Josh Shapiro (Democrat), Stacy Garrity (Republican) and Ken Krawchuk (Libertarian) are the candidates for governor of Pennsylvania in the November 3, 2026 general election. Josh Shapiro is the incumbent. Semblen has analyzed 75 ads in this race; 11 used at least one manipulation technique, most often glittering generalities and loaded language.
Josh Shapiro (DEM, incumbent), Stacy Garrity (REP), Ken Krawchuk (LIB). On the ballot as listed by Ballotpedia. 75 ads analyzed, 11 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-10-08.
As of 2026-10-08. Counts are of distinct ads; the same text run many times is one ad.
A small box with these findings and the newest ads, updated as new ads are analyzed. Free for newsrooms, blogs and campaigns alike; it links back here.
An email when new ads come in from either side or the outside groups: the techniques, the words doing the work, and who paid. And each debate's analysis the morning after. One-click unsubscribe.
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| Paid for by | Ads | With at least one technique | Most common |
|---|---|---|---|
| Josh Shapiro | 46 | 5 of 46 (11%) | Glittering Generalities (4), Appeal to Fear (2), Bandwagon Appeal (2) |
| Josh Shapiro for Vestal Town Justice | 9 | 0 of 9 | |
| PHILADELPHIA INQUIRER PBC | 3 | 0 of 3 | |
| Zachary Petrakovich | 3 | 0 of 3 | |
| Citizens Alliance | 2 | 2 of 2 | Appeal to Fear (2), Appeal to Prejudice (2), Loaded Language (2) |
| Friends of Hadley Haas | 2 | 1 of 2 | Loaded Language (1), Name Calling (1) |
| American Families First | 1 | 1 of 1 | Appeal to Prejudice (1), Bandwagon Appeal (1), Black-and-White Fallacy (1) |
| Brad for PA | 1 | 0 of 1 | |
| Bryan Allen for PA | 1 | 0 of 1 | |
| Chester Water Authority | 1 | 0 of 1 | |
| COMMONWEALTH FOUNDATION | 1 | 1 of 1 | Appeal to Fear (1), Appeal to Prejudice (1), False Urgency (1) |
| Friends of Christina Vogel | 1 | 0 of 1 | |
| Friends of Kristin Egan | 1 | 0 of 1 | |
| Friends of Sara Agerton | 1 | 0 of 1 | |
| Gun Owners of America, Inc. | 1 | 1 of 1 | Appeal to Fear (1), False Urgency (1), Glittering Generalities (1) |
| TIM HAYES FOR PA | 1 | 0 of 1 |
Not everyone would call every technique manipulation. Untick the ones you'd call ordinary persuasion and the count updates.
15% of the 75 ads here use at least one of the techniques ticked below (11 ads).
Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 15% of ads.
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Candidates for governor report their fundraising to Pennsylvania's state campaign-finance office, not the FEC. This page doesn't cover those reports yet, so it shows no money figures.
75 ads, newest first.
Showing the 3 ads paid for by Zachary Petrakovich. Show all 75 ads
Attended the State GOP Dinner last night and was honored to sit with PA Treasurer Stacy Garrity, Jason Richey, and Scott Presler. Let's get out and vote big on November 3rd 🇺🇲
REPUBLICANS AND ALL PA VOTERS, DO NOT LET JOSH SHAPIRO DEFINE THE CONVERSATION ON DATA CENTERS. Take a few minutes and listen to Jason Richey set the record straight on where Stacy Garrity and he stand on data centers and address some of the concerns that have been coming up. I really appreciate Jason taking time out of his busy schedule to talk through this and make sure people are hearing their position directly.
Westmoreland County Republicans: We Need Your Voice Help make history. Stacy Garrity is running to become Pennsylvania's first female governor, and the road to Harrisburg runs straight through Westmoreland County. Here's the reality for Republicans: no GOP candidate wins Pennsylvania statewide without a big margin out of Westmoreland. This is one of the largest and most reliably Republican counties in the Commonwealth, and it's the engine that offsets the Democratic vote coming out of Philadelphia and Pittsburgh. When Westmoreland turns out in force, Republicans win. When we stay home, we lose statewide, plain and simple. It's not enough for our neighbors to support Stacy. They have to show up and vote, and it's on us to make sure they do. That's why we're looking for phone bank volunteers, and it's easier than you might think: - Call from the comfort of your own home - No experience needed. Full training and a call list provided - Give as little or as much time as you can - I'll personally walk you through the whole process, step by step Whether you have one hour a week or one evening a month, every call reaches a fellow Republican, and every conversation counts. Interested? Send this page a message and I'll get you the information and training schedule to get started. Don't have time to make calls? You can still make a difference. Please SHARE this post so it reaches someone who does. Westmoreland Republicans decide this one. Let's bring it home. #StacyGarrity #WestmorelandCounty #PAGovernor #Volunteer #Phonebank #GetOutTheVote
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