Jolly calls for Medicaid Expansion Florida Gov Candidate David Jolly calls for Medicaid expansion
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Political ads · 2026 · FL
Florida Governor 2026: the ads, and who's paying for them
Byron Donalds (Republican), David Jolly (Democrat), Scott Jewett (Libertarian), Dean Abrams (independent), Charles Burkett (independent), Jeff Datto (independent), Moliere Dimanche (independent) and Frank Russo (independent) are the candidates for governor of Florida in the November 3, 2026 general election. Semblen has analyzed 43 ads in this race; 21 used at least one manipulation technique, most often glittering generalities and loaded language. Next date for voters: Last day to request a mail ballot: Thu, Oct 22.
Byron Donalds (REP), David Jolly (DEM), Scott Jewett (LIB), Dean Abrams (IND), Charles Burkett (IND), Jeff Datto (IND), Moliere Dimanche (IND), Frank Russo (IND). On the ballot as listed by Florida Division of Elections, candidate listing 2026 General Election, Governor. 43 ads analyzed, 21 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-08. 3 ads from other advertisers shown separately below.
How to vote in Florida
From Florida's official election office. Each line links to the official page it came from.
Next: Last day to request a mail ballot: Thu, Oct 22 (in 14 days)
| Registration | Register by Mon, Oct 5 (29 days before the election) (passed)Source: dos.fl.gov ↗Source: dos.fl.gov ↗ |
|---|---|
| Early voting in person | Sat, Oct 24 to Sat, Oct 31 (Mandatory start date (10th day before). Counties may start as early as Oct 19 (15th day before).)Source: dos.fl.gov ↗Source: dos.fl.gov ↗ |
| By mail | Anyone can vote by mail; request a ballot by Thu, Oct 22 (5 pm on the 12th day before the election. This is the deadline for a ballot to be mailed.); return it by Tue, Nov 3 (Received by 7 pm local time on Election Day; the postmark does not count)Source: dos.fl.gov ↗ |
| Election Day | Tue, Nov 3. Polls: 7 a.m. to 7 p.m. local timeSource: dos.fl.gov ↗ |
| ID at the polls | Current, valid photo ID with signatureSource: dos.fl.gov ↗ |
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Findings
As of 2026-10-08. Counts are of distinct ads; the same text run many times is one ad.
- Ads analyzed
- 43 · started running between 2025-12-10 and 2026-10-08
- With at least one technique
- 21 of 43 (49%)
- Most common techniques
- Glittering Generalities · 16 adsLoaded Language · 10 adsAppeal to Prejudice · 9 ads
- Reported Meta spend
- $176,500–226,629 on all ads, $101,100–129,430 on flagged ads · Meta reports ranges; these are the sums of their ends
- Example
- “America First Conservative” — Glittering Generalities, paid for by Friends of Byron Donalds PAC · the flagged ad with the highest reported spend that shows the most common technique
Embed this race on your site
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow the Florida Governor race
An email when new ads come in from either side or the outside groups: the techniques, the words doing the work, and who paid. And each debate's analysis the morning after. One-click unsubscribe.
Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731
Who is running these ads
By sponsor (7)
| Paid for by | Ads | With at least one technique | Most common |
|---|---|---|---|
| Friends of Byron Donalds PAC | 20 | 14 of 20 (70%) | Glittering Generalities (12), Appeal to Prejudice (7), Appeal to Fear (6) |
| DEMOCRATIC EXECUTIVE COMMITTEE OF FLORIDA | 7 | 4 of 7 | Loaded Language (4), Bandwagon Appeal (3), Conspiracy Appeal (3) |
| The Fair Cost Project | 6 | 0 of 6 | |
| David Jolly for Governor | 4 | 3 of 4 | Glittering Generalities (3), Bandwagon Appeal (1), False Urgency (1) |
| Byron Donalds for Governor | 3 | 0 of 3 | |
| American Independent Foundation | 2 | 0 of 2 | |
| CCN Florida | 1 | 0 of 1 |
Decide what counts
Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.
49% of the 43 ads here use at least one of the techniques ticked below (21 ads).
- Feel-good words with no concrete meaning. More on glittering generalities, with examples →
- Words picked for the feeling, not the facts. More on loaded language, with examples →
- Playing on dislike of a group. More on appeal to prejudice, with examples →
- Making you afraid so you stop weighing the facts. More on appeal to fear, with examples →
- "everyone's doing it" in place of a reason. More on bandwagon appeal, with examples →
- A label in place of an argument. More on name calling, with examples →
- Only the facts that help one side. More on card stacking, with examples →
- Pressure to act before you think. More on false urgency, with examples →
- Hinting at a hidden plot without evidence. More on conspiracy appeal, with examples →
- Borrowing a symbol's feeling for an unrelated claim. More on transfer, with examples →
- Only two choices when there are more. More on black-and-white fallacy, with examples →
- Blowing something up past what is true. More on exaggeration/hyperbole, with examples →
- Wrapping a position in patriotism.
- Saying it again until it sticks. More on repetition, with examples →
- A catchy phrase in place of an argument.
- Blaming one group for a complex problem. More on scapegoating, with examples →
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 47% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
- data center in 3 ads · e.g. “Byron "Data Center" Donalds”
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Money in this race
Candidates for governor report their fundraising to Florida's state campaign-finance office, not the FEC. This page doesn't cover those reports yet, so it shows no money figures.
The ads
43 ads, newest first.
Showing the 2 ads paid for by American Independent Foundation. Show all 43 ads
The private insurance industry has spent more than $1 million in support of Republican Rep. Byron Donalds’ gubernatorial campaign: https://floridaindependentnews.com/economy/donalds-opposes-jollys-state-run-catastrophe-insurance-plan/
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Follow the Florida Governor race
An email when new ads come in from either side or the outside groups: the techniques, the words doing the work, and who paid. And each debate's analysis the morning after. One-click unsubscribe.
Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731
Other advertisers
Paid posts that ran in FL and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
Florida Daily: news-style page
Fact Check: Would David Jolly’s Insurance Plan Cost Florida Families $1,000 a Year?
Florida Daily: news-style page
#DataCenters & Byron Donalds vs. David Jolly. We Discuss the Latest
Florida Daily: news-style page
Should Byron Donalds Be Worried About David Jolly in the Governor's Race, or Will Donalds Coast to an Easy Win?
What this page is
- An ad is on this page because its own "Paid for by" line is a campaign in this race; or it ran mostly in FL and names a nominee for governor — unless its sponsor is a campaign for some other office (a U.S. Senate or House campaign included), or it also names FL's Senate nominees, in which case it is on the Senate race's page. Ads from outside groups appear alongside the campaigns' own.
- The candidates are the ones certified for the November ballot, from the source linked at the top. Governors are state offices, so there are no FEC filings behind this page: no money figures, and outside groups are placed on a side only when they are a campaign or a party committee.
- Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
- A technique is a specific manipulative move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
- Claims are checked when a reader asks: press "Check this ad's claims" on a card. The check runs once and its result is shown to everyone afterwards. The ten ads with the most money behind them in each race are checked ahead of time.
- Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
- Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.