Political ads · 2026 · MI

Michigan House District 7 2026: the ads, and who's paying for them

Tom Barrett (REP, incumbent), William Lawrence (DEM). 3 others filed with the FEC; any ads they ran are below. 68 ads analyzed, 33 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-09-30. 3 ads from other advertisers shown separately below.

Findings

As of 2026-09-30. Counts are of distinct ads; the same text run many times is one ad.

Ads analyzed
68 · started running between 2026-07-14 and 2026-09-28
With at least one technique
33 of 68 (49%)
Most common techniques
Appeal to Prejudice · 19 adsLoaded Language · 19 adsGlittering Generalities · 17 ads
Reported Meta spend
$54,300–73,543 on all ads, $40,600–51,725 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“putting MICHIGAN FIRST” — Appeal to Prejudice, paid for by TOM BARRETT FOR CONGRESS · the flagged ad with the highest reported spend that shows the most common technique

Embed this race on your site

A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.

Decide what counts

Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.

49% of the 68 ads here use at least one of the techniques ticked below (33 ads).

Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 43% of ads.

The words doing the work

The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.

  • money in 4 ads · e.g. “redistribute all the land and all the money”, “took Big Tech's money”
  • billionaire in 3 ads · e.g. “billionaires”, “Big Tech Billionaires”
  • familie in 3 ads · e.g. “voted to rob families”, “robbing Michigan families”

Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

Tom Barrett (REP, incumbent)

Raised
$6.3M through 2026-07-15 individuals $3.4M · PACs $1.5M · party $5,000 · from the candidate's other committees $1.5M · cash on hand $2.9M
Outside spending
$1.8M opposing Barrett · $803K supporting Barrett · latest reported 2026-09-25
Largest outside spenders
HMP — $1.2M opposing Barrett AMERICA FIRST AGRICULTURE ACTION INC. — $359K supporting Barrett AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION — $298K supporting Barrett · 3 ads on this pageLargest donors: KOCH INC $30.0M (33%) (an organization: its own funders aren't reported to the FEC); STAND TOGETHER INC. $20.0M (22%) (an organization: its own funders aren't reported to the FEC); Jim C Walton $7.0M (8%), Self-Employed, Philanthropist; S Robson Walton $7.0M (8%), Retired, Retired; STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%) (an organization: its own funders aren't reported to the FEC) NRDC ACTION VOTES — $250K opposing Barrett · 1 ad on this pageLargest donors: NRDC ACTION FUND $3.1M (100%) (an organization: its own funders aren't reported to the FEC) LCV VICTORY FUND — $133K opposing Barrett · 2 ads on this pageLargest donors: LEAGUE OF CONSERVATION VOTERS, INC. $18.0M (81%) (an organization: its own funders aren't reported to the FEC); Amos Hostetter $600K (3%), Pilot House Associates LLC, Chairman; DEMOCRACY PAC $500K (2%); Giovanna Randall $375K (2%), Randall Apparel, Designer; Eric Laufer $375K (2%), Laufer Wind Group, Film Producer and 13 more
302 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • ABRAHAM LINCOLN PAC $5,000
  • ACEC PAC $8,000
  • ADRIAN SMITH FOR CONGRESS $500
  • ALABAMA FOREVER $3,500
  • ALASKANS FOR NICK BEGICH $2,000
  • ALFAC PAC $1,000
  • ALLIED PILOTS ASSOCIATION PAC $7,500
  • ALLISON TRANSMISSION INC. PAC $5,000
  • ALTICOR POLITICAL ACTION COMMITTEE $7,500
  • AMALGAMATED SUGAR COMPANY PAC $1,500
  • AMALGAMATED TRANSIT UNION $2,500
  • AMER ASSOCIATION OF NURSE ANESTHETISTS $2,500
  • AMERICA'S CREDIT UNION PAC $5,000
  • AMERICA'S ELECTRIC COOPERATIVES PAC $1,000
  • AMERICA'S FIRST PAC $5,000
  • AMERICAN AIRLINES PAC $2,000
  • AMERICAN ASSOCIATION OF CROP INSURERS PAC $1,000
  • AMERICAN BATTLEGROUND FUND $5,221
  • AMERICAN CRYSTAL SUGAR COMPANY $5,000
  • AMERICAN DENTAL PAC $1,000
  • AMERICAN DREAM DELIVERED $700
  • AMERICAN GRIT PAC $2,000
  • AMERICAN HOSPITAL ASSOCIATION PAC $6,500
  • AMERICAN REVIVAL $10K
  • AMERICAN SECURITY PAC $7,500
  • AMERICAN SUGAR CANE LEAGUE $3,000
  • AMERICAN SUGARBEET GROWERS ASSOCIATION $1,000
  • AMERICAN WATERWAYS OPERATORS PAC $1,000
  • ANDY HARRIS FOR CONGRESS $2,000
  • ANTHROPIC PBC PAC (ANTHROPAC) $2,500
  • AOA PAC $9,000
  • ARA PAC $3,500
  • ARDA ROC-PAC $5,000
  • ASSOCIATED BUILDERS AND CONTRACTORS $5,000
  • ASSOCIATED GENERAL CONTRACTORS (AGC PAC) $5,000
  • AUSTIN SCOTT FOR CONGRESS $2,000
  • BACON PAC $5,000
  • BANKPAC $4,000
  • BARRETT BRIGADE VICTORY FUND $54K
  • BE AN AMERICAN PAC $1,000
  • BE VICTORIOUS OVER DEMOCRATS PAC $2,500
  • BEGOLE LEADERSHIP FUND $500
  • BEN CLINE FOR CONGRESS $2,000
  • BICE PAC (BIG IDEAS CREATE EXCELLENCE) $5,000
  • BLAKE MOORE FOR CONGRESS $2,500
  • BLUE CROSS BLUE SHIELD MI PAC $2,500
  • BNSF RAILPAC $8,000
  • BOOZ ALLEN PAC $2,000
  • BOST PAC $5,000
  • BRAD KNOTT FOR CONGRESS $4,000
  • BRETT PAC $7,000
  • BRIAN JACK FOR CONGRESS $2,500
  • BROWNSTEIN HYATT FARBER SCHRECK PAC $2,000
  • BUILD PAC $2,500
  • BUILDING AMERICAN CONSERVATISM PAC $1,000
  • BULLDOG PAC $2,500
  • BURCHETT FOR CONGRESS $2,000
  • CAPTAIN HIGGINS FOR CONGRESS $2,000
  • CARLOS GIMINEZ FOR CONGRESS $2,777
  • CAROL FOR CONGRESS $2,000
  • CATPAC $2,500
  • CAVU PAC $1,000
  • CENTENE PAC $1,000
  • CGI TECHNOLOGIES AND SOLUTIONS PAC $2,000
  • CIRCLE THE WAGONS PAC $2,000
  • CITIZENS UNITED PAC $1,000
  • CITY ON A HILL PAC $1,000
  • CLARK HILL PAC $1,000
  • CMS ENERGY PAC $10K
  • COLEPAC $10K
  • COMER FOR CONGRESS $1,000
  • CONCERNED AMERICANS FOR FREEDOM & OPPORTUNITY PAC $5,500
  • CONGRESSIONAL LEADERSHIP FUND $5,000
  • CONSERVATIVE BATTLEGROUND FUND $5,000
  • CONSERVATIVE PROMISES PAC $4,000
  • CONSERVATIVE SERVICE ACTION RESULTS (CSAR) $8,000
  • COOL PAC $1,000
  • COREPAC $1,000
  • COUNCIL OF INSURANCE AGENTS AND BROKERS PAC $5,000
  • CRAWFORD FOR CONGRESS $2,000
  • CRH AMERICAS PAC $2,500
  • CSX PAC $1,000
  • DALE STRONG FOR CONGRESS $1,000
  • DAVE TAYLOR FOR CONGRESS $2,000
  • DAVID PAC $2,500
  • DAVID ROUZER FOR CONGRESS $2,000
  • DECIDING CRITICAL RACES PAC $3,000
  • DEFEND AND UPHOLD OUR NATION NOW $1,000
  • DEFEND OUR MAJORITY $107K
  • DEFENDING THE AMERICAN DREAM $5,000
  • DELTA AIR LINES PAC $10K
  • DEPENDABLE CONSERVATIVES LEADERSHIP PAC $2,500
  • DICKINSON WRIGHT PLLC PAC $500
  • DREAM BIG PAC $1,000
  • DRIVE COMMITTEE $2,000
  • DSS PAC $10K
  • DTE ENERGY PAC $7,500
  • DYKEMA GOSSETT FEDERAL PAC $4,000
  • EMMER FOR CONGRESS $2,000
  • EMMER MAJORITY BUILDERS $48K
  • EMMER PAC $5,000
  • ENBRIDGE PAC $2,500
  • ENDEAVOR PAC $1,000
  • EUREKA PAC $10K
  • EXIGER LLC PAC $2,500
  • EYE OF THE TIGER PAC $10K
  • FAA MANAGERS ASSOCIATION PAC (FAAMA) $2,000
  • FEDEX PAC $4,000
  • FEDORCHAK FOR ND $2,000
  • FIGHTING FIRST $3,500
  • FIRST IN FREEDOM PAC $5,000
  • FIRST IN TEXAS PAC $2,000
  • FLORIDA FREEDOM FUND PAC $2,500
  • FLORIDA SUGAR CANE LEAGUE PAC $1,000
  • FLUOR CORPORATION PAC (FLUOR PAC) $1,000
  • FONGRESS PAC $2,500
  • FORD MOTOR COMPANY CIVIC ACTION FUND $1,500
  • FREE MARKET FUND $3,500
  • FREEDOM'S DEFENSE FUND $5,000
  • FRIENDS OF MICHAEL GUEST $3,000
  • FRIENDS OF NEAL DUNN $1,000
  • FRIENDS OF TIM MOORE $2,000
  • FRIENDS OF WAYNE STATE $500
  • FRIENDS TO ELECT DR. GREG MURPHY TO CONGRESS $4,000
  • FROGMAN PAC $1,500
  • GCSI 21ST CENTURY PAC $400
  • GENERAL DYNAMICS PAC $3,500
  • GENESEE & WYOMING INC PAC $500
  • GLASS CITY PAC $3,500
  • GLENN GROTHMAN FOR CONGRESS $2,000
  • GOD BLESS AMERICA PAC $1,000
  • GOD FAMILY AND COUNTRY $2,500
  • GOOGLE NETPAC $2,000
  • GRAND TRUNK WESTERN RAILROAD CO- ILLINOIS CENTRAL RAILROAD CO GTW-IC PAC $2,500
  • GREATER TOMORROW POLITICAL ACTION COMMITTEE $5,000
  • GROW THE MAJORITY $223K
  • GUARDIAN FUND PAC $7,500
  • GUARDING OUR LASTING DEMOCRACY $5,000
  • GUY FOR CONGRESS $1,000
  • HEBREW HAMMER PAC $3,500
  • HELP ELECT REPUBLICANS NOW (HERN PAC) $5,000
  • HELPING EXCEPTIONAL LEADERS ORGANIZE $3,500
  • HIGHWATER PAC $5,000
  • HONEYWELL PAC $4,000
  • HOUCHIN FOR CONGRESS $4,000
  • HOUSE CONSERVATIVES FUND $2,000
  • IN THE ARENA $7,500
  • INDEPENDENT PILOTS ASSOC PAC $6,000
  • INDIANAENGRPAC $1,000
  • INSURPAC $10K
  • INTERNATIONAL FOODSERVICE DISTRIBUTORS ASSOCIATION POLITICAL ACTION COMMITTEE $1,000
  • INTERNATIONAL FRANCHISE ASSOCIATION PAC $1,000
  • INVEST IN A STRONG SECURE AMERICA PAC $1,000
  • ITC HOLDINGS PAC $3,000
  • ITSERVE ALLIANCE PAC $5,000
  • JACKSON HOLDINGS PAC $10K
  • JAKE ELLZEY FOR CONGRESS $2,000
  • JAM PAC $3,000
  • JIM JORDAN FOR CONGRESS $4,000
  • JOHN DEERE PAC $3,500
  • JOHN HANCOCK LIFE INSURANCE PAC $1,000
  • JOHN JAMES FOR CONGRESS $4,000
  • K&L GATES LLP PAC $2,000
  • KEEP TEXAS TEXAS PAC $2,500
  • KOCHPAC $10K
  • LAHOOD FOR CONGRESS $2,000
  • LAND OF OPPORTUNITY PAC $5,000
  • LASTING INVESTMENTS STRENGTHENING AMERICA PAC $5,000
  • LATTA FOR CONGRESS $2,000
  • LEADERSHIP AND LOYALTY ONLY TO AMERICA $2,000
  • LEIDOS INC PAC $2,000
  • LET'S ALL KEEP ELECTING REPUBLICANS PAC $2,500
  • LISA MCCLAIN FOR CONGRESS $2,500
  • LKQ EMPLOYEE PAC $1,000
  • LOCKHEED MARTIN EMPLOYEES PAC $3,000
  • LUCAS FOR CONGRESS $2,000
  • LYONDELL CHEMICAL PAC $1,000
  • MAINTAINING ALL REPUBLICANS IN OFFICE PAC $1,000
  • MAINTAINING AMERICAN COMPETITIVENESS $4,000
  • MARATHON PETROLEUM CORPORATION EMPLOYEES PAC (MPAC) $2,500
  • MARK HARRIS FOR CONGRESS $2,000
  • MARLIN PAC $1,000
  • MARY MILLER FOR CONGRESS $2,000
  • MCDOWELL FOR CONGRESS $1,500
  • MCGUIRE FOR VIRGINIA $3,000
  • MCKESSON CORPORATION EMPLOYEES POLITICAL FUND $2,000
  • MDSPAC $1,000
  • MESSMER FOR CONGRESS $2,000
  • MI SUGAR COMPANY GROWERS $5,000
  • MICHIGAN AGGREGATES ASSOCIATION PAC $975
  • MICHIGAN BEER AND WINE WHOLESALERS PAC $500
  • MICHIGAN FARM BUREAU PAC $6,000
  • MICROSOFT STAKEHOLDERS VOLUNTARY PAC $5,000
  • MIKE HARIDOPOLOS FOR CONGRESS $1,000
  • MIKE JOHNSON FOR LOUISIANA $2,000
  • MIKE KENNEDY FOR UTAH $2,000
  • MISSION FIRST PEOPLE ALWAYS PAC $3,000
  • MISSOURI TRUTH PAC $7,000
  • MOORE FOR WEST VIRGINIA $2,000
  • MORGAN GRIFFITH FOR CONGRESS $2,500
  • MORTGAGE BANKERS ASSOCIATION (MORPAC) $3,000
  • MOUNTAINEER PAC $5,000
  • MR. SMITH PAC $5,000
  • MVL PAC $6,500
  • NATHANIEL MORAN FOR CONGRESS $2,000
  • NATIONAL AIR TRAFFIC CONTROLLERS PAC (NACTA PAC) $2,000
  • NATIONAL APARTMENT ASSOC PAC $5,000
  • NATIONAL ASPHALT PAVEMENT ASSOCIATION $4,000
  • NATIONAL ASSOCIATION OF REALTORS (RPAC) $5,000
  • NATIONAL ASSOCIATION OF WHOLESALE DISTRIBUTORS $1,000
  • NATIONAL BEER WHOLESALERS ASSOC $6,000
  • NATIONAL ELECTRICAL CONTRACTORS PAC $10K
  • NATIONAL ROOFING CONTRACTORS ASSOC $1,000
  • NATIONAL TOOLING & MACHINING ASSOCIATION (NTMA) COMMITTEE FOR A STRONG ECONOMY $1,000
  • NCBA-PAC $5,000
  • NEPA NEXT PAC $5,000
  • NETJETS INC PAC $2,000
  • NEW YORK LIFE PAC $10K
  • NFIB FEDERAL PAC $2,000
  • NMHC PAC $5,000
  • NOOGA PAC $1,000
  • NORTH CAROLINA FIRST $5,000
  • NOVOCURE PAC $1,000
  • NRA POLITICAL VICTORY FUND $2,500
  • NSSF PAC $1,000
  • NSSGA ROCKPAC $2,000
  • OLD BREED PAC $2,500
  • ON WISCONSIN PAC INC $7,500
  • ONDER FOR CONGRESS $2,000
  • ORACLE PAC $1,000
  • OSHKOSH CORPORATION EMPLOYEES PAC (OCEPAC) $10K
  • OVERHAUL PAC $2,000
  • OWNER OPERATOR INDEPENDENT DRIVERS ASSOCIATION PAC $1,000
  • PATRIOTS IN ACTION $3,500
  • PHILLIPS 66 PAC $2,500
  • PRECISION MACHINED PRODUCTS ASSOCIATION PAC $3,500
  • PRECISION METALFORMING ASSOCIATION $2,000
  • PRICEWATERHOUSECOOPERS PAC $7,000
  • PROTECT AMERICA $3,500
  • RANGER PAC $6,000
  • RAPTOR PAC $7,000
  • RAZOR PAC $5,000
  • REPUBLICAN MAINSTREET PARTNERSHIP PAC $2,000
  • RESTORING OUR NATION $10K
  • RICK W ALLEN FOR CONGRESS $2,000
  • RIGHT TRACK USA $3,400
  • RIGHT WISCONSIN PAC $3,000
  • RJC PAC $5,000
  • ROAD TO VICTORY PAC $1,000
  • ROB FOR PA $3,500
  • ROCKET PAC $2,000
  • RUDY FOR INDIANA $4,000
  • RUDY PAC $6,000
  • RVFPAC $6,500
  • SAZERAC COMPANY, INC. PAC (SAZERACPAC) $1,500
  • SCALISE FOR CONGRESS $4,000
  • SEAL PAC $10K
  • SECURE HOMELAND REBUILD ECONOMY VOTE & EDUCATE PAC $1,500
  • SIX PAC $10K
  • SOUTHERN MINNESOTA BEET SUGAR COOP PAC $2,000
  • SOUTHERN STATES PAC $2,000
  • SOUTHWEST AIRLINES PAC $1,000
  • SOUTHWEST AIRLINES PILOTS ASSOCIATION PAC $7,500
  • SPACE COAST LEADERSHIP PAC $1,000
  • SPECIALTY EQUIPMENT MARKET ASSOCIATION PAC $5,000
  • STAND TALL FOR KANSAS PAC $6,940
  • SUGAR CANE GROWERS COOPERATIVE FLORIDA $500
  • TEXAS VALUES PAC $1,000
  • TEXTRON INC PAC $2,000
  • THE FARM CREDIT COUNCIL PAC $2,500
  • THE HOME DEPOT PAC $5,000
  • THE WILLIAMS COMPANIES PAC $1,000
  • THIN BLUE LINE PAC $5,000
  • TIMBERLINE PAC $3,500
  • TKJ PAC $5,000
  • TRANSPORTATION INTERMEDIARIES ASSOCIATION'S TIAPAC $2,500
  • TRINITY INDUSTRIES EMPLOYEE PAC (SF) INC. $2,000
  • TRUCK PAC $2,500
  • TRUTH AND EXCELLENCE PAC $1,000
  • TRUTH IS MARKETS WORK FUND (AKA TIM W FUND) $5,000
  • TULIP PAC $10K
  • TURNING POINT PAC $5,000
  • UNION PACIFIC CORP FUND FOR EFFECTIVE GOVT $3,000
  • UNITED HEALTH GROUP PAC $1,000
  • UPPER HAND FUND $5,000
  • UPSPAC $1,000
  • US CHAMBER PAC $7,500
  • UWM FEDERAL PAC $2,500
  • VALERO ENERGY CORPORATION PAC $5,000
  • VALOR PAC $7,500
  • VICTORY AND FREEDOM PAC $4,000
  • VIRGINIA FOXX FOR CONGRESS $2,000
  • VITA INCLINATA TECHNOLOGIES PAC $1,000
  • VITORIA PAC $5,000
  • WALBERG FOR CONGRESS $4,000
  • WALPAC $6,000
  • WEBER FOR CONGRESS $2,000
  • WESTERN SUGAR PAC $1,000
  • WINE & SPIRITS WHOLESALERS OF AMERICA $1,500
  • WITH HONOR PAC $3,500
  • WORKING FOR OHIO $5,000
  • YOUR OHIO REPUBLICAN TEAM $2,000

All filings at the FEC ↗

William Lawrence (DEM)

Raised
$1.1M through 2026-07-15 individuals $1.1M · PACs $40K · candidate's own money, incl. loans $13K · cash on hand $383K
Outside spending
$2.8M opposing Lawrence · $1.8M supporting Lawrence · latest reported 2026-09-27
Largest outside spenders
ROLLING SEA ACTION FUND — $1.0M opposing Lawrence Largest donors: LET IT RESOUND $1.1M (81%) (an organization: its own funders aren't reported to the FEC) CRUSH MAGA PAC — $909K opposing Lawrence NATIONAL NURSES UNITED FOR PATIENT PROTECTION — $800K supporting Lawrence · 2 ads on this pageLargest donors: NATIONAL NURSES UNITED $2.5M (100%) (an organization: its own funders aren't reported to the FEC) CLUB FOR GROWTH ACTION — $598K opposing Lawrence Largest donors: Jeff Yass $16.5M (34%), SIG, Managing Director; RESTORATION OF AMERICA PAC $15.0M (30%); MARSHA FOR SENATE $4.8M (10%); RESTORATION OF AMERICA PAC $2.5M (5%); RESTORATION OF AMERICA PAC $2.5M (5%) (its largest donors: Richard E Uihlein $57.7M, Uline; RESTORATION OF AMERICA $1.7M, an organization; AMERICAN LEADERSHIP PAC $1.0M) MICHIGAN SUNRISE PAC — $497K supporting Lawrence and 18 more
16 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • A NEW POLICY PAC $2,500
  • CONGRESSIONAL PROGRESSIVE CAUCUS PAC $5,000
  • DEMOCRACY SUMMER LEADERSHIP PAC $1,000
  • JANE FONDA CLIMATE PAC $5,000
  • JUSTICE LEAGUE PAC $1,000
  • MAXWELL ALEJANDRO FROST FOR CONGRESS $2,000
  • MEDICARE FOR ALL $5,000
  • MICHIGAN ACTION POLITICAL FUND $1,000
  • MOVEON.ORG POLITICAL ACTION $5,000
  • NATIONAL NURSES UNITED PAC - A FUND FOR A HEALTHY AMERICA $3,000
  • REAL SAFETY PAC $500
  • ROOTED & READY PAC $1,000
  • ROOTED IN COMMUNITY LEADERSHIP PAC $1,000
  • SUNRISE PAC $963
  • SURJ PAC $881
  • WORKING FAMILIES PARTY PAC $5,000

All filings at the FEC ↗

The ads

68 ads, newest first.

Showing the 3 ads paid for by AMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION. Show all 68 ads

Paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION)from 2026-09-182 variantsspend $100–29813,000–18,998 impressions
William Lawrence’s radical agenda will cost Michigan families even more.
Loaded LanguageName CallingAppeal to Fear100.0% of sentences flagged

Loaded Language: The word 'radical' is an emotionally charged label used to trigger a negative reaction toward William Lawrence rather than describe his policies factually — for example: 'radical agenda'

Name Calling: Labeling Lawrence's policies as a 'radical agenda' functions as a derogatory characterization designed to discredit him without addressing specific policy details — for example: 'radical agenda'

Appeal to Fear: The claim that the agenda will 'cost Michigan families even more' invokes financial anxiety to generate fear and opposition toward Lawrence — for example: 'will cost Michigan families even more'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION)from 2026-09-182 variantsspend $1,300–1,498140,000–159,998 impressions
Tom Barrett will continue to fight government control and work to deliver common-sense solutions for Michigan families.
Glittering GeneralitiesLoaded Language100.0% of sentences flagged

Glittering Generalities: The phrase 'common-sense solutions for Michigan families' uses vague, emotionally positive language that sounds noble but carries no specific policy meaning — for example: 'common-sense solutions'

Loaded Language: The phrase 'fight government control' uses emotionally charged framing to cast government as an adversary, triggering a reaction rather than conveying a specific policy position — for example: 'fight government control'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Paid for by AMERICANS FOR PROSPERITY ACTION, INC.(AFP ACTION)from 2026-08-20 to 2026-09-196 variantsspend $5,600–7,094400,000–458,994 impressions
Tom Barrett will deliver real results for families in Michigan and fight to lower costs.
Glittering Generalities100.0% of sentences flagged

Glittering Generalities: The sentence uses vague, emotionally positive language ('real results', 'fight to lower costs') that sounds appealing but lacks any specific policy substance — for example: 'deliver real results for families'

Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.

View in Meta's Ad Library ↗

Other advertisers

Paid posts that ran in MI and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.

Good Goose Gazette: news-style page

Official office video · Good Goose Gazette from 2026-08-24 to 2026-09-012 variantsspend $0–1982,000–3,998 impressions
🚨 Michigan congressional candidate William Lawrence is calling the SAVE Act a barrier to eligible American voters — and says he is "a staunch opponent" of the bill. Lawrence, a Democrat running for Michigan's 7th Congressional District seat, argues the legislation is designed "to erect barriers between qualified, eligible American citizens and the voting booth." The SAVE Act — formally the Safeguard American Voter Eligibility Act — would require documentary proof of U.S. citizenship to register to vote in federal elections. It has passed the House on a party-line vote and is currently stalled in the Senate. Critics say the bill would effectively end most online and mail-based voter registration. Supporters of the bill point to DHS data cited by Republican lawmakers, which references over 250,000 non-citizens allegedly registered to vote across several states — though fact-checkers note those figures are preliminary and have not been fully verified. The seat Lawrence is seeking is currently held by Republican Rep. Tom Barrett, and the Cook Political Report rates the race a toss-up. Where do you stand — does requiring proof of citizenship strengthen election integrity, or does it put up unnecessary hurdles for eligible voters? 👇 #SAVEAct #Michigan #VoterRegistration #ElectionIntegrity #MI07 #Breaking
no techniques found

View in Meta's Ad Library ↗

Good Goose Gazette: news-style page

Official office video · Good Goose Gazette from 2026-08-14 to 2026-08-19spend $0–995,000–5,999 impressions
🚨 In unearthed footage, Michigan's 7th Congressional District Democratic nominee William Lawrence calls America's work ethic a "cult of hard work" and argues that more Democratic Socialists of America members should be elected to Congress. Lawrence, a DSA member, Sunrise Movement co-founder, and Bernie Sanders-endorsed candidate, made the remarks across multiple podcast and radio appearances, including on his own podcast "Hegemonicon." He also separately described the Republican Party as an alliance between "fossil fuel billionaires" and "white supremacists," according to surfaced recordings. Lawrence won the Democratic primary on August 4, 2026, with 43.2% of the vote, beating former U.S. Ambassador to Ukraine Bridget Brink (29.2%) and retired Navy SEAL Matt Maasdam (27.6%). He will now face incumbent Republican Rep. Tom Barrett in the general election. The Cook Political Report rates Michigan's 7th District a "toss-up," making Lawrence's comments a focal point heading into November. Republicans are already amplifying the footage as the race heats up in one of the most competitive swing districts in the country. What do you think, does this kind of footage change how voters see a candidate? 👇 #Michigan #WilliamLawrence #MI07 #Congress2026 #DSA #Breaking
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Good Goose Gazette: news-style page

Official office video · Good Goose Gazette from 2026-08-12 to 2026-08-192 variantsspend $0–1982,000–3,998 impressions
🚨 William Lawrence, a Democratic candidate for Michigan's 7th Congressional District, called for defunding ICE in an interview with Michigan Public's *All Things Considered* as part of its Election 2026 coverage. Lawrence, best known as a co-founder of the Sunrise Movement, argued that ICE is a "22-year-old agency" that should be eliminated — a characterization that checks out. ICE was established in March 2003 under the newly created Department of Homeland Security, following the Homeland Security Act of 2002 signed by President George W. Bush. The agency currently operates with an $11.2 billion budget and over 20,000 employees. The clip was amplified by RNC Research on the day of the August 4 primary. Lawrence is running in a crowded field that includes Bridget Brink, a former U.S. ambassador to Ukraine who resigned in protest of President Trump's policies on the Russia-Ukraine war, and Matt Maasdam, a former Navy SEAL and military aide to President Barack Obama. The winner faces Republican Rep. Tom Barrett this fall in a race the Cook Political Report rates a toss-up. Beyond immigration, Lawrence has also called for a moratorium on new data centers, labeled Israel's war in Gaza a genocide, and supports "Medicare for All" — positions that put him well to the left of the Democratic mainstream in this competitive Lansing-area district. What do you think — is defunding ICE a winning message in a toss-up district? 👇 #Michigan #ICE #Election2026 #MichiganPolitics #Immigration #Breaking
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