Josh Shapiro (Democrat), Stacy Garrity (Republican) and Ken Krawchuk (Libertarian) are the candidates for governor of Pennsylvania in the November 3, 2026 general election. Josh Shapiro is the incumbent. Semblen has analyzed 75 ads in this race; 11 used at least one manipulation technique, most often glittering generalities and loaded language.
Josh Shapiro (DEM, incumbent), Stacy Garrity (REP), Ken Krawchuk (LIB). On the ballot as listed by Ballotpedia. 75 ads analyzed, 11 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-08.
As of 2026-10-08. Counts are of distinct ads; the same text run many times is one ad.
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
An email when new ads come in from either side or the outside groups: the techniques, the words doing the work, and who paid. And each debate's analysis the morning after. One-click unsubscribe.
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| Paid for by | Ads | With at least one technique | Most common |
|---|---|---|---|
| Josh Shapiro | 46 | 5 of 46 (11%) | Glittering Generalities (4), Appeal to Fear (2), Bandwagon Appeal (2) |
| Josh Shapiro for Vestal Town Justice | 9 | 0 of 9 | |
| PHILADELPHIA INQUIRER PBC | 3 | 0 of 3 | |
| Zachary Petrakovich | 3 | 0 of 3 | |
| Citizens Alliance | 2 | 2 of 2 | Appeal to Fear (2), Appeal to Prejudice (2), Loaded Language (2) |
| Friends of Hadley Haas | 2 | 1 of 2 | Loaded Language (1), Name Calling (1) |
| American Families First | 1 | 1 of 1 | Appeal to Prejudice (1), Bandwagon Appeal (1), Black-and-White Fallacy (1) |
| Brad for PA | 1 | 0 of 1 | |
| Bryan Allen for PA | 1 | 0 of 1 | |
| Chester Water Authority | 1 | 0 of 1 | |
| COMMONWEALTH FOUNDATION | 1 | 1 of 1 | Appeal to Fear (1), Appeal to Prejudice (1), False Urgency (1) |
| Friends of Christina Vogel | 1 | 0 of 1 | |
| Friends of Kristin Egan | 1 | 0 of 1 | |
| Friends of Sara Agerton | 1 | 0 of 1 | |
| Gun Owners of America, Inc. | 1 | 1 of 1 | Appeal to Fear (1), False Urgency (1), Glittering Generalities (1) |
| TIM HAYES FOR PA | 1 | 0 of 1 |
Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.
15% of the 75 ads here use at least one of the techniques ticked below (11 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 15% of ads.
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Candidates for governor report their fundraising to Pennsylvania's state campaign-finance office, not the FEC. This page doesn't cover those reports yet, so it shows no money figures.
75 ads, newest first.
Showing the 1 ad paid for by Brad for PA. Show all 75 ads
Brad Chambers is proud to be endorsed by Governor Josh Shapiro. Brad is going to work with Governor Shapiro to make life more affordable for Pennsylvanians. Together, they’ll: ✅ Hold data centers accountable ✅ Stand with our public schools ✅ Support job growth and small businesses Join Brad Chambers supporters and vote for him this November!
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Semblen LLC · 5900 Balcones Drive STE 100, Austin, TX 78731
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