Tina Kotek (Democrat), Christine Drazan (Republican) and Brett Smith (Green) are the candidates for governor of Oregon in the November 3, 2026 general election. Tina Kotek is the incumbent. Semblen has analyzed 52 ads in this race; 29 used at least one manipulation technique, most often loaded language and appeal to prejudice.
Tina Kotek (DEM, incumbent), Christine Drazan (REP), Brett Smith (GRE). On the ballot as listed by Ballotpedia. 52 ads analyzed, 29 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-08. 1 ad from other advertisers shown separately below.
As of 2026-10-08. Counts are of distinct ads; the same text run many times is one ad.
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
An email when new ads come in from either side or the outside groups: the techniques, the words doing the work, and who paid. And each debate's analysis the morning after. One-click unsubscribe.
Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731
| Paid for by | Ads | With at least one technique | Most common |
|---|---|---|---|
| Friends of Tina Kotek | 26 | 9 of 26 (35%) | Appeal to Fear (6), Appeal to Prejudice (5), Loaded Language (5) |
| Friends of Christine Drazan | 14 | 13 of 14 (93%) | Glittering Generalities (7), Loaded Language (7), Appeal to Prejudice (6) |
| FRIENDS OF TINA KOTEK, PAC ID 4792 | 3 | 2 of 3 | Appeal to Prejudice (2), Exaggeration/Hyperbole (1), Glittering Generalities (1) |
| OREGON RIGHT TO LIFE | 3 | 2 of 3 | Appeal to Fear (2), Black-and-White Fallacy (2), Exaggeration/Hyperbole (2) |
| Courtney Bangs PAC | 1 | 1 of 1 | Appeal to Prejudice (1), Loaded Language (1), Name Calling (1) |
| Joshua for Gresham | 1 | 0 of 1 | |
| Oregon Republican Party | 1 | 1 of 1 | Loaded Language (1), Scapegoating (1) |
| The Kodel Group LLC | 1 | 1 of 1 | Appeal to Prejudice (1), Bandwagon Appeal (1), Loaded Language (1) |
| Tina for Oregon | 1 | 0 of 1 | |
| Tracy Cramer PAC | 1 | 0 of 1 |
Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.
56% of the 52 ads here use at least one of the techniques ticked below (29 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 50% of ads.
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
Semblen is free to read and has no ads. If this page was useful, you can support it.
Candidates for governor report their fundraising to Oregon's state campaign-finance office, not the FEC. This page doesn't cover those reports yet, so it shows no money figures.
52 ads, newest first. Video transcripts are shown as the model read them, without caption cues like [music].
Showing the 3 ads paid for by FRIENDS OF TINA KOTEK, PAC ID 4792. Show all 52 ads
Tina Kotek knows our rights belong to us, and only us.
Appeal to Prejudice: The phrase 'our rights belong to us, and only us' draws a sharp in-group boundary, implying a shared identity group whose rights are under threat from an implied out-group — for example: 'our rights belong to us, and only us'
When President Trump mobilized troops against our community, Governor Kotek was ready. The Governor didn't just fight back - she stopped Trump.
Appeal to Prejudice: The phrase 'our community' invokes in-group identity to frame the situation as an attack on a specific group, creating an us-vs-them dynamic — for example: 'our community'
Loaded Language: The word 'mobilized troops against' is emotionally charged, framing a political/law enforcement action in militaristic terms to provoke fear and outrage — for example: 'mobilized troops against our community'
Exaggeration/Hyperbole: The claim that the Governor 'stopped Trump' is an absolute overstatement that overstates the scope of any single official's ability to fully halt federal action — for example: 'she stopped Trump'
Glittering Generalities: The framing of the Governor as a heroic defender who 'fought back' and 'stopped' a threat uses vague but emotionally resonant language of resistance and victory without substantive detail — for example: 'didn't just fight back - she stopped Trump'
It’s called the POWER Act. It stops data centers from passing their energy costs onto you. Tina Kotek signed it. Christine Drazan opposed it.
An email when new ads come in from either side or the outside groups: the techniques, the words doing the work, and who paid. And each debate's analysis the morning after. One-click unsubscribe.
Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731
Paid posts that ran in OR and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
Yunker For State Rep: campaign for another office
Who is Susan Fischer-Maki? Susan Fischer-Maki has spent decades advancing progressive causes in Oregon politics. She has aligned herself with groups that have a seat at the table with Governor Tina Kotek. She supports the state’s decision to allow biological males to compete in girls’ sports. See below where she stands on other progressive issues affecting Oregonians, along with Democrats’ record on so many issues that are holding Oregon back. Don’t be fooled into thinking that most of her life hasn’t been political. Josephine County voters deserve to know the truth about where she stands on the issues.
Get notified as this improves — new detection models, the browser extension, and new features. Occasional email, no spam.
Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731 · unsubscribe any time