Texas Senate 2026: the ads, and who's paying for them

James Talarico won · 55.1% to 43.0% · Called by AP on Nov 3

308 ads analyzed · 137 use a rhetorical technique, most often loaded language and name calling.

The words doing the persuading

From the Talarico side · Paid for by TALARICO FOR TEXAS “Ken Paxton was impeached by his own party for bribery. Ken Paxton is the most corrupt politician in Texas.” Loaded Language See this ad →
From the Paxton side · Paid for by Texas PAC “Predators, traffickers, violent criminals — Ken Paxton has spent years putting them away. Send him to the Senate to keep fighting…” Loaded Language See this ad →

See all 308 ads →

James Talarico (Democrat) and Ken Paxton (Republican) are the nominees for Texas's U.S. Senate seat in the November 3, 2026 general election. By their latest FEC reports, James Talarico's campaign had raised $146.3 million (through October 14, 2026) and Ken Paxton's campaign $22.3 million (through October 14, 2026). Outside groups have reported $39.7 million for James Talarico and $221.7 million against; $95.8 million for Ken Paxton and $100.6 million against. Semblen has analyzed 308 ads in this race; 137 used at least one rhetorical technique, most often loaded language and name calling. The Austin American-Statesman has endorsed James Talarico and The Houston Chronicle has endorsed James Talarico.

James Talarico (DEM), Ken Paxton (REP). 11 others filed with the FEC; any ads they ran are below. 308 ads analyzed, 137 with at least one technique in the copy. Newest first. The paid-for-by line is the advertiser's own filing. Updated 2026-11-06. 51 ads from other advertisers shown separately below.

Voting in Austin? 10 local ballot measures → The ballot wording read for rhetorical techniques, and who is paying for and against each.

How to vote in Texas

From Texas's official election office. Each line links to the official page it came from.

Registration Register by Mon, Oct 5 (30th day before Election Day, moved to the next business day. Mailed applications must be postmarked by the deadline. New registrations are on paper; online is only for updating an existing record.) (passed)Source: votetexas.gov ↗
Early voting in person Mon, Oct 19 to Fri, Oct 30 (passed)Source: sos.state.tx.us ↗
By mail Mail voting needs a reason the state accepts (Only these voters qualify: away from the county, sick or disabled, expecting to give birth within 3 weeks of Election Day, 65 or older, or confined in jail or involuntary civil commitment); request a ballot by Fri, Oct 23 (Must be received by this date; a postmark does not count); return it by Tue, Nov 3 (Received by 7 pm on Election Day, or postmarked by 7 pm on Election Day and received by 5 pm on Nov 4) (passed)Source: sos.state.tx.us ↗Source: votetexas.gov ↗
Election Day Tue, Nov 3. Polls: 7:00 a.m. to 7:00 p.m. (passed)Source: votetexas.gov ↗
ID at the polls One of 7 acceptable photo IDs. A voter who cannot reasonably get one may sign a Reasonable Impediment Declaration and show supporting ID instead.Source: votetexas.gov ↗

Checked October 6, 2026. Rules can change; confirm with the official site before you go.

Something wrong or out of date? Tell us

A person reads every report and fixes errors the same day.

Where they stand

From each campaign's own website, summarised in plain English, with a quote where they gave one; under an issue, Senate votes for those who have cast them. Full detail and sources on each profile: James Talarico · Ken Paxton.

Economy and cost of living Talarico: stated · Paxton: stated
James Talarico (DEM)

Talarico says he wants to raise the federal minimum wage to $15 an hour, repeal the Trump tariffs, and lower costs for housing, groceries, energy and prescription drugs. He also backs a federal tax on corporations that pay top executives more than 250 times their median worker.

“Raise the federal minimum wage to $15 an hour”
Source: jamestalarico.com ↗
Ken Paxton (REP)

Paxton says he will help bring down costs after what he calls inflation under Biden, remove regulations on energy companies, and work to revive American manufacturing and create jobs. He says he backs President Trump's economic agenda.

Source: kenpaxton.com ↗
Taxes and government spending Talarico: stated · Paxton: stated
James Talarico (DEM)

Talarico says he would raise taxes on billionaires and corporations, including a higher corporate rate, an end to carried-interest and "buy, borrow, die" loopholes, and a higher tax on stock buybacks. He says this would let him cut taxes for working families and small businesses and expand the Child Tax Credit and Earned Income Tax Credit.

“We should tax trillionaires out of existence.”
Source: jamestalarico.com ↗
Ken Paxton (REP)

Paxton says he is a fiscal conservative who will fight to cut taxes and stop wasteful spending, pointing to the national debt of over $36 trillion. He lists cutting taxes among President Trump's priorities he would champion.

“Ken Paxton is a strong fiscal conservative who will fight to cut taxes and stop the wasteful spending”
Source: kenpaxton.com ↗
Health care Talarico: stated · Paxton: stated
James Talarico (DEM)

Talarico says he wants to let every American join Medicare regardless of age, cap out-of-pocket drug costs, and expand the ACA's enhanced tax credits. He also wants to reverse Medicaid and Medicare cuts, reform prior authorization, and protect rural hospitals and the VA.

Source: jamestalarico.com ↗
Ken Paxton (REP)

Paxton says he will work with President Trump to "Make America Healthy Again" by taking on Big Pharma and Big Food and increasing transparency in food and health care systems. He says Americans should have the freedom to make informed choices about their health.

Source: kenpaxton.com ↗
Social Security and Medicare Talarico: stated · Paxton: no position
James Talarico (DEM)

Talarico says he would fight attacks on Social Security and Medicare and eliminate the Social Security tax cap on earnings above $400,000 a year. He also wants to encourage employer-sponsored pensions and expand home- and community-based care for seniors.

“Fight tooth and nail against attacks on Medicare and Social Security”
Source: jamestalarico.com ↗
Ken Paxton (REP)

No stated position on their website.

Immigration and the border Talarico: stated · Paxton: stated
James Talarico (DEM)

Talarico says he wants comprehensive immigration reform that secures the border, makes legal immigration easier, and creates a path to citizenship for long-resident immigrants, spouses and DREAMers. He wants ICE to focus on deporting criminals, gang members and traffickers, and says he would ban ICE agents from wearing masks.

“Our border should be like a front porch — it should have a welcome mat out front and a lock on the door.”
Source: jamestalarico.com ↗
Ken Paxton (REP)

Paxton says he will help President Trump finish the border wall, secure the border, and deport criminal illegal aliens. He points to his more than 100 lawsuits against the Biden administration, including over its border policies.

Source: kenpaxton.com ↗
Abortion Talarico: stated · Paxton: stated
James Talarico (DEM)

Talarico says he would pass federal legislation to codify Roe v. Wade and protect access to contraception and IVF. He criticizes Texas's abortion ban.

Source: jamestalarico.com ↗
Ken Paxton (REP)

Paxton says he will stand with President Trump to defend the unborn.

Source: kenpaxton.com ↗
Energy and climate Talarico: stated · Paxton: stated
James Talarico (DEM)

Talarico says he wants to expand Texas energy production across oil, gas, wind, solar, geothermal and hydrogen while speeding up permitting. He would reinstate federal renewable energy tax credits, strengthen the Clean Air and Clean Water Acts, and make data centers pay for their own grid upgrades.

Source: jamestalarico.com ↗
Ken Paxton (REP)

Paxton says he will remove regulations he describes as harmful to American energy companies, and criticises the Biden administration for what he calls a war on American energy.

Source: kenpaxton.com ↗
Guns Talarico: stated · Paxton: stated
James Talarico (DEM)

Talarico says he supports universal background checks, prosecuting firearms traffickers, secure storage of firearms around children, and raising the age to buy certain semi-automatic rifles with military-style features. He says he wants to protect the Second Amendment while doing so.

“Protect the Second Amendment while protecting our neighbors from gun violence”
Source: jamestalarico.com ↗
Ken Paxton (REP)

Paxton says he will stand with President Trump to protect gun rights and the Second Amendment. He says he sued the Biden administration over what he calls attacks on the Second Amendment.

Source: kenpaxton.com ↗
Crime and policing Talarico: stated · Paxton: no position
James Talarico (DEM)

Talarico says he wants to fund law enforcement to investigate and prosecute crime, with more police training, oversight and accountability. He also wants to invest in mental health care, addiction treatment, youth programs and reentry services to prevent crime, and to legalize regulated marijuana for adults.

Source: jamestalarico.com ↗
Ken Paxton (REP)

No stated position on their website.

Education Talarico: stated · Paxton: stated
James Talarico (DEM)

Talarico says he opposes private school vouchers and wants to protect public schools. He supports universal Pre-K for 3- and 4-year-olds, more teacher training and hiring, expanded school meals and counselors, and protecting federal oversight for special education.

Source: jamestalarico.com ↗
Ken Paxton (REP)

Paxton says he will protect parental rights and oppose what he calls woke indoctrination and radical gender ideology in classrooms. He also says he will oppose boys and men competing in girls' sports.

Source: kenpaxton.com ↗
Foreign policy and defense Talarico: stated · Paxton: stated
James Talarico (DEM)

Talarico says he wants to work with allies like NATO, restore funding for diplomacy and USAID, and support Ukraine against Russia. On Israel, he says he would stop offensive weapons sales to the Netanyahu government while supporting defensive systems like the Iron Dome, and he seeks a two-state solution. He would also repeal the Trump tariffs.

Source: jamestalarico.com ↗
Ken Paxton (REP)

Paxton says he will pursue an America First foreign policy built on peace through strength that puts American interests and citizens' safety first. He opposes sending billions to foreign countries.

Source: kenpaxton.com ↗
Elections and ethics in government Talarico: stated · Paxton: stated
James Talarico (DEM)

Talarico says his first Senate legislation would be an anti-corruption package banning super PACs and corporate PACs and partisan gerrymandering. He also backs a ban on congressional stock trading, term limits for Congress and the Supreme Court, and the John Lewis Voting Rights Advancement Act.

Source: jamestalarico.com ↗
Ken Paxton (REP)

Paxton says he has fought for election integrity and wants to end the weaponization of government. He says he would work to drain the Swamp in Washington.

Source: kenpaxton.com ↗

Something wrong or missing? Each profile has an Accurate? button under every issue; a person reads every note.

Ratings and endorsements

How groups that score Congress rate each candidate, exactly as each group published it, with the year. Below the ratings, each group's 2026 endorsements and the anti-tax pledge, labelled as such. We don't combine or adjust them; the list of groups is fixed and the same in every race. Each is marked national or state: all are national except the state AFL-CIO federations and police lodges. Sources and what each group is on each profile: James Talarico · Ken Paxton.

James Talarico and Ken Paxton have not served in Congress, so the groups that score votes in Congress have no rating for them. Only groups that grade or endorse candidates are shown: the NRA grades every candidate, and Brady and Giffords say which ones they endorse.

Taxes and spending
GroupJames Talarico (DEM)Ken Paxton (REP)
National Taxpayers Union (national)A taxpayer group that favors lower taxes and less spending. Scores every Senate and House roll call on taxes, spending and regulation, weighted by importance; a higher score means more votes the way NTU wanted. Not ratedNot rated
Taxpayer Protection Pledge (Americans for Tax Reform) (national)A written promise to Americans for Tax Reform, an anti-tax group, to oppose any increase in income tax rates. Taken almost only by Republicans; signers from ATR's own list. Not signedSigned
Energy and environment
GroupJames Talarico (DEM)Ken Paxton (REP)
American Energy Alliance (national)A free-market energy group that supports oil, gas and coal and opposes climate regulation. Scores energy and climate votes it picks; a higher score means more often siding with AEA. Not ratedNot rated
League of Conservation Voters (national)An environmental group. Scores votes it picks on the environment, climate, energy and public lands; a higher score means more often voting the way LCV wanted. Not ratedNot rated
LCV Action Fund (national)The political arm of the League of Conservation Voters, an environmental group. Endorses candidates it judges pro-environment, mostly Democrats. Endorsed 2026Not endorsed
ClearPath Action Fund (national)A clean-energy group that backs nuclear, natural gas, hydropower and faster permitting, and endorses Republicans only. The closest energy-side group that publishes endorsements; not a mirror of LCV. Not endorsedNot endorsed
Abortion
GroupJames Talarico (DEM)Ken Paxton (REP)
SBA Pro-Life America (national)An anti-abortion group. Grades A+ to F on abortion-related votes it picks; A+ means most often voting the way SBA wanted. Not ratedNot rated
Reproductive Freedom for All (national)An abortion-rights group, formerly NARAL Pro-Choice America. Scores abortion and reproductive-health votes it picks; a higher score means more often voting the way it wanted. Not ratedNot rated
SBA Pro-Life America Candidate Fund (2026 endorsements) (national)The political arm of SBA Pro-Life America, an anti-abortion group. Endorses candidates who oppose abortion; listed here from its own 2026 list. Not endorsedEndorsed 2026, national (SBA Pro-Life America Candidate Fund)
Reproductive Freedom for All (2026 endorsements) (national)The abortion-rights group formerly called NARAL Pro-Choice America. Endorses candidates who support abortion rights; listed here from its own 2026 list. Endorsed 2026Not endorsed
Economy and labor
GroupJames Talarico (DEM)Ken Paxton (REP)
AFL-CIO Legislative Scorecard (national)The AFL-CIO, the largest federation of U.S. labor unions. Scores key votes it picks on workers and the economy; a higher score means more often voting the way the unions wanted. Not ratedNot rated
Club for Growth (national)A free-market group that favors lower taxes, less spending and less regulation. Scores economic votes it picks (17 Senate and 19 House votes in 2025); a higher score means more often voting the way the Club wanted. Not ratedNot rated
U.S. Chamber of Commerce (national)The largest U.S. business lobby. Endorses candidates it judges pro-business, mostly Republicans. Not endorsedNot endorsed
AFL-CIO (state federation) (state)State federations of the AFL-CIO, the largest U.S. union federation, endorse in their state's Senate race, mostly Democrats. Endorsed 2026, Texas AFL-CIO COPENot endorsed
Guns
GroupJames Talarico (DEM)Ken Paxton (REP)
NRA Political Victory Fund (NRA-PVF) (national)The National Rifle Association's political arm, which opposes most gun restrictions. Grades A+ to F from voting records, public statements and its own questionnaire, without publishing what each grade rests on; AQ means a grade from the questionnaire alone. F
2026
A and endorsed
2026
Brady (national)Brady (the Brady Campaign and Brady PAC), a gun-violence-prevention group. Endorses candidates who back gun-safety laws; it does not publish a rating of every member. Not endorsedNot endorsed
Giffords PAC (national)The political arm of Giffords, a gun-violence-prevention group founded by former Rep. Gabby Giffords. Endorses candidates who back gun-safety laws; it does not publish a rating of every member. Endorsed 2026Not endorsed

Something wrong? Each profile has an Accurate? button under the ratings; a person reads every note.

Newspaper endorsements

Editorial-board endorsements for the general election from the state's daily papers, linked to each editorial. A paper not listed has not endorsed in this race that we know of.

Got a political text?

Paste a campaign text message you’ve received. Semblen marks the persuasion techniques in its wording and lists the factual claims it makes. Take your name out first: what you paste is analyzed and kept like any text.

Findings

As of 2026-11-06. Counts are of distinct ads; the same text run many times is one ad.

Ads analyzed
308 (Meta 282, YouTube 26) · started running between 2026-08-12 and 2026-11-05
With at least one technique
137 of 308 (44%)
Most common techniques
Loaded Language · 95 adsName Calling · 64 adsAppeal to Fear · 38 ads
Meta
117 of 282 (41%) flagged · Loaded Language (81), Name Calling (52), Appeal to Fear (34)
YouTube
20 of 26 (77%) flagged · Loaded Language (14), Name Calling (12), Exaggeration/Hyperbole (6)
Reported Meta spend
$1,271,300–1,626,900 on all ads, $896,000–1,125,321 on flagged ads · Meta reports ranges; these are the sums of their ends
Example
“most corrupt politician” — Loaded Language, paid for by TALARICO FOR TEXAS · the flagged ad with the highest reported spend that shows the most common technique

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How Texas compares

44% of the ads here use at least one rhetorical technique, 7th lowest of 14 Senate races.

Who is running these ads

Each side is the campaign plus the groups backing it. How a group is placed is explained below the table.

SideAdsWith at least one techniqueMost common
Talarico (D)15968 of 159 (43%)Loaded Language (50), Name Calling (33), Exaggeration/Hyperbole (17)
Talarico's campaign8733 of 87 (38%)Loaded Language (22), Name Calling (16), Exaggeration/Hyperbole (11)
14 groups backing Talarico7235 of 72 (49%)Loaded Language (28), Name Calling (17), Appeal to Fear (12)
Paxton (R)4629 of 46 (63%)Appeal to Fear (18), Loaded Language (18), Name Calling (13)
Paxton's campaign219 of 21 (43%)Loaded Language (6), Appeal to Fear (5), Name Calling (5)
2 groups backing Paxton2520 of 25 (80%)Appeal to Fear (13), Loaded Language (12), Name Calling (8)
Not placed on a side (40 sponsors)10340 of 103 (39%)Loaded Language (27), Name Calling (18), Glittering Generalities (14)

Read this before comparing the sides. Ads that attack an opponent use these techniques far more often than ads that introduce a candidate, whoever runs them, so the side running more attack ads shows a higher share. A technique is about wording, not about whether an ad is true. These are online ads only (Meta and YouTube), not television.

By sponsor (60)
Paid for bySideAdsWith at least one techniqueMost common
TALARICO FOR TEXASTalaricothe campaign6616 of 66 (24%)Loaded Language (10), Exaggeration/Hyperbole (7), Name Calling (7)
Texas ForeverTalaricoreported spending to support Talarico (FEC)3121 of 31 (68%)Loaded Language (19), Appeal to Fear (12), Name Calling (9)
James Talarico for SenateTalaricothe campaign2117 of 21 (81%)Loaded Language (12), Name Calling (9), Exaggeration/Hyperbole (4)
Texas PACPaxtonreported spending to support Paxton (FEC)1813 of 18 (72%)Appeal to Fear (8), Loaded Language (8), Name Calling (7)
STARKFREEDOM PAC—1713 of 17 (76%)Loaded Language (13), Name Calling (9), Glittering Generalities (1)
Ken Paxton CampaignPaxtonthe campaign166 of 16 (38%)Loaded Language (4), Appeal to Fear (3), False Urgency (3)
Working AmericaTalaricoreported spending to oppose Paxton in the general election (FEC)110 of 11 (0%)
VOTO LATINO—103 of 10 (30%)Exaggeration/Hyperbole (2), Loaded Language (2), False Urgency (1)
Powered By People—91 of 9Glittering Generalities (1), Loaded Language (1)
America PACPaxtonreported spending to support Paxton (FEC)77 of 7Appeal to Fear (5), Loaded Language (4), Exaggeration/Hyperbole (3)
Courier Texas—70 of 7
FF PACTalaricoreported spending to support Talarico (FEC)62 of 6Card Stacking (1), Loaded Language (1), Name Calling (1)
Texans for Conservative ValuesTalaricoreported spending to oppose Paxton in the general election (FEC)65 of 6Loaded Language (5), Name Calling (4), Glittering Generalities (2)
BLUE SENATE PAC—50 of 5
Ken PaxtonPaxtonthe campaign53 of 5Name Calling (3), Appeal to Fear (2), Exaggeration/Hyperbole (2)
United States Hispanic Business Council—50 of 5
National Education Association—42 of 4Glittering Generalities (2), Bandwagon Appeal (1)
National Rifle Association Institute for Legislative Action—44 of 4Appeal to Fear (4), Loaded Language (2), Name Calling (2)
Gina Hinojosa Campaign—32 of 3Bandwagon Appeal (2), Exaggeration/Hyperbole (2), False Urgency (1)
Metric Media LLC—30 of 3
SEIU COPE (SERVICE EMPLOYEES INTERNATIONAL UNION COMMITTEE ON POLITICAL EDUCATION)Talaricoreported spending to support Talarico (FEC)30 of 3
THE LOWDOWNTalaricoreported spending to oppose Paxton in the general election (FEC)30 of 3
Collective Super PACTalaricoreported spending to support Talarico (FEC)22 of 2Card Stacking (1), Conspiracy Appeal (1), False Urgency (1)
End The Wokeness—22 of 2False Urgency (2), Glittering Generalities (2), Bandwagon Appeal (1)
Forward BlueTalaricoreported spending to support Talarico (FEC)22 of 2Loaded Language (2), Name Calling (2), Card Stacking (1)
Government That Works PACTalaricoreported spending to support Talarico (FEC)22 of 2Exaggeration/Hyperbole (1), Name Calling (1)
Kat Wall—21 of 2Card Stacking (1), Exaggeration/Hyperbole (1), Loaded Language (1)
MIJENTETalaricoreported spending to support Talarico (FEC)21 of 2Black-and-White Fallacy (1), Glittering Generalities (1)
NumbersUSA—20 of 2
Seeing Red Podcast—20 of 2
The Dexter McCoy Campaign—21 of 2Glittering Generalities (1)
Thomas J. Henry Injury Attorneys—20 of 2
AFT—11 of 1Black-and-White Fallacy (1), Glittering Generalities (1)
Congressional Black Caucus PAC—11 of 1Bandwagon Appeal (1), Exaggeration/Hyperbole (1), False Urgency (1)
Dallas Express Media—10 of 1
DOUBLE TAP PACTalaricoreported spending to support Talarico (FEC)10 of 1
Fort Bend Democrats - FBCDP—11 of 1Loaded Language (1), Name Calling (1)
Free Enterprise Alliance—10 of 1
INFORMED TEXANS FOUNDATION INC—10 of 1
INTERNATIONAL UNION, UNITED AUTOMOBILE, AEROSPACE AND AGRICULTURAL IMPLEMENT WORKERS OF AM—11 of 1Glittering Generalities (1)
JADE SIMMONS FOR SENATE—10 of 1
Janet Dudding for Texas—10 of 1
Jerry Torres Master Sergeant US Army Retired—10 of 1
John Whitmire Campaign—10 of 1
Juan Miguel Arredondo—11 of 1Glittering Generalities (1)
Mihaela Plesa for Texas House—10 of 1
NARAL PRO-CHOICE AMERICA—10 of 1
National Right to Work Committee—10 of 1
National Security Leaders for America—10 of 1
PROJECT TX RED—11 of 1Loaded Language (1), Name Calling (1)
San Antonio Alliance PAC—10 of 1
Self 4 Congress Corporation—11 of 1Appeal to Fear (1), Glittering Generalities (1), Loaded Language (1)
STRONGER NATIONTalaricoreported spending to support Talarico (FEC)10 of 1
Texans For Dan Patrick—11 of 1Loaded Language (1), Name Calling (1)
Texas Alliance for Life, Inc.—11 of 1Loaded Language (1), Repetition (1)
TEXAS DEMOCRATIC PARTYTalaricothe party's own committee10 of 1
The Broad Store LLC—11 of 1Bandwagon Appeal (1), False Urgency (1), Glittering Generalities (1)
THE COLLECTIVE PAC—11 of 1Loaded Language (1), Name Calling (1)
THE EDGE ACTION FUNDTalaricoreported spending to support Talarico (FEC)10 of 1
Will Campbell for Texas—10 of 1

How a group is placed: by its own filings with the Federal Election Commission. A group is with a candidate when it reported spending to support that candidate, or to oppose the other one in the general election. The parties' own committees are with their nominee. Spending against a candidate in a primary places a group nowhere, and neither does our reading of its ads: a group with no such filing is listed as not placed. The sponsor table gives the reason for each.

Decide what counts

Not everyone would call every technique a problem. Untick the ones you'd call ordinary persuasion and the count updates.

44% of the 308 ads here use at least one of the techniques ticked below (137 ads).

Leaving out the softer ones (loaded language, glittering generalities, slogans, exaggeration, repetition): 37% of ads.

The words doing the work

The words that show up most in phrases our model flagged as loaded language or name calling in this race's ads, by number of ads.

  • corruption in 23 ads · e.g. “clear out the corruption”, “Ken Paxton’s corruption”
  • corrupt in 16 ads · e.g. “most corrupt politician”, “dangerously corrupt”
  • clear in 12 ads · e.g. “clear out the corruption”
  • deal in 11 ads · e.g. “sweetheart deal”, “Epstein-style deal”
  • corrupt politician in 10 ads · e.g. “most corrupt politician”, “Ken Paxton is the most corrupt politician in Texas”
  • radical in 10 ads · e.g. “radical group”, “radicals”
  • trump lied in 9 ads · e.g. “Trump lied”
  • sweetheart deal in 7 ads · e.g. “sweetheart deal”, “Epstein-style sweetheart deal”

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Money in this race

From FEC filings for 2025–26. Outside spending is money a group spends on its own about a candidate — TV and online ads, mail, canvassing. It is not a donation to the campaign, and the candidate does not control it. Supporting means it was spent to help that candidate win; Opposing means it was spent to defeat them, usually on attack ads. Groups report it within 24 or 48 hours as the election nears. Raised is the campaign's own fundraising, as of its latest quarterly report. Largest donors come from each outside spender's own FEC receipts, with each donor's share of its itemized receipts; donors under $100,000 are not named. People are shown with the employer and occupation they reported. A donor that is itself a political committee is shown with its own largest donors. Companies and nonprofits don't report their funders to the FEC, so the trail ends there, and the page says so.

James Talarico (DEM)

Raised
$146.3M through 2026-10-14 individuals $139.8M · PACs $469K · party $62K · from the candidate's other committees $6.0M · cash on hand $9.9M
Outside spending
$221.7M opposing Talarico · $39.7M supporting Talarico · latest reported 2026-11-05
Largest outside spenders
TEXAS PAC — $112.2M opposing Talarico · 18 ads on this page AMERICA PAC — $41.4M opposing Talarico · 7 ads on this pageLargest donors: Elon Musk $50.3M (100%), Space Exploration Technologies Corp., CEO MAGA INC. — $30.1M opposing Talarico Largest donors: FORIS DAX, INC. $35.0M (8%) (an organization: its own funders aren't reported to the FEC); Diane Hendricks $25.0M (6%), Hendricks Holding CO Inc., Chairman; Miriam O Adelson $25.0M (6%), LAS Vegas Sands Corporation, Director OF Community Development; GEMINI TRUST COMPANY $24.4M (6%) (an organization: its own funders aren't reported to the FEC); Jeff Yass $16.0M (4%), Susquehanna International GRP, Managing Director LONE STAR LIBERTY PAC — $16.5M opposing Talarico Largest donors: Douglas Scharbauer $1.2M (12%), Midland Chamber OF Commerce, Consultant; Jonathan Knutz $1.1M (11%), Legacy Medical Consultants, CEO; PRESERVE TEXAS INC. $1.0M (10%) (an organization: its own funders aren't reported to the FEC); THOMAS J HENRY LAW PLLC $646K (6%) (an organization: its own funders aren't reported to the FEC); Gary Heavin $500K (5%), Curves International, CO-Founder DEFEND US PAC — $10.5M opposing Talarico Largest donors: AMERICAN EXCEPTIONALISM INSTITUTE, INC $825K (57%) (an organization: its own funders aren't reported to the FEC); CONSERVATIVE AGENDA FOR AMERICA, INC $250K (17%) (an organization: its own funders aren't reported to the FEC) and 71 more
Bundled through PACs
$7,000 through 1 PAC · FEC bulk data of 2026-11-01 ADVANCING DEMOCRACY AND MOBILIZATION PAC — $7,000 from 2 gifts
92 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • A NEW DAY FOR NEW MEXICO $1,000
  • A NEW DIRECTION PAC $5,000
  • ADVANCING DEMOCRACY AND MOBILIZATION PAC $5,000
  • ALL FOR OUR COUNTRY LEADERSHIP PAC $5,000
  • ALSOPAC $5,000
  • AMERICAN ASSOCIATION FOR JUSTICE POLITICAL ACTION COMMITTEE (AAJ PAC) $5,000
  • AMERICAN FEDERATION OF GOVERNMENT EMPLOYEES PAC $5,000
  • AMERICAN FEDERATION OF STATE COUNTY & MUNICIPAL EMPLOYEES P E O P L E $5,000
  • AMERICAN FEDERATION OF TEACHERS, AFL-CIO COMMITTEE ON POLITICAL EDUCATION $5,000
  • AMERICAN MOBILIZATION PAC $5,000
  • APWU COPA $5,000
  • ASSOCIATION OF PROFESSIONAL FLIGHT ATTENDANTS (APFA PAC) POLITICAL ACTION COMMITTEE $5,000
  • ATU COPE $5,000
  • BANDERA COUNTY DEMOCRATIC CLUB $250
  • BLUE HEN FEDERAL PAC $5,000
  • BLUE WAVE PROJECT $5,000
  • BROTHERHOOD OF LOCOMOTIVE ENGINEERS & TRAINMEN PAC FUND $2,500
  • BUILDING BLUE $5,000
  • CARPENTERS LEGISLATIVE IMPROVEMENT COMMITTEE BROTHERHOOD OF CARPENTERS AND JOINERS $5,000
  • COWEN FOR CONGRESS $2,000
  • DEFEND THE DREAM $5,000
  • DEFEND THE VOTE $5,000
  • DEMOCRACY SUMMER LEADERSHIP PAC $2,000
  • DEMOCRATIC WOMEN OF SOUTH ORANGE COUNTY $5,000
  • DOGGETT FOR CONGRESS $2,000
  • ELIZABETH THOMSON COMMITTEE TO ELECT $1,000
  • ENGINEERS POLITICAL EDUCATION COMMITTEE (EPEC)/INTERNATIONAL UNION OF OPERATING ENGINEERS $5,000
  • ERIN ZWIENER FOR TEXAS HOUSE $4,500
  • ERIN ZWIENER FOR TX HOUSE $1,000
  • FAYETTE COUNTY DEMOCRATIC CENTRAL COMMITTEE $500
  • FIGHT FOR PROGRESS PAC $2,000
  • FORWARD TOGETHER PAC $5,000
  • FRIENDS FOR CHRISTINE $1,000
  • GIDDY UP PAC $5,000
  • GIFFORDS PAC $2,500
  • GLORIA FOR TENNESSEE $2,000
  • GRANITE VALUES PAC $5,000
  • HEALTH JOBS JUSTICE $5,000
  • HEATHER FOR NM SENATE $1,000
  • HOLDING ONTO OREGONS PRIORITIES PAC $5,000
  • HOUSTON LGBTQ+ POLITICAL CAUCUS PAC $308
  • I GOT YOUR BACK PAC $5,000
  • IBEW PAC VOLUNTARY FUND $5,000
  • IMPACT $5,000
  • IN OUR HANDS PAC $5,000
  • INT'L ASSOCIATION OF BRIDGE, STRUCTURAL, ORNAMENTAL AND REINFORCING IRON WORKERS (IPAL) $5,000
  • JAMIE RASKIN FOR CONGRESS $2,000
  • JANELLE FOR NEW MEXICO $1,000
  • JENKINS FOR DALLAS COUNTY $1,000
  • JUNTOS PAC $5,000
  • LEAGUE OF CONSERVATION VOTERS ACTION FUND $2,600
  • LIFTOFF PAC $5,000
  • LOBO PAC $10K
  • LONE STAR PROJECT $5,000
  • M-PAC $5,000
  • MACHINIST'S NON-PARTISAN POLITICAL LEAGUE MULTI CANDIDATE COMMITTEE $5,000
  • MAPLE PAC $5,000
  • MARC VEASEY CONGRESSIONAL CAMPAIGN COMMITTEE $1,000
  • MARCH ON PAC $5,000
  • MD PAC $3,500
  • MIDDLE OF TEXAS PAC $1,000
  • MIDWEST REGION LABORERS' POLITICAL LEAGUE $7,500
  • MITTEN PAC $5,000
  • MOTOR CITY PAC $5,000
  • NABTU $3,000
  • NARRAGANSETT BAY PAC $5,000
  • NATHAN SMALL FOR STATE HOUSE $1,000
  • NATIONAL ELEVATOR CONSTRUCTORS PAC $2,500
  • NATIONAL POSTAL MAIL HANDLERS UNION PAC $2,500
  • NO DEM LEFT BEHIND PAC $5,000
  • OCEANS PAC $5,000
  • OFF THE SIDELINES PAC $5,000
  • OUTRAGE THEN ACTION $3,500
  • PAC OF THE INTERNATIONAL ALLIANCE OF THEATRICAL STAGE EMPLOYEES $2,500
  • PARAJON FOR NEW MEXICO $1,000
  • PASS PAC $5,000
  • PURPOSE PAC $5,000
  • REBECCA BELL-METEREAU CAMPAIGN ACCOUNT $1,000
  • REINMANN FOR CONGRESS $500
  • RISING DEMS $3,500
  • ROYCE WEST CAMPAIGN COMMITTEE $1,000
  • SD PAC $10K
  • SMART SOLUTIONS PAC $5,000
  • SOCIAL SECURITY WORKS PAC $150
  • STAND UP FOR WORKERS PAC $5,000
  • STONEWALL DEMOCRATS OF AUSTIN PAC $100
  • THE BENCH $3,500
  • THE NEA FUND FOR CHILDREN & PUBLIC EDUCATION $5,000
  • TURQUOISE PAC $5,000
  • UNITED MINE WORKERS OF AMERICA $2,500
  • VICTORY NOW! PAC $5,000
  • WAY TO LEAD PAC $5,000

All filings at the FEC ↗

Ken Paxton (REP)

Raised
$22.3M through 2026-10-14 individuals $21.0M · PACs $392K · party $62K · from the candidate's other committees $854K · cash on hand $4.8M
Outside spending
$100.6M opposing Paxton · $95.8M supporting Paxton · latest reported 2026-11-03
Largest outside spenders
TEXAS PAC — $69.7M supporting Paxton · 18 ads on this page LONE STAR RISING PAC — $31.2M opposing Paxton Largest donors: Reid Hoffman $11.5M (53%), Greylock Partners, Partner; GOVERNMENT THAT WORKS PAC $3.8M (17%); AMERICA VOTES $900K (4%) (an organization: its own funders aren't reported to the FEC); WORKING FOR WORKING AMERICANS - FEDERAL $525K (2%); Simone Coxe $500K (2%), NOT Employed TEXANS FOR A CONSERVATIVE MAJORITY — $25.0M opposing Paxton Largest donors: John L III Nau $6.9M (19%), SED Holdings, Chairman AND CEO; OHIO WORKS INC. $5.5M (15%) (an organization: its own funders aren't reported to the FEC); AMERICA WORKS FUND INC $3.4M (9%) (an organization: its own funders aren't reported to the FEC); LEON RACHEL CORP $2.0M (5%) (an organization: its own funders aren't reported to the FEC); CONDORCET INITIATIVE CORP $1.6M (4%) (an organization: its own funders aren't reported to the FEC) TEXAS FOREVER — $19.4M opposing Paxton · 31 ads on this page LOWER COSTS NOW — $11.7M opposing Paxton and 53 more
Bundled through PACs
$22K through 2 PACs · FEC bulk data of 2026-11-01 SENATE CONSERVATIVES FUND — $22K from 47 gifts CLUB FOR GROWTH PAC — $250 from 1 gift
32 PACs gave directly — alphabetical; the legal limit is $5,000 per election
  • ASIAN REPUBLICAN CLUB OF NORTH TEXAS $1,000
  • BADLANDS PAC $5,000
  • BEST AT BRINGING ENTREPRENEURIAL RESULTS NEVER IMAGINED OR E $10K
  • BNSF RAILPAC $5,000
  • BUILDING AMERICAS REPUBLICAN REPRESENTATION PAC (BARR PAC) $5,000
  • BUILDING UP DEMOCRACY'S DREAM $5,000
  • CITIZENS UNITED POLITICAL VICTORY FUND $5,000
  • CRH AMERICAS INC. PAC $5,000
  • ELBIT SYSTEMS OF AMERICA LLC POLITICAL ACTION COMMITTEE $2,000
  • FLORIDA LEADS $5,000
  • FREEDOM FUND $5,000
  • HEARTLAND VALUES PAC $5,000
  • HOUSTON PILOTS PAC $1,500
  • JOBS FREEDOM & SECURITY PAC $5,000
  • KERR COUNTY REPUBLICAN PARTY $500
  • LAXALT FOR SENATE $4,000
  • LEAD ENCOURAGE ELECT PAC (LEE PAC) $5,000
  • LETS GET TO WORK PAC $5,000
  • MAKING A RESPONSIBLE STAND FOR HOUSEHOLDS IN AMERICA PAC $5,000
  • NAGR PAC $5,000
  • NRA - POLITICAL VICTORY FUND $5,000
  • PEOPLE PAC $5,000
  • REPUBLICAN JEWISH COALITION POLITICAL ACTION COMMITTEE (RJC PAC) $5,000
  • REPUBLICAN MAJORITY FUND $5,000
  • SENATE CONSERVATIVES FUND $10K
  • SENATE EAGLE PAC $5,000
  • STOP COMMUNISM PAC $3,500
  • TEXTRON POLITICAL ACTION COMMITTEE $5,000
  • TOMORROW IS MEANINGFUL PAC $5,000
  • USAP PAC $10K
  • VALERO POLTIICAL ACTION COMMITTEE $5,000
  • WINE & SPIRITS WHOLESALERS OF AMERICA PAC $5,000

All filings at the FEC ↗

The ads

308 ads, newest first. Video transcripts are shown as the model read them, without caption cues like [music].

James Talarico's Message to Texas After HISTORIC Win

Paid for by James Talarico for Senatevideo · 1:29from 2026-11-05
We forged a new kind of politics here in the Lonear State. An answer to this decade of division. Not a politics of hate, not a politics of fear, not a politics of division but a politics of love. We showed that when working people come together across every dividing line, we can do extraordinary things. We won this race because people who are desperate for change now are going to get change. That old politics is dying and a new politics is being born through each of us, through every underdog, through every Texan who believed in our state and believed in this movement. Through every David, against every Goliath, we sent a crystal clearar message to the people at the top. We will not be conquered. And tonight, we defeated Goliath. We just took back Texas. Now the real work begins.

Quotes language that uses Transfer. · not counted

Glittering Generalities: Presents a vague, noble-sounding claim of being the answer to division without any specifics. Flagged: “An answer to this decade of division”.

Repetition: Repeats the 'not a politics of...' construction and the word 'politics' to build familiarity and emotional effect.

Black-and-White Fallacy: Frames politics as only hate/fear/division versus love, ignoring other options. Flagged: “Not a politics of hate, not a politics of fear, not a politics of division but a politics of love”.

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Paid for by Powered By People from 2026-11-057 variantsspend $0–6931,600–7,993 impressions
This is a huge moment for Texas. A historic ticket of Democrats won control of the State House, the governorship, and a critical Senate seat. The challenges we faced – Trump’s interference with voting by mail, polling place closures, and a 1.2 million voter “suspense list” – were serious but not defining. We fought back, and we won. But now we’ve got to keep building on this momentum. Powered by People is back on the ground right now to register new voters after Election Day and connect with even more who are fired up by James Talarico and Gina Hinojosa’s victories. If we want to sustain the victories won in 2026 and ensure that we can win even bigger ones in 2028, we’ve got to keep our foot on the gas. It takes resources to keep this work going when most of the donations in politics dry up after Election Day. Your support now is what lets us keep organizing, registering new voters, and staying personally connected with Texans heading into 2027 and 2028. Make a donation of whatever you can to Powered by People today.
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Paid for by Powered By People from 2026-11-058 variantsspend $0–7921,700–8,992 impressions
James Talarico will be our next U.S. Senator. Gina Hinojosa is headed to the governor’s office. Democrats also took control of the Texas State House. We founded Powered by People because there was a critical need to build long-term political power in Texas. While candidates spend their time and money introducing themselves, defining their opponents, and working to persuade and inspire the electorate, our focus is registering and turning out the young Texans who have the power to decide the outcome of the elections. We’re on the ground day in and day out, even after Election Day. These victories are just the beginning of what’s possible for Texas. With your help, we’re ready to keep this momentum up and keep winning for decades to come. If you’re with us, will you chip in a few bucks to Powered by People and fuel the work that works?
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Always Bet on the Underdog

Paid for by James Talarico for Senatevideo · 1:21from 2026-11-03
Before there was a peoplepowered movement, there were people. Ordinary Texans working hard every day to make a life for themselves. We've always been the underdogs. We've always been up against a rigged system, but we've always had each other. And now we're here on the brink of making history. hours from taking our power back. It hasn't been easy, but nothing worth having is. Texas, you did this. You built this movement. You gave your blood, sweat, and tears. Your nights, your weekends, your Saturday mornings. We're here because of people. We're here because of you. Let's show the world why you should always bet on the underdogs.

Glittering Generalities: Vague, emotionally positive rhetoric about a 'peoplepowered movement' and 'people' that sounds noble but has no concrete content.

Loaded Language: 'Rigged system' is an emotionally charged label that asserts unfairness without evidence.

False Urgency: Stresses that only hours remain, creating time pressure to act. Flagged: “hours from taking our power back”.

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Watch on YouTube ↗ Transcript above is auto-generated; the analysis is of the spoken words.

Paid for by Texas Foreverfrom 2026-10-263 variantsspend $0–2971,200–3,997 impressions
Ken Paxton helped a well-connected politician avoid jail time after he was indicted on felony sexual assault charges. Another Epstein-style sweetheart deal for an alleged sex offender. Ken Paxton’s corruption is endangering our kids and our communities. He cannot represent Texas in the Senate.
Loaded LanguageAppeal to Fear100.0% of sentences flagged

Loaded Language: 'Epstein-style sweetheart deal' invokes a notorious scandal to provoke outrage rather than describe facts.

Appeal to Fear: Claims corruption is endangering children and communities, raising fear of a threat to kids. Flagged: “endangering our kids and our communities”.

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Paid for by The Dexter McCoy Campaignfrom 2026-10-264 variantsspend $0–3961,300–4,996 impressions
I'm grateful to be in the fight with James Talarico. Vote Dexter McCoy for bold, accountable leadership in Fort Bend County.
Glittering Generalities100.0% of sentences flagged

Glittering Generalities: Vague, positive-sounding descriptors of leadership are offered without any specific policy or substance. Flagged: “bold, accountable leadership”.

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Paid for by The Dexter McCoy Campaignfrom 2026-10-26 to 2026-10-26spend $0–99100–999 impressions
I'm grateful for James Talarico’s support and partnership. Vote Dexter McCoy for bold, accountable leadership in Fort Bend County.
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Paid for by Texas Foreverfrom 2026-10-263 variantsspend $0–2974,100–6,997 impressions
In the statehouse, James Talarico brought both parties together to pass 60 bipartisan bills - to lower prescription costs and pass the largest property tax cut in Texas history. In the Senate, he’ll keep fighting to lower costs—taking on the data centers driving up utility bills and ending the wars raising gas prices. James Talarico is fighting for us.
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Paid for by Texas Foreverfrom 2026-10-26 to 2026-10-263 variantsspend $0–2974,000–6,997 impressions
Ken Paxton offered a man accused of sexually abusing a child a sweetheart deal: one day in jail and no sex offender registration. Texas children deserve a leader who protects them, not one who goes easy on child abusers. Ken Paxton is too dangerous for Texas families.

Loaded Language: The phrase 'sweetheart deal' is emotionally charged and frames the plea arrangement as corrupt leniency.

Black-and-White Fallacy: Frames the choice as a leader who protects children versus one who goes easy on abusers, leaving no other options. Flagged: “a leader who protects them, not one who goes easy on child abusers”.

Appeal to Fear: Asserts the candidate is a danger to families to provoke anxiety and steer the vote. Flagged: “too dangerous for Texas families”.

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Paid for by National Education Associationfrom 2026-10-26spend $400–49910,000–14,999 impressions
Every student deserves a great school, and every educator deserves the support to make that happen. Texas, on November 3rd, vote for former teacher James Talarico, an education advocate who will: 🧑🏫 Hire more educators and pay them what they DESERVE 🎟️ Stand up to big money & FIGHT private school vouchers 🏫 Secure universal early childhood education and affordable healthcare Vote early or in person on Nov. 3. Make your plan TODAY.
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Other advertisers

Paid posts that ran in TX and name a candidate, from advertisers that aren't part of this race: news-style pages, campaigns for other offices, and others. They're shown here for completeness and not counted with the ads above. We show the same technique analysis; their claims are not checked.

Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-26spend $0–99100–999 impressions
North Texas households received political mailers about transgender student resources addressed to children, according to FOX four viewer reports. The Transgender Education Network of Texas says it did not authorize or send the mailers or similar texts. State Rep. Jeff Leach has asked Texas Attorney General Ken Paxton to investigate. What should an investigation of the child-addressed mailers focus on?
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-262 variantsspend $0–198200–1,998 impressions
🚨James Talarico faced questions from voters during CNN’s recent town hall. Several of his statements on border security, voter ID, energy, abortion and campaign finance can be compared with his previous statements, legislative record and available reporting. Here’s a look at the facts behind some of the claims discussed during the town hall. What do you make of the information presented? #JamesTalarico #TexasSenate #CampaignFinance
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-26spend $0–99100–999 impressions
North Texas households received political mailers about transgender student resources addressed to their children, according to FOX four viewer reports. The mailers feature Transgender Education Network of Texas branding, but the group says it did not authorize or send them or similar texts. State Rep. Jeff Leach, whose district covers Collin County, has asked Texas Attorney General Ken Paxton to investigate. What should an investigation of the child-addressed mailers focus on?
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-262 variantsspend $0–1983,000–4,998 impressions
🚨 Rep. James Talarico was asked during a campaign exchange whether billionaire-funded outside spending supporting his Senate bid undercuts his criticism of billionaire influence in elections. Reid Hoffman has given more than $16 million to a super PAC supporting Talarico. Elon Musk donated $158 million to a Senate Republican super PAC, with the money later transferred to a group supporting Ken Paxton. The excerpt includes only the question, not Talarico’s response. What do you make of this? #TexasSenate #CampaignFinance 👇
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-262 variantsspend $0–1982,100–3,998 impressions
Democratic U.S. Senate candidate James Talarico is courting Muslim voters in Texas, recently meeting with the Muslim Democrat Caucus of Irving as he campaigns for the seat. Talarico has also drawn attention for his views on Islam, Christianity and Judaism, including his statements that the three faiths worship the same God and that Islam has helped shape his own religious beliefs. His legislative record includes efforts to expand the categories of religious leaders legally authorized to officiate weddings in Texas, including Muslim imams and other religious clergy. The outreach and his comments on interfaith relations have become part of the broader discussion surrounding Talarico’s candidacy and appeal to Texas voters. What do you think of Talarico’s outreach to Muslim voters and his views on faith as he campaigns for the U.S. Senate? #Texas
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CAITLIN ROURK FOR CONGRESS: campaign for another office

Paid for by CAITLIN ROURK FOR CONGRESSfrom 2026-10-26 to 2026-10-26spend $0–991,000–1,999 impressions
Elon Musk already has a lawyer. Does he really need a congressman, too? Chris Gober has represented Musk’s political operation, defended Ken Paxton, and built a career working for powerful political interests. Learn the truth about Chris Gober: who he's worked for and who he'll answer to in Congress. Read the Gober Files.
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-26spend $0–99100–999 impressions
Democratic U.S. Senate candidate James Talarico is courting Muslim voters in Texas, recently meeting with the Muslim Democrat Caucus of Irving as he campaigns for the seat. Talarico has also drawn attention for his views on Islam, Christianity and Judaism, including his statements that the three faiths worship the same God and that Islam has helped shape his own religious beliefs. His legislative record includes efforts to expand the categories of religious leaders legally authorized to officiate weddings in Texas, including Muslim imams and other religious clergy. The outreach and his comments on interfaith relations have become part of the broader discussion surrounding Talarico’s candidacy and appeal to Texas voters. What do you think of Talarico’s outreach to Muslim voters and his views on faith as he campaigns for the U.S. Senate?
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-202 variantsspend $0–198200–1,998 impressions
🚨 Rep. James Talarico said a Democratic coalition would require a “giant tent” that includes some democratic socialists. Asked whether offering voters “something better” included democratic socialism, the Texas U.S. Senate candidate described a broad coalition. He did not say in the excerpt that he personally embraces socialism. What do you make of his answer? 👇 #JamesTalarico #TexasSenate #DemocraticParty
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-202 variantsspend $0–198200–1,998 impressions
🚨 Former Democratic strategist Dan Turrentine said he remained “nervous” about Rep. James Talarico’s nine-day absence from public campaigning and argued that dishonesty could hurt his U.S. Senate campaign. His comments were opinion, not evidence Talarico lied. Rep. Talarico’s campaign said he was recovering from influenza at his Austin home. Images reviewed by The Associated Press supported that account, and an Ohio facility denied an unsupported claim that he received treatment there. What do you make of this? 👇 #JamesTalarico #TexasSenate #TexasPolitics
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-202 variantsspend $0–198200–1,998 impressions
James Talarico has returned to the campaign trail after being out of the public eye for nearly two weeks, prompting questions from Republicans about his absence. Talarico was last seen at an in-person Texas event on Sept. 28 before traveling to New York for a fundraiser. His campaign said he had been sick and recovering from a bad case of the flu. During his absence, Republican Senate candidate Ken Paxton questioned Talarico’s whereabouts, including at a rally with President Donald Trump in San Antonio. Trump also criticized Talarico’s absence. Talarico’s return has also renewed attention on his legislative attendance record. According to MyRepTracker, he has missed 795 of 8,079 recorded roll-call votes — roughly 1 in 10 — during his time in the Texas Legislature. With Talarico now running for U.S. Senate, does his recent absence and legislative record raise questions about whether he will show up for Texans if elected? #JamesTalarico #TexasSenate #TexasLegislature 👇
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-20spend $0–99100–999 impressions
Attorney General Ken Paxton and state Rep. James Talarico promise lower energy costs in Texas' U.S. Senate race after prices rose more than 30% in five years. Electric Choice supplied the price data. Both candidates support ending data center tax exemptions and requiring those facilities to fund their own electricity infrastructure. The election is in November.
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-202 variantsspend $0–198200–1,998 impressions
Texas Rep. Jeff Leach asked Attorney General Ken Paxton on Oct. 13 to investigate a transgender group's school toolkit. Leach says the Transgender Education Network of Texas' materials may encourage violations of SB 12, the Texas Parents’ Bill of Rights. He also asked Paxton to examine how recipients' personal information was obtained and whether any privacy or data-security laws were violated. The organization said it was aware of texts that appeared to come from it or on its behalf and would continue monitoring the situation. Should the attorney general review both the toolkit and how recipients' contact information was obtained?
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-20spend $0–99100–999 impressions
Attorney General Ken Paxton and state Rep. James Talarico promise lower energy costs in Texas' U.S. Senate race after prices rose more than 30% in five years. The price figure comes from Electric Choice data. Both candidates support ending data center sales tax exemptions and requiring those facilities to fund their own electricity infrastructure. Talarico also wants local governments to have a say in permitting data centers. Paxton's campaign did not immediately respond to requests for comment on his energy positions. The election is in November.
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-202 variantsspend $0–198200–1,998 impressions
Texas Attorney General Ken Paxton's office sent letters to 156 data center developments in 32 counties over water-use reporting. The investigation includes projects that have not answered a state water-use survey. Paxton's office did not name the recipients or announce penalties against individual developments.
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-202 variantsspend $0–198200–1,998 impressions
Texas Rep. Jeff Leach asked Attorney General Ken Paxton on Oct. 13 to investigate a transgender group's school toolkit. Leach says the Transgender Education Network of Texas' toolkit may encourage SB 12 violations. The group said it was aware of texts that appeared to come from it or on its behalf. Should the attorney general review both the toolkit and how recipients' contact information was obtained?
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-204 variantsspend $0–3965,300–8,996 impressions
🚨 Texas Attorney General Ken Paxton is proposing rules to help enforce Senate Bill 17, including a searchable online registry and map of properties owned by people or entities covered by the law. The law restricts certain real estate purchases tied to designated countries. The proposal would also let people submit suspected violations to the attorney general’s office. What do you make of the proposal? #Texas #RealEstate #SenateBill17 👇
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-202 variantsspend $0–198200–1,998 impressions
Texas Attorney General Ken Paxton's office sent letters to 156 data center developments in 32 counties as it investigates water-use reporting. The investigation includes data centers that have not answered a Texas Water Development Board survey. State law requires survey recipients to respond, according to the board; failure can cost them board funding and certain water-right permits. Paxton's office did not name the letter recipients, provide their water-use figures or announce penalties against individual developments.
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CHRIS GOBER FOR TEXAS: campaign for another office

Paid for by CHRIS GOBER FOR TEXASfrom 2026-10-1924 variantsspend $0–2,3767,900–29,976 impressions
A midterm makeover won’t change the Democrats’ record on border security. James Talarico once suggested putting out a welcome mat at the border. Texans deserve better. As your next congressman, I’ll fight to secure our border our border for good, support Border Patrol, and keep our communities safe.
Glittering Generalities25.0% of sentences flagged

Glittering Generalities: Vague, positive promises such as keeping communities safe are offered with no specifics on how. Flagged: “keep our communities safe”.

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KERA: news-style page

Paid for by KERAfrom 2026-10-13spend $0–99100–999 impressions
Texas AG Ken Paxton's use of a taxpayer-funded travel security detail stands out when compared with his predecessor and other state officials, a ProPublica analysis found.
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KERA: news-style page

Paid for by KERAfrom 2026-10-12spend $0–99100–999 impressions
The ad is funded by a super PAC that has spent well over $100 million boosting Senate GOP nominee Ken Paxton, whom Angela Paxton accused of adultery in filing for divorce last year.
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JOHNNY GARCIA FOR CONGRESS: campaign for another office

Paid for by JOHNNY GARCIA FOR CONGRESSfrom 2026-10-09spend $0–99100–999 impressions
Stop scrolling! James Talarico is facing a tough fight against Ken Paxton and experts are calling my race one of the most competitive House seats in the country. We have a real shot to flip Texas BLUE this year, but only if candidates like James and I work together to turnout Democrats and win over Republican and independent voters. You get the most bang for your buck when you donate to my targeted House race because you help us reach key voters here in Texas who will help us flip the House AND the Senate blue.
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JOHNNY GARCIA FOR CONGRESS: campaign for another office

Paid for by JOHNNY GARCIA FOR CONGRESSfrom 2026-10-09spend $0–99100–999 impressions
James Talarico and I are facing the fights of our lives against Ken Paxton and Carlos De La Cruz. If we can defeat them both, we’ll flip Texas blue. But we can’t do it without your help. Will you chip in?
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-07spend $0–99100–999 impressions
Texas Attorney General Ken Paxton is investigating allegations that UnitedHealth denied or delayed medically necessary care for Texans. His office has demanded records about the insurer’s coverage decisions and prior-authorization practices. The investigation has not established a violation of Texas law. What questions do you have about how health insurers make and communicate coverage decisions?
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-072 variantsspend $0–198200–1,998 impressions
🚨 Rep. James Talarico said his faith led him into politics during a 2023 interview with Austin Presbyterian Theological Seminary. Talarico said St. Andrew’s Presbyterian Church shaped his outlook through its LGBTQ advocacy, admission of an atheist member and sanctuary for an undocumented mother and son facing deportation. What do you make of his remarks? #JamesTalarico #TexasPolitics #FaithAndPolitics 👇
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-07spend $0–99100–999 impressions
Texas Attorney General Ken Paxton is investigating alleged UnitedHealth denials or delays of medically necessary care. His office has demanded records on coverage decisions and prior authorization. The investigation has not established a violation of Texas law. What questions do you have about how health insurers make and communicate coverage decisions? #Texas
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-052 variantsspend $0–198200–1,998 impressions
🚨 Rep. James Talarico says his 2021 remark that some things matter more than “perfectly fair competition” referred to T-ball and elementary school sports. He said safety and fairness become more important at varsity and college levels. The original comment arose during debate over Texas HB 25, which covered interscholastic athletics in public schools and charter schools. Available sources do not independently establish that the remark specifically concerned T-ball. #TexasPolitics #SchoolSports #HB25 👇
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-10-052 variantsspend $0–198200–1,998 impressions
🚨 Rep. James Talarico said transgender athlete eligibility should be decided locally, “sport by sport, athlete by athlete,” in a privately recorded campaign exchange. He said his position had not changed. Talarico has opposed blanket statewide restrictions while saying safety and fairness should factor into local decisions. What do you make of this exchange? 👇 #JamesTalarico #TexasSenate #TransgenderAthletes
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Dr. Rick Allen, Author: not a political advertiser

Paid for by Dr. Rick Allen, Authorfrom 2026-10-02spend $0–99100–999 impressions
Hey, Texas !!️!!️!!️ THIS is the guy you want your children and grandchildren to copy as a "great leader" of your state❓❓❓ Are you going to let Ken Paxton Mess with Texas (again).!?️ Come on, we ARE better AND DESERVE BETTER than KEN PAXTON. MAJOR CATEGORIES OF ALLEGED PAXTON WRONG-DOING OVER MANY YEARS. DETECT A PATTERN HERE, ANYONE ?????? Felony securities fraud & registration violations (2015–2025) 🔥Indicted on three felony counts in 2015: two first‐degree securities fraud charges and one third‐degree charge for failing to register as an investment adviser. 🔥🔥Allegedly recruited investors into Servergy Inc. without disclosing he was being paid a commission. 🔥🔥🔥Case dragged on for nearly a decade; resolved via pretrial diversion in 2024 (community service, ethics courses, restitution of about $271,000), followed by dismissal of charges in 2025—a negotiated exit from felony exposure. Impeachment: bribery, abuse of office, obstruction (2023) 🔥🔥🔥🔥Impeached by the Texas House in May 2023 on 20 articles, including: ✅Bribery and improper benefits tied to Austin real‐estate investor Nate Paul. ✅Abuse of office—allegedly using the AG’s powers to intervene in legal matters to benefit Paul. ✅Obstruction of justice and dereliction of duty. 💥💥House IMPEACHMENT vote was 121–23, with large numbers of HIS OWN Republican Party voting to impeach. 🔥🔥🔥🔥🔥Whistleblower retaliation & taxpayer‐funded judgment (2020–2025) 💥💥EIGHT SENIOR AIDES TO PAXTON REPORTED PAXTON TO THE FBI in 2020, alleging criminal conduct related to his relationship with Nate Paul. Those aides were then fired or forced out, leading to a whistleblower lawsuit under the Texas Whistleblower Act. !!️In April 2025, the state agreed to a $6.6 million judgment, effectively a taxpayer‐funded settlement for alleged retaliation. Nate Paul–related scandals & alleged misuse of office Allegations that Paxton used the AG’s office to benefit Nate Paul, including: ✅Intervening in legal disputes involving Paul. ✅Pressuring staff to take unusual actions on Paul’s behalf. These actions formed the backbone of both the FBI complaints and the impeachment articles. 🔥🔥🔥🔥🔥🔥Personal conduct & ethical issues ⚫️Admitted extramarital affair with a woman who worked in his office; this affair was explicitly referenced in impeachment materials as part of the alleged bribery/benefits pattern (Paul allegedly helped facilitate the relationship). ⚫️His wife, Angela Paxton, later filed for divorce in 2025, citing adultery; court records were initially sealed and then unsealed after media challenges. Abuse of office & rule‐of‐law concerns beyond Nate Paul 🔥🔥🔥🔥🔥🔥🔥Evading process servers in 2022 when they attempted to serve him in a lawsuit. 🔥🔥🔥🔥🔥🔥🔥🔥Filing lawsuits to overturn the 2020 presidential election results in multiple states, widely criticized as legally baseless and politically motivated. Refusing or reshaping enforcement priorities in ways critics say were partisan or retaliatory, including immigration/DACA and election‐related matters. ⚫️⚫️⚫️⚫️Long‐term pattern: indicted, impeached, yet still (SOMEHOW ???) advancing politically; under felony indictment for nearly a decade. ⚫️⚫️⚫️⚫️Impeached by his own party, reported to the FBI by his own senior staff, and hit with a multimillion‐dollar whistleblower judgment. CLEARLY, FOLKS, THIS Paxon guy IS NOT SOMEONE WE NEED "REPRESENTING US" IN CONGRESS. 🔷🔷Time for a refreshing change in Texas.🔷🔷 “Look at James Talarico. Talarico is reaching out across the spectrum politically in Texas,” a supporter pointed out. “He’s a seminary, he’s a guy who talks about faith all the time. But also talks about economics. While Paxton is a moral trainwreck.”

Name Calling: Sarcastic scare quotes around 'great leader' and the contemptuous 'the guy' discredit the person without addressing any argument.

Appeal to Fear: Invoking children and grandchildren copying the person implies a threat to the next generation to provoke alarm. Flagged: “your children and grandchildren to copy”.

Glittering Generalities: Vague, flattering appeal that 'we are better' and 'deserve better' carries no specific substance or policy argument.

Loaded Language: The sarcastic '(SOMEHOW ???)' and the stacked legal-trouble terms are meant to provoke indignation rather than inform.

Card Stacking: Lists only indictments and impeachment and 'nearly a decade' of felony indictment, with no mention of outcomes, acquittals, dismissals or context, to push a one-sided conclusion. Flagged: “indicted, impeached”.

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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-09-292 variantsspend $0–198200–1,998 impressions
🚨 An undercover video published by Townhall shows Sky McAdams, an organizing manager for Texas Majority PAC, describing a program that pays people $25 to attend a one-hour Zoom class about why voting is important and why Republicans are responsible for various problems. McAdams, speaking on a recording dated August 19, 2026, called the arrangement a "roundabout way of paying people for their votes" and acknowledged it is "a little gray." The program, which McAdams identified as the "Paid Relational Program," is operated by a company called Relentless using software named Rally, under the banner Rally Texas. McAdams noted that while paying someone directly to vote for a candidate is prohibited, paying them to attend a class is a different arrangement. Texas Majority PAC, a George Soros-backed group founded by former Beto O'Rourke staffers, reported paying Relentless $500,000 for a "relational organizing program" in a July campaign finance filing, roughly 20 percent of all its expenditures at that point. At $25 per attendee, that sum could fund participation for as many as 20,000 people. Relentless claims it ran similar campaigns across five battleground states in 2024, netting what it describes as 47,533 Democratic votes. The PAC is active in the Texas U.S. Senate race, where Democratic state Rep. James Talarico faces Republican Attorney General Ken Paxton in a contest recent polling shows separated by less than one percentage point. What do you think: does paying someone to attend a political Zoom class cross a line? 👇 #TexasPolitics #TexasMajorityPAC #VoterFraud #Breaking #TXSenate2026 #Talarico
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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-09-292 variantsspend $0–198200–1,998 impressions
Texas Attorney General Ken Paxton has launched an investigation into hundreds of data center developments across the state over water-use reporting requirements. The investigation is focused on data centers that have not responded to a Texas Water Development Board survey requiring information about water usage. The investigation initially includes developments across 18 Texas counties, including Dallas, Tarrant, Travis and Harris counties. Paxton said his office is seeking to ensure data centers are transparent about their water usage and comply with Texas law.
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Don Huffines Campaign: campaign for another office

Paid for by Don Huffines Campaignfrom 2026-09-232 variantsspend $0–19811,000–16,998 impressions
Last night, I joined a great group of Patriots at the Hidalgo County GOP Lincoln Reagan Dinner. The Republican Party is strongest when we stand united. From our grassroots volunteers to our statewide leaders, we're working together to keep Texas red. It was also great to see Greg Abbott, Mayes Middleton, Ken Paxton, Senator Adam Hinojosa, and the new Texas GOP Chairwoman, D'rinda Randall.
Glittering Generalities50.0% of sentences flagged

Glittering Generalities: Uses vague, positive unity language that sounds noble but carries no specific content. Flagged: “strongest when we stand united”.

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Austin Free Press: news-style page

Paid for by Austin Free Pressfrom 2026-09-23spend $0–99100–999 impressions
A new investigation is adding uncertainty to a proposed data center in Taylor. Texas Attorney General Ken Paxton is investigating whether land intended for future public park use can legally be developed into the Blueprint Projects Data Center. For local group HALT, the investigation brings both hope and questions about what happens next. 🔗 Read the full story at AustinFreePress.org. #AustinFreePress #TaylorTX #CentralTexas #DataCenters #TexasNews
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CHRIS GOBER FOR TEXAS: campaign for another office

Paid for by CHRIS GOBER FOR TEXASfrom 2026-09-229 variantsspend $0–8919,400–17,991 impressions
I disagree with James Talarico and Democrats. We should not put down a "welcome mat" at our southern border. Don't be fooled by tough talk this election. Democrats are for open borders and will immediately reverse all the work we have done to secure our border if given the chance. We need to strengthen our southern border, give border personnel the resources they need, crush human and drug trafficking networks, and fully control who we are letting in — not open it back up to let thugs and cartel members back in freely.

Exaggeration/Hyperbole: Overstates the opposing party's position and the certainty and speed of its actions beyond what evidence supports. Flagged: “will immediately reverse all the work we have done to secure our border”.

Appeal to Fear: Suggests a looming border security threat if the opposing party wins, pushing voters to act on fear. Flagged: “Democrats are for open borders”.

Black-and-White Fallacy: Frames the choice as secure borders under one party versus open borders under the other, ignoring other positions. Flagged: “Democrats are for open borders”.

Loaded Language: Emotionally charged words like 'thugs' and 'crush' frame border policy in hostile terms rather than conveying facts.

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Thomas H. Keithley Masonic Lodge #45 PHA: not a political advertiser

Paid for by Thomas H. Keithley Masonic Lodge #45 PHAfrom 2026-09-222 variantsspend $0–198200–1,998 impressions
THE SYMPOSIUM | OCTOBER 5 Join us for the Central Texas African American Civic Engagement Symposium — “The Symposium” featuring Texas State Representative James Talarico, candidate for the United States Senate, for an evening of meaningful dialogue about civic engagement and the future of our communities. October 5 | 6:00 PM – 9:00 PM King-Seabrook Chapel Huston-Tillotson University 900 Chicon Street Austin, Texas 78702 The program begins promptly at 6:00 PM, so please arrive early and be seated before the conversation begins. Come informed. Come engaged. Come ready for the conversation. James Talarico teamtalaricohq #TheSymposium #CentralTexas #CivicEngagement #THK45 #45BeeHive #TexasPrinceHallFreemasonry
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KERA: news-style page

Paid for by KERAfrom 2026-09-21spend $0–99100–999 impressions
Democratic U.S. Senate candidate James Talarico met with volunteers for a statewide food drive in Dallas as Republicans prepare to gather for a midterm convention nearby. “While we’re here serving our neighbors, billionaire mega donors and their puppet politicians are clinking their champagne glasses,” Talarico said. Volunteers distributed donations from the campaign’s “Love Thy Neighbor” food drive at the Frederick Douglass Human Services and Justice Center in Dallas on Wednesday. The food drive is intended to draw a contrast with the GOP convention in Dallas this week and highlight rising grocery prices, a key focus of Talarico’s campaign against Republican Attorney General Ken Paxton. The campaign collected more than twenty thousand pounds of groceries at sites in Dallas, Plano, Glenn Heights, Fort Worth and Denton earlier this week. Read the full story at link in bio. Story by Caroline Love Photos by Yfat Yossifor, Julia Demaree Nikhinson/AP
Name CallingLoaded Language14.3% of sentences flagged

Name Calling: Labels opposing politicians as 'puppet politicians' to discredit them rather than address their arguments.

Loaded Language: Emotionally charged words and imagery ('puppet', 'clinking their champagne glasses') frame opponents as callous elites.

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KERA: news-style page

Paid for by KERAfrom 2026-09-21spend $0–99100–999 impressions
Democrat James Talarico is consistently leading in the polls over Ken Paxton, which is unheard of in recent decades. National forecasters are calling Texas a tie, or else giving the advantage to the Democrat.
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KERA: news-style page

Paid for by KERAfrom 2026-09-21spend $0–99100–999 impressions
Republican U.S. Senate candidate and Texas AG Ken Paxton may owe overdue property taxes and fees on one of his properties in Hawaii according to Maui county records.
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Signs Of Justice: not a political advertiser

Paid for by Signs Of Justicefrom 2026-09-18spend $0–991,000–1,999 impressions
Most politicians get to Washington, DC and start working for the people who funded their campaign. James Talarico got to Austin, remembered what $684 felt like, and capped insulin at $25. Different kind of politician.
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ELECT EVAN HUNT: campaign for another office

Paid for by ELECT EVAN HUNTfrom 2026-09-15spend $700–79910,000–14,999 impressions
James Talarico is running to ban dark money, gerrymandering, and stock trading by members of Congress. But he can't unrig this system alone. Chip in $5 to help me defeat my MAGA opponent Keith Self, who's bought out by billionaires like Elon Musk, and let's send James a partner in the House.
Loaded LanguageName Calling100.0% of sentences flagged

Loaded Language: 'Unrig' implies the political system is fraudulently manipulated, using an emotionally charged term rather than a specific factual claim.

Name Calling: Labels the opponent with the partisan tag 'MAGA' and says he is 'bought out' to discredit him rather than address his positions.

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Huffman for HD1: campaign for another office

Paid for by Huffman for HD1from 2026-09-13spend $0–994,000–4,999 impressions
Follow the money in Texas politics, and the pattern becomes unmistakable. West Texas billionaires Tim Dunn and Farris Wilks are the primary bankrollers of hardline political action committees like Texans United for a Conservative Majority (TUCM), pouring millions into reshaping Texas government. Firsthand accounts link Wilks directly to the radical “Seven Mountains Mandate”—an extreme dominionist framework that seeks to capture cultural and governmental institutions to impose a rigid biblical worldview. That money trail leads right into local representation: • The PAC Cash: TUCM has funneled over $110,000 directly into Chris Spencer’s campaign coffers across the 2024 and 2026 cycles. • The Allied Machine: Dunn and Wilks are central financial pillars backing organizations like the True Texas Project and allied PAC networks that target rural public schools. • The Power Alignments: Spencer also operates as a hand-picked ally of Ken Paxton and Greg Abbott—who pumped nearly $700,000 into Spencer to push private school vouchers at the expense of rural public education. You are who you run with. When a candidate takes tens of thousands of dollars from political machines funded by far-right billionaires trying to mandate their theology into law, you get extreme political agendas, not independent community leadership. Financial Ties to the Dunn/Wilks. • PAC Funding Pipeline: Chris Spencer has received significant financial backing from Texans United for a Conservative Majority (TUCM), accepting $30,973 in the 2024 cycle and an additional $80,000 in the 2026 cycle (totaling over $110,000). • Billionaire Backers: Campaign finance records show that TUCM is overwhelmingly financed by West Texas oil billionaires Tim Dunn and Farris Wilks, with the Dunn and Wilks families accounting for roughly 84% of the PAC’s total contributions. • Network Successor: TUCM was formed as a successor PAC following fallout surrounding Defend Texas Liberty, serving as the primary vehicle for Dunn and Wilks to fund legislative candidates. Greg Abbott’s Voucher Machine • Primary Patron: While TUCM provided significant support, Governor Greg Abbott has served as Spencer’s single largest financial backer, contributing roughly $699,575—approximately two-thirds of Spencer's entire campaign funding across both cycles. • Targeting Voucher Opponents: Abbott endorsed and financed Spencer as part of his coordinated effort to replace House Republicans who voted against taxpayer-funded private school vouchers and Education Savings Accounts (ESAs). • Allied School-Choice Backing: In addition to Abbott's direct contributions, Spencer received $62,125 from the pro-voucher Family Empowerment Coalition PAC. The Ken Paxton Alignment • Shared Primary Objectives: Spencer ran with endorsements from both Abbott and Attorney General Ken Paxton against former incumbent Gary VanDeaver, who had voted to impeach Paxton and opposed school vouchers. • The Retribution Coalition: Spencer’s candidacy sat squarely at the confluence of the Paxton-defense apparatus and the Abbott voucher coalition, both of which were heavily supported by the Dunn/Wilks PAC infrastructure. How Extreme is the Seven Mountains Mandate? The Seven Mountain Mandate (7MM)—also known as the Seven Mountain Strategy—is a prominent theological and political strategy within Christian Dominionism. Propagated heavily by networks like the New Apostolic Reformation (NAR), it calls on Christians to "take dominion" or control over seven core spheres of society: government, education, media, family, business, arts/entertainment, and religion. In Texas, this strategy has moved from the fringes into mainstream political arenas, sparking significant controversy. Critics, civil rights groups, and mainstream theologians view the extreme ideologies associated with the 7MM as a threat to pluralism, democracy, and marginalized groups. ________________________________________ 1. Controversies and Impact in Texas Texas has become a primary battleground for the Seven Mountain Strategy, where its influence is often felt across the Education, Family, and Government mountains: • The Education Mountain: In Texas school districts like Grapevine-Colleyville and Southlake, 7MM alignment has influenced major overhauls in local school board policies. This has led to strict crackdowns on discussions regarding systemic racism, sex education, and LGBTQ+ inclusion, which proponents brand as "demonic ideologies" that must be purged through "spiritual warfare". • The Government Mountain: High-profile Texas politicians and political donors have increasingly utilized the language of spiritual warfare. For instance, steps to push the Ten Commandments into public school classrooms and state leaders explicitly labeling the separation of church and state a "myth" are viewed by critics as direct applications of the 7MM playbook. ________________________________________ 2. Extreme Ideologies Regarding Women Within the strict application of 7MM theology, the "Family Mountain" is viewed through a rigid, patriarchal lens. Critics argue that the movement's extreme wing pushes ideologies that restrict women's rights: • Complementarianism and Female Subservience: The strategy emphasizes a return to a biblical hierarchy where men hold ultimate authority in the home, church, and government. Extremist elements of dominionism view secular feminism as a "demonic spirit" (frequently referred to in their rhetoric as the Jezebel spirit) that subverts the natural, God-given order. • Theocracy Over Bodily Autonomy: Under this worldview, laws regarding reproductive rights are not treated as public health or civil liberties matters, but as spiritual battles between divine law and demonic deception. Because the mandate aims to codify its specific religious tenets into state law, it leaves no room for reproductive freedom or secular frameworks of women's autonomy. ________________________________________ 3. Extreme Ideologies Regarding People of Color Civil rights organizations, including the Southern Poverty Law Center and progressive think tanks, argue that the Seven Mountain Mandate intersects heavily with White Christian Nationalism. The extreme ideologies toward people of color manifest in several ways: • Erasure of Systemic Racism: Prominent 7MM leaders argue that concepts like systemic racism, Critical Race Theory (CRT), or diversity initiatives are tools used by spiritual enemies to divide the nation. By framing the history of racial inequality as a "demonic delusion" rather than a historical reality, the movement actively opposes policies meant to protect civil rights or address historical discrimination. • Association with White Supremacy and Eurocentrism: Sociologists and religious historians point out that the 7MM frequently treats "Western culture" as a stand-in for "God's culture," which implicitly equates Christian dominion with the preservation of white societal dominance. Extreme variations of dominionism trace historical roots back to ideologies like British Israelism, which historically argued that only Anglo-Saxons were God's chosen people. • Justification of Historical Oppression: Religious scholars note that the core logic of the 7MM—that God explicitly designs strict societal hierarchies and mandates one group to rule over others—mirrors the exact theological justifications used by 19th-century white enslavers to argue that Black people were divinely intended for subjugation. ________________________________________ Summary of the Extremist Core At its furthest margins, the Seven Mountain Strategy views pluralism as weakness, compromise as betrayal, and coexistence as capitulation. Critics warn that by reducing complex social issues (like women's rights and racial equality) into binary battles between "godly" and "demonic" forces, the ideology effectively strip-mines the rights of any demographic that does not conform to its narrow, theocratic vision.

Conspiracy Appeal: Implies a hidden pattern that becomes 'unmistakable' once one 'follows the money', suggesting concealed coordination.

Loaded Language: Charged wording like 'bankrollers' and 'hardline' frames political donors negatively rather than neutrally.

Name Calling: Labels the donors as 'far-right billionaires' and their funding vehicles as 'political machines' to discredit the candidate by association rather than addressing arguments.

Black-and-White Fallacy: Presents the outcome as either independent leadership or extreme agendas, ignoring that accepting donations does not necessarily dictate positions. Flagged: “you get extreme political agendas, not independent community leadership”.

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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-09-09 to 2026-09-152 variantsspend $0–1984,000–5,998 impressions
🚨 Texas Senate candidate Rep. James Talarico called billionaire entrepreneur Mark Cuban "one of the good ones" during a live healthcare panel at the Ridglea Theater in Fort Worth, with Cuban seated on the same stage. The remark came in response to a moderator's question about Talarico's criticism of billionaire influence in politics. Talarico, whose campaign website states he has "led the fight against the billionaire mega-donors and puppet politicians who have taken over Texas," drew a distinction between billionaires who influence politics through donations and Cuban, whom he framed alongside wealthy champions of working people like FDR and RFK. Cuban said of Talarico during the event, "I believe in him." The August 29 panel centered on the pair's joint "Breaking up Big Medicine" plan, announced one day earlier, which backs proposed antitrust legislation targeting healthcare monopolies. Talarico cited data showing 90% of all hospital beds are controlled by large hospital systems and that just three pharmacy benefit managers process roughly 80% of prescriptions nationwide. Cuban's Cost Plus Drug Company, founded in 2022, aims to lower generic prescription drug costs by cutting out pharmacy benefit managers entirely. Talarico, the Democratic nominee, faces Republican Attorney General Ken Paxton in November. The Cook Political Report shifted the race from "Lean Republican" to "Toss Up" on August 20. Fox News co-host Jessica Tarlov also appeared on stage at the Fort Worth event. Do billionaires who focus on consumer cost reform earn a different kind of trust from voters than those who donate to political campaigns? 👇 #JamesTalarico #MarkCuban #TexasSenate #BreakUpBigMedicine #TexasPolitics #Breaking

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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-09-09 to 2026-09-152 variantsspend $0–1984,000–5,998 impressions
🚨 President Trump held an RNC fundraiser in Houston for Texas Senate candidate Ken Paxton. Paxton says the event signals Republican resources are coming into the race, and he is now expanding campaign advertising statewide. The Texas Senate contest is rated a Toss-Up by the Cook Political Report, the first time the outlet has given that rating to a Texas Senate race since the Cruz vs. O'Rourke matchup in 2018. FEC filings show Democrat James Talarico holds a commanding fundraising lead, raising $72 million since the start of 2025 compared to Paxton's $16.8 million. California is Talarico's largest out-of-state donor state per FEC data. Paxton claims Talarico raised $11 to $12 million from California alone, though that specific figure is Paxton's own assertion from the interview. Republicans may have a new financial avenue. A recent Supreme Court ruling is expected to allow Paxton to draw on the national GOP's resources more freely. The RNC and aligned committees report a combined $1 billion available to spend in the coming months. An AdImpact analysis projects total spending across both campaigns and outside groups could reach roughly $440 million, which would make this the second-most expensive U.S. Senate race in history. Paxton won the GOP nomination by defeating four-term incumbent Sen. John Cornyn with 64% of the vote in the May runoff, one week after Trump endorsed him. A Democrat has not won a Texas statewide race in more than 30 years. What do you think: can Republican momentum and party resources close a $59 million fundraising gap in time? 👇 #KenPaxton #TexasSenate #JamesTalarico #Texas2026 #TrumpTexas #Breaking
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Committee to Elect Alisa Simmons: campaign for another office

Paid for by Committee to Elect Alisa Simmonsfrom 2026-09-02 to 2026-09-112 variantsspend $0–1987,000–8,998 impressions
Rep. James Talarico stood with me in Arlington to fight an effort to cut 92 polling sites — nearly a third of Election Day locations. “Nothing terrifies them more than people who show up to vote and people who show up to hold elected officials accountable.” That’s why they are playing games: redistricting our maps, and now closing our polling places. Flipping Texas on November 3rd starts in Tarrant County, and they know it. Help us get there. #FlipTarrant #FlipTexas #AlisaSimmonsForCountyJudge #VotingRights #AllEyesOnTarrant
Loaded Language16.7% of sentences flagged

Loaded Language: Dismissive, accusatory framing of opponents' actions as 'playing games' rather than describing the policies factually. Flagged: “they are playing games”.

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Dr. Rick Allen, Author: not a political advertiser

Paid for by Dr. Rick Allen, Authorfrom 2026-08-282 variantsspend $0–1987,000–8,998 impressions
💥💥REPUBLICAN SENATOR AND TRUMP SUPPORTER John Cornyn Calls FELLOW REPUBLICAN Ken Paxton "lazy" and "not very compelling." August 28, 2026 at 7:10 pm EDT (From Political Wire) “Sen. John Cornyn slammed Texas Attorney General Ken Paxton as a ‘lazy’ and ‘poor campaigner’ Friday. He explained why he won’t help the Republican Senate nominee in his race against Democrat James Talarico." Said Cornyn: !!️!!️!!️ “Paxton’s a poor campaigner. He’s lazy and doesn’t raise money. And he basically is not offering a very compelling case for his election.” 🔥🔥[PAXTON ALSO HAS A RATHER LONG AND UGLY HISTORY WITH LEGAL ISSUES AND OTHER ETHICAL QUESTIONS; TEXAS DOESN'T NEED A GUY LIKE THIS REPRESENTING THE STATE].🔥🔥 🔷🔷Time for a change. Talario for Texas in November.🔷🔷
Loaded LanguageName Calling9.1% of sentences flagged

Loaded Language: Emotionally charged wording such as 'long and ugly history' and 'a guy like this' is meant to provoke disdain rather than lay out specific facts.

Name Calling: Dismissively labels the person as 'a guy like this' who is unfit to represent the state, discrediting him without addressing specifics.

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Longhorn Ledger: news-style page

Paid for by Longhorn Ledgerfrom 2026-08-24 to 2026-08-312 variantsspend $0–1982,000–3,998 impressions
🚨 Texas Democratic Senate candidate Rep. James Talarico is arguing that the SAVE America Act would prevent Black Americans from voting. He made the remarks at a campaign event, part of his ongoing outreach to Black voters across Texas. The SAVE Act, formally the Safeguard American Voter Eligibility Act (S. 1383 / H.R. 22), would require documentary proof of citizenship to register to vote. Acceptable documents would be limited largely to birth certificates, passports, and naturalization certificates. Driver's licenses, state IDs, and REAL ID cards would not qualify in most states. Research from the Brennan Center for Justice found over 21 million Americans lack ready access to those documents, with people of color disproportionately represented in that group. In Kansas, where a similar law was already in effect, over 30,000 potential registrants were blocked in just two years, with 99% of them being U.S. citizens. Talarico's remarks drew immediate pushback online, including from conservative account Libs of TikTok. Supporters of the bill counter that more than 80% of Americans support requirements to ensure only citizens vote in federal elections. The House has passed the SAVE Act multiple times since 2024, most recently in February 2026, and set aside $10 billion in election administration incentives in its July 2026 budget resolution. Talarico, who defeated Rep. Jasmine Crockett in the Democratic primary, faces Republican Attorney General Ken Paxton in the November 2026 general election. Three consecutive polls show Talarico narrowly ahead, 47% to 45%. Do you think documentary proof of citizenship should be required to register to vote? 👇 #SAVEAct #JamesTalarico #TexasSenate #VotingRights #Texas2026 #Breaking
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Longhorn Ledger: news-style page

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🚨 Texas Democratic U.S. Senate nominee James Talarico is calling the state's 2025 congressional redistricting map "the most aggressive attack on Black political power since Jim Crow," as the legal fight over Texas's redrawn district lines intensifies ahead of the November election. Talarico, who defeated U.S. Rep. Jasmine Crockett in the March Democratic primary with 52.5% of the vote, made the remarks amid growing scrutiny of a map that a majority of lower-court judges found likely constitutes unconstitutional racial gerrymandering. The U.S. Supreme Court, in a 6-3 ruling, allowed the map to remain in place — a decision critics say will accelerate partisan redistricting across Southern states following the court's weakening of Section 2 of the Voting Rights Act in *Louisiana v. Callais*. Black and Latino communities in Texas are on track to see the first legislatively enacted reduction in their electoral power since the Voting Rights Act's passage in 1965, according to civil rights groups including the Texas NAACP and the Lawyers' Committee for Civil Rights Under Law. Talarico has pledged $25 million toward outreach to Black voters as he faces Republican Attorney General Ken Paxton in a race where three consecutive polls show him leading 47%–45%. The redistricting dispute comes as Talarico and Rep. Crockett remain at odds following the primary — Crockett has called the race "a racist race" — though Talarico has publicly defended her before Black voter audiences in Houston. What does Texas's redistricting fight mean for minority voting power nationwide? 👇 #Texas #Redistricting #VotingRights #TXSen #Gerrymandering #Breaking

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🚨 Texas Democratic U.S. Senate nominee James Talarico says he has learned as much about his faith from Islamic mystics and poets like Rumi as from Christian authors and writers. The remarks came during an April 2024 episode of *The State of Belief* podcast, where Talarico appeared alongside Texas Democratic State Rep. Salman Bhojani of Euless. Talarico said: "I know personally that I've learned as much about my faith from Salman's tradition, from the Islamic mystics, from poets like Rumi, as much as I have from Christian authors and Christian writers." He also quoted 13th-century Islamic mystic Rumi — "in every religion there is love, yet love has no religion" — and said interfaith dialogue "doesn't water down your tradition, in fact it strengthens it." Talarico is a Presbyterian seminarian, current Texas State Rep. for District 50, and a former middle school teacher who holds a master's of divinity from Austin Presbyterian Theological Seminary. The audio resurfaced after RNC Research posted the clip on July 27, 2026, as Talarico campaigns statewide. In a separate clip previously posted by RNC Research on June 23, 2026, Talarico was also heard saying, "I always think of myself as a Christian who hates Christianity." He has additionally referred to God as "nonbinary" and described Jesus as a "radical feminist." Talarico defeated Rep. Jasmine Crockett in the Democratic primary and will face Republican Attorney General Ken Paxton in November — a steep climb in a state where Democrats have not won a statewide race in decades. What do you make of Talarico's approach to faith and interfaith dialogue — does it help or hurt his chances with Texas voters? 👇 #JamesTalarico #TexasSenate #Texas #TexasPolitics #Election2026 #Breaking

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🚨 Texas Attorney General and GOP Senate nominee Ken Paxton is calling out Democratic rival Rep. James Talarico over a 2022 speech in which Talarico declared, "prison is violence" and that "people don't belong in cages." In the speech, Talarico argued that "violence is a problem that cages will never solve," and added, "Poverty is violence. Pollution is violence. And yes, prison is violence." Paxton posted the remarks on X, saying he stands with law enforcement. Official House roll calls show Talarico voted against 2021 bail-tightening measures and against SB 4 in 2023, a bill that increased mandatory penalties for certain human-smuggling offenses. Talarico's campaign disputes the characterization, stating he "does not support defunding the police" and has "consistently voted to allocate billions to fund law enforcement." The exchange comes as Paxton — endorsed by President Donald Trump — works to define Talarico ahead of the November 3, 2026 general election. A July 2026 poll of 1,048 likely Texas voters showed Talarico leading Paxton 45% to 40%, his largest lead in any public poll during the general election period. The two are squaring off for the U.S. Senate seat previously held by four-term Republican incumbent John Cornyn, whom Paxton defeated in the GOP runoff. Where do you stand — should a candidate's past statements on criminal justice be front and center in a Senate race? 👇 #TexasSenate #KenPaxton #JamesTalarico #Texas2026 #CriminalJustice #Breaking

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🚨 Texas Democratic U.S. Senate nominee James Talarico has publicly stated he supports reparations for slavery, describing the policy as part of his faith tradition and citing what he calls the lasting reverberations of slavery in modern-day Texas. Speaking at a candidate forum, Talarico outlined a reparations framework centered on specific economic policies — including tuition relief, home ownership grants, and baby bonds — aimed at building generational wealth in Black communities. He referenced freedman communities in Texas, including Sam Branch, Texas, as examples of the historical context he says informs his position. The video clip was posted by Lone Star Liberty PAC, a pro-Ken Paxton Super PAC registered in April 2025. Talarico is the Democratic nominee facing Republican Texas Attorney General Ken Paxton in the November 2026 general election. Paxton defeated incumbent Sen. John Cornyn in the Republican primary runoff. The clip appears to originate from a direct Q&A exchange in which Talarico was asked whether he supports reparations and an anti-Black crime bill. Talarico, an eighth-generation Texan, former middle school teacher, and Presbyterian seminarian, defeated Reps. Jasmine Crockett and Ahmad Hassan in the March 2026 Democratic primary. As of February 2026, he had raised $20.7 million for his Senate campaign. Do you think reparations policies like baby bonds and tuition relief should be part of the national conversation heading into 2026? 👇 #JamesTalarico #TexasSenate #Reparations #TexasPolitics #KenPaxton #Breaking
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🚨 Texas Democratic Senate nominee James Talarico was unable to name the six genders he once claimed exist when pressed by an attendee at a campaign event. In 2021, during a Texas Legislature debate over a bill targeting transgender athletes, then-state Rep. Talarico stated, "Modern science recognizes that there are many more than two biological sexes — in fact, there are six." When an unidentified attendee from South Texas confronted him at a recent campaign event and asked him to name them, Talarico could not. A clip of the exchange went viral on conservative social media. Talarico has since walked back the remark. He told CBS News, "I know there are two sexes, men and women," adding that "there's a very small percentage of people who have these chromosomal abnormalities, and I believe that they deserve to be treated with dignity and respect." He has also acknowledged that some of his past comments on cultural issues "missed the mark." Republican opponent and Texas Attorney General Ken Paxton — who defeated Sen. John Cornyn in a primary runoff — has taken to calling him "Six-Gender Jimmy," and Republicans have made the 2021 remark a centerpiece of their attacks heading into the Senate race. What do you think — does a candidate's ability to defend past statements matter to you when deciding who to vote for? 👇 #JamesTalarico #TexasSenate #KenPaxton #Texas #Politics #Breaking

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🚨 Texas Attorney General Ken Paxton pledged continued support for law enforcement at a press conference held during the annual Sheriff's Association of Texas meeting in Fort Worth. Paxton said he stood with police when it was not popular — and that he will always have officers' backs. Paxton was joined by 22 law enforcement officers at the event, including Tarrant County Sheriff Bill Waybourn and several current and former sheriffs from across Texas. The AG's office noted that his Democratic Senate opponent, Texas Rep. James Talarico, opposed a bill to tighten bail requirements for violent criminals, voted against mandatory minimum sentences for human traffickers, and voted against designating drug cartels as terrorist organizations. Talarico also said in 2020 that "our system of policing is deeply broken" and argued it should be replaced. Paxton, the 51st Attorney General of Texas, is not seeking a fourth term as AG and is instead running for U.S. Senate against incumbent Sen. John Cornyn's seat. The race between Paxton and Talarico is currently a statistical dead heat. Where do you stand on law enforcement policy heading into this Senate race? 👇 #KenPaxton #TexasPolitics #LawEnforcement #TexasSenate #BackTheBlue #Breaking
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