Phil Scott (Republican), Amanda Janoo (Democrat), Dean Roy (Freedom and Unity), June Goodband (Peace and Justice) and Brian Judd (independent) are the candidates for governor of Vermont in the November 3, 2026 general election. Phil Scott is the incumbent. Semblen has analyzed 16 ads in this race; 3 used at least one manipulation technique, most often loaded language and appeal to fear.
Phil Scott (REP, incumbent), Amanda Janoo (DEM), Dean Roy (FU), June Goodband (PJ), Brian Judd (IND). On the ballot as listed by Vermont Secretary of State, 2026 General Election Candidate Listing. 16 ads analyzed, 3 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-08.
As of 2026-10-08. Counts are of distinct ads; the same text run many times is one ad.
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
An email when new ads come in from either side or the outside groups: the techniques, the words doing the work, and who paid. And each debate's analysis the morning after. One-click unsubscribe.
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| Paid for by | Ads | With at least one technique | Most common |
|---|---|---|---|
| Ashley Bartley | 3 | 2 of 3 | Glittering Generalities (2), Appeal to Fear (1), Card Stacking (1) |
| VERMONT REPUBLICAN FEDERAL ELECTIONS COMMITTEE | 3 | 0 of 3 | |
| Amanda Janoo for Governor | 2 | 0 of 2 | |
| Aly for Vermont | 1 | 0 of 1 | |
| Andrew Klein For Vermont | 1 | 1 of 1 | Appeal to Fear (1), False Urgency (1), Loaded Language (1) |
| Change.org | 1 | 0 of 1 | |
| Deborah Dolgin | 1 | 0 of 1 | |
| Doug Bishop for Vermont | 1 | 0 of 1 | |
| Fiscal Alliance Foundation | 1 | 0 of 1 | |
| Phil Scott for Vermont | 1 | 0 of 1 | |
| scottbeck4vermont | 1 | 0 of 1 |
Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.
19% of the 16 ads here use at least one of the techniques ticked below (3 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 19% of ads.
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Candidates for governor report their fundraising to Vermont's state campaign-finance office, not the FEC. This page doesn't cover those reports yet, so it shows no money figures.
16 ads, newest first.
Showing the 1 ad paid for by scottbeck4vermont. Show all 16 ads
As Senate Minority Leader, it has been an honor to work closely with Gov. Phil Scott for the last two years. I appreciate his endorsement and look forward to working together to make Vermont affordable.
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Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731
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