' is emotionally charged and designed to trigger outrage rather than convey neutral facts — for example: appalling, raised your taxes then gave money to a group that employed her husband and This corruption must end.
Transfer: Invoking the authority of being a 'former Federal investigator' to lend credibility and legitimacy to the claims that follow — for example: 'I am a former Federal investigator'
Appeal to Prejudice: The phrase 'your hard earned money' appeals to in-group identity of taxpayers, framing the issue as a personal affront to ordinary working people — for example: 'your hard earned money'
Card Stacking: The sentence presents a sequence of facts selectively to imply corrupt intent without providing context, counterarguments, or evidence of wrongdoing — for example: raised your taxes then gave money to a group that employed her husband and she was in charge of before she was hired by Janet Mills.
Conspiracy Appeal: The accumulation of overlapping relationships implies a hidden sinister network of coordination — for example: The same group that she was in charge of before she was hired by Janet Mills and The same group her mother was a trustee for.
Repetition: The phrase 'The same group' is repeated across sentences 2, 3, and 4 to rhetorically reinforce the implication of corruption through familiarity — for example: 'The same group'
False Urgency: The imperative 'must end' creates a sense of urgency demanding immediate action without deliberation — for example: 'This corruption must end'
Loaded Language
Transfer
Appeal to Prejudice
Card Stacking
Conspiracy Appeal
Repetition
False Urgency
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Bobby Charles for Maine Governor Campaign Committeefrom 2026-09-30 to 2026-10-083 variantsspend $400–69748,000–58,997 impressions
This morning I sent this letter to Hannah Pingree, calling on her for full transparency related to the taxpayer grant received by her husband. The Augusta insiders are raising our taxes to pay themselves. It’s time for a change.
Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: Augusta insiders.
Name Calling: Derogatory labels used to discredit a person or group rather than address their arguments.
Conspiracy Appeal: Hidden plots, secret coordination, or shadowy actors invoked to explain away evidence. — for example: raising our taxes to pay themselves.
Scapegoating: A specific group ('Augusta insiders') is blamed for the complex problem of tax increases — for example: Augusta insiders are raising our taxes
False Urgency: The phrase 'It's time for a change' creates a sense of urgency implying immediate action is needed — for example: It's time for a change
Glittering Generalities: The vague call for 'change' is emotionally positive but carries no specific meaning or policy substance — for example: It's time for a change
Loaded Language
Name Calling
Conspiracy Appeal
Scapegoating
False Urgency
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Bobby Charles for Maine Governor Campaign Committeefrom 2026-09-30 to 2026-10-022 variantsspend $1,100–1,29865,000–74,998 impressions
We are down to the final days of September, and this deadline is critical. We are in a single-digit race, and we have a real chance to win.
Can you chip in $5, $25, or $50 today to help us cross the finish line? Link in comments.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by RENEW THE AMERICAN DREAMfrom 2026-09-30 to 2026-10-032 variantsspend $100–2986,000–7,998 impressions
If your child's school is failing, you should have options. Hannah Pingree and Maine Democrats disagree. She'd rather turn down millions in scholarships and keep Maine students locked into the same sliding schools year after year.
Appeal to Fear: Sets up an anxiety-inducing premise about failing schools to prime the reader for a political attack — for example: "your child's school is failing".
Black-and-White Fallacy: Implies that Hannah Pingree and Maine Democrats are simply against parental options, presenting no nuance or alternative explanation for their position — for example: 'Hannah Pingree and Maine Democrats disagree'
Loaded Language: Uses emotionally charged phrasing to portray the opponent as actively harming children by keeping them trapped — for example: 'locked into the same sliding schools'
Card Stacking: Presents only the negative framing of the opponent's position — turning down scholarships and trapping students — while omitting any policy rationale or counterargument — for example: 'turn down millions in scholarships'
Name Calling: Characterises Pingree's position in derogatory terms implying deliberate harm to children rather than engaging with her actual arguments — for example: 'She'd rather turn down millions in scholarships'
Appeal to Fear
Black-and-White Fallacy
Loaded Language
Card Stacking
Name Calling
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Bobby Charles for Maine Governor Campaign Committeefrom 2026-09-30 to 2026-10-062 variantsspend $600–79880,000–89,998 impressions
IN HER OWN WORDS: Hannah Pingree is proud of higher property taxes, higher electric bills, and higher housing costs under the Mills-Pingree Administration.
Her words, not mine. See for yourself.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by and authorized by Hannah Pingree for Governorfrom 2026-09-302 variantsspend $2,100–2,698225,000–274,998 impressions
Like so many other Mainers, we got a letter from our insurance company saying our healthcare premium was tripling in cost. This is unacceptable.
As governor, I’ll start a public insurance option to save you money.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by RENEW THE AMERICAN DREAMfrom 2026-09-29 to 2026-10-012 variantsspend $100–2987,100–8,998 impressions
Maine kids are posting the worst reading scores in three decades, and Hannah Pingree's office backed a $121,000-a-year green schools director.
Not a reading specialist. Not a math teacher. An climate activism coordinator.
Card Stacking: The sentence juxtaposes poor reading scores with a specific spending decision to imply a causal or moral connection between the two, without providing context about whether the green schools director position is related to reading outcomes or whether other factors explain the scores — for example: "Maine kids are posting the worst reading scores in three decades, and Hannah Pingree's office backed a $121,000-a-year green schools director".
Loaded Language: The phrase 'worst reading scores in three decades' uses superlative framing to maximize emotional impact and alarm, going beyond neutral factual reporting — for example: 'worst reading scores in three decades'
Card Stacking
Loaded Language
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by RENEW THE AMERICAN DREAMfrom 2026-09-28 to 2026-10-02spend $0–993,000–3,999 impressions
Under Janet Mills and Hannah Pingree, Maine’s education system collapsed.
Now Pingree wants a promotion to governor, and her answer is: “It’s not about blaming anybody.”
Actually, Hannah, when you preside over the collapse, accountability starts with you.
Exaggeration/Hyperbole: The word 'collapsed' is an extreme overstatement implying total failure of an entire education system, which goes far beyond what evidence would typically support — for example: 'Maine's education system collapsed'
Loaded Language: The word 'collapse' is emotionally charged, implying catastrophic failure and framing the subject's role in dramatic, negative terms — for example: 'preside over the collapse'
Exaggeration/Hyperbole
Loaded Language
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by RENEW THE AMERICAN DREAMfrom 2026-09-28 to 2026-10-032 variantsspend $100–2987,000–8,998 impressions
Maine schools are having serious problems with these electric buses. Leaking windshields. Power steering problems. Buses the state said to take off the road.
And Hannah Pingree’s response?
Celebrate another $7.7 MILLION for buses and call it a “huge win.”
Win for who?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Bobby Charles for Maine Governor Campaign Committeefrom 2026-09-26 to 2026-10-012 variantsspend $800–99870,000–79,998 impressions
🚨 CLOSING THE GAP: Multiple independent polls confirm we are closing the single-digit gap between Mills-Endorsed Hannah Pingree and me. That's because thousands of Mainers like you stepped up and donated to the fight. But the job isn't finished. What you're doing is WORKING, and we can't stop now. Will you rush a donation to help our campaign finish the job and close this single-digit gap?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Bobby Charles for Maine Governor Campaign Committeefrom 2026-09-26 to 2026-10-01spend $4,000–4,499350,000–399,999 impressions
STOP MILLS-PINGREE CORRUPTION: I spent my career in Naval Intelligence and federal investigations following the facts, following the money, and holding powerful people accountable.
Now I’m bringing that fight home to Maine to end the Mills-Pingree era of corruption.
Loaded Language: The word 'corruption' is emotionally charged and used to characterize political opponents without evidence — for example: 'era of corruption'
Name Calling: The phrase 'Mills-Pingree era' is used as a derogatory label to discredit specific political figures by associating their names directly with 'corruption' — for example: 'Mills-Pingree era of corruption'
Loaded Language
Name Calling
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by RENEW THE AMERICAN DREAMfrom 2026-09-22 to 2026-10-024 variantsspend $100–49617,200–24,996 impressions
Hannah Pingree and Maine Democrats blew more than $20 MILLION on electric school buses.
Then one broke down in Winthrop and the driver had to PUT IT IN A SNOWBANK to stop before an intersection.
They can’t teach our kids. They can't manage money. And now they can’t even get them to school safely.
Loaded Language: The word 'blew' is emotionally charged, implying reckless waste rather than neutral spending — for example: 'blew more than $20 MILLION'
Exaggeration/Hyperbole: The all-caps formatting of '$20 MILLION' is a rhetorical device to amplify the figure and provoke outrage beyond what neutral reporting would do — for example: '$20 MILLION'
Name Calling: The vague 'they' is used as a derogatory label to discredit an unnamed group without addressing specific arguments — for example: They can't teach our kids.
Appeal to Prejudice: The phrase 'our kids' invokes in-group identity to emotionally align the audience against an unnamed out-group — for example: our kids.
Repetition: The phrase 'They can't' is repeated across all three sentences as a deliberate rhetorical device to reinforce a negative impression through familiarity — for example: They can't manage money and And now they can't even get them to school safely.
Appeal to Fear: The suggestion that children cannot be transported to school safely invokes parental fear about child safety to discredit the unnamed group — for example: they can't even get them to school safely.
Loaded Language
Exaggeration/Hyperbole
Name Calling
Appeal to Prejudice
Repetition
Appeal to Fear
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by RENEW THE AMERICAN DREAMfrom 2026-09-22 to 2026-10-024 variantsspend $100–4969,200–12,996 impressions
Hannah Pingree spent SIX YEARS in the Mills administration and this is where Maine schools ended up?
41st in the country. 74% of fourth graders can’t read proficiently.
And she wants a promotion?
Don’t hand Hannah Pingree the keys to Blaine House.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it ran mostly in ME and names a nominee for governor — unless its sponsor is a campaign for some other office (a U.S. Senate or House campaign included), or it also names ME's Senate nominees, in which case it is on the Senate race's page. Ads from outside groups appear alongside the campaigns' own.
The candidates are the ones certified for the November ballot, from the source linked at the top. Governors are state offices, so there are no FEC filings behind this page: no money figures, and outside groups are placed on a side only when they are a campaign or a party committee.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
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