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123 ads analyzed · 66 use a rhetorical technique, most often loaded language and glittering generalities.
The words doing the persuading
From the Barrett side · Paid for by CONGRESSIONAL LEADERSHIP FUND“…families. So, you keep less, and the government gets more.
Michigan can’t afford his radical agenda.”Loaded LanguageSee this ad →
From the Lawrence side · Paid for by Tomorrow Together“…developers a $70 billion tax break. Now you’re stuck paying the bill.
Tom Barrett is lining Big Tech’s pockets and emptying yours.
Will Lawrence will stand up to Big AI and fight for Mid-Michigan.
Vote for Will…”Loaded LanguageSee this ad →
Tom Barrett (Republican) and William Lawrence (Democrat) are the nominees for Michigan's 7th congressional district in the November 3, 2026 general election. Tom Barrett is the incumbent. By their latest FEC reports, Tom Barrett's campaign had raised $8.2 million (through October 14, 2026) and William Lawrence's campaign $4.2 million (through October 14, 2026). Outside groups have reported $2.0 million for Tom Barrett and $16.2 million against; $4.4 million for William Lawrence and $13.8 million against. Semblen has analyzed 123 ads in this race; 66 used at least one rhetorical technique, most often loaded language and glittering generalities.
Tom Barrett (REP, incumbent), William Lawrence (DEM).
3 others filed with the FEC; any ads they ran are below. 123 ads analyzed, 66 with at least one technique in the copy.
Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-28. 4 ads from other advertisers shown separately below.
Also on every Michigan ballot: 2 statewide ballot measures →The ballot wording and the official arguments, read for rhetorical techniques.
How to vote in Michigan
From Michigan's official election office. Each line links to the official page it came from.
Registration
Register by Mon, Oct 19 (online/mail: received or postmarked 15 days before (Oct 19); after that, in person at local clerk with proof of residency through 8 p.m. Election Day). Same-day registration: in person at local clerk's office (not polling place) with proof of residency, in line by 8 p.m. (passed)Source: michigan.gov ↗
Early voting in person
Sat, Oct 24 to Sun, Nov 1 (mandatory period begins second Saturday before Election Day; communities may start as early as the 29th day before (Oct 5)) (passed)Source: michigan.gov ↗
By mail
Anyone can vote by mail; request a ballot by Fri, Oct 30 (online/mail: received by 5 p.m. Friday before (Oct 30); in person at clerk: 4 p.m. Monday Nov 2); return it by Tue, Nov 3 (received by clerk by 8 p.m. Election Day; military/overseas postmarked by Election Day and received within 6 days) (passed)Source: michigan.gov ↗
Checked October 6, 2026. Rules can change; confirm with the official site before you go.
Something wrong or out of date? Tell us
A person reads every report and fixes errors the same day.
Where they stand
From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: Tom Barrett · William Lawrence.
Economy and cost of livingBarrett: stated · Lawrence: stated
Tom Barrett (REP, incumbent)
Barrett says he wants to bring down inflation by cutting government spending, lowering taxes and putting America First in trade policy. He has also introduced bills on housing costs, including tax-free first-time homebuyer savings accounts and portable mortgage rates.
“It’s time to rein in inflation once and for all. That means cutting government spending, lowering taxes, and putting America First in our trade policies.”
Lawrence says he wants to lower the cost of living by building affordable housing, ending corporate landlord price-gouging, guaranteeing healthcare for all and stabilizing prices. He also supports the PRO Act to make it easier for workers to form unions.
Taxes and government spendingBarrett: stated · Lawrence: stated
Tom Barrett (REP, incumbent)
Barrett says he signed the Taxpayer's Protection Pledge and will work to lower the tax burden on all Americans. He also says he wants to cut government spending.
“I’m the only candidate running who has signed the Taxpayer’s Protection Pledge and will work to lower the tax burden on all Americans as a member of Congress.”
Lawrence says he would tax billionaires and corporations at least as much as everyone else, including a minimum tax rate on the very wealthy. He says he would also stop spending on wars, and that no small business should pay a higher rate than a multinational corporation.
“I support a billionaire minimum tax, which is a minimum wealth tax rate that the mega-wealthy must pay.”
Barrett has introduced a bill requiring insurers to spend more premium money on medical claims rather than overhead and profits. He has also introduced a bill to stop multiple ACA plans being opened under one Social Security number, and bills to improve veterans' health care scheduling and coverage.
Lawrence says he supports Medicare for All, which would remove the profit motive from health insurance and cover everyone. He also says he would defend existing mental health programs and VA services.
Social Security and MedicareBarrett: no position · Lawrence: stated
Tom Barrett (REP, incumbent)
No stated position on their website.
William Lawrence (DEM)
Lawrence says he would protect Social Security by lifting the payroll tax cap and taxing the wealthy, and opposes cuts to the program. He also backs a family care agenda that includes re-evaluating senior care and expanding home health care options.
“I support lifting the payroll tax cap, which would guarantee social security for our seniors now, and all of us in the future.”
Immigration and the borderBarrett: stated · Lawrence: stated
Tom Barrett (REP, incumbent)
Barrett says he will work to give border agencies the tools to stop illegal entry and to complete the border wall. He criticizes the end of Title 42 and says the southern border is out of control.
Lawrence says he wants to end the ICE occupation of American cities and hold ICE accountable for unconstitutional conduct. He supports a path to citizenship for undocumented immigrants.
“I support a path to citizenship for undocumented immigrants, in order to level the playing field for all workers in the United States, and raise wages for everybody.”
Energy and climateBarrett: stated · Lawrence: stated
Tom Barrett (REP, incumbent)
Barrett has introduced bills to stop federal agencies from overriding local authority to reject data centers, and to bar members of Congress from signing non-disclosure agreements about data centers, including their water and energy use.
Lawrence says he wants investment to address climate change, lower electric bills, and protect Michigan's water, wetlands and rivers. He also calls for a 12-month federal moratorium on new data centers and says polluters should be held accountable.
Crime and policingBarrett: stated · Lawrence: no position
Tom Barrett (REP, incumbent)
Barrett says he will oppose all efforts to defund police and prosecutors, and says he sponsored the largest state police budget in history. He says he wants to make streets safe again.
“will oppose all efforts to defund our police and prosecutors”
Barrett says parents, not the education bureaucracy and unions, should make decisions about their children's schooling. He says schools should spend less time on what he calls progressive indoctrination and more on education and safety. He has also introduced bills for longer recess and for publishing school meal information.
Lawrence says he wants to invest in public schools, community colleges and trade schools, and defend the funding and independence of public universities like Michigan State. He also supports expanded Pre-K.
Foreign policy and defenseBarrett: stated · Lawrence: stated
Tom Barrett (REP, incumbent)
Barrett says he wants to end endless wars and has introduced bills requiring military authorizations to expire after five years unless Congress renews them, and repealing a 1957 Middle East authorization. He says America needs a strong military to deter threats and promises to put American interests first.
“America needs a strong military to keep our nation safe by deterring threats and, when necessary, defending our interests overseas.”
Lawrence says he wants to end the war on Iran, stop arms sales to Israel and other human rights violators, and favor diplomacy over war. He supports continued aid to Ukraine alongside negotiations to end the war.
Elections and ethics in governmentBarrett: stated · Lawrence: stated
Tom Barrett (REP, incumbent)
Barrett has introduced bills to cap congressional campaign spending, require PACs to raise at least half their money in the state where it is spent, and limit redistricting to once every 10 years. He has also proposed a constitutional amendment allowing stricter campaign finance rules and one setting 20-year term limits for federal judges.
Lawrence says he wants to ban stock trading by members of Congress and the executive branch, and prosecute what he calls the Epstein class for human trafficking and tax evasion. He also says he would hold ICE accountable for unconstitutional conduct.
“Ban stock trading by members of Congress & the executive branch”
Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.
Got a political text?
Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.
Findings
As of 2026-10-28. Counts are of distinct ads; the same text run many times is one ad.
Ads analyzed
123 · started running between 2026-07-14 and 2026-10-26
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
Follow William Lawrence in office
William Lawrence won. Get what William Lawrence says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
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Each side is the campaign plus the groups backing it. How a group is placed is explained below the table.
Side
Ads
With at least one technique
Most common
Barrett (R)
69
36 of 69 (52%)
Glittering Generalities (17), Name Calling (15), Loaded Language (13)
Barrett's campaign
52
21 of 52 (40%)
Glittering Generalities (14), Loaded Language (8), Name Calling (5)
5 groups backing Barrett
17
15 of 17 (88%)
Name Calling (10), Appeal to Fear (8), Loaded Language (5)
Lawrence (D)
36
21 of 36 (58%)
Loaded Language (19), Exaggeration/Hyperbole (7), Glittering Generalities (7)
Lawrence's campaign
4
4 of 4
Loaded Language (4), Glittering Generalities (3), Exaggeration/Hyperbole (2)
9 groups backing Lawrence
32
17 of 32 (53%)
Loaded Language (15), Exaggeration/Hyperbole (5), Glittering Generalities (4)
Not placed on a side (13 sponsors)
18
9 of 18 (50%)
Glittering Generalities (5), Loaded Language (4), Card Stacking (3)
Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.
How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.
Decide what counts
Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.
54% of the 123 ads here use at least one of the techniques ticked below (66 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 35% of ads.
The words doing the work
The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.
socialistin 7 ads· e.g. “radical socialists”, “socialist vision”
stopin 7 ads· e.g. “help stop William Lawrence and the socialists”, “Stop William Lawrence and the socialists”
radicalin 6 ads· e.g. “radical agenda”, “radical socialists”
familyin 4 ads· e.g. “stop robbing our Michigan families”, “choose the interests of their wealthy donors over our families”
medicaidin 4 ads· e.g. “gut Medicaid”, “voted to gut Medicaid”
riggedin 4 ads· e.g. “rigged the system and bought the politicians”, “rigged that way on purpose”
carein 3 ads· e.g. “slash our care”, “Care Over Profits Act”
donorin 3 ads· e.g. “deep-pocketed out-of-state donors could cash in”, “choose the interests of their wealthy donors over our families”
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Money in this race
From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.
HMP— $13.6M opposing BarrettLargest donors:
HOUSE MAJORITY FORWARD $93.7M (39%) (an organization: its own funders aren't reported to the FEC); Reid G Hoffman $8.5M (4%), Greylock Partners, Partner; ECONOMIC OPPORTUNITY FUND $5.0M (2%) (an organization: its own funders aren't reported to the FEC); Fred Eychaner $5.0M (2%), Retired; UNITED ASSOCIATION POLITICAL ISSUES FUND $4.8M (2%) (an organization: its own funders aren't reported to the FEC)TOMORROW TOGETHER— $896K opposing Barrett
· 3 ads on this pageAMERICANS FOR PROSPERITY ACTION, INC. (AFP ACTION) DBA CVA ACTION AND DBA LIBRE ACTION— $772K supporting Barrett
· 3 ads on this pageLargest donors:
KOCH INC $30.0M (33%) (an organization: its own funders aren't reported to the FEC); STAND TOGETHER INC. $20.0M (22%) (an organization: its own funders aren't reported to the FEC); Jim C Walton $7.0M (8%), Self-Employed, Philanthropist; S Robson Walton $7.0M (8%), Retired, Retired; STAND TOGETHER CHAMBER OF COMMERCE INC $6.5M (7%) (an organization: its own funders aren't reported to the FEC)WORKING FAMILIES PARTY PAC— $545K opposing BarrettLargest donors:
DEMOCRACY PAC $6.5M (32%); MOVEMENT VOTER PAC $2.2M (11%); ACCOUNTABLE JUSTICE ACTION FUND $2.0M (10%) (an organization: its own funders aren't reported to the FEC); Patty Ann Quillin $650K (3%), NOT Employed, NOT Employed; JORDAN/DELANEY FAMILY TRUST $450K (2%) (an organization: its own funders aren't reported to the FEC)LCV VICTORY FUND— $526K opposing Barrett
· 2 ads on this pageLargest donors:
LEAGUE OF CONSERVATION VOTERS, INC. $18.0M (81%) (an organization: its own funders aren't reported to the FEC); Amos Hostetter $600K (3%), Pilot House Associates LLC, Chairman; DEMOCRACY PAC $500K (2%); Giovanna Randall $375K (2%), Randall Apparel, Designer; Eric Laufer $375K (2%), Laufer Wind Group, Film Producerand 26 more
$4.2M through 2026-10-14individuals $3.8M · PACs $295K · party $5,000 · candidate's own money, incl. loans $13K · from the candidate's other committees $41K · cash on hand $629K
Outside spending
$13.8M opposing Lawrence · $4.4M supporting Lawrence· latest reported 2026-11-01
Largest outside spenders
SAFETY & AFFORDABILITY PAC INC.— $7.2M opposing LawrenceCLF— $2.8M opposing Lawrence
· 2 ads on this pageLargest donors:
AMERICAN ACTION NETWORK $64.3M (25%) (an organization: its own funders aren't reported to the FEC); Elon Musk $30.0M (12%), Space Exploration Technologies Corp., CEO; Timothy Mellon $21.0M (8%), Self-Employed, Investments; Miriam Adelson $10.0M (4%), Adelson Drug Clinic, Physician; Paul E Singer $8.0M (3%), EMC, PresidentROLLING SEA ACTION FUND— $1.0M opposing LawrenceLargest donors:
LET IT RESOUND $1.1M (81%) (an organization: its own funders aren't reported to the FEC)CRUSH MAGA PAC— $909K opposing LawrenceLargest donors:
STOP PROJECT 2025 $1.3M (67%) (its largest donors: KARR, KARI WARD $578K); HUNT, MICHAEL $608K (32%)NATIONAL NURSES UNITED FOR PATIENT PROTECTION— $800K supporting Lawrence
· 2 ads on this pageLargest donors:
NATIONAL NURSES UNITED $2.5M (100%) (an organization: its own funders aren't reported to the FEC)and 43 more
Bundled through PACs
$4,500 through 1 PAC · FEC bulk data of 2026-11-01A NEW POLICY PAC— $4,500 from 2 gifts
16 PACs gave directly — alphabetical; the legal limit is $5,000 per election
A NEW POLICY PAC $2,500
CONGRESSIONAL PROGRESSIVE CAUCUS PAC $5,000
DEMOCRACY SUMMER LEADERSHIP PAC $1,000
JANE FONDA CLIMATE PAC $5,000
JUSTICE LEAGUE PAC $1,000
MAXWELL ALEJANDRO FROST FOR CONGRESS $2,000
MEDICARE FOR ALL $5,000
MICHIGAN ACTION POLITICAL FUND $1,000
MOVEON.ORG POLITICAL ACTION $5,000
NATIONAL NURSES UNITED PAC - A FUND FOR A HEALTHY AMERICA $3,000
William Lawrence won. Get what William Lawrence says in office by email, analyzed for rhetorical techniques, once sworn in. And an email if the result changes: a recount or a call reversed. One-click unsubscribe.
Confirming also makes your free Semblen account, with a 14-day Pro trial. No card.
Paid for by GRAND OPPORTUNITY USAfrom 2026-10-25 to 2026-10-26spend $0–99100–999 impressions
Tom Barrett or William Lawrence? See how each record scores on the issues, side by side.
Then take the free 2-minute OppScore Challenge: answer 12 quick questions and find out which candidate in Michigan's 7th District actually matches you.
Don't vote without taking the FREE OppScore Challenge.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by TOM BARRETT FOR CONGRESSfrom 2026-10-24spend $300–39915,000–19,999 impressions
I spent 22 years in the Army defending our American way of life. I know the cost of war.
That’s why I broke with my party in June and voted FOUR TIMES to end the Iran war.
My opponent, William Lawrence? He called for “destroying the American way of life”.
I’ll always defend it.
🇺🇸 Mid-Michigan: Vote Tom Barrett on November 3.
Transfer: Borrows the authority and respect attached to military service to lend legitimacy to the speaker's position. Flagged: “I spent 22 years in the Army”.
Glittering Generalities: Uses a vague, emotionally positive phrase that sounds noble but has no specific meaning. Flagged: “our American way of life”.
Paid for by PEOPLE'S ACTION POWERfrom 2026-10-233 variantsspend $100–3973,200–5,997 impressions
Our health care premiums are skyrocketing. Our paychecks aren't keeping up. And it's all because Tom Barrett voted to slash our care so that his deep-pocketed out-of-state donors could cash in.
He voted to gut health care. Then, he voted against the premium tax credits, leaving 22,000 people in our congressional district paying significantly more.
Will Lawrence has a practical fix: bring premiums down, protect coverage for pre-existing conditions, and make sure government finally delivers for Michigan families.
Paid for by PEOPLE'S ACTION POWERfrom 2026-10-23spend $100–1993,000–3,999 impressions
23,000 Michiganders in our congressional district alone are going to lose their health care because Tom Barrett voted to gut it. Another and 22,000 of us are paying significantly higher premiums. He called the tax credits that keep families covered "not real." Our rising costs are real enough.
Will Lawrence has spent his life organizing against corporate power. And Abdul El-Sayed is a doctor who ran the health departments in Detroit and Wayne County — a doctor who's treated patients and knows exactly what it means when care slips out of reach.
Together, they will fight insurance and drug companies to bring health care costs down for every family in Michigan.
no techniques found
Looks up the ad's factual claims in fact-checkers, primary sources and wire reporting. Takes up to a minute.
Paid for by PEOPLE'S ACTION POWERfrom 2026-10-23spend $0–99100–999 impressions
Our health care premiums are skyrocketing. Our paychecks aren't keeping up. And it's all because Tom Barrett voted to slash our care so that his deep-pocketed out-of-state donors could cash in.
He voted to gut health care. Then, he voted against the premium tax credits, leaving 22,000 people in our congressional district paying significantly more.
Will Lawrence has a practical fix: bring premiums down and protect coverage for pre-existing conditions. And Abdul El-Sayed is a doctor who ran the health departments in Detroit and Wayne County. He's actually seen what unaffordable care does to families.
Together, they'll make sure government finally delivers for Michigan families.
Loaded Language: 'Skyrocketing' is an emotionally charged word that dramatizes the rise in premiums.
Exaggeration/Hyperbole: Claims the broad problems of premiums and wages are entirely caused by one vote. Flagged: “it's all because Tom Barrett voted to slash our care”.
Paid posts that ran in MI and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.
Good Goose Gazette: news-style page
Paid for by Good Goose Gazettefrom 2026-10-204 variantsspend $0–396400–3,996 impressions
William Lawrence and Abdul El-Sayed campaign against billionaire and corporate influence, yet wealthy donors and outside political groups are helping fund their election efforts.
Is that the reality of running a major campaign, or does it undercut their message?
Read more below 👇
Paid for by Good Goose Gazettefrom 2026-08-24 to 2026-09-012 variantsspend $0–1982,000–3,998 impressions
🚨 Michigan congressional candidate William Lawrence is calling the SAVE Act a barrier to eligible American voters — and says he is "a staunch opponent" of the bill.
Lawrence, a Democrat running for Michigan's 7th Congressional District seat, argues the legislation is designed "to erect barriers between qualified, eligible American citizens and the voting booth." The SAVE Act — formally the Safeguard American Voter Eligibility Act — would require documentary proof of U.S. citizenship to register to vote in federal elections. It has passed the House on a party-line vote and is currently stalled in the Senate. Critics say the bill would effectively end most online and mail-based voter registration.
Supporters of the bill point to DHS data cited by Republican lawmakers, which references over 250,000 non-citizens allegedly registered to vote across several states — though fact-checkers note those figures are preliminary and have not been fully verified. The seat Lawrence is seeking is currently held by Republican Rep. Tom Barrett, and the Cook Political Report rates the race a toss-up.
Where do you stand — does requiring proof of citizenship strengthen election integrity, or does it put up unnecessary hurdles for eligible voters? 👇
#SAVEAct #Michigan #VoterRegistration #ElectionIntegrity #MI07 #Breaking
Paid for by Good Goose Gazettefrom 2026-08-14 to 2026-08-19spend $0–995,000–5,999 impressions
🚨 In unearthed footage, Michigan's 7th Congressional District Democratic nominee William Lawrence calls America's work ethic a "cult of hard work" and argues that more Democratic Socialists of America members should be elected to Congress.
Lawrence, a DSA member, Sunrise Movement co-founder, and Bernie Sanders-endorsed candidate, made the remarks across multiple podcast and radio appearances, including on his own podcast "Hegemonicon." He also separately described the Republican Party as an alliance between "fossil fuel billionaires" and "white supremacists," according to surfaced recordings.
Lawrence won the Democratic primary on August 4, 2026, with 43.2% of the vote, beating former U.S. Ambassador to Ukraine Bridget Brink (29.2%) and retired Navy SEAL Matt Maasdam (27.6%). He will now face incumbent Republican Rep. Tom Barrett in the general election. The Cook Political Report rates Michigan's 7th District a "toss-up," making Lawrence's comments a focal point heading into November.
Republicans are already amplifying the footage as the race heats up in one of the most competitive swing districts in the country.
What do you think, does this kind of footage change how voters see a candidate? 👇
#Michigan #WilliamLawrence #MI07 #Congress2026 #DSA #Breaking
Paid for by Good Goose Gazettefrom 2026-08-12 to 2026-08-192 variantsspend $0–1982,000–3,998 impressions
🚨 William Lawrence, a Democratic candidate for Michigan's 7th Congressional District, called for defunding ICE in an interview with Michigan Public's *All Things Considered* as part of its Election 2026 coverage.
Lawrence, best known as a co-founder of the Sunrise Movement, argued that ICE is a "22-year-old agency" that should be eliminated — a characterization that checks out. ICE was established in March 2003 under the newly created Department of Homeland Security, following the Homeland Security Act of 2002 signed by President George W. Bush. The agency currently operates with an $11.2 billion budget and over 20,000 employees.
The clip was amplified by RNC Research on the day of the August 4 primary. Lawrence is running in a crowded field that includes Bridget Brink, a former U.S. ambassador to Ukraine who resigned in protest of President Trump's policies on the Russia-Ukraine war, and Matt Maasdam, a former Navy SEAL and military aide to President Barack Obama. The winner faces Republican Rep. Tom Barrett this fall in a race the Cook Political Report rates a toss-up.
Beyond immigration, Lawrence has also called for a moratorium on new data centers, labeled Israel's war in Gaza a genocide, and supports "Medicare for All" — positions that put him well to the left of the Democratic mainstream in this competitive Lansing-area district. What do you think — is defunding ICE a winning message in a toss-up district? 👇
#Michigan #ICE #Election2026 #MichiganPolitics #Immigration #Breaking
An ad is on this page because its own "Paid for by" line is a campaign in this race; or it comes from a national Senate group and ran mostly in MI; or it ran mostly in MI and names a candidate — unless its sponsor is a campaign for some other office. Ads from outside groups appear alongside the campaigns' own.
Campaigns run one text as many separate ads. Identical text from the same sponsor is one card here, marked with its number of variants.
A technique is a specific rhetorical move in the wording, found by our model and explained in one line. It is not a claim that the ad is false.
Claims are checked when a reader asks: press "Check this ad's claims" on a card. Running a check and seeing its verdicts are part of Semblen Pro, because each check costs money to run; anyone can see which claims an ad makes. The ten ads with the most money behind them in each race are checked ahead of time.
Claim verdicts say what the cited sources say. A verdict that an ad is wrong or misleading is shown only when it cites an established fact-checker or an institutional record — Congress, a federal agency, a court — and its confidence is not low; a weaker one is not shown at all. Each verdict shows what it rests on and how confident it is. If we got one wrong, press Disagree: a verdict that readers dispute and no one defends comes down.
Video ads come from the campaigns' own YouTube channels; the transcript is analyzed. Meta ads are analyzed on their text; their video and images are not, yet.