Florida Governor 2026: the ads, and who's paying for them
Byron Donalds (Republican), David Jolly (Democrat), Scott Jewett (Libertarian), Dean Abrams (independent), Charles Burkett (independent), Jeff Datto (independent), Moliere Dimanche (independent) and Frank Russo (independent) are the candidates for governor of Florida in the November 3, 2026 general election. Semblen has analyzed 43 ads in this race; 21 used at least one manipulation technique, most often glittering generalities and loaded language. Next date for voters: Last day to request a mail ballot: Thu, Oct 22.
Byron Donalds (REP), David Jolly (DEM), Scott Jewett (LIB), Dean Abrams (IND), Charles Burkett (IND), Jeff Datto (IND), Moliere Dimanche (IND), Frank Russo (IND).
On the ballot as listed by Florida Division of Elections, candidate listing 2026 General Election, Governor. 43 ads analyzed, 21 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-08. 3 ads from other advertisers shown separately below.
Sat, Oct 24 to Sat, Oct 31 (Mandatory start date (10th day before). Counties may start as early as Oct 19 (15th day before).)Source: dos.fl.gov ↗Source: dos.fl.gov ↗
By mail
Anyone can vote by mail; request a ballot by Thu, Oct 22 (5 pm on the 12th day before the election. This is the deadline for a ballot to be mailed.); return it by Tue, Nov 3 (Received by 7 pm local time on Election Day; the postmark does not count)Source: dos.fl.gov ↗
$176,500–226,629 on all ads, $101,100–129,430 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“America First Conservative” — Glittering Generalities, paid for by Friends of Byron Donalds PAC
· the flagged ad with the highest reported spend that shows the most common technique
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Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 47% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
data centerin 3 ads· e.g. “Byron "Data Center" Donalds”
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Money in this race
Candidates for governor report their fundraising to Florida's state campaign-finance office, not the FEC. This page doesn't cover those reports yet, so it shows no money figures.
The ads
43 ads, newest first.
Paid for by Friends of Byron Donalds PACfrom 2026-10-08spend $300–39920,000–24,999 impressions
Liberal David Jolly wants to undo Governor Ron DeSantis' agenda, raise your taxes, and jack up your insurance costs.
I'm proud to have Gov. DeSantis' endorsement. As Governor, I will keep your taxes low, lower your insurance costs, and protect The Florida Dream.
Name Calling: The label 'Liberal' is used as a derogatory political tag to discredit David Jolly before any substantive argument is made — for example: Liberal David Jolly
Appeal to Fear: The sentence warns of dire personal financial consequences (higher taxes, higher insurance costs) to provoke anxiety and opposition toward Jolly — for example: raise your taxes, and jack up your insurance costs
Loaded Language: The phrase 'jack up' is emotionally charged slang designed to trigger a negative reaction rather than neutrally describe a policy position — for example: jack up your insurance costs
Flag-Waving: Patriotic, religious, or in-group identity invoked to validate a position.
Slogans: Catchy phrase used to compress a complex position into an emotionally loaded shorthand.
Glittering Generalities: The phrase 'The Florida Dream' is a vague, emotionally positive expression that sounds noble but carries no specific policy meaning — for example: The Florida Dream
Name Calling
Appeal to Fear
Loaded Language
Flag-Waving
Slogans
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by David Jolly for Governorfrom 2026-09-30 to 2026-10-03spend $700–79930,000–34,999 impressions
Putting principles over party means showing up, and we’d love for you to join us. Join us Friday, October 2 in support of David Jolly for Florida Governor.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by DEMOCRATIC EXECUTIVE COMMITTEE OF FLORIDAfrom 2026-09-28 to 2026-09-303 variantsspend $0–297300–2,997 impressions
Let’s do the math:
🏢 AI companies want massive data centers across Florida.
💰 They’re pouring millions into electing Byron Donalds as our next governor.
📈 Floridians’ water and electric bills go up.
💸 His donors’ profits go up.
They get richer. You get the bill.
David Jolly is surging despite being massively outspent. We’re already breaking voter contact records statewide. And with November closing in, we’re doubling down.
Chip in today to help us reach more voters, fight back against corporate money, and defeat Byron “Data Center” Donalds.
Loaded Language: Emotionally charged words chosen to trigger a reaction rather than convey facts. — for example: pouring millions.
Conspiracy Appeal: Hidden plots, secret coordination, or shadowy actors invoked to explain away evidence. — for example: His donors' profits go up.
Name Calling: Derogatory labels used to discredit a person or group rather than address their arguments.
Card Stacking: The passage selectively presents a causal chain (donations → election → higher bills → donor profits) while omitting any alternative explanations or counterevidence, stacking the framing to imply corruption — for example: "Floridians' water and electric bills go up.", "His donors' profits go up.".
Appeal to Prejudice: The pronoun 'They' creates a vague out-group of wealthy elites contrasted implicitly with the reader's in-group, exploiting class resentment — for example: They get richer.
Appeal to Fear: The phrase implies the reader is being financially harmed by the unnamed 'they', creating anxiety about personal economic loss to provoke a reaction — for example: You get the bill.
Loaded Language
Conspiracy Appeal
Name Calling
Card Stacking
Appeal to Prejudice
Appeal to Fear
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
An email when new ads come in from either side or the outside groups: the techniques, the words doing the work, and who paid. And each debate's analysis the morning after. One-click unsubscribe.
Paid for by DEMOCRATIC EXECUTIVE COMMITTEE OF FLORIDAfrom 2026-09-28 to 2026-09-305 variantsspend $0–495500–4,995 impressions
Big Tech thought it could buy Florida. The polls say otherwise.
Byron Donalds has spent his gubernatorial campaign collecting millions from AI companies and data center developers who want to build hyperscale data centers across Florida — the ones that guzzle water and spike your utility bill, whether you live near one or not.
But now, despite check after check, Democrat David Jolly is neck-and-neck with him in recent polling.
That shows this race is competitive, and that our organizing is working. We’ve smashed records for voter contact and door-knocking already this year, and we’re just getting started. But we need your help to keep going and hold this lead.
Will you donate $10 to the Florida Dems right now to help us stay competitive and defeat Byron “Data Center” Donalds?
Name Calling: 'Big Tech' is used as a derogatory label to frame an entire industry as a monolithic, corrupt actor attempting to subvert democracy — for example: Big Tech
Conspiracy Appeal: The phrase implies a hidden, coordinated effort by powerful tech interests to secretly purchase political influence in Florida — for example: Big Tech thought it could buy Florida
Loaded Language: The word 'buy' is emotionally charged, implying corrupt financial manipulation of a democratic process rather than neutral political spending — for example: buy Florida
Bandwagon Appeal: Citing 'the polls' implies broad popular consensus against Big Tech's efforts, suggesting the public has already decided and one should align with that majority — for example: The polls say otherwise
False Urgency: The phrase 'right now' creates artificial time pressure to prompt immediate action without deliberation — for example: right now
Appeal to Prejudice: The phrase 'help us stay competitive' invokes in-group identity, framing the appeal as a collective effort by 'us' (Florida Democrats) against an opponent — for example: help us stay competitive
Name Calling
Conspiracy Appeal
Loaded Language
Bandwagon Appeal
False Urgency
Appeal to Prejudice
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by DEMOCRATIC EXECUTIVE COMMITTEE OF FLORIDAfrom 2026-09-28 to 2026-09-304 variantsspend $0–396400–3,996 impressions
Guess who’s bankrolling Byron Donalds’ campaign for Florida governor?
The same companies racing to build hyperscale data centers across Florida. The ones that drain local water supplies, strain the power grid, and drive up electricity bills for everyone in the state, whether you live next door to one or not.
Since launching his campaign, Donalds has pulled in millions from these AI companies and data center developers with their sights set on Florida. Nobody spends that kind of money without expecting something in return.
Here's the good news: we can defeat him before he gets the chance to sell Florida out to Big Tech.
A new poll shows Democrat David Jolly neck-and-neck with Donalds, despite his cash advantage and the AI lobby throwing everything they can at this race.
That’s because our organizing is working. We've smashed records for voter contact this year, and we’re just getting started.
We have the momentum. We just need the resources. Will you chip in $20 right now to keep Byron ”Data Center” Donalds out of the governor's mansion?
False Urgency: The phrase 'before he gets the chance' implies a narrow window of time to act, creating artificial urgency to prevent deliberation — for example: "before he gets the chance".
Loaded Language: The phrase 'sell Florida out' uses emotionally charged language implying betrayal, while 'Big Tech' is used as a villainous label to trigger a negative reaction — for example: "sell Florida out to Big Tech".
Conspiracy Appeal: The framing implies a hidden sinister arrangement between the unnamed 'him' and 'Big Tech', suggesting a shadowy deal being made behind the public's back — for example: "sell Florida out to Big Tech".
Bandwagon Appeal: Implies a growing movement with momentum to pressure the reader into joining — for example: 'We have the momentum'
Name Calling: The nickname 'Data Center' is a derogatory label used to discredit Donalds rather than engage with his policy positions — for example: 'Byron "Data Center" Donalds'
Appeal to Fear: Frames Donalds reaching the governor's mansion as a threat that must be stopped, triggering anxiety to motivate donation — for example: 'keep Byron "Data Center" Donalds out of the governor's mansion'
False Urgency
Loaded Language
Conspiracy Appeal
Bandwagon Appeal
Name Calling
Appeal to Fear
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by DEMOCRATIC EXECUTIVE COMMITTEE OF FLORIDAfrom 2026-09-2225 variantsspend $5,600–8,87595,600–139,975 impressions
"Likely Republican."
That’s what Cook Political Report is now calling Florida’s governor race after previously rating it solidly Republican — because David Jolly is closing in on Byron Donalds.
We've beaten longer odds before: 46 seats flipped from red to blue since 2024, including +10 Republican districts and Trump's own Mar-a-Lago backyard.
The only thing standing between "likely" and "winning" is the money to get out our message. Donalds still outspends us 20 to 1.
Chip in now and help us finish the job.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by DEMOCRATIC EXECUTIVE COMMITTEE OF FLORIDAfrom 2026-09-2222 variantsspend $300–2,4785,000–24,978 impressions
This is a big deal.
The Cook Political Report just moved Florida’s governor’s race from “Solid Republican” to “Likely Republican.”
Translation: David Jolly is putting a real scare into Byron Donalds. And it's because our organizing is working.
But here's the catch. Cook's own analyst says Jolly needs a serious financial boost to run a real statewide campaign. Right now, Donalds is sitting on a cash pile roughly 20 times the size of ours.
Will you donate to the Florida Democratic Party right now to help close the gap and make this race competitive?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by American Independent Foundationfrom 2026-09-22 to 2026-09-24spend $0–991,000–1,999 impressions
The private insurance industry has spent more than $1 million in support of Republican Rep. Byron Donalds’ gubernatorial campaign:
https://floridaindependentnews.com/economy/donalds-opposes-jollys-state-run-catastrophe-insurance-plan/
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by DEMOCRATIC EXECUTIVE COMMITTEE OF FLORIDAfrom 2026-09-2222 variantsspend $6,700–9,678108,100–145,978 impressions
We're turning Florida back into a battleground, and it's starting to show.
The Cook Political Report just downgraded Byron Donalds' race for governor from "Solid Republican" to "Likely Republican,” a clear sign David Jolly's campaign is gaining ground.
But the same report has a warning for us: Donalds has raised about 10 times what Jolly has, and his cash-on-hand advantage is even bigger. Without the resources to get on TV, this opening closes fast.
With less than two months to Election Day, we're setting a goal to raise $50,000 to help Jolly reach independents and open-minded Republicans and keep this race moving in our direction.
The momentum is real. We just need the resources to use it. Will you chip in $20 now?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Friends of Byron Donalds PACfrom 2026-09-21spend $800–89935,000–39,999 impressions
I stand with Gov. Ron DeSantis and our state law: If a community doesn’t want a data center, no data center. Your bills do not go up. Our water is protected.
Appeal to Prejudice: The phrase 'our state law' and alignment with a named governor invokes in-group identity and local community solidarity to frame the position as representing 'us' — for example: I stand with Gov. Ron DeSantis and our state law
Glittering Generalities: A vague, emotionally reassuring promise with no specific mechanism or evidence offered — for example: Your bills do not go up and Our water is protected.
Appeal to Prejudice
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Friends of Byron Donalds PACfrom 2026-09-21spend $25,000–29,9991,000,000+ impressions
JOLLY'S HURRICANE TAX: David Jolly's Hurricane Tax would cost Florida families $1,000 every year. Higher home insurance. Higher car insurance. Higher renter's insurance. Reject David Jolly.
Loaded Language: The term 'Hurricane Tax' is an emotionally charged label designed to trigger fear and resentment rather than describe a policy accurately — for example: 'Hurricane Tax'
Appeal to Fear: The claim that Florida families would lose $1,000 every year is designed to create financial anxiety and override rational policy evaluation — for example: 'would cost Florida families $1,000 every year'
Name Calling: Labeling the policy 'Jolly's Hurricane Tax' is a derogatory framing used to discredit Jolly rather than engage with the substance of the policy — for example: 'Jolly's Hurricane Tax'
Card Stacking: Selectively lists negative consequences of the policy without providing any context, counterarguments, or benefits — for example: Higher home insurance, Higher car insurance and Higher renter's insurance.
Repetition: The word 'Higher' is repeated across sentences 2, 3, and 4 to hammer home a sense of escalating financial harm through rhetorical repetition — for example: 'Higher home insurance. Higher car insurance. Higher renter's insurance.'
Black-and-White Fallacy: The imperative 'Reject David Jolly' presents only a binary choice — reject him entirely — without allowing for nuanced evaluation of his positions — for example: 'Reject David Jolly'
False Urgency: The blunt command 'Reject David Jolly' functions as a call to immediate action, pressuring the audience to act without further deliberation — for example: 'Reject David Jolly'
Loaded Language
Appeal to Fear
Name Calling
Card Stacking
Repetition
Black-and-White Fallacy
False Urgency
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Friends of Byron Donalds PACfrom 2026-09-21spend $8,000–8,999350,000–399,999 impressions
David Jolly represents everything Floridians hate about Washington, D.C. As Governor, I will keep your taxes low, I will lower your insurance costs, and I will make Florida more affordable.
Name Calling: David Jolly is labeled as embodying everything people hate about Washington D.C., a derogatory association used to discredit him rather than address his positions — for example: 'represents everything Floridians hate about Washington, D.C.'
Appeal to Prejudice: The sentence invokes in-group identity by appealing to what 'Floridians' collectively hate, framing the opponent as an outsider threat to the in-group — for example: 'everything Floridians hate'
Bandwagon Appeal: The claim implies that all Floridians share the same hatred, pressuring conformity by suggesting this is a universal consensus — for example: 'everything Floridians hate'
Repetition: The phrase 'I will' is repeated three times in rapid succession as a rhetorical device to reinforce the speaker's promises and create a sense of certainty — for example: 'I will keep your taxes low, I will lower your insurance costs, and I will make Florida more affordable'
Glittering Generalities: Vague, emotionally positive promises about affordability and lower costs are made without any specific policy detail or mechanism — for example: 'make Florida more affordable'
Name Calling
Appeal to Prejudice
Bandwagon Appeal
Repetition
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Friends of Byron Donalds PACfrom 2026-09-21spend $3,000–3,499125,000–149,999 impressions
David Jolly will make your life more expensive: higher taxes, higher insurance premiums, and utility bills. I will make your life more affordable. I cut taxes, lowered prescription medicine costs, and will bring down your insurance bills.
David Jolly can run on his “pretty far left” views. I’ll run on the Florida Dream. See you in November.
Name Calling: David Jolly is labeled as someone who will harm voters financially without substantive policy argument — for example: "David Jolly will make your life more expensive".
Appeal to Fear: Creates anxiety about financial harm to voters if the opponent is elected, listing specific economic threats to trigger fear — for example: higher taxes, higher insurance premiums, and utility bills
Glittering Generalities: Vague positive promise of affordability without specific policy detail — for example: I will make your life more affordable
Card Stacking: Selectively presents claimed accomplishments without acknowledging counterarguments or evidence to the contrary — for example: "I cut taxes, lowered prescription medicine costs, and will bring down your insurance bills".
Name Calling
Appeal to Fear
Glittering Generalities
Card Stacking
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Friends of Byron Donalds PACfrom 2026-09-212 variantsspend $27,000–32,4981,100,000–124,999 impressions
DESANTIS-ENDORSED: I'm honored to have Gov. Ron DeSantis’ endorsement. As Governor, my mission is to build on Gov. DeSantis' record and defend The Florida Dream.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by The Fair Cost Projectfrom 2026-09-192 variantsspend $0–198200–1,998 impressions
Your tax bill is already too high. Now, polluters paid just 8% of a $131.3 million Everglades cleanup bill while taxpayers and other public funding sources were stuck with 92%. Ask Republican Byron Donalds today: should taxpayers keep picking up most of the tab?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by The Fair Cost Projectfrom 2026-09-192 variantsspend $1,500–2,09815,100–20,998 impressions
Sugar companies and other polluters paid about $10.6 million toward a $131.3 million Everglades cleanup bill. Taxpayers and other public funding sources covered the other 92%. That is the deal today. Put Republican Byron Donalds on the record in Florida: should polluters pay the majority of cleanup costs?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by The Fair Cost Projectfrom 2026-09-192 variantsspend $4,500–5,49840,000–49,998 impressions
Florida voters were clear: polluters should pay to clean up the pollution they create. Nearly 70% approved that principle in the Constitution. Today, EAA landowners pay just 8% of the cleanup bill while taxpayers and other public funding sources cover 92%. Ask Democrat David Jolly: where do they stand on polluter pays for Florida?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by The Fair Cost Projectfrom 2026-09-192 variantsspend $4,000–4,99838,000–43,998 impressions
Florida voters were clear: polluters should pay to clean up the pollution they create. Nearly 70% approved that principle in the Constitution. Today, EAA landowners pay just 8% of the cleanup bill while taxpayers and other public funding sources cover 92%. Ask Republican Byron Donalds: where do they stand on polluter pays for Florida?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by The Fair Cost Projectfrom 2026-09-192 variantsspend $100–2981,100–2,998 impressions
Your tax bill is already too high. Now, polluters paid just 8% of a $131.3 million Everglades cleanup bill while taxpayers and other public funding sources were stuck with 92%. Ask Democrat David Jolly today: should taxpayers keep picking up most of the tab?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by The Fair Cost Projectfrom 2026-09-192 variantsspend $200–3981,100–2,998 impressions
Sugar companies and other polluters paid about $10.6 million toward a $131.3 million Everglades cleanup bill. Taxpayers and other public funding sources covered the other 92%. That is the deal today. Put Democrat David Jolly on the record in Florida: should polluters pay the majority of cleanup costs?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Byron Donalds for Governorfrom 2026-09-13 to 2026-09-16spend $400–49920,000–24,999 impressions
Join me in Hillsborough County for a stop on the Affordable Florida Tour and a community Q&A at the Sun City Center Community Center on Tuesday, September 15, at 12:30 PM, where I’ll share my vision for Florida’s future.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by DEMOCRATIC EXECUTIVE COMMITTEE OF FLORIDAfrom 2026-09-04 to 2026-09-068 variantsspend $0–792800–7,992 impressions
The Florida Democratic Party is working to elect every Democrat on the ballot this fall.
And we just got some great news at the top of the ticket: Democrat David Jolly is STATISTICALLY TIED with Trump’s pick in the governor’s race.
We have an opportunity to break a three-decade streak of Republican rule in Florida government AND win key races that could help Democrats retake the U.S. House.
Now is our time, and Florida Democrats are united to win. Will you join us with a $20 donation right now to help us send out more mailers, turn out more voters, and combat more Republican smears?
Glittering Generalities: The phrase 'Now is our time' uses vague, emotionally positive language to inspire unity without substantive meaning — for example: 'Now is our time'
Bandwagon Appeal: Claiming Florida Democrats are 'united' implies broad collective momentum to pressure conformity and participation — for example: 'Florida Democrats are united to win'
False Urgency: The phrase 'right now' creates artificial time pressure to prompt an immediate donation without deliberation — for example: 'with a $20 donation right now'
Loaded Language: The term 'Republican smears' is emotionally charged language designed to trigger a negative reaction toward the opposing party — for example: 'combat more Republican smears'
Glittering Generalities
Bandwagon Appeal
False Urgency
Loaded Language
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by CCN Floridafrom 2026-09-01 to 2026-09-02spend $0–99100–999 impressions
Florida Republicans are coming together in Tampa! Governor Ron DeSantis will host a major Leadership Forum with Byron Donalds and statewide Republican leaders as the party turns its focus toward November. What message will they deliver about Florida’s future?
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Friends of Byron Donalds PACfrom 2026-08-11 to 2026-08-203 variantsspend $12,500–14,9971,900,000–2,149,997 impressions
David Jolly is a hardcore believer in the trans agenda. Just listen to him.
I will always stand for common sense and protect Florida’s kids from this insanity.
Loaded Language: The phrase 'hardcore believer' uses emotionally charged language to imply fanaticism, and 'trans agenda' is a loaded political phrase designed to trigger a negative reaction rather than describe a policy position factually — for example: 'hardcore believer in the trans agenda'
Conspiracy Appeal: The term 'trans agenda' implies a hidden or sinister coordinated plan, framing LGBTQ+ advocacy as a secretive scheme rather than a political position — for example: 'trans agenda'
Bandwagon Appeal: The imperative 'Just listen to him' pressures the audience to accept the framing already established, implying the conclusion is self-evident and inviting conformity with the negative characterization — for example: 'Just listen to him'
Glittering Generalities: The phrase 'common sense' is a vague, emotionally positive term used as rhetorical flourish without specifying any concrete policy or position — for example: common sense
Appeal to Fear: The framing of 'protect Florida's kids' implies children are under threat, creating anxiety to justify the speaker's position without specifying the actual threat — for example: protect Florida's kids from this insanity
Black-and-White Fallacy: The sentence implies only two options exist: standing with the speaker for 'common sense' or being on the side of 'insanity', leaving no room for nuanced positions — for example: "stand for common sense", "from this insanity".
Loaded Language
Conspiracy Appeal
Bandwagon Appeal
Glittering Generalities
Appeal to Fear
Black-and-White Fallacy
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Friends of Byron Donalds PACfrom 2026-07-30 to 2026-08-202 variantsspend $2,900–3,498290,000–344,998 impressions
⏰ TIME IS RUNNING OUT, FLORIDA. Your Vote-By-Mail ballot must be RECEIVED by 7 PM on Election Day - a postmark is NOT enough. Don't let it sit on the counter. Sign it, seal it, send it back today. 🇺🇸
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by Friends of Byron Donalds PACfrom 2026-07-30 to 2026-08-19spend $3,000–3,499500,000–599,999 impressions
My boys deserve the same shot at the Florida Dream I got, but Florida is pricing too many families out of their future.
As Governor, I’ll fight to cut property taxes, lower insurance rates, and bring down the cost of housing so every Floridian can afford to live their dream.
Glittering Generalities: The phrase 'live their dream' is a vague, emotionally positive expression that sounds noble but carries no specific meaning or policy detail — for example: live their dream
Glittering Generalities
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid posts that ran in FL and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
Florida Daily: news-style page
Paid for by Florida Dailyfrom 2026-09-30 to 2026-10-07spend $0–993,000–3,999 impressions
Fact Check: Would David Jolly’s Insurance Plan Cost Florida Families $1,000 a Year?
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it ran mostly in FL and names a nominee for governor — unless its sponsor is a campaign for some other office (a U.S. Senate or House campaign included), or it also names FL's Senate nominees, in which case it is on the Senate race's page. Ads from outside groups appear alongside the campaigns' own.
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A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
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